What Curry Subaru does

Curry Subaru is a franchised Subaru automobile dealership headquartered at 3026 E Main St in Cortlandt Manor, New York, and is a subsidiary of the Curry Automotive Group, a family-owned New York automotive conglomerate tracing its origins to B.F. Curry Sr.'s founding of the first dealership in 1919. The dealership sells the full new Subaru lineup (Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Legacy, Solterra, Trailseeker, and Uncharted) alongside a multi-brand pre-owned inventory and the Subaru Certified Pre-Owned program, with observed new-vehicle stock of 143 units and MSRPs spanning approximately $26,595 (Impreza Base) to over $55,000 (Ascent Touring). It operates as an authorized Subaru franchise, granting it access to Subaru proprietary technologies — Symmetrical All-Wheel Drive, EyeSight Driver Assist, BOXER engines, X-MODE, and Subaru Lineartronic CVT — for both vehicle sales and factory-authorized service.

The business runs a full-service retail automotive operation with six primary revenue streams: new vehicle sales, pre-owned vehicle sales, leasing (recurring monthly payments on 36–39 month terms), auto financing arranged through a network of third-party lenders, service and maintenance (oil changes, tire rotations, brake service, engine diagnostics, transmission repairs using genuine OEM parts), and parts and accessories sales (air filters, brake pads, wipers, performance parts). Pricing follows unit economics with one-time transactions on vehicles and subscriptions on leases; Curry Discounts of $859–$2,918 off MSRP are applied across inventory. The service department operates with factory diagnostic technology and factory-trained technicians, and the dealership promotes a Sunbit partnership for service financing. Marketing is primarily direct-to-consumer via the currysubaru.com website, supported by organic SEO, email communications, and a set of online self-serve tools (inventory browsing, financing applications, trade-in valuation, service scheduling). The dealership serves Cortlandt Manor and the surrounding Westchester, Putnam, Rockland, and Fairfield county areas including Mahopac, Peekskill, Croton-on-Hudson, Yorktown Heights, and Mohegan Lake.

Name

Curry Subaru

Legal name

Curry Subaru

Website

https://currysubaru.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Curry Subaru is a franchised Subaru dealership in Cortlandt Manor, NY, part of the 90+ year Curry Automotive Group, selling new and pre-owned Subaru vehicles alongside financing, leasing, certified service, and genuine OEM parts across Westchester, Putnam, Rockland, and Fairfield counties.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Automotive Parts and Accessories Retailers (441330), Used Car Dealers (441120), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Subaru franchise dealership
• New vehicle sales
• Automotive service center
• Certified pre-owned vehicles
• Auto financing leasing

Headquarters

HQ city

Cortlandt Manor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Outback, Forester, Crosstrek, Impreza, WRX, BRZ, Legacy, Ascent, Solterra, Trailseeker, and Uncharted. Revenue recognized as one-time transactions at point of sale.
2. Pre-Owned Vehicle Sales: Sale of inspected pre-owned vehicles across multiple brands (Hondas, Toyotas, Ford trucks, etc.), including Subaru Certified Pre-Owned models.
3. Vehicle Leasing: Lease financing offered on new Subaru models with various term lengths (36, 39 months, etc.) and monthly payment tiers.
4. Automotive Financing: Finance department collaborates with a network of lenders to provide auto loans and financing packages to buyers.
5. Service and Maintenance: Full-service facility offering oil changes, tire rotations, brake service, battery replacement, engine diagnostics, transmission repairs, and factory-scheduled maintenance using genuine OEM parts.
6. Parts and Accessories Sales: Sale of genuine Subaru parts and accessories including air filters, brake pads, wiper blades, performance parts, and all-weather mats, available online or in-person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Curry Subaru is a franchised Subaru automobile dealership selling new Subaru vehicles (11 model lines including Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Legacy, Solterra, Trailseeker, and Uncharted), pre-owned vehicles across multiple brands, and Subaru Certified Pre-Owned vehicles. The dealership complements vehicle sales with a full-service maintenance and repair facility staffed by factory-trained technicians using genuine OEM parts, plus a finance department offering auto loans and leasing through a network of lenders, trade-in valuation, and an online parts department.

Product overview

Curry Subaru is a Subaru automobile dealership offering a comprehensive automotive retail ecosystem. The core offering centers on new Subaru vehicle sales across 11 distinct models (Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Legacy, Solterra, Trailseeker, Uncharted), complemented by pre-owned and Certified Pre-Owned vehicle programs. Supporting services include vehicle financing and leasing, full-service maintenance and repair using genuine OEM parts, online parts ordering, trade-in valuation, and service scheduling. The dealership operates as a single-location franchise dealer in Cortlandt Manor, NY, serving the broader Westchester and Hudson Valley area.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Outback Rugged wagon-style SUV with standard Symmetrical All-Wheel Drive, designed for space and versatility for family adventures and outdoor excursions. Available across Premium, Limited, Wilderness, Limited XT, and Touring XT trims with MSRPs ranging from approximately $35,000 to $55,000.
• Subaru Forester Compact SUV with roomy, tech-friendly interior and smooth ride, offering up to 74.2 cubic feet of cargo capacity. Standard Model starts at $29,995 MSRP; Premium trim approximately $33,000-$37,000.
• Subaru Crosstrek Compact crossover SUV with higher ground clearance, standard Symmetrical All-Wheel Drive, and X-MODE capability. Base trim starts at $26,995 MSRP; available in Base, Premium, Sport, Limited, Wilderness, and Hybrid variants ranging approximately $26,995-$39,000.
• Subaru Ascent Three-row SUV with seating for up to eight passengers and generous cargo space, designed for larger families without sacrificing safety or driving confidence. Available in Premium, Limited, Onyx Edition, and Touring trims with MSRPs ranging from approximately $40,000 to $55,000.
• Subaru Impreza Compact car with standard Symmetrical All-Wheel Drive and EyeSight Driver Assist Technology for practical daily commuting and small family outings. Base/Sport trim starts at $26,595 MSRP; RS trim approximately $33,962.
• Subaru WRX Performance sedan with turbocharged engine, agile handling, and sport-tuned suspension. Base Manual starts at $32,495 MSRP with advertised lease of $311/month for 36 months with $4,310 due at signing.
• Subaru BRZ Rear-wheel-drive sports coupe with performance-oriented design offering agility and driving engagement. Limited MSRP $35,860-$38,761 with advertised lease of $340/month for 36 months with $4,339 due at signing.
• Subaru Legacy Sedan offering an elegant, comfortable experience with safety features and available Symmetrical All-Wheel Drive for Cortlandt Manor drivers.
• Subaru Solterra Subaru's first all-electric SUV featuring Symmetrical All-Wheel Drive, zero tailpipe emissions, and EPA-estimated range of over 220 miles on a full charge.
• Subaru Trailseeker

Quantifiable outcome

• Factory-trained technicians with thousands of hours of Subaru-specific training
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Subaru of AmericacoreOEM/ Whitelabel/ Licensing PartnerCurry Subaru is an authorized Subaru franchise dealership operating under a licensing agreement with Subaru of America. The dealership sells new Subaru vehicles, uses Subaru's factory diagnostic equipment and genuine OEM parts, and has factory-trained technicians. Subaru provides the vehicle platform, brand technology (Symmetrical AWD, EyeSight), marketing support, and certified pre-owned program guidelines.
• Curry Automotive Group (Parent Company)coreOthersCurry Subaru is part of the Curry Automotive Group, which includes Curry Toyota, Curry Hyundai (Cortlandt Manor), Curry Honda (Yorktown), Curry Acura, Chevrolet in Scarsdale, and Curry Honda in Chicopee, Massachusetts. The group has over 90 years of history since B.F. Curry Sr. founded the first dealership in 1919 in New York City.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest publicly traded US auto retailer with a multi-brand, multi-location footprint; comparable as a broad incumbent demonstrating scale economics, digital retailing maturity, and capital structure benchmarks relevant to franchise dealer economics.
• Lithia Motors: Major publicly traded US auto retailer with a national franchise network; comparable as a broad incumbent showcasing dealership roll-up economics, F&I productization, and digital retailing scale across single-brand and multi-brand stores.

Others

• Subaru of America: OEM licensor and primary brand partner of Curry Subaru; not a competitor but the entity that dictates product availability, franchise terms, marketing co-op, and certified pre-owned program standards that define Curry Subaru's operating envelope.

Direct peers

• Curry Toyota: Sibling Toyota franchise under the Curry Automotive Group; comparable franchised dealership model with shared group-level operating infrastructure, vendor relationships, and customer overlap in the Hudson Valley.
• Westchester Subaru: Subaru franchise dealer operating in the immediate Westchester / northern Hudson Valley geography; competes for the same Subaru customer base and service business within Curry Subaru's primary catchment.
• Curry Hyundai: Sibling Hyundai franchise co-located with Curry Subaru in Cortlandt Manor, NY; directly comparable franchised dealership with shared back-office, marketing, and F&I resources under the same parent group.
• Bill Kolb Jr. Subaru: Another Subaru franchise dealer serving the NY metro / Hudson Valley market; competes head-to-head with Curry Subaru for the same Subaru customer base, OEM allocations, and service business in adjacent counties.
• Curry Acura: Sibling Acura franchise under the Curry Automotive Group in the same regional market; directly comparable luxury-adjacent franchised dealer operating with shared back-office and ownership structure.
• Curry Honda: Sibling dealership under the Curry Automotive Group umbrella (Yorktown Heights, NY), sharing the same family ownership, group infrastructure, and Hudson Valley market overlap; provides a same-platform comparison for Curry Subaru's unit economics.
• Empire Subaru: Subaru-only franchise dealer in the greater New York region; directly comparable as a single-brand Subaru retailer offering new vehicle sales, CPO, service, and parts on a similar operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CurrySubaru
• LinkedInlinkedin.com/company/curry-subaru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curry Subaru