Miffy’s Foods
- Company typePrivate
- Founded2012
- HeadquartersWest Linn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Miffy’s Foods firmographics
Firmographics- Name
- Miffy’s Foods
- Legal name
- Miffy's Foods
- Website
- https://miffysfoods.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Miffy’s Foods industry classification
Industry- Product category
- Baking Mixes
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
- akta.pro secondary industries
- Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Miffy’s Foods is headquartered
LocationHeadquarters
- HQ city
- West Linn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miffy’s Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Baking Mix Sales: Wholesale B2B sales of baking mixes in 25lb boxes to foodservice operators, corporate kitchens, restaurants, and caterers. Revenue generated from product sales with pricing available upon contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 25 lb boxes of baking mixes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Miffy’s Foods product offering
Product offeringCore offering
Miffy's Foods manufactures and wholesales shelf-stable premium baking mixes (whole grain all-purpose baking mix, low-sugar muffin mix, and gluten-free brownie mix) in 25-lb bulk packaging to foodservice operators. The mixes are designed for corporate campus kitchens, restaurants, and caterers to produce healthy, low-sugar bakery items in approximately 20 minutes per recipe. All SKUs are sold exclusively through Sysco and FoodBuy distribution channels as a Preferred Diverse Supplier.
Product overview
Miffy's Foods offers four shelf-stable premium baking mixes designed for foodservice and corporate kitchen operations: Muffin's Original Muffin Mix (whole wheat and gluten-free varieties), Gluten Free Brownie Mix, and Whole Grain All Purpose Baking Mix, plus Flavor Twists customization options. All products are 100% women-owned, WBENC certified, and sold primarily through Sysco and FoodBuy distribution channels to Compass Group, Aramark, and LifeWorks corporate restaurants nationwide. Mixes are designed to be easy to prepare (20-minute recipes) while reducing sugar by up to 75% compared to traditional coffee shop muffins.
Differentiator
Problem solved
Functional benefit
Products and services
- Miffy's Original Muffin Mix Whole wheat muffin mix made with oats and oat bran, sweetened with fresh fruit. Available in whole wheat and certified gluten-free varieties. Each muffin contains 160 calories and only 8g sugar. Sold in 25-lb bulk packaging to foodservice operators through Sysco and FoodBuy.
- Miffy's Gluten Free Brownie Mix Gluten-free brownie mix made with sustainable cocoa powder. Taste-test approved, beating major brand competitors in nationwide testing. Suitable for allergen-friendly menus. Sold in 25-lb bulk bags to foodservice operators.
- Miffy's Whole Grain All Purpose Baking Mix Versatile whole grain baking mix made with 51% whole wheat pastry flour. Substitutes equal measurements for flour and leavening agents. Used for quick breads, scones, waffles, pancakes, and more. Very low sugar formulation designed for commercial kitchen use.
Quantifiable outcome
- 45 tons of bananas rescued annually at 100 kitchen locations
- +4 more outcomes
Companies that use Miffy’s Foods
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Miffy’s Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Miffy’s Foods partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SyscocoreAll SKUs available through Sysco distribution network for national foodservice distribution
- FoodBuycorePreferred Foodbuy Diverse Supplier & Business Partner for corporate food procurement
- Compass GroupcoreMiffy's Muffins and Scones are proudly baked and served at Compass Group corporate kitchens nationwide, selling out daily
- AramarkcoreMiffy's products served at Aramark corporate restaurants nationwide
- LifeWorkscoreMiffy's products served at LifeWorks corporate restaurants
- EurestcoreProducts stocked in Eurest kitchens nationwide
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Miffy’s Foods competitors and assessment
Company assessmentEmerging players
- Enjoy Life Foods: Allergen-friendly baking mixes and snacks targeted at foodservice operators seeking inclusive menus. Directly comparable to Miffy's "allergen-friendly" gluten-free brownie positioning.
- Simple Mills: Better-for-you baking mixes, crackers, and snacks positioned around whole-food ingredients and allergen-friendly formulations. Comparable to Miffy's clean-label, gluten-free, low-sugar story; growing rapidly with retail and foodservice distribution.
- Cup4Cup (by Williams Sonoma): Gluten-free flour blends and baking mixes sold through foodservice and premium retail. Comparable to Miffy's gluten-free formulation expertise and corporate-kitchen applicability.
- Pamela's Products: Specialty gluten-free baking mixes (cookies, brownies, muffins) sold through retail and natural foods channels. Comparable niche to Miffy's gluten-free brownie mix with similar allergen-friendly positioning.
Direct peers
- Bob's Red Mill: Whole-grain flour, baking mixes, and oat-based products sold through retail and foodservice. Highly comparable to Miffy's whole-grain, oat-bran positioning and similar "better-for-you" formulation philosophy.
- Hodgson Mill: Whole-grain flours, baking mixes, and oat-based products targeting health-conscious consumers and foodservice operators. Comparable ingredient philosophy and product mix to Miffy's whole-grain, low-sugar positioning.
- Krusteaz: Established baking mix brand (pancakes, muffins, brownies, biscuits) sold through broadline foodservice distributors including Sysco. Direct competitor in the same B2B channel and product categories Miffy's occupies.
- King Arthur Baking Company: Premium baking flour and baking mix brand with nationwide foodservice and retail distribution. Directly comparable to Miffy's in core category (baking mixes) and B2B foodservice presence, though at much larger scale and broader SKU range.
- Arrowhead Mills: Organic and whole-grain baking mixes, flours, and grains sold through natural foods and foodservice channels. Closely comparable ingredient philosophy and product categories to Miffy's whole-grain baking mix line.
Broad incumbents
- General Mills (Pillsbury / Betty Crocker): Mass-market baking mix portfolio sold through every major foodservice distributor and grocery channel. Overlaps heavily with Miffy's category but at vastly larger scale and with broader, mainstream-positioned SKUs rather than low-sugar specialization.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Miffy’s Foods social profiles
Digital presenceMiffy’s Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miffy’s Foods leadership team
Management profileNumber of profiles
Profiles1 record
Miffy’s Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miffy’s Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miffy’s Foods
What does Miffy’s Foods do?
Miffy's Foods manufactures and wholesales shelf-stable premium baking mixes (whole grain all-purpose baking mix, low-sugar muffin mix, and gluten-free brownie mix) in 25-lb bulk packaging to foodservice operators. The mixes are designed for corporate campus kitchens, restaurants, and caterers to produce healthy, low-sugar bakery items in approximately 20 minutes per recipe. All SKUs are sold exclusively through Sysco and FoodBuy distribution channels as a Preferred Diverse Supplier.
Is Miffy’s Foods a public or private company?
Miffy’s Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miffy’s Foods founded?
Miffy’s Foods was founded in 2012. It employs 11 to 50 people.
Where is Miffy’s Foods based?
Miffy’s Foods is headquartered in West Linn, United States, in the North America region.
How does Miffy’s Foods make money?
One revenue line is on record: baking Mix Sales.
Who are Miffy’s Foods's main competitors?
Emerging players on record are Enjoy Life Foods, Simple Mills, Cup4Cup (by Williams Sonoma) and Pamela's Products. Direct peers are Bob's Red Mill, Hodgson Mill, Krusteaz, King Arthur Baking Company and Arrowhead Mills. General Mills (Pillsbury / Betty Crocker) is listed as a broad incumbent.
Does Miffy’s Foods have an API?
No public API is recorded for Miffy’s Foods.
What industry is Miffy’s Foods in?
Miffy’s Foods's product category is Baking Mixes. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases), with a secondary code of AFAIAFAD, Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers). Its NAICS code is 311824 and its SIC code is 2050.