Woolly Pocket
Woolly Pocket, operating as WallyGrow, manufactures patented modular living wall planters from recycled plastic. It sells via DTC e-commerce to 176 countries plus wholesale, trade, and corporate accounts serving consumers, retailers, and commercial clients.
- Company typePrivate
- Founded2007
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Woolly Pocket does
Woolly Pocket, operating commercially as WallyGrow, is a privately held US manufacturer and retailer of modular living wall planter systems. Founded in 2007 and operating from a headquarters and fulfillment location at 901 E 14th Ave, North Kansas City, Missouri (with a brand reference to Phoenix, Arizona), the company sells three core planter lines — the patented Eco Wall Planter made from 100% recycled HDPE with a smart watering channel, the Loop Hanging Planter with 360-degree drainage, and the Pocket Wall Planter built from breathable recycled felt — alongside brackets, drip irrigation kits, plant nutrients, potting mix, LED grow lights, and a botanical-themed Home Collection of textiles, books, and gifts.
The company's products are differentiated by patented mechanical technologies designed to address the most common causes of plant failure (overwatering, root rot, leakage) and by a sustainability narrative anchored on the claim that it has diverted 10+ million plastic bottles from landfill since inception, with USA-based manufacturing. Product pricing spans roughly $10 for a single Loop hanging planter to $160 for a Pocket 5 wall planter, with bulk volume packs reaching $999.99, indicating both entry-level consumer and project-scale commercial positioning.
WallyGrow operates a multi-channel go-to-market combining direct-to-consumer e-commerce (shipping to 176 countries), wholesale accounts for licensed retailers, trade accounts for installers and landscape architects, and a dedicated corporate/commercial accounts program serving real estate, medical, advertising, hospitality, and education buyers through a network of 200+ retail and installation partners. The company has no disclosed external funding, no parent company, no acquisitions, and no public-facing AI, software, or platform products — its value proposition is purely physical-product, design, and brand-driven.
Woolly Pocket firmographics
Firmographics- Name
- Woolly Pocket
- Legal name
- WallyGrow
- Website
- https://wallygrow.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woolly Pocket, operating as WallyGrow, manufactures patented modular living wall planters from recycled plastic. It sells via DTC e-commerce to 176 countries plus wholesale, trade, and corporate accounts serving consumers, retailers, and commercial clients.
- Ownership category
- akta.pro rank
Woolly Pocket industry classification
Industry- Product category
- Wall Planters & Vertical Gardening Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where Woolly Pocket is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woolly Pocket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time product sales through e-commerce website for wall planters (Eco, Loop, Pocket lines), accessories, plant care products, and home collection items. Includes volume offer packs for bulk purchases.
- Wholesale Accounts: Wholesale pricing for established retailers with active resale licenses. Trade discounts for installers, landscape architects, and interior plantscapers with active tax ID numbers.
- Corporate/Commercial Accounts: Exclusive business account pricing for corporate clients across various industries including real estate, medical, advertising, hospitality, and education sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eco Wall Planter - single unit pricing |
| Unit Pricing | Pay-as-you-go | Loop Hanging Planter - single unit pricing |
| Unit Pricing | Pay-as-you-go | Pocket Wall Planter - various sizes |
| Unit Pricing | Pay-as-you-go | Volume Offer Packs - bulk pricing |
| Subscription | Pay-as-you-go | E-Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Woolly Pocket product offering
Product offeringCore offering
Woolly Pocket (operating as WallyGrow) designs, manufactures, and sells modular wall-mounted and hanging planters for indoor and outdoor vertical gardening. The portfolio centers on three core lines — the Eco Wall Planter (patented recycled HDPE design with smart watering channel), the Loop Hanging Planter (360-degree drainage), and the Pocket Wall Planter (breathable felt) — complemented by irrigation hardware, plant care products, grow lights, and a botanical-themed home collection, distributed via direct e-commerce, wholesale, trade, and corporate accounts.
Product overview
Woolly Pocket (operating as WallyGrow) is a manufacturer of modular living wall planters and accessories. The company offers three core product lines: the Eco Wall Planter (patented bestselling wall planter), the Loop Hanging Planter (with 360-degree drainage), and the Pocket Wall Planter (felt-based flush-mount system). These are complemented by hardware and irrigation accessories (brackets, drip kits), plant care products (potting mix, nutrients, grow lights), a Home Collection of botanical-themed home goods, and Books & Cards. Products are made from 100% recycled plastic and manufactured in the USA, with wholesale and corporate trade programs available.
Differentiator
Problem solved
Functional benefit
Products and services
- Eco Wall Planter Bestselling patented wall planter featuring a smart watering channel design that delivers water directly to roots, front perforated holes for breathability to prevent root rot, 100% leakproof construction, made from 100% recycled HDPE plastic. Available in White, Terracotta, and Charcoal colorways in single, 4-pack, and 12-pack configurations.
- Loop Hanging Planter Hanging wall planter with an inner drainage shell featuring 360-degree drainage that prevents overwatering and plant disease. Can be hung on walls or placed flat on tables. Made from 100% recycled HDPE plastic.
- Pocket Wall Planter Original breathable felt wall planter using recycled felt material that allows soil to aerate naturally. Pockets mount flush against the wall for a clean plant-wall aesthetic. 100% leakproof when used properly. Available in Mini, Pocket 1, Pocket 3, and Pocket 5 sizes.
- Hardware & Accessories Mounting and configuration hardware including Eco Bracket with Hardware, Extra Dividers, Wall Knobs, Extra Macramé, Extra Paracord, Supply Line Kits, and Drip Kits (Eco, Pocket 1, Pocket 3, Pocket 5).
- Plant Care Products Plant care consumables including Potting Mix, Nutrients Houseplant Mix, Nutrients Trailing Plants Mix, Gnat Sticky Traps, and the Aspect Gen 2 LED Growlight for supplemental lighting.
- Watering Solutions Drip irrigation accessories including Supply Line Kits, Eco Drip Kit, Pocket Drip Kits (sizes 1, 3, 5), and Additional Supply Line 25' with a flow rate of 5 GPH (2 L/H).
- Volume Offer Packs Bulk purchasing configurations such as the 30-Pack Eco Volume Offer Pack ($529.99) and Pocket 5 Black Wall Planter Volume Offer Pack ($999.99), priced for wholesale and trade customers.
- Home Collection
Quantifiable outcome
- 47% increase in staff productivity and concentration shown in Chelsea Flower Show study
- +3 more outcomes
Companies that use Woolly Pocket
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Woolly Pocket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woolly Pocket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Golden and PineminorRetail partner in Prairie Village, Kansas selling WallyGrow Eco and Pocket planters.
- Shop PigmentminorSan Diego-based retailer featuring WallyEco planters in their store displays.
- Fern Shop CincinnatiminorCincinnati nursery retail partner displaying Arizona Living Eco Charcoal planters.
- Phoenix Green WallscoreProfessional installer partner who installed Edge Realty Partners' plant wall, representing the company's B2B installation network.
- Store Locator Network (200+ retailers/installers)coreGlobal network of over 200 retail and installation partners across North America, Europe, Australia, and other regions. Includes retailers like Arium (Portland), City Planter (Philadelphia), and installers like By Nature Design (Vancouver).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Woolly Pocket competitors and assessment
Company assessmentDirect peers
- Bloomscape: Online retailer delivering plants with proprietary planters direct to consumers. Comparable DTC channel, target demographic (urban, design-conscious plant buyers), and bundled plant + planter offering.
- The Sill: DTC-first online plant and planter retailer targeting millennial and urban consumers with modern design. Comparable DTC motion, target customer, and indoor-plant lifestyle brand positioning.
- Crescent Garden: Designer and manufacturer of indoor and outdoor planters sold through garden centers and home goods retailers globally. Closely comparable product category (premium planters) and wholesale/trade channel structure.
- Lechuza: Premium self-watering planter brand owned by Geobra Brandstätter, with deep B2B and consumer distribution. Directly comparable to WallyGrow as a higher-priced, design-forward planter brand with patented irrigation systems targeting the same home and commercial indoor gardening buyers.
- Mod Sprout: Modern, design-forward planter and plant accessories brand sold DTC and through retail. Comparable product aesthetic, price tier, and target consumer (design-conscious indoor gardeners).
- elho: European planter manufacturer producing indoor and outdoor pots in recycled plastics. Comparable to WallyGrow in materials (recycled plastics), category breadth (indoor/outdoor planters), and multi-channel retail/wholesale distribution.
Broad incumbents
- Costa Farms: One of the largest horticultural growers in North America, supplying plants and planters to mass retail. Overlaps with WallyGrow's plant-and-planter category but operates at a vastly larger scale across the full plant supply chain.
- Gardener's Supply Company: Established multi-category gardening retailer with strong vertical gardening and planter assortment. Comparable as a broader incumbent covering planters, supplies, and outdoor living, but at much wider SKU breadth.
- West Elm (Planters category): Design-forward home retailer with an expanding indoor planter and gardening assortment. Comparable target customer and aesthetic, with much larger retail footprint and brand reach.
- IKEA (Indoor Garden category): Global home furnishings retailer with a growing indoor garden and planter line. Comparable as a broad incumbent entering the same indoor gardening category with stronger distribution and pricing flexibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woolly Pocket social profiles
Digital presenceWoolly Pocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woolly Pocket leadership team
Management profileNumber of profiles
Profiles1 record
Woolly Pocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woolly Pocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woolly Pocket
What does Woolly Pocket do?
Woolly Pocket (operating as WallyGrow) designs, manufactures, and sells modular wall-mounted and hanging planters for indoor and outdoor vertical gardening. The portfolio centers on three core lines — the Eco Wall Planter (patented recycled HDPE design with smart watering channel), the Loop Hanging Planter (360-degree drainage), and the Pocket Wall Planter (breathable felt) — complemented by irrigation hardware, plant care products, grow lights, and a botanical-themed home collection, distributed via direct e-commerce, wholesale, trade, and corporate accounts.
Is Woolly Pocket a public or private company?
Woolly Pocket is a private company. It is classified as unknown and is currently operating.
When was Woolly Pocket founded?
Woolly Pocket was founded in 2007. It employs 11 to 50 people.
Where is Woolly Pocket based?
Woolly Pocket is headquartered in Phoenix, United States, in the North America region.
How does Woolly Pocket make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Accounts and corporate/Commercial Accounts.
Who are Woolly Pocket's main competitors?
Direct peers on record are Bloomscape, The Sill, Crescent Garden, Lechuza, Mod Sprout and elho. Broad incumbents are Costa Farms, Gardener's Supply Company, West Elm (Planters category) and IKEA (Indoor Garden category).
Does Woolly Pocket have an API?
No public API is recorded for Woolly Pocket.
What industry is Woolly Pocket in?
Woolly Pocket's product category is Wall Planters & Vertical Gardening Products. Its primary akta.pro industry code is CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses). Its NAICS code is 444240 and its SIC code is 5200.