What Oshadhi does

Oshadhi Ltd is a UK-based specialist essential oils company founded by Dr. Malte Hozzel, who began working with essential oils in the 1970s and has spent 35+ years building direct relationships with over 100 medicinal plant farmers worldwide. The company operates an e-commerce storefront at oshadhi.co.uk from Cambridge, with a registered office in London and a distribution facility in Germany supporting shipments to more than 20 countries. Its core product platform is the catalog itself: 509 essential oils, 81 hydrosols, and 84 carrier oils, sourced direct from growers using long, slow steam distillation at low temperature and pressure, with over 70% of products organic or wild-crafted and all backed by GC testing and MSDS documentation. The assortment is extended by specialist blends, an organic skincare line, Moor Spa products, diffusers, inhalation sticks/patches, and curated aromatherapy books.

Oshadhi sells direct-to-consumer via unit-priced e-commerce (essential oils range from £7.99 to £199.75, with Bulgarian Rose Organic at the top of the price band), supplemented by phone ordering for UK customers and a first-order free postage coupon (FPGB). The commercial model is product-led growth: a free 7-lesson aromatherapy course, a 60+ article blog, and a knowledge base drive organic SEO and email capture, while Google Ads remarketing and Facebook Pixel handle mid-funnel conversion. Primary customer segments are professional aromatherapy practitioners and individual wellness consumers, with secondary reach into luxury skincare/perfumery buyers and holistic health professionals including Soul Midwives and palliative care specialists.

Revenue mechanics are entirely transaction-based one-time purchases with no subscription tier visible, and no external funding, parent company, or acquisition history is disclosed — Oshadhi remains founder-owned and bootstrapped. Strategic emphasis is on provenance, catalog breadth, and educational content rather than technology differentiation, with no AI/ML, API, or app-based capabilities evident in the current stack.

Name

Oshadhi

Legal name

Oshadhi Ltd

Website

https://oshadhi.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oshadhi is a UK-based, founder-owned specialty e-commerce company that sells therapeutic-grade essential oils, hydrosols, and carrier oils — over 500 SKUs sourced direct from 100+ growers — to aromatherapy practitioners and individual wellness consumers in 20+ countries.

Ownership category

akta.pro rank

Product category

Aromatherapy Essential Oils

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Aromatic & Essential Oil Crop Farming (Lavender, Lemongrass, Rosemary) (AFAGAGAF)

Keywords

• Essential oils
• Aromatherapy products
• Carrier oils
• Natural skincare
• Hydrosols

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Essential Oils Sales: Core revenue from selling therapeutic-grade essential oils through e-commerce. Products sold in various bottle sizes (5ml, 10ml, etc.) with prices ranging from approximately £7.99 to £199.75 per item.
2. Carrier Oils Sales: Sale of vegetable/carrier oils (approximately 70 different types) used to dilute essential oils for topical application. Prices range from £6.99 to £23.75.
3. Hydrosols Sales: Sale of hydrosols (hydrolats) - aromatic waters produced during steam distillation. 81 varieties available.
4. Books and Educational Materials: Sale of aromatherapy books and educational resources including titles by Dr Malte Hozzel and other authors. Books priced around £13.25 to £29.50.
5. Accessories: Sale of accessories including diffusers, essential oil cases, inhalation sticks, inhalation patches, room fragrances, and books.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Oshadhi is a specialist essential oil company that sources and retails therapeutic-grade essential oils directly from over 100 artisan growers worldwide. The product range spans 509 essential oils, 81 hydrosols (hydrolats), 84 carrier oils, specialist blends, organic skincare, and aromatherapy accessories, sold primarily through its own e-commerce storefront oshadhi.co.uk with international shipping to 20+ countries.

Product overview

Oshadhi是一家专注于高品质精油的公司，提供509种精油、81种 hydrosols、84种载体油以及专家混合物和有机护肤品。主要产品包括治疗级精油（70%以上为有机或野生采集）、Hydrosols（用于护肤的植物水基产品）、载体油（用于稀释精油的基础油）和专业混合物（协同混合物、按摩混合物）。公司还提供Moor Spa系列、扩散器等配件、吸入棒和贴片，以及精选的芳香疗法书籍如《Sacred Oils》和《The Aromatree》。产品通过oshadhi.co.uk在线商店销售，提供30天退款保证。

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oils Therapeutic-grade essential oils sourced direct from growers, with 509 varieties available. Over 70% are organic or wild-crafted and sustainably grown. Includes single oils, sets, and specialty varieties such as Bulgarian Rose Organic and Rose Geranium Organic.
• Hydrosols (Hydrolats) Aromatic waters produced during steam distillation, available in 81 varieties. Used as gentle plant-water based products for skincare and aromatherapy applications.
• Carrier Oils Approximately 84 base or vegetable oils, including sweet almond, sesame, olive, coconut, apricot, evening primrose, jojoba, avocado, grapeseed and wheatgerm, used to dilute essential oils for massage and topical application.
• Specialist Blends Pre-blended essential oil mixtures including synergy blends, massage blends, and Marma oils, formulated for specific therapeutic applications.
• Organic Skincare Organic skincare product line including body care, facial care, and fragrances, designed to support skin health and overall wellness using natural aromatic ingredients.
• Moor Spa Range Hydrotherapy product line based on moor (peat) therapy, leveraging therapeutic properties of peat extracts for spa and wellness treatments.
• Diffusers Essential oil diffuser equipment used to disperse essential oils into the air for aromatherapy purposes.
• Inhalation Sticks and Patches Personal inhalation sticks and patches used to directly inhale essential oils for aromatherapy benefits.
• Aromatherapy Books Curated selection of books on aromatherapy, essential oils, and holistic wellness, including titles such as Sacred Oils by Felicity Warner, The Aromatree by Salvatore Battaglia, and Man & Plants by Dr Malte Hozzel.
• Smell Training Set A bundle containing Eucalyptus radiata organic, Rose Geranium, Lemon organic, and Clove Bud organic oils, used to support olfactory training.

Quantifiable outcome

• 509 essential oils available
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Florihana: French specialist organic essential oil producer and retailer with broad single-oil catalog and direct distillation; a European specialist peer comparable to Oshadhi on sourcing authenticity and breadth.
• Rocky Mountain Oils: US-based essential oil specialist offering GC-tested single oils, blends, and wellness products direct-to-consumer; comparable therapeutic-grade DTC positioning to Oshadhi.
• Plant Therapy: US-based direct-to-consumer essential oil retailer offering 100+ single oils with kid-safe branding and GC testing; comparable to Oshadhi as a specialist pure-play DTC essential oil brand with strong educational content.
• Aura Cacia: US-based essential oil and aromatherapy brand owned by Frontier Co-op, offering therapeutic-grade oils direct and via retail; comparable for therapeutic-grade positioning and broad single-oil range.
• Primavera Life: German specialist in organic essential oils, carrier oils, and natural skincare with strong biodynamic and aromatherapy focus; a directly comparable European specialist peer, especially given Oshadhi's German distribution.
• Mountain Rose Herbs: US-based specialist in organic herbs, essential oils, and carrier oils sold direct-to-consumer; comparable for organic/wild-crafted sourcing, broad SKU breadth, and practitioner-focused buyer.
• Edens Garden: US-based independent essential oil retailer offering 250+ single oils and blends direct-to-consumer; a directly comparable specialist DTC peer without MLM structure.

Broad incumbents

• The Body Shop: Global natural beauty retailer with extensive essential oil-based skincare, body care, and fragrance; a broad incumbent that competes for the natural personal-care consumer but with mass-market positioning rather than therapeutic-grade specialist depth.
• Young Living: Pioneering MLM essential oils company with vertically integrated global farms; a broad incumbent that established the modern essential oil category and competes for the same end consumer.
• doTERRA: Global MLM leader in essential oils with hundreds of millions in revenue; an incumbent that defines the broader category Oshadhi serves, but distributes via wellness advocates rather than direct specialist retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/OshadhiOils
• Facebookfacebook.com/OshadhiEssentialOils
• Xx.com/oshadhioils
• LinkedInlinkedin.com/company/oshadhi-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oshadhi