BIKER'S
- Company typePrivate
- Founded-
- HeadquartersPollenza, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
BIKER'S firmographics
Firmographics- Name
- BIKER'S
- Legal name
- BIKER'S S.R.L.
- Website
- https://bikersitaly.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BIKER'S industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where BIKER'S is headquartered
LocationHeadquarters
- HQ city
- Pollenza
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
BIKER'S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bicycle Sales: Sale of new bicycles across multiple categories including MTB, road, gravel, active, junior, and e-bikes. Products range from entry-level to premium models with prices from approximately €269 to €7,999+.
- Used Bicycle Sales: Sale of pre-owned bicycles including used MTB, gravel, road, and e-bike categories.
- Workshop Services: Workshop services including bike repair, maintenance, and assembly. Additionally offers FIT IN TUNE professional bike fitting service.
- Bike Rental: Bicycle rental services for various durations, with a structured rental agreement process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for bicycles and accessories |
Distribution channels2 records
Marketing channels2 records
BIKER'S product offering
Product offeringCore offering
BIKER'S (Bikersitaly) is an Italian bicycle retailer operating both an e-commerce store (bikersitaly.it) and two physical retail locations in Pollenza and Altidona, Italy. The company sells new and pre-owned bicycles across MTB, road, gravel, active, junior, and e-bike categories from premium brands including Specialized, Cannondale, Scott, Bianchi, Orbea, and Lombardo, supplemented by in-house workshop repair, professional bike fitting (FIT IN TUNE), and bicycle rental services.
Product overview
Bikersitaly is an Italian bicycle retail company operating as both an e-commerce platform and physical store chain (Pollenza and Altidona locations). The product portfolio comprises a comprehensive range of bicycles organized across two main categories: traditional bikes (MTB, Road, Gravel, Active, Junior) and e-bikes (E-MTB, E-Road, E-Active). The company offers new and used bicycles from major brands including Bianchi, Specialized, Scott, Cannondale, Orbea, and Lombardo. Supporting services include professional workshop maintenance, bicycle fitting (Fit in Tune), and bike rental programs. Bikersitaly specializes in representing Bosch eBike Systems and carries products from the Specialized Science Club lineup. The retail operation also sells used bicycles across all categories and provides holiday programs (RUSH Junior Summer Camp, School Bike Winter).
Differentiator
Problem solved
Functional benefit
Products and services
- MTB Bikes Mountain bikes for off-road trails, available in full-suspension and hardtail configurations from brands such as SCOTT, Cannondale, Bianchi, and Specialized, targeting off-road cycling enthusiasts.
- Road Bikes High-performance road bicycles with carbon and aluminum frames from Bianchi, Specialized, Orbea, and Scott, designed for road cycling and competitive cyclists.
- Gravel Bikes Versatile bicycles designed for mixed terrain riding, combining road bike speed with off-road capability, including models such as Orbea Terra, Scott Speedster Gravel, and Bianchi Impulso.
- Active Bikes Fitness and urban bicycles for everyday riding, including city bikes, folding bikes, and comfort bikes such as the Specialized Sirrus, Cannondale Quick, and Lombardo models.
- Junior Bikes Bicycles designed for children and young riders in various wheel sizes and styles from Lombardo, Scott Roxter, and Scott Contessa, targeting family cycling and junior racing.
- E-MTB (Electric Mountain Bikes) Electric mountain bikes equipped with Bosch or proprietary motors (e.g., Performance Line CX, PowerTube 500Wh-800Wh batteries), designed for trail riding with pedal assistance from brands such as Cannondale Moterra Neo, Orbea Wild, and Specialized Turbo Levo.
- E-Road (Electric Road Bikes) Electric road bikes combining traditional road cycling geometry with electric motor assistance for extended rides, including models like the Specialized Turbo Creo 2.
- E-Active (Electric Urban/Fitness Bikes)
Companies that use BIKER'S
Customer profileSegments7 records
Ideal customer profiles2 records
BIKER'S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIKER'S partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Bosch eBike SystemscoreBIKER'S is an authorized partner for Bosch eBike Systems, offering e-bikes equipped with Bosch motors and batteries including Performance Line CX, Active Line Plus, and PowerTube systems. Bosch provides the electric drive technology integrated into many of their e-MTB and e-active bikes.
- SpecializedcoreAuthorized dealer for Specialized bicycles and components, offering the full range including Turbo e-bikes, Tarmac road bikes, and Stumpjumper mountain bikes.
- CannondalecoreAuthorized dealer for Cannondale bicycles including mountain bikes, road bikes, and Moterra Neo e-MTBs.
- ScottcoreAuthorized dealer for Scott bicycles including mountain bikes, road bikes, and Aspect e-RIDE e-bikes.
- BianchicoreAuthorized dealer for Bianchi bicycles including road bikes, mountain bikes, and e-Omnia e-bikes. Also offers the Bianchi CV (Countervail) vibration cancellation technology models.
- OrbeacoreAuthorized dealer for Orbea bicycles including mountain bikes, gravel bikes, and Wild e-MTBs.
- LombardocoreAuthorized dealer for Lombardo bicycles, an Italian manufacturer producing bikes across all categories including mountain, road, and youth bikes.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
BIKER'S competitors and assessment
Company assessmentDirect peers
- Wiggle: Global online cycling and triathlon retailer. Comparable multi-brand e-commerce catalog across MTB, road, gravel, and e-bikes plus accessories and components, with active shipping to Italy and overlap with BIKER'S online customer base.
- Probikeshop: Major French-owned online bike retailer with a dedicated Italian storefront. Directly comparable as a multi-brand e-commerce bike retailer carrying premium road, MTB, gravel, and e-bike brands, competing for the same Italian online customer that BIKER'S serves via bikersitaly.it.
- Alltricks: European online bike and cycling-accessories retailer with Italian operations. Comparable multi-brand catalog covering MTB, road, gravel, e-bikes, and components, directly competing with BIKER'S for online cycling buyers across Italy.
- BikeDiscount: German-based online cycling retailer with pan-European shipping. Comparable multi-brand direct-to-consumer model across MTB, road, gravel, e-bikes, and components, competing for the same cross-border online cycling buyer that BIKER'S addresses.
- Chain Reaction Cycles: Large UK/Ireland-based online cycling retailer shipping globally with a strong Italian customer base. Comparable multi-brand bike and accessory e-commerce model, including MTB, road, gravel, and e-bike categories overlapping with BIKER'S catalog.
Regional players
- Evans Cycles: UK high-street and online bike retailer carrying premium road, MTB, gravel, and e-bike brands with in-house workshop services. Comparable multi-channel retail-plus-service model; primarily UK-focused so a regional rather than direct competitor for BIKER'S.
- Cicli Lazzarini: Italian independent multi-brand bike retailer with physical showrooms and workshop services in central Italy. Comparable in-store retail-plus-service model and premium-brand authorization profile to BIKER'S; competes for the same Marche-region cycling customer.
- Cicli Mattio: Italian premium multi-brand bike retailer with a strong focus on road, MTB, and e-bikes, plus workshop services. Highly comparable in store-based retail model and premium-brand authorization profile to BIKER'S, though based in northern Italy rather than Marche.
Broad incumbents
- Decathlon: Global sporting goods retailer with a large Italian store network and a deep cycling category (B'Twin, Triban, Rockrider). Directly competes with BIKER'S on entry-to-mid-tier bikes, accessories, and workshop services, while also pressuring the premium segment with private-label value.
Others
- BikeExchange: Online cycling marketplace connecting consumers with bike retailers and brands across Italy. Comparable as a digital channel serving Italian bike buyers; complementary rather than directly competitive with BIKER'S retail operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BIKER'S social profiles
Digital presenceBIKER'S financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIKER'S leadership team
Management profileNumber of profiles
Profiles1 record
BIKER'S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIKER'S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIKER'S
What does BIKER'S do?
BIKER'S (Bikersitaly) is an Italian bicycle retailer operating both an e-commerce store (bikersitaly.it) and two physical retail locations in Pollenza and Altidona, Italy. The company sells new and pre-owned bicycles across MTB, road, gravel, active, junior, and e-bike categories from premium brands including Specialized, Cannondale, Scott, Bianchi, Orbea, and Lombardo, supplemented by in-house workshop repair, professional bike fitting (FIT IN TUNE), and bicycle rental services.
Is BIKER'S a public or private company?
BIKER'S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIKER'S founded?
BIKER'S was founded in -1. It employs 11 to 50 people.
Where is BIKER'S based?
BIKER'S is headquartered in Pollenza, Italy, in the Europe region.
How does BIKER'S make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are used Bicycle Sales, workshop Services and bike Rental.
Who are BIKER'S's main competitors?
Direct peers on record are Wiggle, Probikeshop, Alltricks, BikeDiscount and Chain Reaction Cycles. Regional players are Evans Cycles, Cicli Lazzarini and Cicli Mattio. Decathlon is listed as a broad incumbent. BikeExchange is listed as an others.
Does BIKER'S have an API?
No public API is recorded for BIKER'S.
What industry is BIKER'S in?
BIKER'S's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 8114.