Id Est Productions

What Id Est Productions does

Id Est Productions, LLC is a privately held Florida-based marketing and creative agency headquartered at 230 Springview Commerce Drive in Debary. Founded and led by Deborah Shaw, the firm delivers visual communications services including web design and development, branding and logo design, video production (including whiteboard and 2D/3D animation), print media, presentation design, mobile app development, and inbound marketing (SEO, email, and content marketing). Its core technology stack centers on hand-coded HTML5 and CSS3 with responsive media queries and graceful degradation, supplemented by content management systems (Mozzarella, Expression Engine) and iOS/Android mobile app development, with services experience dating back to 2003 in print and 2010 in mobile.

The company monetizes primarily through project-based fees, with website projects priced across tiers from under $3,000 to over $10,000, individual branded videos starting at $375, and a one-time inbound marketing integration layered into every build. Recurring revenue exists via its Industry Specific Marketing (ISM) programs — Stone and Tile PROS (its exclusive design studio partnership with Stone and Tile PROS, Inc.) and Carpet Cleaning PROS, the latter offering a $995 introductory subscription package with multi-year contract cadence and ongoing branded video and content purchases. A third sub-brand, PhiBrows, extends the same model into the beauty services vertical.

The customer base is concentrated in three SMB verticals: carpet cleaning, stone and tile, and beauty/microblading artists, with select work for nonprofits and general businesses. Distribution is driven by direct sales through an online project planner, portfolio-driven referrals, and the Stone and Tile PROS partner network. The firm operates with a small team of 5+ named members spanning design, writing, inbound marketing, and development, and has no disclosed funding, no M&A activity, and no public reporting.

Name

Id Est Productions

Legal name

Id Est Productions, LLC

Website

https://idestproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Id Est Productions is a Florida-based creative agency offering web design, video production, branding, and inbound marketing, with industry-specific marketing programs for stone/tile, carpet cleaning, and PhiBrows beauty professionals.

Ownership category

akta.pro rank

Product category

Marketing and Creative Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Creative design services
• Web design development
• Video production services
• Inbound marketing services
• Brand identity design

Headquarters

HQ city

Debary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Design Services: Project-based creative design services including logo design, brand identity, print materials, and corporate identity systems. One-time fees based on project scope and complexity.
2. Web Design and Development: Website design and development services ranging from simple sites to complex e-commerce platforms. Projects priced based on budget tiers: under $3,000, $3,000-$5,000, $5,000-$10,000, and over $10,000.
3. Video Production Services: Professional video production including service overviews, whiteboard animation, and 2D/3D animation. Individual video products available starting at $375 per branded video.
4. Industry Marketing Programs: Recurring subscription-style programs providing ongoing marketing assets, video content updates, and support for carpet cleaning and stone/tile professionals. Introductory program pricing at $995 with subsequent content purchases.
5. Inbound Marketing Services: SEO and social media marketing services integrated with website projects. Professional SEO included in every website build, with ongoing marketing strategy services.
6. Mobile App Development: Mobile application development services for iOS and Android platforms since 2010.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Id Est Productions is a marketing and creative agency providing visual communications design services for businesses, including web design and development, branding and logo design, video production, graphic design, inbound marketing (SEO, email, link building), mobile app development, print media, and presentation design. The firm also operates industry-specific marketing programs (Stone and Tile PROS, Carpet Cleaning PROS, PhiBrows) that deliver branded video content libraries, care guides, and ongoing marketing support to cleaning, restoration, and beauty professionals.

Product overview

Id Est Productions is a comprehensive marketing and creative agency offering a unified suite of services centered on visual communications design. The core offerings include web design (website design, mobile apps, responsive design), branding and logo design, video production (professional video, whiteboard animation, 2D/3D animation), graphic design, inbound marketing (SEO, email marketing, content marketing), mobile app development, video editing, print media, and presentation design. The company also operates two industry-specific marketing sub-brands: Stone and Tile PROS for stone/tile professionals and Carpet Cleaning PROS for carpet cleaners—both offering specialized video marketing packages, care guides, and web apps. Additionally, PhiBrows serves microblading artists. The firm serves as the exclusive design studio for Stone and Tile PROS, Inc., providing logos, websites, print materials, and inbound marketing services to partners.

Differentiator

Problem solved

Functional benefit

Brands

• Stone and Tile PROS: Industry Specific Marketing program for natural stone cleaning and restoration professionals, tile and grout pros, fabricators, installers, inspectors, consultants and concrete specialists.
• Carpet Cleaning PROS
• PhiBrows

Products and services

• Web Design Professional website design services including website design, mobile and web apps, content management, HTML5 and CSS3 development, responsive design, and graceful degradation. Built for businesses seeking a professional web presence with hand-coded, standards-compliant code.
• Branding and Logo Design Brand identity creation including logo design, brand prints, and creative solutions to differentiate companies from competitors. Targeted at businesses needing visual identity and corporate identity systems.
• Video Production Video production services including professional video production, whiteboard animation, and 2D/3D animation for marketing purposes. Individual branded videos available starting at $375 each. Used by businesses for marketing, training, and customer education.
• Graphic Design Visual communication design services including corporate identity, brochures, and catalogs. Targeted at businesses needing visual marketing collateral and corporate communications materials.
• Inbound Marketing Strategic marketing services including on-page SEO, email marketing, link building, and content marketing (TOFu, MOFu, BOFu content strategies). Professional SEO is integrated from project inception across client engagements.
• Mobile App Development Mobile and web application development for iOS and Android platforms, with developers writing, testing, and deploying applications. Targeted at businesses needing custom mobile applications.
• Video Editing Video editing services providing businesses with competitive edge through professional video content.
• Print Media Print design and production services from business cards to brochures, stationery to product catalogs. Targeted at businesses needing physical marketing collateral.
• Presentation Design Professional presentation design services to help businesses communicate efficiently and effectively across sales, training, and corporate contexts.
• Stone and Tile PROS (Industry Specific Marketing Program) Comprehensive industry-specific marketing program for natural stone cleaning and restoration professionals, tile and grout pros, fabricators, installers, inspectors, consultants, and concrete specialists. Includes formal marketing services, websites, videos, and care guides; partners join Stone and Tile PROS to receive coordinated marketing assets.
• Carpet Cleaning PROS (Industry Specific Marketing Program) Industry-specific marketing program for carpet cleaning companies featuring video production, care guides, and a Surface Care Knowledge Center web app. Includes branded videos, a Carpet and Interior Textiles Care Guide PDF, and the Owners Manual for maximizing program value. Introductory package priced at $995.
• PhiBrows Marketing Program Marketing and business support program for PhiBrows microblading artists, providing a cost-effective marketing and business support package to help artists build their beauty industry practice.

Quantifiable outcome

• 52% of consumers feel more confident about a product or service after viewing a video (Forbes/Internet Retailer study cited)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stone and Tile PROS, Inc.coreStrategic or Co-development PartnerId Est Productions is the exclusive design studio for Stone and Tile PROS, Inc. They design logos, websites, print and advertising pieces, brochures, presentations, and more for Stone and Tile PROS and its Partners. They also perform inbound marketing and SEO services to help Stone and Tile PROS partners have strong web presence in their respective market areas. This is a flagship partnership representing the company's core industry vertical focus.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartSites: Digital marketing agency specializing in web design, SEO, PPC, and inbound marketing for SMBs across multiple verticals. Closely comparable service mix (web design + inbound marketing under one roof) and similar SMB customer orientation to Id Est Productions.
• Lounge Lizard: Creative and digital marketing agency offering web design, branding, video production, and inbound marketing. Comparable as a similarly structured full-service creative agency targeting SMB and mid-market clients.
• Brafton: Content marketing agency producing content (copy, video, design) for inbound marketing programs. Comparable in the content-marketing-and-production taxonomy, with similar focus on driving measurable inbound outcomes for clients.
• Coalition Technologies: Full-service web design, SEO, branding, and video production agency serving SMB and mid-market clients. Direct overlap in web design, inbound marketing, and visual content production with strong SMB orientation.
• TheeDigital: Digital marketing agency providing web design, SEO, video, and inbound marketing to SMB and mid-market clients. Comparable as a similarly positioned creative agency with overlapping service mix and target customer base.
• Idea Marketing Group: Boutique full-service marketing agency offering web design, branding, video production, and inbound marketing. Comparable as a similarly sized, founder-led agency targeting SMB clients with an integrated creative service offering.

Broad incumbents

• Scorpion: Marketing technology company providing websites, video, advertising, and inbound marketing with vertical specialization in service trades (legal, home services, healthcare). Comparable in combining full-stack digital services with deep service-trade vertical focus.
• Blue Fountain Media: Digital agency offering web design, branding, content marketing, and inbound marketing services. Comparable as a broader, more established agency competing for similar SMB and mid-market project-based creative engagements.
• Thrive Agency: Full-service digital marketing agency offering web design, SEO, video production, and branding to SMBs and mid-market clients. Comparable as a similarly positioned full-stack creative agency, though Thrive operates at significantly larger scale with broader vertical coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/IdestProduction
• Facebookfacebook.com/idestproductions
• LinkedInlinkedin.com/company/id-est-productions
• Instagraminstagram.com/idestproductions
• Pinterestpinterest.com/idestproduction/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Id Est Productions