Lulada

Name

Lulada

Website

https://lulada.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lulada is a German pre-launch mobile marketplace connecting individual fitness enthusiasts with coaches running neighborhood group workouts, monetizing via an anticipated recurring subscription model behind a waitlist.

Ownership category

akta.pro rank

Product category

Group Fitness Marketplace

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Group fitness marketplace
• Local workout discovery
• Community fitness app
• Neighborhood group training
• Coach-led group workouts

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Group Fitness Membership/Subscription: Platform connecting users to group training sessions - likely subscription or pay-per-session model based on 'Warteliste beitreten' (join waiting list) and focus on affordable pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lulada operates a mobile-app-based marketplace that connects individual fitness enthusiasts with local group training sessions and coaches in their neighborhood. Users join a waitlist, discover nearby workouts via Find/Details/Spot features, view coach profiles, and participate in community-based group training. The offering is positioned as an affordable, local, and creative alternative to traditional gym memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Lulada App Mobile application that connects individual users with local group fitness training sessions and coaches in their neighborhood, providing features for discovering workouts (Find), viewing session and coach details (Details), locating spots (Spot), and managing community/team participation (Team). Targeted at individual fitness enthusiasts in Germany seeking affordable, local, community-based group workouts.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Regional players

• Fit/One: Discount gym chain operating across Germany with group fitness classes included in membership. Competes for the same price-sensitive group-fitness customer as Lulada but via owned physical facilities rather than a marketplace.
• MySports (by Migros): Swiss sports booking and facility platform offering courses and facility rentals. Comparable as a regional group-fitness booking marketplace but operating in Switzerland rather than Germany.

Broad incumbents

• Gymondo: Berlin-based online fitness and nutrition subscription platform. Overlaps with Lulada on German consumer fitness and group-style training content, though delivered digitally rather than via local coaches.
• Mindbody: Established SaaS and consumer marketplace for fitness, wellness, and beauty studios. Comparable as a broader incumbent that connects consumers to local fitness providers and competes for the same supply-side partnerships.
• Wellhub (formerly Gympass): Global corporate-wellness fitness marketplace offering employees access to gyms and apps. Competes for the same coach and studio supply as Lulada and represents the well-funded incumbent in the aggregator category.
• Freeletics: Munich-headquartered fitness app and training brand offering AI-driven personal training and group coaching. Comparable as a German-rooted, mobile-first consumer fitness brand targeting overlapping individual fitness enthusiasts.

Direct peers

• Urban Sports Club: Berlin-based fitness marketplace offering a single subscription for access to a wide network of gyms, studios, and group fitness classes across Germany and Europe — the closest scaled analogue to Lulada's marketplace model in the same geography.
• Eversports: European marketplace and SaaS provider for fitness studios and sports courses, operating in DACH and beyond. Comparable as a group-fitness / studio booking marketplace with a B2B and B2C motion in overlapping geographies.
• ClassPass: Global subscription marketplace that gives users credits to book classes across thousands of fitness studios. Directly comparable in product mechanics (discovery + booking of group fitness) and competes for the same user and studio budgets.

Others

• Boutique Fitness Studios (independent studios): Independent boutique fitness studios (e.g., Barre, Pilates, HIIT, bootcamp concepts) operating local group classes. These are both potential supply partners for Lulada and direct competitors that customers could choose instead of the marketplace.

Market position

Customer concentration

• LinkedInlinkedin.com/company/lulada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lulada