Ownest
- Company typePrivate
- Founded2012
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ownest firmographics
Firmographics- Name
- Ownest
- Legal name
- Ownest
- Website
- https://ownest.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ownest industry classification
Industry- Product category
- Client Onboarding Software
- NAICS
- Software Publishers (5132), Credit Bureaus (561450)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
- akta.pro secondary industries
- Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB), Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC)
Keywords
Where Ownest is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Ownest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Software Subscriptions: SaaS-based client onboarding software sold to businesses, likely with subscription pricing tiers based on usage or volume. Revenue derived from recurring software licensing and implementation services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ownest product offering
Product offeringCore offering
Ownest provides a cloud-based B2B onboarding software platform that verifies and validates client information for businesses bringing customers into financially obligated arrangements. The product performs identity verification, financial information validation, creditworthiness assessment, and compliance checks while offering permission-based questionnaires, configurable logic workflows, fraud protection, and a white-label option for partner resale.
Product overview
Ownest offers a unified B2B onboarding software platform designed to streamline client onboarding into financially obligated arrangements. The core product provides identity verification, financial information validation, creditworthiness assessment, compliance checking, and fraud protection capabilities. The platform includes white-label capabilities and configurable permission-based questionnaires with flexible logic workflows for autonomous client qualification. The solution integrates data insights, marketing ROI tracking, and results reporting into a single streamlined onboarding process.
Differentiator
Problem solved
Functional benefit
Products and services
- Ownest B2B Onboarding Software
Quantifiable outcome
- 30% increase in customer application uptake
- +2 more outcomes
Companies that use Ownest
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ownest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ownest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wayne BankcoreWayne Bank is shown as a trusted partner on Ownest's website, suggesting an integration or deployment partnership for client onboarding solutions in the banking sector.
- WYMARcoreWYMAR (NMLS-licensed entity) featured as a partner, indicating a financial services technology integration for onboarding solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ownest competitors and assessment
Company assessmentBroad incumbents
- Experian: Experian is a global credit bureau and consumer-credit information provider with identity, fraud, and decisioning products — broadly overlapping with Ownest's verification and creditworthiness positioning in financial services.
- Equifax: Equifax is a major credit bureau and broader data/analytics provider that supplies credit reports, identity verification, and fraud tools to lenders — a broad incumbent against which Ownest's onboarding, validation, and credit assessment suite is competing.
Direct peers
- Trulioo: Trulioo is an identity verification and business/consumer KYC platform commonly used by lenders and financial institutions for compliance and onboarding — comparable to Ownest's regulated-client onboarding and verification stack.
- Onfido: Onfido delivers AI-driven identity verification and KYC for financial services onboarding flows, directly comparable to Ownest's identity verification and compliance-focused onboarding software.
- Persona: Persona is an identity verification and KYC/AML platform configurable for onboarding flows across lending, financial services, and B2B — competing head-on with Ownest's identity verification, compliance questionnaires, and configurable logic workflows.
- Alloy: Alloy provides identity and fraud decisioning infrastructure purpose-built for banks and fintechs, bundling KYC, AML, and credit decisioning APIs — closely aligned with Ownest's combined verification, fraud protection, and creditworthiness assessment offering.
- Plaid: Plaid is a leading open banking/account verification and financial data connectivity platform used by lenders and fintechs for identity, account ownership, and income verification — directly overlapping with Ownest's identity verification and financial information validation capabilities for financed client onboarding.
- Ocrolus: Ocrolus automates analysis of financial documents for income, employment, and credit underwriting — overlapping with Ownest's financial information validation and creditworthiness assessment capabilities for SMB and consumer lending.
Emerging players
- Yodlee: Yodlee (an Envestnet platform) provides financial data aggregation and account verification used by lenders and fintechs for onboarding — intersecting with Ownest's financial-information-validation and credit decisioning workflows.
- DecisionLogic: DecisionLogic provides real-time bank account verification and financial data for lenders underwriting SMB and consumer credit — comparable to Ownest's identity verification + financial information validation flow for financed client onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ownest social profiles
Digital presenceOwnest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ownest leadership team
Management profileNumber of profiles
Profiles1 record
Ownest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ownest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ownest
What does Ownest do?
Ownest provides a cloud-based B2B onboarding software platform that verifies and validates client information for businesses bringing customers into financially obligated arrangements. The product performs identity verification, financial information validation, creditworthiness assessment, and compliance checks while offering permission-based questionnaires, configurable logic workflows, fraud protection, and a white-label option for partner resale.
Is Ownest a public or private company?
Ownest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ownest founded?
Ownest was founded in 2012. It employs 11 to 50 people.
Where is Ownest based?
Ownest is headquartered in Calgary, Canada, in the North America region.
How does Ownest make money?
One revenue line is on record: B2B Software Subscriptions.
Who are Ownest's main competitors?
Broad incumbents on record are Experian and Equifax. Direct peers are Trulioo, Onfido, Persona, Alloy, Plaid and Ocrolus. Emerging players are Yodlee and DecisionLogic.
Does Ownest have an API?
No public API is recorded for Ownest.
What industry is Ownest in?
Ownest's product category is Client Onboarding Software. Its primary akta.pro industry code is FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning), with a secondary code of FSAGACAB, Account Verification & Ownership (AVS/AOV, micro-deposits, auth). Its NAICS code is 5132 and its SIC code is 7370.