ON Dijital Bankacilik

What ON Dijital Bankacilik does

ON Dijital Bankacılık is the digital-only retail banking brand of Burgan Bank A.Ş., headquartered in Istanbul, Turkey, operating exclusively through its ON Mobil mobile application (iOS, Android, Huawei AppGallery), internet banking portal, and 24/7 telephone banking channel—without proprietary branches. Launched on 10 October 2021 under the name 'ON' and rebranded to 'ON Dijital' on 10 October 2023, the platform delivers full-service retail banking: deposit products (ON Plus loyalty savings with up to 46% bonus interest, ON Hesap hybrid demand/term deposit with overnight sweep 18:15-05:00, and Vadeli term deposits), credit products (personal, auto, partner-branded shopping credit, overdraft), cards (no-fee credit and debit Mastercard with contactless up to 2,500 TL), investments (TEFAS-accessible mutual funds, equities, VIOP derivatives, IPOs, ON ROBO AI robo-advisor, 24/7 ON FX, and four precious metals accounts), payments (EFT, FAST up to 100,000 TL, QR, crypto, bill and SGK payments, escrow), and bancassurance distribution (auto, home, health, life, device).

The technology stack is a mobile-first digital banking platform layered onto Burgan Bank's licensed banking infrastructure, incorporating biometric and video-call identity verification for remote onboarding, FAST real-time payment rails, QR-code and contactless payments, AI-powered portfolio recommendation via ON ROBO, and a chatbot (Sohbet Robotu) for automated customer routing. Cash distribution is delivered through free access to all Burgan Bank and İş Bankası ATMs nationwide, compensating for the absence of proprietary branches. Operating geographies are restricted to Turkey's domestic market, with international remittances offered as a service rather than a market expansion.

The business model is overwhelmingly net interest margin: ON earns interest spread between deposits and lending products (including 0% personal loan promos for new customers), supplemented by transaction-based revenue from credit card merchant discount rates, investment product distribution commissions, insurance agency commissions, and ancillary payment processing. Pricing is positioned as fee-free for consumers—no annual card fees, free EFT/Havale/FAST transfers—shifting monetization to spread, loyalty engagement (ON Plus' 7,500 TL monthly spending hook), and bundled product cross-sell. Distribution is direct-to-consumer and product-led, with acquisition driven by app stores, organic SEO at on.com.tr, video content, and category-specific partner campaigns (Obilet, Hepsiburada, Migros, Xiaomi, Özturanlar).

Name

ON Dijital Bankacilik

Legal name

Burgan Bank A.Ş.

Website

https://on.com.tr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

ON Dijital Bankacılık is the digital-only retail banking brand of Burgan Bank A.Ş. in Turkey, serving individual consumers with fee-free deposits, lending, cards, investments, payments, and insurance through its ON Mobil app and internet banking, without physical branches.

Ownership category

akta.pro rank

Product category

Digital Retail Banking

NAICS

Commercial Banking (522110), Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (522180), Credit Card Issuing (52221), Sales Financing (52222)

SIC

State Commercial Banks (6022), National Commercial Banks (6021), Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Lending & Credit Disbursements (FSAMAKAH)

akta.pro secondary industries

Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Digital retail banking
• Consumer lending
• Mobile banking
• Investment services
• Payment processing

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income on Loans: ON generates revenue primarily through interest charged on its lending products: Dijital İhtiyaç Kredisi (personal loans from 0% APR for new customers), Taşıt Kredisi (auto loans), Alışveriş Kredisi (point-of-sale financing), Hepsiburada and Migros co-branded shopping credits, Süper Ek Hesap overdraft, and ON Hızlı Limit pre-approved credit line.
2. Interest Income on Deposits: ON accepts customer deposits through ON Hesap, ON Plus, and Vadeli Hesap (term deposit) accounts, earning net interest margin (NIM) by lending deposited funds at higher rates than paid to depositors. ON Plus generates additional sticky deposits through its tiered extra-interest loyalty program.
3. Credit Card Transaction Fees: ON Kredi Kartı and ON Banka Kartı generate revenue from merchant discount rates (MDR) charged to merchants on card transactions, plus interchange fees. The card carries no annual fee, maximizing transaction volume.
4. Investment Product Distribution: ON earns commissions from distributing investment products: hisse senedi (stocks), VIOP futures, halka arz (IPOs), yatırım fonu (investment funds via TEFAS and ON Fon Evreni), ON FX (forex), and precious metal accounts (altın, gümüş, platin, paladyum). Robo advisor and fund supermarket drive cross-selling.
5. Insurance Distribution (Bancassurance): ON acts as an insurance agency (acente) for Burgan Bank, earning commissions on Araç Sigortaları (auto: kasko, traffic), Konut Sigortaları (home: DASK, konut), Sağlık Sigortaları (health: TSS, travel), Hayat Sigortaları (life: credit life, personal accident, critical illness), and Cep Telefonu Sigortası (device insurance).
6. Payment and Transfer Services: Revenue from payment services including bill payments (fatura, SGK), FAST/EFT/Havale (though marketed as fee-free for customers, the bank earns from float on processing), QR payments, crypto platform payments, and international remittances.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ON Dijital is a fully digital, branchless retail banking service operated as a sub-brand of Burgan Bank A.Ş., offering fee-free current and savings accounts (ON Hesap, ON Plus, Vadeli Hesap), consumer loans (personal, auto, retail), Mastercard credit and debit cards, and a unified investment platform (stocks, derivatives, mutual funds, FX, precious metals) all delivered through a mobile app and internet banking. The bank earns revenue primarily from net interest margin on deposits and loans, credit card interchange, investment distribution commissions, and insurance agency commissions, with customer onboarding completed via video call without any branch visit.

Product overview

ON Dijital is a digital-only banking brand of Burgan Bank A.Ş., launched on 10 October 2021 and rebranded as 'ON Dijital' on 10 October 2023. It offers a comprehensive digital banking platform delivered exclusively through the ON Mobil mobile app and ON İnternet Bankacılığı (web banking), requiring no physical branch visits. The product portfolio spans: (1) Deposit accounts — ON Plus (savings program with up to 46% extra interest), ON Hesap (hybrid day/night demand-time deposit), and Vadeli Hesap (fixed-term e-deposits); (2) Credit products — Dijital İhtiyaç Kredisi (personal loan from 0%), Taşıt Kredisi (auto loan), Alışveriş Kredisi (retail loan), partner-branded Hepsiburada and Migros shopping loans, Süper Ek Hesap (overdraft), and ON Hızlı Limit; (3) Cards — ON Kredi Kartı (fee-free credit card) and ON Banka Kartı (fee-free debit/ATM card with contactless); (4) Investment — Hisse Senedi (equities), VIOP (derivatives), Halka Arz (IPOs), Yatırım Fonu (mutual funds), ON Fon Evreni (funds via TEFAS + Burganbank), ON ROBO Dijital Asistan (AI-powered robo-advisor), ON FX (24/7 FX and precious metals), and four precious metals accounts (Altın, Gümüş, Platin, Paladyum); (5) Payments & Transfers — EFT, FAST (up to 100K TL instant, 24/7), intra-bank Havale, QR code, cryptocurrency platform, international transfers, bill payments, SGK payments, Güvenli Ödeme (escrow), Şans Oyunu, and Ödeme İste; (6) Insurance products — vehicle, home, health, life, and phone insurance distributed through the bank as agency.

Differentiator

Problem solved

Functional benefit

Products and services

• ON Plus
• ON Hesap
• Vadeli Hesap
• Dijital İhtiyaç Kredisi
• Taşıt Kredisi
• Alışveriş Kredisi
• Avantajlı Hepsiburada Alışveriş Kredisi
• Migros Alışveriş Kredisi
• Süper Ek Hesap
• ON Hızlı Limit
• ON Kredi Kartı
• ON Banka Kartı
• Hisse Senedi
• VIOP
• Halka Arz
• Yatırım Fonu
• ON Fon Evreni
• ON FX
• Altın Hesabı (Gold Account)
• Gümüş Hesabı (Silver Account)
• Platin Hesabı (Platinum Account)
• Paladyum Hesabı (Palladium Account)
• EFT - FAST - Havale
• Karekod ile Ödeme (QR Code Payment)
• Yurt Dışı Para Transferi
• Fatura Ödemeleri
• Kasko Sigortası
• Zorunlu Trafik Sigortası
• Zorunlu Deprem Sigortası (DASK)
• Konut Sigortası
• Tamamlayıcı Sağlık Sigortası (TSS)
• Yurt Dışı Seyahat Sağlık Sigortası
• Kredi Hayat Sigortası
• Cep Telefonu Sigortası

Quantifiable outcome

• Up to 46% extra interest rate on ON Hesap deposits via ON Plus loyalty program
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• İş BankasıcoreTechnology or IntegrationON Banka Kartı and ON Kredi Kartı work at all İş Bankası ATMs nationwide for cash withdrawal, deposit, and balance inquiry at no extra cost. This partnership gives ON customers access to Turkey's largest ATM network, compensating for the lack of a proprietary branch and ATM infrastructure.
• TEFAS (Türkiye Elektronik Fon Alım Satım Sistemi)coreTechnology or IntegrationON provides access to all investment funds listed on TEFAS through ON Fon Evreni, enabling customers to buy and sell mutual funds from multiple asset management companies through a single digital platform.
• MastercardcoreTechnology or IntegrationON Kredi Kartı and ON Banka Kartı are issued on the Mastercard network, enabling domestic and international POS and ATM transactions. Mastercard's digital payment infrastructure (Masterpass) enables secure card storage and automatic card data updates for recurring payments.
• HepsiburadamajorGTM or Marketing PartnerON offers an exclusive Avantajlı Hepsiburada Online Alışveriş Kredisi (Hepsiburada Online Shopping Credit) with 0% or preferential interest rates for purchases made on Hepsiburada e-commerce platform, co-branded point-of-sale financing driving both ON loan volume and Hepsiburada transaction volume.
• MigrosmajorGTM or Marketing PartnerON offers an exclusive Migros Alışveriş Kredisi (Migros Shopping Credit) with preferential rates for in-store and online Migros purchases, driving grocery financing and customer acquisition for ON.
• Xiaomi (Mi Mağazaları)minorGTM or Marketing PartnerXiaomi retail stores offer 0% installment Alışveriş Kredisi through ON for select Xiaomi products, creating a retail financing partnership for consumer electronics purchases.
• Özturanlar MobilyaminorGTM or Marketing PartnerÖzturanlar Mobilya furniture stores offer ON Alışveriş Kredisi at fixed-term, no-interest installment terms for furniture purchases, driving both loan volume and retail traffic.
• ObiletminorGTM or Marketing PartnerON offers Obilet Kampanyası providing 300 TL discount on Greek Islands ferry tickets purchased through Obilet platform, for ON customers, driving travel bookings and brand engagement.
• Kurtaran Ev DerneğiminorOthersON Dijital Pati Dostları (Pet Friends) program: ON sponsors the full one-year care of 100 street dogs rescued by Kurtaran Ev Derneği, donating one bowl of pet food per new customer sign-up. This CSR initiative builds brand goodwill and community connection.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Param: Turkcell-backed digital payments platform offering mobile payments, cards, and money transfer services to Turkish consumers. Comparable in the digital payments and card layer of ON's proposition.
• ininal: Turkish prepaid card and digital wallet provider targeting underbanked retail consumers with mobile-led onboarding. Comparable as a digital-first retail money-movement and card product competing for the same consumer wallet.

Direct peers

• Papara: Turkey's largest fintech/e-money platform offering digital wallets, cards, payments, and consumer financial services to retail users. Comparable to ON's digital-first retail money-movement and card proposition, with overlapping payment, FX, and card features.
• CEPTETEB: TEB's digital-only banking brand targeting retail customers with mobile-first accounts, cards, loans and payments. Directly comparable as a bank-issued digital sub-brand competing on fee-free retail banking in Turkey.
• Enpara: QNB Finansbank's branchless digital bank offering fee-free accounts, debit/credit cards, loans, and investments to Turkish retail customers via mobile and web. Closest direct competitor to ON Dijital in the digital-only retail banking segment.
• N Kolay: TEB's separate digital banking platform positioned for small businesses and individual customers, with account, card, and payment services delivered entirely via app. Comparable digital-only retail and SMB banking proposition.
• MobilDeniz (DenizBank): DenizBank's mobile-first banking channel offering accounts, cards, loans, and payments via a digital-only experience inside a traditional bank. Comparable as another bank-parented digital retail offering competing head-to-head with ON.
• Hayat Finans: Kuveyt Türk's digital participation bank offering interest-free retail banking, cards, and payments through a fully mobile channel. Comparable as a digital-first retail banking brand under a Turkish parent bank targeting the same demographic.

Broad incumbents

• Fibabanka: Mid-sized Turkish commercial bank with a strong digital and retail focus and an app-led onboarding journey. Competes with ON for the same digitally native retail segment, but as a broader bank rather than a single digital sub-brand.
• Aktif Bank (UPT / N Kolay alternative): Turkish non-deposit investment bank with digital retail and payment products (UPT e-money, Aktif Bank digital channels). Comparable as an adjacent digital retail and payments player in the Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OnDijital
• Facebookfacebook.com/burganbank
• LinkedInlinkedin.com/company/ondijital
• Instagraminstagram.com/burganbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON Dijital Bankacilik