What Moon.vn does

Moon.vn is a Vietnam-based online education platform headquartered in Hanoi that targets high school students preparing for the country's national university entrance examinations. The company describes itself as the leading online university entrance exam website in Vietnam, positioning its offering within the country's K-12-to-higher-education transition segment. Its brand tagline, "Học để khẳng định mình" (translated: "Learn to affirm yourself"), frames the platform around student empowerment and academic self-actualization.

The platform operates as a privately held, for-profit entity and delivers its educational content through its website at moon.vn. While detailed information on its product catalog, course formats (live classes, recorded video lessons, practice banks, mock exams), instructor model, and underlying technology architecture is not present in the supplied source data, the platform's category focus implies a consumer-facing digital content delivery model aimed at the annual national exam-prep purchase cycle. No dedicated mobile applications for iOS or Android are disclosed in the available data.

The company's underlying business model mechanics — pricing structure (subscription, one-time course purchase, or freemium), go-to-market channel mix, content production pipeline, and revenue recognition — cannot be confirmed from the source material. Revenue, headcount, funding history, management team, partnerships, and customer logos are all undisclosed, leaving the company's scale, ownership structure, and financial trajectory unverified. Its self-claimed category-leadership status suggests an established but data-opaque position within Vietnam's fragmented domestic edtech market.

Name

Moon.vn

Website

https://moon.vn

Company type

Private

Operating status

Operating

Short description

Moon.vn is a Vietnam-based online education platform headquartered in Hanoi that delivers digital learning content for high school students preparing for national university entrance examinations, self-positioning as a leading player in the Vietnamese K-12-to-higher-education edtech segment.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• Online exam preparation
• University entrance prep
• E-learning platform
• Test prep courses
• Online education

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Moon.vn is an online learning platform based in Hanoi, Vietnam that provides university entrance exam preparation materials and courses. It positions itself as a leading (number one) website for students preparing for university entrance examinations, delivering educational content and test preparation resources via its web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Moon.vn Online Learning Platform Web-based online learning platform providing university entrance exam preparation content, courses, and practice materials for Vietnamese high school students aspiring to enter university.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Tuyensinh247: Tuyensinh247 is a long-established Vietnamese site dedicated to university entrance exam preparation and high-school learning resources. It targets exactly the same use case and audience as Moon.vn, making it one of the closest direct competitors.
• Hocmai: Hocmai is one of the longest-running Vietnamese online education platforms, offering K-12 supplemental instruction and university entrance exam preparation. It competes directly with Moon.vn for the same student cohort and the same exam-prep funnel in Vietnam.
• Vted: Vted is a Vietnamese online education platform focused on exam preparation and high-quality video lectures for high school students. It addresses the same university entrance prep use case as Moon.vn.
• Marathon Education: Marathon Education is a Vietnamese online pre-university education platform offering online courses and live tutoring targeting the same high-school and university-entrance market as Moon.vn.
• Kien Guru: Kien Guru is a Vietnamese online tutoring platform serving K-12 and exam-prep students with live and recorded classes. It competes for the same Moon.vn audience of Vietnamese students seeking supplemental online instruction.
• Hoc247: Hoc247 is a Vietnamese online education portal offering exam preparation materials, practice tests, and tutoring for high school students. It targets the same university entrance exam use case as Moon.vn within the same Vietnamese market.

Broad incumbents

• Khan Academy: Khan Academy is a globally recognized free online education platform covering K-12 and college-prep subjects, including SAT-style practice. It is comparable to Moon.vn as an online supplemental learning platform serving test-prep students, though it operates globally rather than in Vietnam.
• Topica EdTech Group: Topica operates one of Vietnam's largest online learning and tutoring networks, spanning universities and K-12. It competes with Moon.vn for Vietnamese online supplemental learning spend, particularly in tutoring and test preparation adjacencies.
• BYJU'S: BYJU'S is a large global EdTech player with a significant test-preparation and K-12 supplemental learning business, including in Vietnam-adjacent markets. It is comparable as a scaled online learning and exam-prep platform even though it is not a Vietnam-focused operator.
• VnEdu: VnEdu is the Viettel-backed digital education platform used widely in Vietnamese schools for K-12 instruction and assessment. While broader in scope than Moon.vn, it overlaps on the exam-preparation and online learning categories for the same student base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/3w.moon.vn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon.vn