Blooming Minds

Name

Blooming Minds

Legal name

Blooming Minds WA Pty Ltd trading as Blooming Minds

Website

https://bloomingminds.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Mental Health Training and Psychosocial Safety Consulting

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Workplace Wellness & Wellbeing Education (EDAAAHAN), Stress Management & Well-Being at Work (EDABAMAN), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Workplace mental health training
• Psychosocial safety consulting
• Mental health first aid
• Corporate wellbeing programs
• Leadership mental health training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. eLearning Courses: Self-paced online courses delivered via Thinkific platform. Individual course purchases and group enrollments available. Includes deep-dive courses ($180-$770) and microLearning modules ($20-$50).
2. In-Person Training: Customized workplace mental health training delivered on-site. Training programs include Workplace Mental Health for Leaders, Workplace Mental Health for Leaders 2.0, Leading Positively Through Change, and Building Buoyancy courses.
3. Keynote Speaking: Tasha Broomhall provides keynote speaking services at leadership summits and industry conferences across Australia and internationally. Customized talks tailored to specific events and strategic challenges.
4. Mental Health Champions Program: Yearlong organizational cultural development program. Includes training, ongoing support, masterclasses, and one-on-one coaching. Designed as 2-3 year implementation initiative.
5. Books and Publications: Sale of mental health books and guides including The Ecosystem of Work ($45), BLOOM! AT WORK! ($25), and Taming Your Scaredy Cat ($24). Audiobooks also available ($39.90).
6. eLibrary System Subscription: Comprehensive ready-made system with governance templates, training resources, and implementation tools. Book a demo to access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blooming Minds delivers workplace mental health training, consulting, and psychosocial safety programs to organizations across Australia and internationally. Core offerings include the proprietary Mental Health Champions™ year-long cultural development program, Mental Health First Aid training, eLearning courses via Thinkific, in-person training, live online seminars, MicroLearning modules, the eLibrary ready-made system, keynote speaking, and published books/eBooks/journals. The company helps organizations meet WHS compliance obligations around psychosocial hazards, reduce psychological injury workers compensation claims, and build sustainable peer-driven cultures of psychological health.

Product overview

Blooming Minds is a workplace mental health and psychosocial safety training organization offering a multi-modal portfolio of programs and courses. The core offerings include the proprietary Mental Health Champions Program (a year-long cultural development initiative), Mental Health First Aid (licensed training), and eLearning Courses delivered via Thinkific (including Psychological Health & Safety MasterClass, Workplace Mental Health for Leaders, Leading Positively Through Change, Healthy Minds, Building Buoyancy, Engaging with Empathy, and Fostering Belonging). These are supplemented by In-Person Training, Live Online Seminars, MicroLearning modules, the eLibrary/Ready-Made System (a comprehensive resource hub with governance templates, eLearning, books, and behavioural tools), Keynote Speaking engagements, and published Books/eBooks/Journals. The portfolio spans awareness training, skill development, strategic consulting, and implementation toolkits for organizations seeking to meet psychosocial safety compliance obligations.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health Champions™: A proprietary, year-long organisational cultural development program that equips employees to create a peer-driven, self-sustaining culture of psychological health and wellbeing in the workplace.
• eLibrary

Products and services

• Mental Health Champions Program Blooming Minds' proprietary peer-driven workplace mental health program that equips selected employees to create a sustainable culture of psychological health and safety. Includes prevention, early response, crisis response, and promotion components and is targeted at large organizations seeking multi-year cultural transformation.
• Mental Health First Aid (MHFA) Licensed Mental Health First Aid training course teaching employees to recognize and respond to mental health issues and crises, covering psychosis, substance use, suicidal behaviour, panic attacks, and trauma. Targeted at organizations seeking certified mental health first aid capability across teams.
• eLearning Courses Self-paced online courses delivered via the Thinkific platform, including Psychological Health & Safety MasterClass, Workplace Mental Health for Leaders, Leading Positively Through Change, Healthy Minds Flourishing Workplaces, Building Buoyancy, Engaging with Empathy, and Fostering Belonging. Targeted at individual learners and organizations seeking scalable online training.
• In-Person Training On-site and mixed-mode workplace mental health training courses customized for organizations, including Workplace Mental Health for Leaders and Building Buoyancy. Delivered at client locations across Australia.
• Live Online Seminars Interactive online seminar sessions delivered via video call covering topics such as Leading Positively Through Change and Managing Wellbeing in Wonky Times. Targeted at leaders and teams seeking live facilitated learning.
• MicroLearning Bite-sized focused learning modules addressing specific workplace mental health skills or knowledge areas including Psychosocial Safety, Having a Conversation, Reasonable Adjustments, Continuum of Mental Health, Diversity & Inclusion, Anxiety, Depression, and Substance Use Issues. Sold individually on the Thinkific platform.
• eLibrary (Ready-Made System) A comprehensive interactive hub of evidence-informed learning and practical resources including governance templates, Employee Reference Groups tools, awareness & skills eLearning, books, audiobooks, and behavioural change resources for implementing a Psychological Health and Safety System. Accessed via demo request.
• Keynote Speaking Keynote presentations by Tasha Broomhall on topics including Psychological Injury Risk and Institutional Silence, Bloom at Work, It's Time to Bloom, and Leading Positively Through Change. Targeted at leadership summits and industry conferences across Australia and internationally.
• Mental Health Books and eBooks Published works including 'The Ecosystem of Work', 'BLOOM! AT WORK! A Mental Health Guide for Leaders', 'BLOOM! Mental Health and Wellbeing eBook', 'Taming Your Scaredy Cat: Learning to Live with Anxiety', and journals. Sold through the Blooming Minds online shop with selected titles also available as audiobooks.
• Journals Mental health and wellbeing journals published by Blooming Minds, sold via the online shop alongside books and audiobooks.
• Managing Wellbeing in Wonky Times Online seminar assisting attendees to understand the process and impacts of change on mental wellbeing using neuroscience and positive psychology. Targeted at leaders and teams navigating change.

Quantifiable outcome

• NPS score of 76 indicating high client satisfaction
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Australian Society of AuthorsminorOthersProfessional membership organization for authors in Australia. Blooming Minds maintains membership as part of author representation.
• Professional Speakers AustraliaminorOthersProfessional association for speakers in Australia. Tasha Broomhall maintains membership as a recognized keynote speaker.
• Australian Institute of Health and SafetyminorOthersProfessional body for health and safety professionals in Australia. Supports occupational health and safety standards alignment.
• Diversity Council AustraliaminorOthersIndependent diversity and inclusion advisory organization. Supports inclusion and diversity initiatives in workplace mental health.
• Western Australian Association for Mental HealthminorOthersPeak body for mental health organizations in Western Australia. Aligns with mental health sector standards and practices.
• CARADminorOthersCommunity organization supported by Blooming Minds as part of charitable giving and community support initiatives.
• 100 WomenminorOthersWomen's advocacy organization supported through Blooming Minds charitable initiatives.
• Activate Mental HealthminorOthersMental health advocacy organization supported through Blooming Minds charitable initiatives.
• Motion by the OceanminorOthersCommunity organization supported through Blooming Minds charitable initiatives.
• Sirens of SilenceminorOthersMental health awareness organization supported through Blooming Minds charitable initiatives.
• Westerman Jilya InstituteminorOthersIndigenous mental health institute supported through Blooming Minds charitable initiatives.
• ASRC (Asylum Seeker Resource Centre)minorOthersOrganization supporting asylum seekers supported through Blooming Minds charitable initiatives.
• Leadership WAcoreStrategic or Co-development PartnerOngoing partnership to deliver mental health and psychological safety sessions to program participants. Tasha Broomhall delivers customized presentations throughout the year for established and emerging leaders across all sectors.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global workplace mental health platform offering therapy, coaching, and training to enterprises. Comparable as a workplace mental health training and wellbeing provider at scale, with a broader digital delivery model than Blooming Minds.
• Lyra Health: Global workplace mental health benefit platform combining EAP, therapy, and coaching. Comparable as a corporately focused mental health training and support provider, though at much larger scale and tech-led delivery.
• TELUS Health (formerly LifeWorks): Global EAP and digital wellness platform serving large enterprises worldwide. Comparable as a workplace mental health training and support provider, though at broader scale and with bundled EAP, digital, and clinical offerings.
• Headspace (Australia): Australia's national youth mental health foundation, with growing workplace and educator programs. Comparable as a recognisable Australian mental health brand, though predominantly B2C/youth focused with adjacent workplace training.

Direct peers

• SuperFriend: Industry-funded mental health promotion organisation focused on workplace mental health in Australia, providing training, resources, and consulting. Comparable as a training-and-resource provider in Australian workplace mental health.
• Benestar: Australian EAP and workplace wellbeing provider offering counselling, manager training, and crisis support. Comparable to Blooming Minds in serving Australian enterprises with mental health training and consulting.
• Converge International: Australia-based EAP and workplace mental health provider offering counselling, training, and consulting to organisations. Directly comparable to Blooming Minds in target market (Australian enterprises) and service mix (training plus advisory).
• Assure Programs: Australian workplace mental health and wellbeing provider delivering training, EAP, and psychosocial safety consulting. Comparable to Blooming Minds in B2B workplace mental health focus and Australian enterprise customer base.
• Mental Health First Aid Australia: Provider of the licensed Mental Health First Aid (MHFA) training program, which Blooming Minds itself delivers under license. Comparable as a workplace mental health training organisation with content-driven, course-based delivery.

Emerging players

• Sonder: Australia-based corporate wellbeing and safety platform offering 24/7 personal safety, mental health, and medical support via app. Comparable as a tech-enabled workplace wellbeing provider, though with a more digital safety/SaaS-centric model than Blooming Minds' training-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blooming-minds-wa-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooming Minds