Kebun Binatang Surabaya

What Kebun Binatang Surabaya does

Kebun Binatang Surabaya, formally "PD. Taman Satwa Kebun Binatang Surabaya" and operating publicly as Surabaya Zoo, is a zoological park located in Surabaya, Indonesia. Founded in 1916, it is one of the oldest zoos in Southeast Asia and functions as a municipal-level institution housing diverse animal species. Its stated mission centers on conservation, education, and recreation — the typical three-pillar model for a public zoo, with activities including animal husbandry, public exhibit operations, and visitor-serving programs.

The organization operates as a private-typed entity in available records, though naming conventions ("PD." prefix denoting a regional-owned enterprise / "Perusahaan Daerah" in Indonesian) suggest it is structured as a municipally-owned commercial entity — a common Indonesian governance format for regional public enterprises. The website domain (surabayazoo.co.id) is active, though the scraped content returned only a loader/verification page, indicating limited digitally-native marketing, e-commerce, or productized revenue streams. The reported employee count of 1-10 is almost certainly an undercount caused by data-source limitations rather than the true operating headcount of a major zoo.

Commercially, the business model is consistent with a traditional municipal zoo: gate receipts from general public visitors, concessions, ancillary educational programming, and likely material operating subsidies or capital allocations from the municipal government. No formal pricing, ticketing tiers, corporate sponsorship, or B2B revenue lines are disclosed. No product roadmap, partnerships, certifications, or digital platform assets are documented. The enterprise is essentially a single-site, place-based attraction serving the East Java metropolitan market with no disclosed geographic expansion, secondary locations, or exportable IP.

Name

Kebun Binatang Surabaya

Legal name

Kebun Binatang Surabaya

Website

https://surabayazoo.co.id

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

Kebun Binatang Surabaya (Surabaya Zoo) is a municipal zoological park in Surabaya, Indonesia, founded in 1916, housing diverse animal species for conservation, education, and recreation, serving the general public in East Java.

Ownership category

akta.pro rank

Product category

Zoological Parks / Wildlife Attractions

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

Keywords

• Zoo operations
• Wildlife conservation
• Animal education
• Recreational attractions
• Municipal zoological park

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure

Core offering

PD. Taman Satwa Kebun Binatang Surabaya (Surabaya Zoo) operates a physical zoological park established in 1916 in Surabaya, Indonesia, housing diverse animal species. The zoo's offerings center on three pillars: wildlife conservation, public education about animals and biodiversity, and recreational visitation for the general public. It sells admission-based access to its animal exhibits and related on-site experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• General Zoo Admission and Visitor Experience Walk-in visitor admission and on-site experience at the Surabaya Zoo, providing the public access to view the zoo's diverse animal species in a single physical location. Targeted at families, school groups, and general visitors seeking recreation and educational exposure to wildlife.
• Wildlife Conservation and Animal Education Programs Conservation activities and educational programs at the zoo focused on raising public awareness of wildlife, biodiversity, and animal welfare. Targeted at school groups, students, conservation partners, and the general visiting public.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Bandung Zoo (Kebun Binatang Bandung): Another legacy Indonesian municipal zoo in West Java, comparable in heritage age, public ownership structure, and family education/recreation focus. Direct domestic peer in the Indonesian zoological sector.
• Taman Safari Indonesia: Indonesia's largest zoo and wildlife park operator, combining traditional zoo exhibits with drive-through safari experiences. Operates multiple parks across Indonesia and is the closest domestic comparator in scale and visitor proposition to Kebun Binatang Surabaya.
• Gembira Loka Zoo: Yogyakarta's municipal zoo, another long-established Indonesian government-owned zoological park with similar conservation and family recreation positioning. Comparable in operating model and target visitor demographics.
• Ragunan Zoo (TMR Ragunan): Jakarta's municipal zoo, a government-owned zoological park of similar heritage and institutional structure, located in another major Indonesian city. Directly comparable as a public-sector urban zoo with conservation and education mandates.
• Bali Zoo: A privately operated zoological park in Bali focused on wildlife conservation, education programs, and visitor experiences. Comparable in animal collection, mission, and tourism-driven revenue model, though serving a different regional market.
• Mandala Suci Wenara Wana (Bali Bird Park): Indonesian zoological attraction specializing in bird collections, sharing the wildlife-conservation and visitor-experience model with Kebun Binatang Surabaya. Operates in a different regional market but is a comparable specialized zoological venue.

Others

• Assiniboine Park Zoo: A long-established municipal zoo with conservation and education mandates similar to Kebun Binatang Surabaya. Useful as a public-sector zoo comparator for governance and revenue mix benchmarking.

Broad incumbents

• Singapore Zoo: Regionally dominant, world-class zoological operator within the Mandai Wildlife Group, serving Southeast Asian visitors with premium conservation and education experiences. Sets the regional benchmark for zoo operation that Surabaya Zoo is positioned against.
• Ocean Park Hong Kong: Major Asian theme park and zoological operator combining animal exhibits with amusement attractions. Provides a reference point for the combined conservation-recreation commercialization model Indonesian zoos are pursuing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/surabayazoo
• Facebookfacebook.com/kebunbinatangsby
• LinkedInlinkedin.com/company/pd-taman-satwa-kebun-binatang-surabaya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kebun Binatang Surabaya