Gembira Loka Zoo

What Gembira Loka Zoo does

Gembira Loka Zoo is a privately operated zoological garden in Yogyakarta, Indonesia, founded in 1953 by royal figures including Sri Sultan Hamengku Buwono IX and KGPAA Paku Alam VIII, and currently managed by PT Buana Alam Tirta under the parent Yayasan Gembira Loka Zoo. The zoo operates a single 22-hectare-class site organized into six animal zones (Bird, Carnivore, Mammal, Petting Zoo, Primate, Reptile) and serves primarily domestic families, school groups, and Yogyakarta tourists seeking combined wildlife education and recreational experiences. Its service portfolio spans admission tickets, paid interactive experiences (Sumatran elephant interaction, petting zoo, fish therapy), recreational rides (ATV, bumper boats, speed boat, pedal boats), animal presentation programs (PES Aves and PES Mamalia), and on-site F&B and souvenir retail (Zoovenir).

The core operating technology is Positive Reinforcement Training (PRT) for animal husbandry and presentation, developed with Singapore Zoo professionals and aligned with WAZA welfare guidelines. Visitor access is managed through a direct online ticketing system with QR-code entry, WhatsApp-based customer service, and an in-park outdoor travelator — the first of its kind in an Indonesian zoo. The business model is direct-to-consumer, with weekday admission at Rp 70,000 and weekend/holiday admission at Rp 85,000 (effective 30 March 2026, the first price adjustment since late 2021), supplemented by per-activity add-ons, food and beverage, and retail. The zoo holds the highest available Akreditasi A from Indonesia's Ministry of Environment and Forestry and SEAZA animal welfare certification (both 2025), and derives no revenue from third-party resellers or B2B contracts.

Name

Gembira Loka Zoo

Legal name

PT Buana Alam Tirta

Website

https://gembiralokazoo.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Gembira Loka Zoo is a privately operated 72-year-old zoological garden in Yogyakarta, Indonesia, serving families, school groups and domestic tourists across six animal zones with paid admissions, interactive animal experiences, recreational rides, and on-site F&B and retail.

Ownership category

akta.pro rank

Product category

Zoological Gardens

NAICS

Zoos and Botanical Gardens (71213), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Zoological garden services
• Wildlife conservation education
• Family recreation attractions
• Animal park experiences
• Interactive animal encounters

Headquarters

HQ city

Kotagede

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission tickets: Visitors purchase entry tickets (Rp 70,000 weekday / Rp 85,000 weekend and national holidays) via the website or at gate. Children under 90 cm and elderly are admitted free. This is the primary revenue driver.
2. Interactive animal experiences and rides: Paid add-on experiences including Elephant Interaction (Rp 100,000 for up to 4 persons), Petting Zoo feeding (Rp 25,000), donkey riding (Rp 50,000), baby stroller rental (Rp 20,000), and pedal boat rides (Rp 25,000/person).
3. Food and beverage (F&B): On-site dining through multiple outlets: Gajah Resto (Indonesian cuisine with lake view), Kantin Outan (fruit juices, fruit salad, sandwiches, grilled sausage), Kantin Flamingo (rice boxes and local dishes), Zoo Mart (snacks, drinks, baby necessities, sanitary supplies), and Kedai Luwak Kopi (coffee stall at east exit).
4. Retail (Zoovenir souvenir shops): Two Zoovenir souvenir shops located at the upper east exit and lower Central Service area / Halte 3 sell branded souvenirs and gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gembira Loka Zoo runs a 22-hectare zoological garden in Yogyakarta that displays about 522 species and more than 6,580 animal specimens across six themed zones and offers paid animal encounters, education presentations, mechanized rides, water-based attractions, and on-site dining and souvenir retail to ticketed visitors. The zoo's offerings target families, domestic tourists, and school groups and pair wildlife education with amusement-park-style entertainment in a single within-gate visit.

Product overview

Gembira Loka Zoo operates as a conservation-focused zoo and recreation destination in Yogyakarta, Indonesia. The core offering consists of six animal zones (Zona Burung/Bird, Zona Cakar/Carnivore, Zona Mamalia/Mammal, Zona Petting Zoo, Zona Primata/Primate, and Zona Reptil/Reptile) displaying various species. The product portfolio includes paid admission tickets, interactive animal experiences (elephant interaction, petting zoo, fish therapy), recreational rides (ATV, bumper boats, speed boat, pedal ducks), animal presentation programs (PES Aves, PES Mamalia), and facilities (souvenir shops, restaurants, stroller rental). Visitors can also access complimentary amenities including the outdoor travelator, train rides, catamaran boat, and animal presentations with admission.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiket Masuk Gembira Loka Zoo (General Admission) QR-coded e-ticket admission product that grants entry to the 22-hectare zoo and access to its six animal zones for paying individual, family, and group visitors. Tiered weekday vs weekend pricing with free entry for children under 90 cm.
• Interaksi Edukatif Gajah Sumatra (Sumatran Elephant Educational Interaction) Ticketed, keeper-led educational encounter with the Sumatran elephant collection, with conservation/breeding-program context. Targeted at families, domestic tourists, and school groups.
• Petting Zoo Experience Paid, hands-on petting zone allowing visitors (predominantly children and families) to interact with tame domesticated animals under staff supervision.
• Zoopeda Structured educational program designed for school groups and families that delivers curriculum-aligned biology and conservation lessons using the zoo's animal collection.
• PES Aves and PES Mamalia (Animal Presentation Shows) Scheduled live-presentation shows featuring bird (Aves) and mammal species, drawing on PRT-trained animals to deliver educational entertainment for visitors.
• ATV Ride, Bumper Boat, Speed Boat, Bebek Kayuh, Kolam Tangkap, Travelator Outdoor Bundle of mechanized and water-based rides offered within the zoo (ATV Ride, Bumper Boat, Speed Boat, Bebek Kayuh paddle boats, Kolam Tangkap catch pond, and outdoor Travelator), priced a la carte.
• Terapi Ikan (Fish Therapy) Paid recreational fish-therapy pool experience offering relaxation through immersion in a doctor-fish pool, priced a la carte.
• Gerai Zoovenir (Souvenir Shop) On-site branded retail outlet selling zoo-branded souvenirs and merchandise to gate-admitted visitors.
• Resto / Kantin (Food and Beverage) On-site restaurants and canteens selling food and beverages to visitors during their visit.
• Kereta Bayi (Stroller Rental) Stroller rental service offered to families with young children to ease movement across the 22-hectare zoo.

Quantifiable outcome

• Recovered from 354,000 visitors (2006, post-earthquake) to 1.4 million+ visitors (2012) under PT Buana Alam Tirta management

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Steve Koyle (International Elephant Expert)minorStrategic or Co-development Partner · 17 December 2025Steve Koyle, an international elephant expert with over 30 years of experience (24 years focused on elephants), visited Gembira Loka Zoo in December 2025. He assessed elephant care practices including nail trimming and health checks, noting significant improvements since his 2019 visit. His visit represents a knowledge-sharing and best-practice exchange rather than a formal commercial partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Taman Safari Indonesia: Indonesia's flagship drive-through wildlife park (Cisarua, Bogor, and other branches). Directly comparable as a paid wildlife attraction targeting Javanese family tourism with broader species collections and more modern facilities.
• Bali Safari and Marine Park: Wildlife-focused attraction under Taman Safari group in Bali. Comparable paid attraction model with animal encounters, educational shows, and rides for international and domestic family tourists.
• Bandung Zoo (Kebun Binatang Bandung): Long-established West-Java city zoo. Comparable zoo category, customer segment (Javanese families and school groups), and product mix including animal exhibits and on-site recreational activities.
• Surabaya Zoo (Kebun Binatang Surabaya): Historic East-Java city zoo founded in 1916. Directly comparable as a multi-zone urban zoo with animal exhibits, conservation programming, and family-tourism focus — competing for the same Javanese discretionary-spend wallets.
• Batu Secret Zoo (Jawa Timur Park Group): Modern zoo and aquarium in East Java operated by the well-funded Jawa Timur Park group. Comparable zoo experience plus thrill rides, often cited as the most modernized zoo competitor in Indonesia.
• Taman Margasatwa Ragunan (Jakarta Zoo): Indonesia's most-visited urban zoo, located in South Jakarta. Directly comparable to Gembira Loka as a city-based, multi-zone zoological park with similar six-zone animal taxonomy and family-tourism positioning.

Broad incumbents

• Taman Mini Indonesia Indah: Large cultural and recreational park in Jakarta featuring museums, attractions, and gardens. Comparable as a Javanese ticketed family destination with rides, education, and F&B — overlapping target customer without specializing in wildlife.
• Singapore Zoo (Mandai Wildlife Group): Internationally benchmarked open-concept zoo that provided professional training support to Gembira Loka's PRT program. Comparable as a multi-zone zoological park serving family tourism with conservation-focused branding at much larger scale.
• Ocean Park Hong Kong: Marine-life theme park combining aquariums, animal exhibits, and rides. Comparable as a large-scale, ticket-based wildlife attraction combining education, conservation messaging, and amusement rides — a relevant benchmark for Gembira Loka's evolution toward ride-and-experience monetization.

Regional players

• Zoo Negara Malaysia: Malaysia's national zoo near Kuala Lumpur. Comparable regional zoo operating as a ticketed family attraction with similar multi-zone exhibit structure and conservation messaging across the broader SE Asian zoo industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXgG7LdL7
• Xx.com/gembiraloka_zoo
• Facebookfacebook.com/GLZooJogja
• LinkedInlinkedin.com/company/gembira-loka-zoo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gembira Loka Zoo