What Empower Partners does

Empower Partners LLP is a London-based, FCA-authorized (registration 949328) financial planning advisory firm operating as a 100% employee-owned limited liability partnership. Founded in 2021 by Chartered Financial Planners Antony Williams and Jason Witcombe together with Chartered Accountant Paul Jardine, the firm targets UK-based individuals with investable portfolios typically in the £0.5m-£3m range, including high earners (£100k+), pre-retirees, and retirees. The company is structured as a four-person team (three partners plus Laura Sykes) delivering bespoke advice remotely with flexible in-person meeting options at serviced Central London locations or client-preferred venues.

The firm's product surface is anchored on ongoing financial planning rather than transactional investment advice, with sub-services spanning tapered annual allowance guidance for high earners, pension optimization, retirement drawdown planning, and evidence-based investment advisory. The signature commercial differentiator is a time-based fee structure that bills for advice complexity and service intensity rather than a percentage of assets under management, with a stated minimum ongoing fee of £3,815 p.a. - explicitly contrasted against the FCA-cited 0.85% p.a. UK industry average. Underpinning the offering is a 'Choice and Simplicity' model that allows clients to tune meeting cadence and scope, with fees reducing as client finances are simplified. The technology stack is standard tooling (investment platforms, video conferencing, voice recognition for note-taking); no proprietary technology or AI capabilities are claimed.

The revenue model combines upfront fees for the Discovery Process and major life events with an annual ongoing service fee, generating recurring subscription-style revenue from each retained client. GTM is primarily direct advisory (discovery meetings by phone, email, or video) with referral flow from accountants and solicitors rather than competing against them. The firm supplements inbound demand with content marketing (a comprehensive blog) and earned media (regular commentary in The Times, Daily Telegraph, Financial Times, and The Spectator in Q3-Q4 2025). The business is 100% employee-owned with no external shareholders, institutional capital, funding rounds, M&A activity, or disclosed partnerships, and operates only within England.

Name

Empower Partners

Legal name

Empower Partners LLP

Website

https://empowerpartners.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Empower Partners LLP is a London-based, FCA-authorized, 100% employee-owned financial planning firm serving UK high-net-worth individuals (£0.5m+ portfolios), high earners, and pre-retirees through a time-based fee model rather than traditional percentage-of-assets charges.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Independent financial advice
• Financial planning services
• Investment advisory
• Pension planning
• Retirement planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Time-Based Financial Planning Fees: Fees calculated based on advice complexity and service intensity, reflecting type of work and time required, rather than portfolio value. Innovative approach that links cost to service value rather than asset size.
2. Initial Advisory Fees: Personalized initial fees discussed and confirmed as part of the Discovery Process. Reflects intensive 'get to know each other' period and major life events such as retirement.
3. Ongoing Service Fees: Annual fees with scope of services agreed each year. Minimum ongoing fee of £3,815 p.a. Clients control fees by choosing service level - more services means higher fees, simplifications reduce fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Empower Partners provides independent, ongoing financial planning and investment advisory services to individuals in the UK, with a particular focus on retirement planning, pension optimisation, and tax-efficient strategies. The firm charges time-based fees linked to advice complexity and service intensity rather than to the value of assets under management, and delivers its advice through a remote-first model with quarterly check-ins and annual formal reviews.

Product overview

Empower Partners is a financial planning advisory firm offering a unified service around ongoing financial advice. The core offering combines financial planning with investment advisory, supported by an innovative time-based fee structure (Choice and Simplicity) that contrasts with traditional percentage-of-assets models. Additional specialized services include tapered annual allowance guidance for high earners, retirement planning, and pension optimization. All services are provided by qualified Chartered Financial Planners through a remote-first model with flexible meeting options.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Core financial planning service providing ongoing advice on investments, pensions, retirement planning, and tax optimization for individuals, delivered under a time-based fee structure rather than percentage-of-assets charging.
• Investment Advisory Evidence-based investment advisory service focused on low-cost diversification, tax efficiency, and long-term portfolio management aligned with individual client risk profiles.
• Retirement Planning Comprehensive retirement planning service for individuals approaching or in retirement, covering pension optimization, drawdown strategies, annuity versus drawdown analysis, and expenditure planning.
• Pension Planning Advisory service covering pension contributions, child pensions, lost pension tracking, and state pension optimization for individual clients.
• Tapered Annual Allowance Guidance Specialized guidance for high-income individuals on tapered annual pension allowance rules, including worked examples and carry-forward calculations to optimise pension contributions.

Quantifiable outcome

• Clients with larger portfolios can pay significantly less than industry average 0.85% p.a. through time-based fees
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seven Investment Management (7IM): UK wealth manager offering discretionary portfolio management and financial planning to private clients and intermediaries. Directly comparable in fee-model flexibility, client segment (UK HNW), and breadth of investment/pension advisory services.
• Hoxton Capital Management: UK-based independent financial advisory firm serving UK and internationally mobile HNW clients with regulated financial planning, investment, and tax advice. Comparable boutique IFA model targeting HNW individuals with ongoing financial planning services.
• JM Finn & Co: Long-established London boutique wealth manager providing discretionary investment management and personalized financial planning to HNW individuals and families. Closely comparable in being a smaller, relationship-driven UK advisory firm targeting HNW clients with bespoke planning services.
• Progeny Group: Integrated UK wealth, legal, and advisory firm serving HNW individuals, families, and businesses with financial planning, investment, and tax services. Closely comparable boutique-style, full-service offering to HNW clients in the UK market.
• True Potential: UK financial services group combining technology-enabled investment platform with a network of restricted advisers serving mass-affluent and HNW clients. Comparable UK advice market and client segment, but contrasts with Empower via a tech-led, restricted-advice model and percentage-based fees.

Broad incumbents

• St. James's Place: UK's largest wealth manager serving mass-affluent and high-net-worth clients with ongoing financial advice, investments, and pensions. Overlaps with Empower Partners on target clients (HNW individuals in the UK) and retirement/investment advisory, but operates at vastly larger scale and uses a percentage-based fee model.
• Rathbones Group: London-listed UK wealth manager providing discretionary investment management and financial planning to individuals, charities, and intermediaries. Comparable client profile and service scope (investment, retirement, tax planning) but at much larger AUM scale and with traditional percentage-based fees.
• Quilter: UK wealth manager with a large advised platform serving affluent and HNW clients via financial advisers. Comparable in target client base and breadth of financial planning services but operates a distribution/platform model rather than Empower's fee-only direct advice.
• Evelyn Partners: UK wealth management and professional services firm (formerly Smith & Williamson) serving HNW individuals with financial planning, investment management, tax, and advisory services. Closely comparable client segment and service mix; one of the larger UK independent-style planners competing for the same HNW relationship.
• Brewin Dolphin (RBC Wealth Management): UK wealth manager acquired by RBC, offering financial planning, investment management, and advisory to private clients and intermediaries. Comparable mid-market HNW client focus and full financial planning offering, with significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/empower-partners-llp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Partners