dab
- Company typePrivate
- Founded2022
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
dab firmographics
Firmographics- Name
- dab
- Legal name
- dab technologies UG (haftungsbeschränkt)
- Website
- https://dab.events
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
dab industry classification
Industry- Product category
- Activity Marketplace
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where dab is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dab business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Activity Booking/Transaction Fees: Platform displays pricing for activities (ranging from $12 to $255+ per activity), indicating a transaction-based model where DAB takes a commission on bookings made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-activity pricing based on activity type and provider |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
dab product offering
Product offeringCore offering
DAB operates a web-based discovery and booking marketplace for recreational activities and experiences, positioned as 'TikTok for things to do.' Users browse activities via a TikTok-style autoplay feed and filter by activity type, location, date, weekday, group size, price range, time of day, and difficulty level (Easy/Moderate/Hard), then book directly through the platform. Activities are supplied by third-party providers across multiple countries including Germany, Iceland, USA, Portugal, Spain, Canada, and Austria.
Product overview
DAB operates as a single unified product—a discovery and booking platform for recreational activities and experiences. The platform aggregates outdoor activities from various providers, enabling users to filter by location, difficulty level (Easy, Moderate, Hard), price, time of day, and group size. Activities are presented with images, pricing in USD, and direct booking links. The service functions as a curated marketplace rather than a modular platform with separate products or add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- DAB Platform A web-based discovery and booking marketplace for recreational activities and experiences, positioned as 'TikTok for things to do.' Users browse activities via an autoplay feed, filter by activity type, location, date, weekday, group size, price range, time of day, and difficulty level (Easy/Moderate/Hard), and book directly. Activities are supplied by third-party providers across multiple countries.
Companies that use dab
Customer profileSegments2 records
Ideal customer profiles2 records
dab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
dab partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
dab competitors and assessment
Company assessmentDirect peers
- Klook: Asia-headquartered activities and experiences platform with global expansion including Europe and the US. Similar take-rate marketplace model and broad activity catalog.
- Musement: Europe-headquartered activities and experiences platform (now part of TUI). Direct peer in European tour/activity discovery and booking, with overlapping geography (Germany, Spain, Portugal, etc.).
- GetYourGuide: Global online marketplace for tours, attractions, and activities across many of the same geographies DAB serves. Most directly comparable on product (browse/book local experiences), supplier model, and consumer target.
- Peek: Experiences and tours marketplace focused on quality-vetted inventory and direct supplier technology. Comparable in serving travelers looking to book curated local activities in destinations.
- Headout: Mobile-first marketplace for tours, attractions, and local experiences with strong curated-inventory positioning. Comparable on consumer audience, inventory categories (tours, museums, adventure), and transaction revenue model.
- TourRadar: Online marketplace specializing in multi-day tours and adventure travel experiences. Overlaps with DAB on adventure-category activities and multi-geo inventory, especially the hiking and outdoor segments visible on DAB's site.
- Viator: Tripadvisor-owned experiences marketplace offering bookable tours, activities, and attractions worldwide. Competes head-on with DAB on discovery and booking of recreational and adventure activities.
Broad incumbents
- Yelp: Local discovery platform with categories for active life, tours, and recreational activities. Compares as a broad local-discovery incumbent rather than a direct booking competitor for experiences.
- Tripadvisor: Travel content discovery platform with integrated booking via its Viator subsidiary. Comparable as a content-first destination where travelers discover things to do before booking.
- Airbnb Experiences: Online/offline experiences offering hosted by hosts within the Airbnb marketplace. Same end-customer use case (find and book things to do while traveling) but bundled inside a much larger accommodations platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
dab social profiles
Digital presencedab financial estimates
Financial estimateRevenue estimate
Valuation estimate
dab leadership team
Management profileNumber of profiles
Profiles2 records
dab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dab
What does dab do?
DAB operates a web-based discovery and booking marketplace for recreational activities and experiences, positioned as 'TikTok for things to do.' Users browse activities via a TikTok-style autoplay feed and filter by activity type, location, date, weekday, group size, price range, time of day, and difficulty level (Easy/Moderate/Hard), then book directly through the platform. Activities are supplied by third-party providers across multiple countries including Germany, Iceland, USA, Portugal, Spain, Canada, and Austria.
Is dab a public or private company?
dab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dab founded?
dab was founded in 2022. It employs 1 to 10 people.
Where is dab based?
dab is headquartered in Düsseldorf, Germany, in the Europe region.
How does dab make money?
One revenue line is on record: activity Booking/Transaction Fees.
Who are dab's main competitors?
Direct peers on record are Klook, Musement, GetYourGuide, Peek, Headout, TourRadar and Viator. Broad incumbents are Yelp, Tripadvisor and Airbnb Experiences.
Does dab have an API?
No public API is recorded for dab.
What industry is dab in?
dab's product category is Activity Marketplace. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 519290 and its SIC code is 7900.