Name

Keana

Legal name

Keana BV

Website

https://keana.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Keana operates as a SaaS logistics platform offering subscription-based access to its software that connects multiple transport management systems. The platform provides oversight, efficiency improvements, and CO2 tracking as part of the service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Keana sells a B2B SaaS logistics platform that integrates multiple transport management systems used across decentralised distribution chains, providing a single overview of shipments regardless of the underlying software. The platform applies proprietary fuzzy algorithms to nudge participating handlers toward more efficient planning, while offering CO2 footprint tracking and CSR reporting capabilities. It is delivered to enterprise logistics operators, distribution hubs, and last-mile delivery companies via subscription.

Product overview

Keana is a logistics platform that connects all possible software systems to provide a single, simple overview of the decentralized distribution chain. The platform consists of three integrated functional areas: Insight (provides shipment tracking and visibility across all handlers regardless of software used), Improvement (optimizes shipment management and enables efficient planning), and Accountability (tracks CO2 footprint and supports CSR reporting). The three modules work together to give users full oversight of their logistics chain while remaining system-agnostic and human-friendly.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Provides oversight into all shipping details independent of the platform used by the shipper via one connection, enabling organisations to use different shippers while maintaining full IT control across the distribution chain.
• Improvement Enables seamless shipment management that fits into shippers' existing transport systems and provides insight on cost-saving and efficiency options through interaction with various transport management systems.
• Accountability Provides data for reporting on CSR goals including CO2 emissions and offers suggestions for combining shipments in bundled logistic flows to reduce transport mileage and carbon footprint.

Quantifiable outcome

• Lower costs through more efficient planning nudges for all participating handlers
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• City HubcoreStrategic or Co-development PartnerCity Hub is both a customer and strategic collaborator with Keana. Keana is co-located with City Hub Holding at their Utrecht office, and City Hub serves as a reference customer using Keana for IT process management and multi-carrier last-mile delivery coordination.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• project44: project44 is a global leader in supply chain visibility, offering a multi-modal platform that aggregates shipment data across carriers, similar to Keana's Insight/Improvement positioning for decentralized distribution chains. Both sell into shippers and 3PLs needing a single overlay over fragmented carrier TMS systems.
• FourKites: FourKites provides real-time transportation visibility and yard management across shippers and carriers. Keana competes on a narrower European/last-mile hub scope but addresses the same core need: a single dashboard across multiple transport software systems.
• Shippeo: Shippeo (now part of E2open) is a European real-time transportation visibility provider with strong presence in Europe, very comparable to Keana's European last-mile hub focus and multi-TMS aggregation model.
• Sixfold (Trimble Transportation): Sixfold is a European-origin real-time transportation visibility platform integrated with Trimble, providing shipment tracking across carriers for shippers and LSPs. Keana targets similar European logistics operators with comparable system-agnostic visibility overlays.

Broad incumbents

• Flexport: Flexport operates a digital freight forwarder plus visibility platform across international and domestic logistics. It is a broader incumbent relative to Keana's narrower urban hub/last-mile focus but serves overlapping European shipper customers.
• Blue Yonder (now Panasonic): Blue Yonder supplies end-to-end supply chain planning and execution platforms to large shippers and retailers. While broad and deep, it competes with Keana in transportation planning and visibility for the same European hub-and-spoke logistics customers.
• Descartes Systems Group: Descartes is a broad logistics technology incumbent offering routing, telematics, customs, and visibility solutions. It competes with Keana in the freight arrangement/visibility layer but as part of a much wider portfolio serving larger enterprise customers.
• Transporeon: Transporeon (Trimble) is a European leading transport management platform for shippers and carriers providing load planning and visibility at scale, sharing Keana's home market and overlapping in European transportation arrangement software.

Emerging players

• Turvo: Turvo offers a collaborative TMS for logistics providers, unifying planning and visibility. Its product overlaps with Keana's Improvement module (planning nudges) and Insight (visibility) but Turvo replaces stacks rather than overlaying them, addressing the same customer pain differently.
• Locus.sh: Locus provides AI-driven dispatch and last-mile optimization; its routing and efficiency planning overlap with Keana's Improvement module, though Locus is more replacement-oriented while Keana is system-agnostic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keana