Groupe C2i

What Groupe C2i does

Groupe C2i is a France-based independent real estate advisory network founded in 2008 by Julien Raffin, headquartered in Bouillargues (Gard). Its core offering is residential property transaction services — sales, rentals, and investor advisory (including LMNP student residences and colocation) — delivered through a hybrid distribution model of 10 physical agencies and approximately 150 independent advisors (mandataires) operating under a unified brand across most French regions. Customers served include individual property buyers and sellers, real estate investors, and property owners, with the senior leadership persona of the residential SMB segment. The firm does not employ a captive sales force at scale; revenue is generated primarily through commission-bearing real estate transactions and recurring network/franchise fees paid by member agencies and advisors (price schedules are published per agency).

The underlying technology is delivered predominantly through third-party partnerships rather than in-house development: an Efficity-powered CRM and mobile application support advisor operations, while the same partnership funnels approximately 130,000 qualified lead opportunities per month to network members. Customer-facing tools include a property listing search portal with geographic and budget filters, a property valuation tool, virtual property tours, and a financial calculator. Training and professional development are supplied via the Maestro Coaching & Formation partnership, providing 500+ hours of in-person, online, and workshop-format content channelled through the firm's Académie Maestro programme. Group-level digital assets include an active blog, founder-hosted weekly Facebook live sessions, and the Event'immo annual industry conference launched in 2020.

The legal entity at the core of the network is JR CONSEILS SARL, a micro-entity (1-10 employees) operating alongside wholly-owned regional subsidiaries that retain their acquired brand identities (e.g., Bouic Immobilier, WEST'IMMO, L'Immobilière Du Pelem, Groupe C2i Costières). A 2014 judicial restructuring (redressement judiciaire), resolved ahead of schedule by Raffin, marked a turning point before the firm adopted its current growth cadence of approximately one new agency per year from 2016 onward. In 2025, the firm formalised exclusive partnerships with both Efficity and Maestro Coaching & Formation to strengthen its hybrid support stack. No external investors, parent companies, or institutional funding are reported.

Name

Groupe C2i

Legal name

JR CONSEILS SARL

Website

https://groupe-c2i.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe C2i is a France-based independent real estate advisory network, founded in 2008, that operates 10 agencies and 150 independent advisors delivering residential sales, rentals, and investor advisory services through an Efficity-powered CRM and lead-generation platform supplemented by the Académie Maestro training programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Bouillargues

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Commission-based revenue from property sales and rentals. Advisors and agencies earn commissions on completed transactions. The network collects fees from member agencies and advisors under franchise/network model arrangements.
2. Network/Franchise Fees: Recurring fees from member agencies and independent advisors joining the Groupe C2i network, including access to branding, technology tools, and training programs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groupe C2i is an independent French real estate advisor network that delivers residential property sales, rental, and investment advisory services through a hybrid model combining 10 physical agencies and 150 independent advisors (mandataires) operating under the Groupe C2i brand. The offering is supported by an Efficity-powered CRM, a mobile application, a lead generation platform producing 130,000 monthly qualified opportunities, and a Maestro Coaching & Formation training programme with over 500 hours of professional development.

Product overview

Groupe C2i operates as a hybrid real estate network combining a franchise structure of 10 agencies and 150 independent advisors with technology partnerships. The core offering consists of property sales, rentals, and investment advisory services, supported by an Efficity-powered CRM and mobile application for lead management, a Maestro Coaching training program, and customer-facing tools including property search, virtual tours, and financial calculators.

Differentiator

Problem solved

Functional benefit

Brands

• Event'immo: Annual professional event for real estate practitioners, launched by founder Julien Raffin in 2020.
• Académie Maestro

Products and services

• Groupe C2i Real Estate Advisory Network (Core Membership) A hybrid real estate advisory network combining a franchise model with technology tools. Members — agencies and independent advisors (mandataires) — operate under the Groupe C2i brand to deliver residential property sales, rentals, and investment services to consumers across France. Membership unlocks CRM access, lead generation, training, and brand support.
• Property Listing Search Platform Interactive online property search portal allowing buyers and renters to browse residential listings across France with geographic search, budget filters, surface criteria, and map-based property selection.
• Online Property Valuation Service Online property estimation tool that allows owners to assess the market value of their property based on location and characteristics, typically as the first step before engaging a network advisor for a sale.

Quantifiable outcome

• 130,000 monthly lead opportunities generated for network members through Efficity partnership

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EfficitycoreTechnology or Integration · 1 January 2019Strategic technology partnership providing Groupe C2i members with access to an intuitive CRM system, mobile application, and qualified lead generation platform. Efficity generates 130,000 monthly lead opportunities for network advisors. The partnership also includes proactive technical assistance to simplify daily operations.
• Maestro Coaching & FormationcoreStrategic or Co-development Partner · 1 January 2019Training partnership providing comprehensive professional development program with over 500 hours of training in various formats (in-person, online, workshops). Covers business management, leadership, prospecting, and work-life balance. Focuses on personal development mindset mastery. The collaboration supports the creation of Maestro Academy training program.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IAD France: Largest French network of independent real estate mandataires; directly competes with Groupe C2i for the same advisor recruitment pool and consumer-facing transaction services using a comparable asset-light hybrid model.
• Safti: French real estate network built on independent advisors (mandataires) with national coverage; offers a directly comparable membership/franchise structure and similar commission economics for residential transactions.
• MegAgence: French real estate network of independent advisors; competes head-to-head with Groupe C2i for advisor recruitment and provides comparable residential transaction services across multiple French regions.
• OptimHome: Network model with independent real estate consultants (mandataires) serving French residential buyers, sellers, and investors — directly comparable franchise-style offering and target customer base.

Broad incumbents

• Century 21 France: Major international real estate franchise operating in France through franchisee-owned agencies; competes with Groupe C2i's network for residential listings, buyers, and sellers at national scale.
• Laforêt: Established French real estate franchise with physical agency footprint; competes with Groupe C2i's agency locations but uses a traditional franchise model rather than independent mandataires.
• Guy Hoquet l'Immobilier: National French real estate franchise network serving residential buyers, sellers, and investors; offers comparable services to Groupe C2i's agencies through a traditional franchise structure.
• Foncia: Leading French property management and transaction company; broader portfolio including rental management and transaction services that overlap with Groupe C2i's landlord and investor offerings.
• Efficity: Strategic technology partner of Groupe C2i that also operates its own competing mandataire real estate network across France; the dual role creates both supply dependency and competitive overlap.
• Orpi: Large French cooperative real estate network of agencies; broad incumbent competitor offering similar residential transaction services via a cooperative ownership model rather than mandataires.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe C2i