Baselice & Associates

What Baselice & Associates does

Baselice & Associates, Inc. is a private, boutique opinion research firm founded by Michael Baselice in January 1997 and headquartered in Austin, Texas. The firm delivers customized quantitative and qualitative survey research to Republican political campaigns, ballot measure and referendum efforts, public affairs organizations, and corporate clients. Its service portfolio comprises five core offerings: Initiative, Referendum, and Issue Polling; Public Perception, Jury Selection, and Attitude Polling; Campaign Communication Evaluation; Legislative Issue Evaluation; and Internal Constituency Polling. The firm also developed the ORVS (Optimal Republican Voting Strength) methodology, originally created for the Republican Party of Texas in 1987 and subsequently licensed to additional state parties.

The firm operates a project-based professional services model with quote-based pricing tailored to individual client objectives, emphasizing rapid turnaround and the translation of research data into actionable strategic recommendations rather than standalone data delivery. Its go-to-market is relationship-driven and consultative, targeting Republican political candidates, state parties, public policy organizations, and corporations needing opinion research for campaigns, legislative efforts, and corporate image work. Founder Michael Baselice has personally conducted over 2,800 research projects across 28 years, and COO Matt Gamble has directed or assisted on more than 2,000 surveys since 2007, making the leadership team the primary production asset of the firm.

The company is founder-owned, privately held, and operates with 1-10 employees from a single Austin headquarters. There is no evidence of institutional investment, M&A activity, software productization, or geographic expansion beyond project-based engagements outside Texas. Notable client engagements have included the Schwarzenegger for Governor campaign, work contributing to the defeat of California's Proposition 56, and ongoing ORVS implementation assistance for multiple state Republican parties.

Name

Baselice & Associates

Legal name

Baselice & Associates, Inc.

Website

https://baselice.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Baselice & Associates is a private, boutique opinion research firm in Austin, Texas, founded in 1997 that delivers customized quantitative and qualitative polling and survey services to Republican political campaigns, ballot measure efforts, public affairs organizations, and corporate clients.

Ownership category

akta.pro rank

Product category

Political Polling & Opinion Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAJ

Survey, Panel & Fieldwork Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAF

Policy, Regulatory & Public Affairs Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Political polling services
• Opinion research
• Public affairs research
• Survey research services
• Voter intention tracking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Survey Research Services: Project-based professional services revenue from conducting customized opinion research for political campaigns, referendum efforts, public affairs organizations, and corporate clients. Services include polling, focus groups, campaign communication evaluation, and legislative issue research. The firm structures engagements around specific client objectives with timely data collection and strategic analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Baselice & Associates is a national opinion research firm that conducts customized survey research for political campaigns, ballot measure campaigns, public affairs organizations, and corporate clients. The firm delivers five core services — Initiative/Referendum/Issue Polling, Public Perception/Jury Selection/Attitude Polling, Campaign Communication Evaluation, Legislative Issue Evaluation, and Internal Constituency Polling — using quantitative and qualitative research techniques with quick turnaround to support time-sensitive strategic decisions.

Product overview

Baselice & Associates is an opinion research firm offering a unified suite of polling and survey research services for political campaigns, public affairs, and corporate decision-making. The company's core offerings include five distinct but complementary research services: Initiative, Referendum, and Issue Polling; Public Perception, Jury Selection, and Attitude Polling; Campaign Communication Evaluation; Legislative Issue Evaluation; and Internal Constituency Polling. These services are delivered through traditional research techniques and expert analysis rather than a software platform, combining quantitative and qualitative methods to help clients translate research findings into action steps for communications planning and strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Initiative, Referendum, and Issue Polling Full strategy analysis, communication development, and voter intention tracking for political campaigns, ballot measure campaigns, and issue advocacy clients. Intended for political candidates, ballot measure campaigns, and public affairs teams needing support for campaign strategy and message development.
• Public Perception, Jury Selection, and Attitude Polling Development and evaluation of corporate, public relations, legal, association, and marketing strategies through public perception and attitude polling. Supports legal teams with jury selection research and corporate clients with attitude measurement for strategy.
• Campaign Communication Evaluation Development and evaluation of communication strategy, advertising tracking, and pre/post measurement to detect changes in attitudes and behavior. Used by political campaigns, public affairs organizations, and corporate clients to test messaging impact.
• Legislative Issue Evaluation Measures the reaction to legislative proposals, possible alternative measures, and support or opposition by state or legislative district. Serves legislators, public policy organizations, and advocacy groups needing district-level opinion data on policy.
• Internal Constituency Polling Measurement of an organization's own stakeholders including employees, members or potential members, shareholders, retirees, suppliers, and buyers. Used by corporations, associations, and non-profits to assess internal stakeholder sentiment.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wilson Perkins Allen: Republican-leaning opinion research firm focused on political campaigns, public affairs, and corporate research. Comparable in boutique size and target client base.
• Hart Research Associates: Public opinion research firm conducting polling for political campaigns, corporations, and nonprofits. Comparable in service mix spanning political and corporate research.
• The Tarrance Group: Republican-leaning political polling and survey research firm where founder Michael Baselice previously worked for seven years. Directly comparable in target client (GOP campaigns, conservative causes) and survey methodology.
• TargetPoint Consulting: Political and consumer research firm combining polling with voter contact data for campaigns and corporate clients. Comparable in methodology and political/government client focus.
• Public Opinion Strategies: One of the largest Republican political polling firms in the U.S., conducting survey research for candidate campaigns, ballot initiatives, and corporate clients. Closely comparable in client mix and service offering.
• Anzalone Liszt Grove Research: Democratic-aligned polling firm providing survey research for political campaigns, public affairs, and corporate clients. Direct peer in the political public opinion research category.
• Echelon Insights: Bipartisan public opinion research firm serving political campaigns, corporations, and advocacy organizations. Comparable survey and analytics services with a broader client mix.
• Greenberg Quinlan Rosner Research: Public opinion research firm offering polling and strategic consulting to political campaigns, advocacy organizations, and corporations. Comparable in service breadth across political and corporate clients.
• McLaughlin & Associates: Republican political and public affairs polling firm serving candidates, trade associations, and corporations. Matches B&A's positioning in campaign and public affairs research.
• Lake Research Partners: Democratic-aligned polling firm providing research for political campaigns, ballot measures, foundations, and corporations. Direct competitive counterpart to B&A on the Democratic side of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baselice & Associates