What Justin White Inc. does

Justin White Inc. is a privately held, founder-led general contractor based in Southern Pines, North Carolina, providing custom home design and construction, commercial property build-out, and remodeling services across the Sandhills region (Moore County, including Southern Pines, Pinehurst, and Aberdeen). The company is incorporated in North Carolina as a for-profit entity, was founded around 2005, and operates with a 1–10 employee footprint under the direction of founder Justin White, who personally guides clients through each project.

Service delivery spans architectural design, foundation pouring, framing, drywall, and finish work such as custom cabinetry, barrel ceilings, coffer ceilings, and open-concept kitchen and living-area builds. Core product lines are New Home Construction, Commercial Construction (restaurants, bars, lounges, and franchise retail build-outs such as a Subway inside a Walmart Supercenter), and Remodeling Services (kitchens, bathrooms, and outdoor living areas). Quality and budget discipline are positioned as functional differentiators, and the firm markets itself as a Christian-based company emphasizing personal attention and customer participation in design.

The business model is project-based and quote-driven: revenue is generated through one-time construction contracts priced per scope rather than recurring subscriptions or licensing, with pricing described as customized to each client's vision and budget but not publicly disclosed. Go-to-market is direct-to-consumer and direct-to-business in the local Sandhills market, relying on a portfolio website, phone and email contact, word-of-mouth referrals, and repeat customers (e.g., a multi-year residential relationship with the Lawson family and hospitality clients such as Talamore Golf Resort, Mid South Club, and the Country Club of North Carolina). The company is bootstrapped, with no disclosed external funding or institutional ownership.

Name

Justin White Inc.

Legal name

Justin White Inc.

Website

https://justinwhiteinc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Justin White Inc. is a founder-led, Christian-based general contractor in Southern Pines, North Carolina, providing custom home design and construction, commercial property build-out, and remodeling services to homeowners and businesses across the Sandhills region.

Ownership category

akta.pro rank

Product category

Residential Construction and Remodeling Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Commercial and Institutional Building Construction (236220)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Residential General Contracting (New Build) (IMAFAAAB), Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Custom home construction
• Residential remodeling services
• Commercial construction
• Kitchen and bath renovation
• Outdoor living construction

Headquarters

HQ city

Southern Pines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Home Construction: Custom home building services from architectural design through final construction. Revenue is generated through one-time project fees based on scope, materials, and labor for new residential construction in the Sandhills region.
2. Remodeling Services: Home and office remodeling including kitchens, bathrooms, and outdoor living areas. Projects are scoped individually with pricing based on the extent of renovation work required.
3. Commercial Construction: Design and construction of commercial properties including restaurants, bars, lounges, and hospitality spaces. Revenue generated through project-based contracts with businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Justin White Inc. is a Christian-based regional construction firm that provides custom home design and new-home construction, commercial property design and build-out (including restaurants, lounges, and hospitality venues), and remodeling services for kitchens, bathrooms, offices, and outdoor living areas across the Sandhills region of North Carolina. Each project spans architectural planning through finishing work such as custom cabinetry, barrel and coffer ceilings, and open-concept layouts, delivered through direct, founder-led project execution at quote-based pricing.

Product overview

Justin White Inc. is a Christian-based construction company offering a unified portfolio of construction and remodeling services. The company provides three core offerings: New Home Construction (custom home design and building from architectural plans through final finishing), Commercial Construction (design, building, and renovation of commercial properties including restaurants and hospitality venues), and Remodeling Services (transforming existing homes and offices through kitchen remodels, bathroom remodels, and outdoor living area expansions). Projects feature quality finishes such as granite countertops, hardwood floors, custom cabinetry, barrel ceilings, and coffer ceilings, all delivered at affordable rates within budget constraints.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction Custom home design and construction services, guiding customers through architectural design, foundation pouring, framing, drywall, and final finishing touches including barrel ceilings, coffer ceilings, and custom cabinetry. Targeted at individual homeowners in the Sandhills region of North Carolina.
• Commercial Construction Design, build, and renovation of commercial properties and workplaces at affordable cost, including restaurants, bars, lounges, hospitality spaces, and franchise build-outs. Targeted at hospitality operators, golf clubs, restaurants, and small commercial property owners in the Sandhills region of North Carolina.
• Remodeling Services Home and office remodeling services that transform existing spaces into functional and aesthetically appealing environments, specializing in kitchens, bathrooms, and outdoor living areas. Targeted at homeowners and small commercial tenants in the Sandhills region of North Carolina.

Quantifiable outcome

• Projects completed on time and within estimate

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Talamore Golf ResortcoreStrategic or Co-development Partner · 1 January 2016As part of the 2016 Talamore Golf Resort update, Justin White Inc. designed, remodeled and expanded the restaurant and bar area. The effort has become a post-round staple for golfing enthusiasts in the Pinehurst area.
• Mid South ClubcoreStrategic or Co-development PartnerJustin White completed the renovation of Mid South Club's lobby, transforming it into the premier after-golf lounge in the Sandhills. The project included a large outdoor deck overlooking holes 9 and 18 at Arnold Palmer's signature course.
• Subway RestaurantscoreStrategic or Co-development PartnerCapitalizing on their attention to detail and ability to build to exact specifications on budget, Subway Restaurants contracted with Justin White Inc. to build a Subway Restaurant in the Walmart Supercenter in Aberdeen, NC.
• Country Club of North Carolina (CCNC)coreStrategic or Co-development PartnerTotally revamping the inside of this CCNC home included complete makeovers of the bedroom, bath, kitchen and living areas with craftsman upgrades. Justin leveraged reclaimed hardwood to create amazing sliding barn doors.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Saussy Burbank: Charlotte-based regional homebuilder focused on new home construction and design across North and South Carolina. Highly comparable to Justin White as a regional Carolinas custom-builder with a design-forward, customer-involvement approach and similar geographic customer base.
• Robuck Homes: North Carolina homebuilder with operations in the Carolinas focused on design-forward custom and semi-custom homes. Comparable to Justin White as a regional Carolinas builder emphasizing design quality and homeowner involvement.
• Arthur Rutenberg Homes: Luxury custom home franchise with builder franchisees across the Southeast United States. Comparable to Justin White in the luxury custom home segment, including custom cabinetry and high-end finishes, with overlap in Florida and Carolinas markets.
• TRUE Homes: Charlotte/Concord, NC-based homebuilder offering new construction and design services across the Carolinas. Comparable to Justin White as a regional Carolinas homebuilder serving a similar affluent suburban demographic, though at a larger scale.
• John Wieland Homes: Regional homebuilder with deep Carolinas (NC/SC) and Southeast presence focused on new home construction. Comparable to Justin White as a regional Carolinas homebuilder, though at significantly larger scale, and serving similar affluent suburban customer segments.
• DreamMaker Bath & Kitchen: Franchised home remodeling brand specializing in kitchen, bath, and whole-home renovations across the United States. Comparable to Justin White for the remodeling/Kitchen & Bath work that comprises one of its three core service lines.

Regional players

• Clancy & Theys Construction Company: Raleigh, NC-based general contractor with commercial construction and select custom residential capabilities across North Carolina. Comparable to Justin White as a NC-headquartered general contractor, particularly for the commercial/restaurant/hospitality project work the company performs.
• Choate Construction Company: Charlotte-headquartered Southeastern commercial general contractor with deep Carolinas presence in commercial, hospitality, and club construction. Comparable to Justin White for the commercial hospitality and club renovation work (Talamore, Mid South Club, CCNC types of projects), though at substantially larger scale.

Broad incumbents

• ICI Homes: Florida-based homebuilder with operations across the Southeast offering custom and luxury homes. Comparable to Justin White in custom home design and construction, but at significantly larger scale and with broader geographic reach in adjacent Southeastern markets.

Others

• Neighborly (The Dwyer Group): Parent platform for home services franchises (including remodeling, restoration, and home improvement brands). Comparable to Justin White as a parent-platform context for what a scaled, multi-brand home services franchise could look like — relevant to understanding the long-term scalability ceiling for a small founder-led operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/justinwhiteinc
• Facebookfacebook.com/JustinWhiteInc
• LinkedInlinkedin.com/company/justin-white-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justin White Inc.