Curry Acura

What Curry Acura does

Curry Acura is a privately held, single-location authorized Acura franchise dealership headquartered at 685 Central Park Avenue, Scarsdale, New York. Founded in 1912 as part of the Curry Automotive family, the dealership serves Westchester County and the broader Tri-State area, offering new Acura vehicles (MDX, RDX, ADX, TLX, Integra, and NSX), pre-owned vehicles, and the Acura Certified Pre-Owned program, which includes a 182-point inspection and a 24-month/100,000-mile warranty. The dealership supplements vehicle sales with a full-service maintenance and repair center, a genuine Acura parts department, a body shop, and an in-house finance center that arranges leases, loans, and tailored programs for military personnel and college graduates. Listed inventory at time of capture included 220 new Acura vehicles, 33 pre-owned vehicles, and 20 certified pre-owned vehicles, alongside a headcount of 11-50 employees.

The company's core technology stack is a DealerInspire-powered dealer website with integrated inventory browsing, online financing applications, service scheduling, and parts ordering. Proprietary or branded features include the iMVP Internet Market Value Pricing system for transparent used-vehicle pricing and the recently introduced Curry Advantage customer benefit program (no hidden fees, no dealer conveyance fee, 3-day exchange policy, complimentary loaner fleet, hand car wash with every service). Technology integrations include Kelley Blue Book for trade-in valuation, Google Maps for directions, BotDoc for encrypted document signing, and Google reCAPTCHA for form security. The business makes money through four revenue streams: (1) new and used vehicle sales (gross margin on MSRP plus F&I products), (2) financing arrangements with lender partners (F&I backend income), (3) service labor and OEM parts sales, and (4) wholesale/retail parts. Marketing channels are heavily weighted toward third-party review platforms (Google 4.8★ / 2,025+ reviews, DealerRater 4.7★ / 1,725+ reviews, CarFax 4.7★ / 993 reviews, 2025 Top-Rated Lifetime Dealer) and earned media anchored by Acura's 19-time Precision Team Award — recognition described as unique to New York. Revenue is not publicly disclosed, and the dealership operates one physical location with a regional Westchester/Tri-State catchment.

Name

Curry Acura

Legal name

Curry Acura

Website

https://curryacura.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Curry Acura is a privately held, single-location authorized Acura franchise dealer in Scarsdale, NY, selling new and pre-owned Acura vehicles, arranging financing, and providing service, parts, and body shop support to Westchester County and Tri-State retail consumers since 1912.

Ownership category

akta.pro rank

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Acura vehicles and used/pre-owned automobiles. Revenue generated from vehicle MSRP plus additional products and fees.
2. Auto Financing: Arranging financing for vehicle purchases through partnerships with lenders. Generates revenue through financing arrangements and loan services.
3. Service and Repairs: Maintenance, repairs, and auto services for Acura vehicles. Revenue from labor and parts for service operations.
4. Parts Sales: Sale of genuine Acura parts and accessories. Revenue from OEM parts inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Curry Acura is a full-service Acura dealership selling new Acura vehicles (MDX, RDX, ADX, TLX, Integra, NSX), pre-owned and Certified Pre-Owned vehicles, arranging auto financing and leases, and providing maintenance, repair, body work, and genuine Acura parts and accessories. Operating from a single showroom and service facility in Scarsdale, NY under the Curry Automotive family that has served the Westchester and Tri-State area since 1912.

Product overview

Curry Acura operates as a full-service new and pre-owned Acura dealership with a unified product portfolio centered on vehicle sales and related automotive services. The core offering comprises new Acura vehicles (MDX, RDX, ADX, TLX, Integra, NSX) and pre-owned vehicles including Certified Pre-Owned (CPO) and the proprietary Precision Used program. These are supported by integrated financing services (leases, loans, military and college graduate programs), comprehensive service and parts operations (maintenance, repairs, body shop), and the Curry Advantage loyalty program. The dealership leverages technology integrations including Kelley Blue Book for trade valuations, Google Maps for location services, and BotDoc for secure document handling to deliver a streamlined car-buying experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Acura Vehicles Sale of brand-new Acura vehicles including the MDX (3-row SUV), RDX (compact SUV), ADX (subcompact SUV), TLX (sedan), Integra (hatchback), and NSX (sports car), in various trims including Type S performance variants. Targeted at individual retail consumers in the Westchester and Tri-State area.
• Pre-Owned Vehicles Sale of used vehicles including non-certified pre-owned Acura models and vehicles from other manufacturers. Inventory is filterable by mileage, with many vehicles under 25,000 miles, priced using iMVP Internet Market Value Pricing.
• Certified Pre-Owned Vehicles Acura Certified Pre-Owned program offering vehicles under 6 years old with less than 80,000 miles that pass a 182-point inspection. Includes 24-month/100,000-mile warranty, roadside assistance, and Acura Concierge Service.
• Precision Used Vehicles Curry Acura's proprietary used vehicle program featuring quality-assured pre-owned vehicles that complement the manufacturer Certified Pre-Owned line.
• Auto Financing and Leasing In-house financing center offering customizable solutions including new Acura leases, new Acura loans, and used car loans, with an online financing application. Includes manufacturer-funded programs such as the Acura Military Appreciation Offer, Acura College Graduate Program, and Allegiance Loyalty incentive.
• Vehicle Service and Auto Repairs Full-service maintenance and repair center including Acura Accelerated Service, tire center, and routine maintenance. Features online appointment scheduling and a complimentary loaner fleet of new Acura models.
• Genuine Acura Parts and Accessories Genuine Acura OEM parts and accessories available for purchase, with online ordering through the dealer's parts order form and the DreamShop parts store, plus recurring parts specials.
• Body Shop and Collision Repair On-site collision repair and body work services for Acura vehicles, operated from the Scarsdale dealership facility.
• The Curry Advantage Customer Program Exclusive Curry Acura customer benefit program that bundles no hidden fees (including no dealer conveyance fee), a 3-day exchange policy, complimentary loaner vehicles during service, and a hand car wash with every service visit.

Quantifiable outcome

• 182-point inspection on all Certified Pre-Owned vehicles
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Acura (Honda Luxury Division)coreChannel Partner/ Reseller/ DistributorAuthorized Acura dealership representing the Acura brand. Access to new vehicle inventory, certified pre-owned program, parts supply, technical support, and manufacturer incentives and programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Largest privately-held U.S. auto dealer group; comparable at the conglomerate level given Curry Acura's parent (Curry Automotive) operates a multi-dealership franchise portfolio.
• Lithia Motors: Public U.S. auto retailer (NYSE: LAD) operating franchised dealerships nationwide; provides a listed comparable for the business model Curry Acura operates within Curry Automotive.
• AutoNation: Largest U.S. franchised auto dealer (NYSE: AN) with new/used vehicle, parts, and service operations; an at-scale public benchmark for Curry Acura's integrated dealership model.
• Mercedes-Benz of White Plains: German luxury franchise dealer in the same trade area; competing for the Westchester luxury consumer with a brand-priority overlap on premium SUVs and sedans.
• BMW of Westchester: Luxury franchise dealer located in the same Westchester County market; competes for the same affluent buyer pool across an adjacent premium brand.
• Lexus of White Plains: Japanese luxury franchise dealer in the immediate Scarsdale/Westchester micro-market; directly comparable as an aspirational competitor to Acura in the same demographic.

Direct peers

• White Plains Honda: Likely sister store within the Curry Automotive family (Honda/Acura are corporate siblings), directly comparable in operating model, customer base overlap, and shared corporate resources.
• Acura of Manhattan: Authorized Acura dealership serving the New York metro area; directly comparable as another Acura franchise competing for the same Tri-State luxury vehicle buyer.
• DCH Millburn Acura: Northern New Jersey Acura dealer operated by DCH Auto Group; comparable as a same-brand franchise competing for NYC metro luxury customers and offering similar CPO programs.

Emerging players

• CarMax: Public used-vehicle retailer (NYSE: KMX) with omnichannel sales; relevant as the structural alternative threatening traditional franchise dealers' share of the pre-owned segment where Curry Acura's CPO program competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/curryacura
• YouTubeyoutube.com/user/acuradeals
• Facebookfacebook.com/CurryAcuraCars
• Instagraminstagram.com/curryacura
• LinkedInlinkedin.com/company/curry-acura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curry Acura