OceanFront Wealth

Name

OceanFront Wealth

Legal name

OceanFront Wealth Inc.

Website

https://oceanfrontwealth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

Keywords

• Wealth management services
• Financial planning advisory
• Portfolio management
• Insurance advisory
• Estate planning

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Investment management fees are charged as a percentage of assets under management (AUM). All fees are clearly outlined and discussed upfront as part of the engagement process with full transparency. Fees reduce investment returns over time.
2. Insurance Products and Advisory: Licensed Life Insurance Agents provide family protection, estate enhancement, and strategic asset location planning. The firm is independent and works with multiple insurance carriers, not tied to a single provider.
3. Financial Planning Services: Comprehensive multi-generational financial planning tailored to personal values, goals, and family legacy, covering wealth enhancement, protection, transfer, and charitable giving.
4. New Asset Compensation: Advisors receive direct compensation for assets brought through relationships and business development activities, aligning advisor incentives with client acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OceanFront Wealth provides independent, fee-based wealth management combining multi-generational financial planning, discretionary portfolio management (via OceanFront Investment Counsel Inc.), and insurance advisory for high-net-worth individuals, business owners, professionals, and families. Service delivery follows the firm's proprietary Peace of Mind Program and personalized Wealth Map methodology, supported by an ensemble team of credentialed advisors. Client acquisition is exclusively by private referral, and clients access account information through a dedicated client portal.

Product overview

OceanFront Wealth operates as a comprehensive wealth management firm with two primary divisions: OceanFront Wealth (OFW) for financial planning and insurance services, and OceanFront Investment Counsel Inc. (OFIC) for discretionary portfolio management. The offering is structured around their proprietary Peace of Mind Program and Wealth Map planning process, combining financial planning, estate planning, insurance solutions, and investment counsel into an integrated multi-generational wealth management service. OFIC manages customized portfolios using active and passive investment strategies across various securities. The firm also provides educational content through Chartbook Market Comment publications, Navigator newsletters, and a client portal for account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Counsel / Discretionary Portfolio Management Discretionary portfolio management service where registered Portfolio Managers handle day-to-day investment decisions, designing and managing customized portfolios aligned with long-term goals, risk tolerance, and the client's Wealth Map.
• Multi-Generational Financial Planning Comprehensive multi-generational financial planning services tailored to personal values, goals, and family legacy, delivered through a personalized Wealth Map that provides actionable steps spanning wealth enhancement, protection, transfer, and charitable giving.
• Insurance Solutions Insurance advisory delivering family protection, business protection, and strategies for efficient wealth transfer — including term and whole life, critical illness, disability, and individual and corporate-owned policies — through licensed Life Insurance Agents independent of any single carrier.
• Estate Planning Estate planning services covering Will preparation, Power of Attorney and Healthcare Representation, beneficiary designations, liquidity planning, and identification of philanthropic opportunities.
• Active and Passive Investment Strategies Tailored investment strategies utilizing bonds, common and preferred shares, ETFs, money market instruments, mutual funds, options, and pools for portfolio construction.

Quantifiable outcome

• Clients have maintained relationships with the firm and individual advisors for 20+ years, as evidenced by multiple testimonials.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fidelity Clearing Canada ULC (FCC)coreTechnology or IntegrationFCC serves as the national custodian for OceanFront Investment Counsel's client assets. FCC is responsible for securely holding client assets, keeping them separate from its own assets in accordance with regulatory standards, and facilitating cash deposits, withdrawals, and trade execution. FCC is a member of the Canadian Investor Protection Fund (CIPF), which provides protection in the unlikely event of FCC's insolvency.
• AdvocisminorOthersAdvocis is a Canadian association of financial advisors and planners. OceanFront's licensed insurance agents work under Advocis membership, providing access to industry resources, professional development, and regulatory support for insurance advisory services.
• CALU (Canadian Association of Life Underwriters)minorOthersCALU is a professional association for life insurance advisors in Canada. OceanFront's licensed life insurance agents operate with CALU membership, providing professional credentials and industry standards for insurance advisory services.
• Insurance Council of British ColumbiaminorOthersThe regulatory body governing insurance licensing in BC. OceanFront's licensed life insurance agents are registered with and regulated by the Insurance Council of British Columbia.
• Portfolio Management Association of Canada (PMAC)minorOthersPMAC is the national association for portfolio management firms in Canada. OceanFront Investment Counsel Inc. maintains membership in PMAC, aligning with industry standards and best practices for portfolio management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Bank Independent Network: Canadian independent wealth advisory channel within National Bank of Canada, providing custody, technology, and practice-management support to independent advisors serving HNW clients. Comparable in serving independent advisors with HNW books of business.
• iA Private Wealth: Canadian independent wealth advisory network offering discretionary portfolio management, financial planning, and insurance solutions to HNW households across Canada. Comparable in fee-based independent model, multi-disciplinary offering, and advisor recruitment focus.
• CI Private Wealth: Canadian HNW wealth management division of CI Financial, providing discretionary portfolio management, estate planning, tax, and family-office services. Comparable in HNW client focus and integrated wealth advisory services, though larger and part of a publicly traded parent.
• Wellington-Altus Private Wealth: One of Canada's largest independent wealth management firms, serving HNW families and business owners with discretionary portfolio management, financial planning, and tax services through an advisor ensemble model. Highly comparable to OceanFront in target client, fee-only fiduciary positioning, and lateral-advisor recruiting strategy.
• Richardson Wealth: Canadian independent wealth advisory firm serving HNW individuals, families, and institutions with discretionary portfolio management, financial planning, and capital markets services. Directly comparable in fee-only, advisor-led HNW advisory model.
• Raymond James Ltd. Canadian arm of Raymond James Financial, providing independent wealth management, portfolio management, and financial planning to HNW individuals, families, and business owners. Comparable in independent channel positioning, fee-based model, and advisor-team structure.

Broad incumbents

• TD Wealth: Wealth management arm of TD Bank Group, providing investment advice, private banking, and portfolio management to affluent and HNW Canadian households. Comparable in HNW advisory services, but operates as a broad incumbent within a major bank.
• RBC Wealth Management: Wealth management division of Royal Bank of Canada, offering full-service advisory, discretionary portfolio management, banking, and credit to HNW and UHNW clients across Canada. Comparable in core wealth advisory offering, but vastly larger and bank-affiliated vs. OceanFront's independent model.
• BMO Private Wealth: Private wealth division of Bank of Montreal, providing investment management, financial planning, private banking, and estate services to HNW and UHNW clients. Comparable in integrated wealth and estate offering, but at significantly greater scale within a major Canadian bank.
• Gluskin Sheff + Associates: Canadian high-net-worth investment manager providing discretionary portfolio management to affluent families, foundations, and institutions. Comparable in HNW client focus and discretionary investment counsel offering, though larger and more institutional in orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oceanfrontwealthinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OceanFront Wealth