Arsud
Arsud is a public regional cultural agency designated by Région Sud Provence-Alpes-Côte d'Azur and DRAC to serve local authorities, public establishments, and cultural associations through equipment rental, Qualiopi-certified training, production programs, and ecological-transition support across the PACA territory.
- Company typePrivate
- Founded2020
- HeadquartersBouc-bel-air, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Arsud does
Arsud is a public regional cultural agency established by Région Sud Provence-Alpes-Côte d'Azur and operating in partnership with the DRAC (Direction régionale des affaires culturelles) of the French Ministry of Culture. Founded in its current consolidated form in 2020 through the absorption of the dissolved agency Arcade, Arsud acts as the designated regional operator for performing arts and live performance, providing a single integrated platform that combines equipment rental, Qualiopi-certified professional training (La Fabrique de Formation), artistic production and touring programs (Tournée Mosaïque, Scènes de Bistrots, Opéras au Sud, Orchestre dans les lycées, Trop Puissant), ecological-transition experimentation (LaboPro, Référentiel écolo, Transitions en Scènes), and sector dialogue (COREPS).
The organization operates from a headquarters and primary equipment park in Bouc-Bel-Air, with two additional equipment rental parks in Saint-Laurent-du-Var and Sisteron covering the Alpes-Maritimes/Est-Var and Pays Alpins sub-regions. Service eligibility is restricted to local authorities, public establishments, and associations under French law 1901 with registered offices in Région Sud. Digital infrastructure spans six satellite platforms — Destination Résidences, Référentiel écolo, La Fabrique de formation, COREPS, Tournée Mosaïque, and Transitions en Scènes — built on standard web stacks with Vimeo/YouTube video embedding, Espace Rendez-Vous scheduling, and Microsoft Forms intake; no proprietary technology platform or AI/ML capability is described.
Funding flows primarily through convention d'objectifs et de moyens agreements with Région Sud and DRAC, supplemented by equipment rental fees, professional training revenue (Qualiopi-certified), and co-production arrangements with regional partners including four opera houses, PAM, COFEES, SACEM, Goodwill-Management, and Arviva. Pricing is not publicly disclosed. Headcount is reported at 51–100 employees, with named leadership including President Michel Bissière, Director General Laurent Genre, and directors across administration/finance, cultural/communication, and production/technical poles.
Arsud firmographics
Firmographics- Name
- Arsud
- Legal name
- Arsud
- Website
- https://arsud-regionsud.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arsud is a public regional cultural agency designated by Région Sud Provence-Alpes-Côte d'Azur and DRAC to serve local authorities, public establishments, and cultural associations through equipment rental, Qualiopi-certified training, production programs, and ecological-transition support across the PACA territory.
- Ownership category
- akta.pro rank
Arsud industry classification
Industry- Product category
- Regional Cultural Development Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG), Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where Arsud is headquartered
LocationHeadquarters
- HQ city
- Bouc-bel-air
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Arsud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Public funding (Région Sud / DRAC): Arsud is a public establishment whose operations are funded through convention objectives and means agreements with the Région Sud Provence-Alpes-Côte d'Azur and the DRAC (Direction régionale des affaires culturelles) of the Ministry of Culture.
- Equipment and space rental: Arsud rents out stage equipment (sonorisation, lighting, audiovisual, structures, podiums, barriers) and creative spaces (Salle 04 at 240m², Salle 06 at 74.80m², Salle 05 at 40m²) to eligible clients (local authorities, public establishments, associations law 1901 with registered office in Région Sud). Revenue is generated through rental fees.
- Training services (La Fabrique de Formation): Arsud offers Qualiopi-certified professional training programs for cultural sector actors, including catalogue training, intra-company training, and bespoke training. Contact: [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment rental for qualified cultural organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Arsud product offering
Product offeringCore offering
Arsud is a regional cultural agency that provides equipment rental (sound, lighting, audiovisual, structures, stages), professional training (La Fabrique de formation, Qualiopi-certified), artistic production and touring programs (Tournée Mosaïque, Scènes de Bistrots, Opéras au Sud), accompaniment and consulting for cultural projects, ecological transition experimentation (LaboPro, Référentiel écolo), and creative space hire to local authorities, public establishments, and associations in Provence-Alpes-Côte d'Azur. The organization operates three regional equipment parks and multiple digital platforms serving the performing arts ecosystem.
Product overview
Arsud is a regional cultural development organization operating as a multi-faceted platform with five core divisions: Informer (information and project calls), Accompagner & former (professional development and consulting services), Produire & diffuser (production and touring programs), Expérimenter (ecological transition experimentation), and Louer (equipment rental and creation spaces). The portfolio includes La Fabrique de formation (Qualiopi-certified professional training), LaboPro (ecological transition laboratory), and equipment rental services across three regional locations. Major production programs include Tournée Mosaïque, Scènes de Bistrots, Trop Puissant, Opéras au Sud, and Orchestre dans les lycées. Satellite digital platforms include Destination Résidences, COREPS, and Référentiel écolo. The organization serves local authorities, public establishments, and cultural associations in the Sud Region Provence-Alpes-Côte d'Azur.
Differentiator
Problem solved
Functional benefit
Products and services
- Parc de matériel (Equipment Rental)
Quantifiable outcome
- Since 2002, nearly 70,000 students reached through Trop Puissant awareness program
- +1 more outcomes
Companies that use Arsud
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Arsud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Arsud partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Région Sud Provence-Alpes-Côte d'AzurcoreArsud is the designated cultural operator of the Région Sud, operating under a formal convention of objectives and means (convention d'objectifs et de moyens) with the Region. The Region provides institutional funding and initiates cultural programs that Arsud organizes, produces, and co-produces.
- DRAC Provence-Alpes-Côte d'Azur (Ministère de la Culture)coreArsud operates in partnership with the Direction régionale des affaires culturelles of the French Ministry of Culture. The DRAC co-funds Arsud's operations and is a signatory to the convention governing Arsud's activities.
- Opéra de Nice, Opéra Grand Avignon, Opéra de Marseille, Opéra de Toulon Provence-MéditerranéecoreThe four regional opera houses are co-production partners in the 'Opéras au Sud' device — a unique regional program for supporting ambitious lyric productions. Arsud produces and coordinates the device with these institutions.
- COREPS Provence-Alpes-Côte d'Azur (Comité Régional des Professions du Spectacle)majorCOREPS is a regional consultation space bringing together professional organizations, State representatives, territorial authorities, and paritary bodies. Arsud animates the COREPS PACA.
- Centre national de la musique (CNM)majorThe CNM co-sponsors the contrat de filière musiques actuelles et variétés with the Région Sud and DRAC, and provides funding programs referenced and facilitated through Arsud's information channels.
- Référentiel écolo ecosystem partnersminorThe Référentiel écolo (referentiel-ecolo.com) digital tool, developed within LaboPro Ecolo, aggregates services, service providers, and partners across the regional cultural sector for ecological transition.
- Destination Résidences platform partnersminorDestination Résidences (destination-residences.com) is a directory of residency venues across Région Sud, operated as a network of residency spaces with calls for applications published on the platform.
- Goodwill-ManagementminorGoodwill-Management serves as the expert operator for Arsud's 'Impact Carbone' (carbon footprint) accompaniment program, having guided ~500 companies toward responsible models since 2003.
- SACEMminorSACEM partnership with La Fabrique de Formation, formalized via délibération 2025-42, for professional training in the cultural sector.
- Arviva (Partenariat Arviva)minorPartnership formalized via délibération 2024-36 and 2024-36.1, supporting Arsud's sustainable cultural operations.
- PAM (Pôle de coopération des acteurs de la filière musicale en Région Sud & Corse)majorPAM collaborates with Arsud and COFEES in developing the contrat de filière musiques actuelles, providing accompaniment, engineering support, and monitoring of sector devices. Contact: [email protected].
- COFEES (Collectif des Festivals Éco-responsables et Solidaires)majorCOFEES collaborates with Arsud and PAM in the elaboration of the contrat de filière musiques actuelles, bringing expertise in sustainable festival practices.
- Fédération Nationale des Bistrots de PaysminorPartner in the Scènes de Bistrots touring program, bringing live performances to rural territories through the bistrot network.
- Festival d'AvignonmajorArsud organizes professional meetings (Rencontres professionnelles) in partnership with the Region at the Festival d'Avignon. The Festival is a major annual cultural event where Arsud maintains a presence and delivers professional programming.
- Festival de CannesminorArsud maintains a presence at the Cannes Film Festival and organizes hospitality/accommodation for cultural sector participants during the festival period.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
Arsud competitors and assessment
Company assessmentBroad incumbents
- Centre national de la danse (CND): National resource center for dance with documentation, training, professional accompaniment, and platform functions. Operates at national scale but executes a parallel mix of professional development, resource brokering, and sector information functions comparable to Arsud's regional counterpart role.
- DRAC Provence-Alpes-Côte d'Azur: Regional directorate of the French Ministry of Culture, co-signatory of Arsud's governing convention and a primary funder. Operates an overlapping cultural-policy and sector-support mission at state level, providing regulatory frameworks and partial operational funding that directly anchor Arsud's activity scope.
- ONDA (Office National de Diffusion Artistique): National-level office for the diffusion of performing arts, providing touring support, international networking, and professional accompaniment across France. Operates at a broader territorial scope than Arsud but in the same sector-support category, with overlapping professional accompaniment services.
- Centre national de la musique (CNM): National center supporting the French music sector through funding, professional development, and sector data. Already a partner of Arsud, the CNM operates at national scope but executes complementary professional-support, training, and program-orchestration functions that mirror Arsud's music-sector programs.
- Institut Français: National public institution promoting French culture abroad through international artist mobility, residency programs, and cultural cooperation. Overlaps with Arsud's international-mobility training, La Fabrique de Formation programs, and artist-residency (Destination Résidences) functions at broader international scope.
Regional players
- Festival d'Avignon: Premier performing-arts festival in PACA and a core partner of Arsud (Arsud organizes the professional meetings at the festival). Comparable as a major regional cultural institution with similar professional-relations programming, but focused on festival programming rather than sector accompaniment.
Direct peers
- Mobilis (Pays de la Loire): Regional cultural coordination body for Pays de la Loire, providing sector accompaniment, professional dialogue spaces, and resource brokering analogous to Arsud's COREPS-animating role. Comparable in scale, governance (regional public mandate), and multi-stakeholder professional support focus.
- OARA (Office Artistique de la Région Nouvelle-Aquitaine): Regional artistic agency serving Nouvelle-Aquitaine with a comparable mission to Arsud — supporting cultural creation, professional training, and touring programs at the regional level. Same public-agency status and same function of channeling regional government arts policy into operational services for performing arts professionals.
- ARCADI Île-de-France: Regional cultural agency for the Île-de-France region with a closely parallel mission: implementing regional cultural policy, supporting performing arts professionals, providing training, equipment, and residency support to cultural actors and associations in its territory. Same statutory foundation (regional public agency) and same multi-service operating model as Arsud, making it the closest functional analog.
Others
- SACEM: French performing rights organization and Arsud partner (joint training initiatives formalized via délibération 2025-42). Performs adjacent sector-support functions in professional training, rights administration, and cultural-policy dialogue but does not directly compete as a regional agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arsud social profiles
Digital presenceArsud compliance and trust
Trust signalCompliance1 record
Arsud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arsud leadership team
Management profileNumber of profiles
Profiles13 records
Arsud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arsud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arsud
What does Arsud do?
Arsud is a regional cultural agency that provides equipment rental (sound, lighting, audiovisual, structures, stages), professional training (La Fabrique de formation, Qualiopi-certified), artistic production and touring programs (Tournée Mosaïque, Scènes de Bistrots, Opéras au Sud), accompaniment and consulting for cultural projects, ecological transition experimentation (LaboPro, Référentiel écolo), and creative space hire to local authorities, public establishments, and associations in Provence-Alpes-Côte d'Azur. The organization operates three regional equipment parks and multiple digital platforms serving the performing arts ecosystem.
Is Arsud a public or private company?
Arsud is a private company. It is classified as state government owned and is currently operating.
When was Arsud founded?
Arsud was founded in 2020. It employs 51 to 100 people.
Where is Arsud based?
Arsud is headquartered in Bouc-bel-air, France, in the Europe region.
How does Arsud make money?
Three revenue lines are on record. Public funding (Région Sud / DRAC) is the primary driver. The others are equipment and space rental and training services (La Fabrique de Formation).
Who are Arsud's main competitors?
Broad incumbents on record are Centre national de la danse (CND), DRAC Provence-Alpes-Côte d'Azur, ONDA (Office National de Diffusion Artistique), Centre national de la musique (CNM) and Institut Français. Festival d'Avignon is listed as a regional player. Direct peers are Mobilis (Pays de la Loire), OARA (Office Artistique de la Région Nouvelle-Aquitaine) and ARCADI Île-de-France. SACEM is listed as an others.
Does Arsud have an API?
No public API is recorded for Arsud.
What industry is Arsud in?
Arsud's product category is Regional Cultural Development Services. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor). Its NAICS code is 7121 and its SIC code is 7990.