What Locus.sh does

Locus.sh (legally Mara Labs, Inc., a Delaware corporation with Indian operating entity Mara Studios Private Limited) is a Bangalore-headquartered enterprise software company that builds the world's first agentic Transportation Management System (TMS) for last-mile and all-mile logistics. Founded in 2015 by Nishith Rastogi (CEO) and Geet Garg (CTO), both ex-Amazon engineers, Locus deploys governed AI agents that autonomously decide, dispatch, and deliver across first-mile, middle-mile, hub operations, and last-mile workflows, operating within 250+ customer-defined real-world constraints. The modular, API-first platform is anchored by the flagship DispatchIQ route optimization engine (optimizing across 180+ variables), with supporting modules covering fulfillment automation, hub operations, capacity management, delivery orchestration, track and trace, and analytics.

The platform serves 360+ enterprise customers across 30+ countries including Unilever, Nestle, BigBasket, BlueDart DHL, Meesho, Tata 1MG, CARS24, Lenskart, and Philip Morris International, with vertical focus on retail, FMCG/CPG, 3PL/CEP, e-commerce, e-grocery, healthcare, and manufacturing. Locus reports it has optimized 1.5B+ deliveries, generated $320M+ in customer cost savings, executed 12M+ automated decisions daily, and maintained 99.97% platform uptime. The company holds 5 granted patents for logistics optimization technologies.

Locus operates a direct enterprise SaaS subscription model with quote-based pricing, supported by a sales-led GTM with field sales, ROI calculator, demos, and analyst-validated positioning (Gartner Representative Vendor for 5 consecutive years, QKS Group SPARK Matrix Leader 2025, G2 #1 Route Planning 2026). Following a $50M Series C led by GIC in June 2021 at a $300M valuation, the company was acquired by Ingka Group (IKEA's largest retailer) in October 2025, while retaining full operational independence. Locus has offices in Bangalore, California, Indonesia, Singapore, the UK, and Germany, with a headcount of 251-500.

Name

Locus.sh

Legal name

Mara Labs, Inc.

Website

https://locus.sh

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Locus.sh builds the world's first agentic Transportation Management System, deploying governed AI agents that autonomously optimize route planning, dispatch, and delivery for 360+ enterprise customers across retail, FMCG, 3PL, and e-commerce verticals in 30+ countries.

Ownership category

akta.pro rank

Product category

Transportation Management System

akta.pro primary industry

TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)

akta.pro secondary industries

Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD)

Keywords

• Transportation management system
• Route optimization software
• Last mile delivery
• Logistics automation
• Dispatch planning software

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS/TMS Software Subscription: Subscription-based SaaS model for transportation management system access, including route optimization, dispatch planning, hub operations, delivery orchestration, and analytics modules. Enterprise contracts with 360+ clients across 30+ countries.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Locus.sh provides an AI-powered, agentic Transportation Management System (TMS) for enterprise logistics operations. The platform automates dispatch planning, route optimization, hub operations, delivery orchestration, and end-to-end tracking across first-mile, middle-mile, and last-mile. It is delivered as a modular, API-first SaaS platform used by 360+ enterprise customers across 30+ countries.

Product overview

Locus offers a modular, API-first logistics platform built around the world's first Agentic Transportation Management System (TMS). The core platform is DispatchIQ, which provides AI-powered route optimization across 180+ variables for first-mile, middle-mile, line-haul, last-mile, and returns operations. The platform unifies orders, capacity, carriers, and live signals through governed AI agents that decide, dispatch, and deliver across every mile, channel, and mode. Supporting modules include Fulfillment Automation (Order Management, Delivery Linked Checkout), Dispatch Planning (Hub Operations, Capacity Management, Route Planning), Delivery Orchestration (Transporter Management, ShipFlex), Track and Trace (Driver Companion App, Control Tower, Tracking Page), and Analytics and Insights (Business Insights, Location Analytics). Specialized offerings include FieldIQ for FMCG sales beat planning and FADR for first attempt delivery rate optimization. The platform integrates with existing TMS, OMS, WMS, ERP, and CRM systems while executing 12M+ automated decisions daily across 360+ enterprise customers in 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• DispatchIQ: AI-powered route optimization and dispatch planning solution
• Hub Operations
• ShipFlex
• FieldIQ
• Locus On The Road (LOTR)

Products and services

• Agentic Transportation Management System (TMS) Core agentic TMS that automates delivery and logistics decisions across first-mile, middle-mile, hub operations, and last-mile for enterprise customers.
• DispatchIQ Flagship AI-powered route optimization and dispatch planning solution that automates scheduling for pickups, deliveries, cancellations, and returns across 180+ variables.
• Dispatch Management Software Last-mile delivery solution that automates dispatch planning and route optimization for fleet operations, ensuring high OTIF rates.
• Fulfillment Automation Suite of solutions that reduce cart abandonment and boost NPS scores by giving customers control over delivery timing, location, and preferences.
• Hub Operations Automated hub operations solution that reduces shipment handling time in warehouses and distribution centers through smart sorting, scanning, and picklisting.
• Capacity Management Forecasts and orchestrates resources including fleet and driver availability to meet customer expectations and manage demand fluctuations.
• Delivery Orchestration Automates carrier selection for the best price, service levels, and efficiency, scaling reach and enabling asset-light fulfillment.
• Track and Trace End-to-end visibility solution providing real-time tracking of deliveries across the entire supply chain with automated escalation for exceptions.
• Driver Companion App Mobile application for drivers providing turn-by-turn navigation, dynamic order route changes, cancellation handling, and proof of delivery collection.
• Control Tower Centralized monitoring and exception management platform providing real-time visibility into logistics operations with predictive alerts.
• Tracking Page Customer-facing tracking interface providing end-to-end delivery visibility and communication throughout the delivery process.
• Analytics and Insights Advanced analytics platform that uncovers hidden inefficiencies and growth opportunities through intuitive dashboards, identifying revenue leakage and providing business intelligence.
• FieldIQ Sales beat planning and field workforce optimization solution for FMCG/CPG mobile workforce, increasing profitability and resource efficiency.
• ShipFlex Flexible carrier management solution enabling outsourcing fleets to the right carrier at optimal price and service levels for asset-light fulfillment.

Quantifiable outcome

• 1.5B+ deliveries optimized for customers
• +13 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, strategic and influential.

• Ingka Group (IKEA)coreStrategic or Co-development Partner · 1 October 2025In October 2025, Ingka Group (world's largest IKEA retailer) acquired Locus to enhance its home delivery operations and supply chain efficiency. The acquisition integrates Locus's route optimization, real-time tracking, and resource management capabilities into IKEA's fulfillment chain. Locus remains operationally independent following the deal and continues serving clients beyond Ingka Group, with full autonomy over brand, culture, leadership, team, and roadmap.
• BigBasketstrategicTechnology or IntegrationLocus partnered with BigBasket (India's leading e-grocery platform) for logistics optimization, enabling 99.5% SLA adherence for 10M+ customers across 25+ cities with 15,000+ products.
• UnileverstrategicTechnology or IntegrationLocus went live with Unilever in Southeast Asia, providing supply chain optimization across Unilever's distribution network in the region.
• NestléstrategicTechnology or IntegrationLocus implemented end-to-end visibility solutions for Nestlé in Southeast Asia, enabling in-transit transport tracking across multiple transporters on a single platform.
• Siam MakrostrategicTechnology or IntegrationSiam Makro, a leading cash and carry operator in Thailand, uses Locus for logistics optimization contributing to the $320M+ cost savings reported.
• DHL GroupstrategicTechnology or IntegrationLocus works with DHL Group on warehouse automation through indoor mobile robots, improving transportation, container unloading, order fulfillment, and inventory management.
• GartnerinfluentialOthersLocus has been recognized by Gartner for 5 consecutive years and was positioned as a Representative Vendor in the 2021 Gartner Market Guide for Vehicle Routing and Scheduling and Last-Mile Technologies.
• QKS GroupinfluentialOthersQKS Group named Locus a technology leader in its SPARK Matrix: Transportation Management System 2025, recognizing Locus for its agentic decision-intelligent platform spanning transportation planning, dispatch execution, carrier management, and freight settlement.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• project44: project44 operates a global supply chain visibility network connecting shippers, carriers, and logistics providers across all modes. It is a direct peer to Locus in transportation visibility and TMS-adjacent decisioning, particularly in North American and European enterprise accounts.
• Bringg: Bringg is a last-mile delivery orchestration platform for retailers, 3PLs, and grocers offering dispatch, routing, and driver management. It is a direct peer to Locus in last-mile and delivery orchestration, especially in retail and e-grocery segments.
• FourKites: FourKites is a leading supply chain visibility and predictive logistics platform offering real-time shipment tracking, yard management, and dynamic route optimization. It is a direct peer to Locus in the all-mile TMS / logistics intelligence category and competes for similar enterprise shipper and 3PL customers globally.
• MercuryGate International: MercuryGate is a dedicated TMS vendor serving shippers, 3PLs, and brokers with planning, execution, and freight settlement modules. It is a direct peer to Locus in transportation management, particularly for global shippers and 3PLs needing multimodal execution.
• Onfleet: Onfleet is a last-mile delivery management software offering route optimization, dispatch, driver tracking, and customer notifications. It is a direct peer to Locus in last-mile dispatch and tracking, primarily serving North American SMB and mid-market delivery operators.

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA Software) is a broad incumbent offering end-to-end supply chain planning, execution, and commerce solutions including transportation management. It competes with Locus for large enterprise TMS RFPs as part of a much wider portfolio.
• Descartes Systems Group: Descartes provides a broad portfolio of logistics technology including transportation management, route planning, customs, and visibility solutions. It is a broad incumbent peer competing with Locus in route optimization and carrier management for mid-market and enterprise customers.
• Oracle Transportation Management: Oracle Transportation Management is part of Oracle's broad supply chain suite and competes for large enterprise TMS RFPs globally. It is a broad incumbent peer to Locus in transportation management for shippers and 3PLs needing deep ERP integration.
• Manhattan Associates: Manhattan Associates is a long-established supply chain, inventory, and omnichannel commerce software vendor with TMS capabilities. It is a broad incumbent peer to Locus in the TMS category, primarily serving large North American retail and 3PL enterprises.

Emerging players

• OptimoRoute: OptimoRoute is a route optimization and dispatch planning platform focused on field service, distribution, and last-mile delivery. It is an emerging player peer to Locus in route optimization, particularly for mid-market and SMB customers with simpler deployment needs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/locus_sh
• YouTubeyoutube.com/channel/UCtbHoTbKKmhTAkKu4zY8WKA
• LinkedInlinkedin.com/company/locus-sh
• Instagraminstagram.com/locus.sh
• Facebookfacebook.com/locus.sh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locus.sh