LITO

What LITO does

PARAGRAPH 1: LITO (legal name "LITO: Luxury In The Outdoors") is a privately held, family-owned U.S. small business founded in March 2022 and headquartered at 731 S. Spring Street, 3rd Floor, Los Angeles, California. The company designs and sells premium outdoor recreation and "glamping" accessories, with a stated headcount of 1–10 employees and no outside funding to date. Its primary audience is U.S. outdoor enthusiasts, RV/travel lifestyle consumers, pet owners, and glamping consumers who purchase durable, design-forward products through direct-to-consumer e-commerce (litoluxury.com), through REI retail channels, and on the Amazon marketplace.

PARAGRAPH 2: The product portfolio centers on the LITOCLOTH waterproof outdoor tablecloth — a 47" x 106" oilcloth cover with secure straps — offered in 18+ designs including American Picnic Gingham, Classic Checkered, Polka Dot, Retro Flower Power, Bloom, Cherry Blossom, and South African Zebra at $79 per unit. Adjacent categories include LED light-up pet safety products (rechargeable collars, 20-foot LED leashes, and harnesses with built-in waste-bag dispensers and 8+ hour battery life), lightweight portable camping chairs (1.95 lbs) and tables, hanging solar lanterns, handmade soy candles with citronella/lemon/orange essential oils, collapsible dog bowls, RV outdoor rugs, wine tumblers, camping dishware, holiday seasonal collections, and a digital LITO Camping Checklist. Underlying technology is conventional rather than proprietary at the IP level: waterproof oilcloth fabric, LED illumination, solar charging, and basic lithium-ion rechargeables.

PARAGRAPH 3: LITO operates a one-time-purchase DTC model with a promotions layer (e.g., 25% off via the "celebrate250" code tied to the 250th anniversary of independence, BOGO-50% via "SPRING SPECIAL," a rewards program, gift cards, and curated Glamping Packages). Marketing is organic and content-led — a blog, email newsletter, and active presence across Facebook, Twitter/X, Instagram, YouTube, and Google, supplemented by an affiliate/partner program offering commissions for referrals. Retail distribution through REI and marketplace listing on Amazon are the brand's only physical/3rd-party sales channels; a 1% donation to TreePeople.org anchors a sustainability positioning. Revenue and ARR are not disclosed, and LITO has no management team, no disclosed investors, and no patents or certifications on file.

Name

LITO

Legal name

LITO: Luxury In The Outdoors

Website

https://litoluxury.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LITO (Luxury In The Outdoors) is a family-owned U.S. small business, founded March 2022 in Los Angeles, that designs and sells premium waterproof outdoor tablecloths, LED pet safety products, solar lanterns, and glamping accessories to outdoor enthusiasts via its DTC e-commerce site, REI retail, and Amazon.

Ownership category

akta.pro rank

Product category

Outdoor Camping Accessories

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Outdoor camping accessories
• Waterproof tablecloths
• LED pet products
• Glamping accessories
• Portable camping furniture

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for all products including outdoor tablecloths, camping furniture, pet accessories, candles, and lanterns. E-commerce direct sales plus retail distribution.
2. Affiliate/Partner Referrals: Partner program where affiliates earn commissions by referring customers to the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LITO (Luxury In The Outdoors) designs, manufactures, and sells premium outdoor lifestyle accessories, including waterproof outdoor tablecloths, LED-equipped pet products, portable camping chairs and tables, solar lanterns, and soy candles. The company serves outdoor enthusiasts, pet owners, RV/travel lifestyle consumers, and glamping-focused buyers through its own e-commerce site, REI, Amazon, and an affiliate program.

Product overview

LITO (Luxury In The Outdoors) is a family-owned outdoor recreation brand launched in March 2022, specializing in premium glamping and camping accessories. The core product is the LITOCLOTH waterproof outdoor tablecloth line, complemented by an integrated pet safety product ecosystem (light-up dog leashes, collars, and harnesses with built-in bag dispensers), portable furniture (camping chairs and tables), solar lighting (hanging lanterns), and camping essentials (soy candles, dog bowls, outdoor rugs, dishware). The company also offers digital planning tools like the LITO Camping Checklist and curated Glamping Packages. Products are available through direct-to-consumer e-commerce and retail partners including REI.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterproof Outdoor Tablecloths Waterproof outdoor tablecloths designed for picnics, patios, glamping, and outdoor dining, marketed to consumers seeking durable, weather-resistant textiles with a premium look.
• LED Pet Products Light-integrated (LED) pet accessories designed to improve visibility and safety for pets during low-light outdoor activities such as walks, camping, and travel.
• Portable Camping Chairs and Tables Portable camping chairs and tables intended for outdoor, glamping, and travel use, positioned as premium outdoor lifestyle furniture.
• Solar Lanterns Solar-powered outdoor lanterns designed to provide renewable, off-grid lighting for campsites, patios, and glamping setups.
• Soy Candles Plant-based soy wax candles for indoor and outdoor ambiance, aimed at consumers seeking a more sustainable alternative to paraffin candles.

Quantifiable outcome

• Tablecloths designed to last a lifetime vs. cheap alternatives that last 1-2 uses
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TreePeople.orgminorOthersLITO donates 1% of sales profits to TreePeople.org to support tree planting initiatives as part of their environmental sustainability commitment.
• REIcoreChannel Partner/ Reseller/ DistributorBloom Tablecloths ship with no delay over July 4th holiday from REI. Products available in REI stores for in-person customer purchase.
• Harvest Host MembershipminorGTM or Marketing PartnerPartnership related to Harvest Host membership program, likely targeting RV/camping enthusiasts who use Harvest Host locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klymit: Klymit produces premium outdoor comfort and sleep products marketed to campers — a comparable DTC outdoor brand targeting the same enthusiast customer as LITO, with overlapping premium/lifestyle positioning.
• Ruffwear: Ruffwear is a premium outdoor performance gear brand for dogs (harnesses, collars, leashes), including illuminated variants — a direct peer for LITO's light-up dog collar/leash/harness line on both product and target customer (active outdoor dog owners).
• Rumpl: Rumpl sells premium outdoor blankets and picnic throws marketed as durable, lifestyle-oriented outdoor textiles — directly comparable to LITO's LITOCLOTH waterproof tablecloths in target customer (outdoor enthusiasts), premium positioning, and DTC-led brand.
• ENO (Eagles Nest Outfitters): ENO is a premium outdoor accessories brand (hammocks, chairs, blankets) serving the camping and glamping segment — comparable to LITO in customer base, premium positioning, and accessory category breadth.
• Nite Ize: Nite Ize makes LED-based pet products (e.g., illuminated collars) and outdoor accessories — a direct peer for LITO's LED pet products and broader outdoor accessory catalog.
• Helinox: Helinox designs premium, ultra-lightweight portable camping chairs and tables — directly comparable to LITO's Lightweight Camping Chair (1.95 lbs) and portable camping tables on premium positioning, weight engineering, and outdoor enthusiast customer.
• Illumiseen: Illumiseen specializes in LED light-up dog collars, leashes, and harnesses — a head-to-head direct peer for LITO's rechargeable LED pet safety line on product type, functionality, and target buyer.

Broad incumbents

• YETI: YETI is a broad, premium outdoor lifestyle brand spanning drinkware, coolers, and outdoor accessories — comparable to LITO as a premium-positioned outdoor lifestyle retailer with multi-channel distribution, though YETI's scale and breadth far exceed LITO.
• Coleman: Coleman is a mass-market incumbent across camping furniture, lanterns, and outdoor accessories — comparable to LITO as a broad outdoor products retailer serving campers, though at a much lower price tier and significantly larger scale.

Emerging players

• Outdoor Vitals: Outdoor Vitals is a DTC outdoor brand offering premium-priced camping essentials (sleeping pads, blankets, shelter) — comparable to LITO as a digitally-native outdoor brand targeting the same value-conscious but quality-driven outdoor enthusiast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LITOLuxury
• YouTubeyoutube.com/@luxuryintheoutdoors
• Facebookfacebook.com/luxuryintheoutdoors
• Instagraminstagram.com/luxuryintheoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LITO