ROI Real Estate

What ROI Real Estate does

ROI Real Estate (legal name: ROI Europe Real Estate, SL) is a Barcelona-based real estate commercialization and marketing firm registered as a private limited company in Spain. Founded in 2017 with a team of 11-50 employees, the company provides end-to-end 360° commercialization services for new-construction residential developments, covering initial market analysis, go-to-market strategy, sales execution, and closing through property delivery. Its service portfolio comprises four core lines: market analysis (Análisis de Mercado), new-construction commercialization (Comercialización Obra Nueva), Build-to-Rent commercialization (Comercialización Build to Rent), and 360° real estate marketing (Marketing Inmobiliario 360°).

The firm acts as a B2B intermediary between property developers and end buyers or renters, targeting both individual purchasers and institutional build-to-rent investors. Its managed portfolio spans more than 1,000 housing units across Catalonia and Costa Brava, with projects located in Barcelona, Badalona, Santa Coloma de Gramenet, Cornellà de Llobregat, Mataró, Rubí, Vilassar de Dalt, Premià de Dalt, Palamós, Roses, Platja d'Aro, Begur, and Bolvir. Named developer clients include Stoneweg Living, ARC Homes, Grupo Castellví, Cooperatium, Acciona, Metrovacesa, and ASG Homes.

ROI Real Estate generates revenue through project-based professional services, most likely via success fees or commissions tied to units sold or leased; pricing is not publicly disclosed and clients are quoted on a per-project basis. Distribution is direct: developers commission the firm to commercialize projects, and end buyers engage through project landing pages, phone, email, or dedicated microsites. There is no proprietary technology platform, no app, and no disclosed productized AI tooling; the company's stack consists of a bilingual website, social media presence, project-specific microsites, and email marketing. Individual unit prices across managed projects range from €195,000 to €995,000 depending on property type and location.

Name

ROI Real Estate

Legal name

ROI EUROPE REAL ESTATE, SL

Website

https://roirealestate.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ROI Real Estate is a Barcelona-based B2B real estate commercialization firm that provides end-to-end 360° marketing, market analysis, and sales execution for new-construction residential developers and Build-to-Rent investors across Spain.

Ownership category

akta.pro rank

Product category

Real Estate Commercialization Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (53139)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

akta.pro secondary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• New construction commercialization
• Build-to-rent marketing
• Real estate market analysis
• Property marketing services
• Residential development sales

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Commercialization and marketing services for new real estate developments: ROI Real Estate charges developers and property owners for end-to-end commercialization services including market analysis, go-to-market strategy, sales execution, and 360° marketing for new construction projects. Revenue appears to be project-based, likely through success fees or commissions tied to units sold or leased.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROI Real Estate provides end-to-end commercialization services for new construction real estate developments on behalf of property developers and investors. Their 360° service spans initial market analysis, go-to-market strategy, sales execution, and final transaction closing and delivery, covering both for-sale (obra nueva) and build-to-rent asset commercialization across Catalonia and Costa Brava, Spain.

Product overview

ROI Real Estate is a Spanish real estate commercialization and marketing company that offers a 360º service for real estate projects, from market analysis through go-to-market strategy to transaction closing and property delivery. The company's core services include market analysis, new construction commercialization, build-to-rent commercialization, and 360º real estate marketing. They manage a portfolio of residential property developments across Catalonia and Costa Brava, including apartments, penthouses, and single-family houses targeting both buyers and renters. The company operates across multiple cities in Spain and has managed over 1,000 new housing units.

Differentiator

Problem solved

Functional benefit

Products and services

• Análisis de Mercado (Market Analysis) Market analysis service for real estate developers and investors that analyzes supply and demand in the project's area of influence to inform pricing, positioning, and go-to-market investment decisions for new construction developments.
• Comercialización Obra Nueva (New Construction Commercialization) End-to-end sales strategy design and execution for the sale of new construction real estate projects on behalf of developers, covering go-to-market planning through to transaction closing and unit delivery.
• Comercialización Build to Rent (Build-to-Rent Commercialization) Commercialization strategy design and execution for the rental of real estate assets, targeting institutional investors, landlords, and build-to-rent portfolio operators.
• Marketing Inmobiliario 360° (360° Real Estate Marketing) Comprehensive 360° marketing strategies designed to attract qualified buyers and tenants for real estate projects, covering the full customer acquisition lifecycle from awareness through to lead conversion.

Quantifiable outcome

• 1,000+ new housing units managed across multiple projects in Spain
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLL Spain (Jones Lang LaSalle): International real estate services firm with residential capital markets and project advisory operations in Spain. Comparable in providing advisory and marketing support to residential developers and investors.
• CBRE Spain: Global real estate services firm with residential and capital markets capabilities in Spain. While primarily commercial-focused, its residential development services and valuation work overlap with parts of ROI Real Estate's offering.
• Savills Spain: Global real estate services firm offering residential sales, new development consultancy, and investment advisory in Spain. Comparable in providing end-to-end marketing and sales advisory for residential developers.
• Knight Frank Spain: International real estate consultancy with a Spanish office offering residential sales, new development marketing, and investment advisory. Overlaps with ROI Real Estate on new-construction commercialization and developer advisory mandates.
• Engel & Völkers: Global real estate brokerage and advisory firm with strong Mediterranean/Spanish presence. While broader in scope, it provides commercialization, brokerage, and advisory services to developers and sellers of premium residential real estate — directly comparable to ROI Real Estate's mandate-driven developer services.

Regional players

• Don Piso: Spanish residential real estate brokerage franchise with strong presence in Catalonia and other domestic markets. Comparable as a competing intermediary for developer sales mandates, particularly in the Barcelona metro area where ROI Real Estate is anchored.

Direct peers

• Habitat Inmobiliaria: Spanish residential developer with in-house sales and marketing operations, often operating in Barcelona and Costa del Sol. Comparable because Spanish developers frequently run their own commercialization arms in competition with, or as customers of, firms like ROI Real Estate.
• Coldwell Banker Spain: International franchise operating in Spain with focus on premium residential brokerage and new development sales. Closely comparable to ROI Real Estate in serving developer clients with resale and new-construction mandates in coastal and urban Spanish markets.
• RE/MAX España: Largest real estate franchise network in Spain, with brokerages serving both resale and new-construction transactions. Comparable as a transaction-intermediary competitor for residential developer mandates, though more retail/agent-led.

Emerging players

• Vivanza (build-to-rent platform): Spanish build-to-rent operator and asset manager. Comparable because ROI Real Estate's BTR commercialization service targets the same institutional rental ecosystem, and Vivanza represents the kind of counterparty whose portfolio growth drives demand for such services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roirealestate
• LinkedInlinkedin.com/company/roi-real-estate
• Xtwitter.com/roirealestate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROI Real Estate