Action Embroidery Corp.
Action Embroidery Corp. is a U.S. manufacturer of custom embroidered insignia and patches, primarily serving the U.S. Armed Forces, municipal governments, and commercial accounts from dual-coast facilities in Ontario, CA and Opa Locka, FL.
- Company typePrivate
- Founded1942
- HeadquartersOntario, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Action Embroidery Corp. does
Action Embroidery Corp. is a U.S. manufacturer of custom embroidered emblems and patches, founded in 1942 as Art Embroidery by Harry Silna and renamed when it relocated to Ontario, California in 1986. The company self-describes as the largest manufacturer of embroidered insignia for the U.S. Armed Forces, producing shoulder sleeve insignia, unit patches, and emblems for all six service branches (Army, Navy, Air Force, Marines, Coast Guard, and Space Force) to specifications approved by The Institute of Heraldry, for which it holds Hallmark A-25 certification. It also serves municipal governments (including first-responder insignia) and commercial accounts seeking custom embroidered products made in the United States.
The company's core technology centers on computer-driven embroidery production supported by an in-house staff of artists and digitizers who convert customer concepts into production-ready artwork. Operations run across two manufacturing facilities — a 20,000+ square foot headquarters and complex in Ontario, California, and a 20,000 square foot facility in Opa Locka, Florida — enabling dual-coast production with standard lead times of 2–3 weeks and rush capability of a few days. Products include military branch insignia, first-responder patches, and configurable custom emblems with multiple backing options (standard non-woven pellon, heat seal, pressure sensitive, hook-and-loop), all manufactured domestically.
The business operates a B2B direct-sales model with quote-based pricing determined by size, embroidery coverage, color count, shape complexity, and backing type. Orders are taken via phone (1-800-638-7223), email ([email protected]), and a website Request a Quote form, with payment via credit card or Government IMPAC card. Revenue is generated through one-time custom orders rather than recurring subscriptions, with non-refundable deposits on custom designs. The company is privately held by the Silna family across two generations, with Ozzie Silna as owner and Ira Newman as President, and has not disclosed external investment, funding rounds, or detailed financial figures.
Action Embroidery Corp. firmographics
Firmographics- Name
- Action Embroidery Corp.
- Legal name
- Action Embroidery Corp.
- Website
- https://actionembroiderycorp.com
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Action Embroidery Corp. is a U.S. manufacturer of custom embroidered insignia and patches, primarily serving the U.S. Armed Forces, municipal governments, and commercial accounts from dual-coast facilities in Ontario, CA and Opa Locka, FL.
- Ownership category
- akta.pro rank
Action Embroidery Corp. industry classification
Industry- Product category
- Embroidered Insignia and Patch Manufacturing
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Manufacturing (315)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industry
- Public Safety & Law Enforcement Uniforms (CRAAALAC)
Keywords
Where Action Embroidery Corp. is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Action Embroidery Corp. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Custom Embroidered Emblems and Patches: One-time purchase model for custom embroidered insignia, patches, and emblems. Orders subject to non-refundable deposit for custom designs. 30-day return policy for non-customized items with 15% return fee.
- Government/Military Contracts: Production of military insignia for U.S. Armed Forces branches including Army, Navy, Air Force, Marines, Coast Guard, and Space Force, manufactured to government specifications approved by The Institute of Heraldry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom embroidered emblems with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Action Embroidery Corp. product offering
Product offeringCore offering
Action Embroidery Corp. manufactures custom embroidered emblems, patches, and military insignia for the U.S. Armed Forces (Army, Navy, Air Force, Marines, Coast Guard, Space Force), municipal governments, first responders, and commercial clients. The company provides in-house artwork digitization and produces items to government specifications approved by The Institute of Heraldry under its Hallmark A-25 certification, with multiple backing options (standard non-woven pellon, heat seal, pressure sensitive, and hook-and-loop) and quick-turn delivery.
Product overview
Action Embroidery Corp. is a manufacturer specializing in custom embroidered emblems and patches, with two distinct product lines: military insignia for the U.S. Armed Forces (Army, Navy, Air Force, Marines, Coast Guard, and Space Force) featuring Hallmark A-25 certification from The Institute of Heraldry, and commercial/custom embroidered products for municipal governments and various commercial accounts. The company operates two manufacturing facilities—one in Ontario, CA (headquarters) and one in Opa Locka, FL—offering custom artwork digitization, multiple backing options (standard non-woven pellon, heat seal, pressure sensitive, and hook-and-loop), and quick turnaround on embroidered emblems.
Differentiator
Problem solved
Functional benefit
Products and services
- U.S. Army Patches Embroidered shoulder sleeve insignia and patches for the United States Army, manufactured to military specifications approved by The Institute of Heraldry.
- U.S. Air Force Patches Embroidered insignia and patches for the United States Air Force, produced in accordance with applicable military specifications.
- U.S. Space Force Patches Embroidered insignia and patches for the United States Space Force, manufactured to government-approved specifications.
- U.S. Navy Insignia Embroidered emblems and insignia for the United States Navy, manufactured in the USA to military specifications.
- U.S. Marine Corps Insignia Embroidered emblems and patches for the United States Marine Corps, produced to government-approved military specifications.
- U.S. Coast Guard Patches Embroidered insignia for the United States Coast Guard, manufactured to applicable military specifications.
- First Responders Patches Embroidered emblems and patches for first responders, including municipal government emergency services personnel.
- Custom Embroidery Services Custom artwork digitization and embroidery services that transform customer concepts into finished embroidered emblems, including options for Merrow edge, iron-on backing, and hook-and-loop (Velcro) backing.
Quantifiable outcome
- Design concepts returned within 2 days or sooner
- +1 more outcomes
Companies that use Action Embroidery Corp.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Action Embroidery Corp. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Action Embroidery Corp. partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Action Embroidery Corp. competitors and assessment
Company assessmentBroad incumbents
- Cintas Corporation: Largest U.S. uniform and workwear services provider offering embroidered logo apparel and identification products to enterprise and government customers. Overlaps with Action Embroidery on the uniform insignia/identification business but operates at vastly greater scale across many product lines.
- UniFirst Corporation: Major North American uniform rental and supplier company that provides embroidered apparel and identification to industrial, commercial, and government clients. Comparable to Action Embroidery on embroidery-based branded apparel, though UniFirst is much broader in scope.
Direct peers
- HALO Branded Solutions: Large-scale branded merchandise and recognition solutions provider offering custom embroidered emblems, patches, awards, and insignia. Overlaps with Action Embroidery on emblem/patch production and corporate recognition programs.
- 4imprint: Direct-to-customer promotional products distributor whose catalog includes custom embroidered patches, emblems, and insignia. Competes with Action Embroidery for commercial custom-embroidered emblem orders, particularly via an online self-service model that Action Embroidery lacks.
- Imprint Plus: Manufacturer of custom branded name badges, signware, and recognition products using logo/emblem customization. Comparable to Action Embroidery's emblem/digitization workflow and shared customer base of uniformed personnel and corporate clients.
- National Pen: Provider of custom branded promotional products including embroidered apparel accessories and patches. Competes for the commercial portion of Action Embroidery's customer base and offers a more digitally enabled ordering experience.
- Crestline Promotional Products: Distributor of custom embroidered apparel, patches, and insignia to corporate, educational, and government customers. Comparable to Action Embroidery's commercial/government emblem business with broader promotional catalog.
Emerging players
- Action Awards & Engraving: Mid-size U.S. awards, engraving, and embroidery house producing custom emblems, patches, and recognition products. Comparable business model to Action Embroidery on small-to-mid batch custom embroidery, but without the specific military Hallmark A-25 credential.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Action Embroidery Corp. social profiles
Digital presenceAction Embroidery Corp. compliance and trust
Trust signalCompliance1 record
Action Embroidery Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Embroidery Corp. leadership team
Management profileNumber of profiles
Profiles2 records
Action Embroidery Corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Embroidery Corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Embroidery Corp.
What does Action Embroidery Corp. do?
Action Embroidery Corp. manufactures custom embroidered emblems, patches, and military insignia for the U.S. Armed Forces (Army, Navy, Air Force, Marines, Coast Guard, Space Force), municipal governments, first responders, and commercial clients. The company provides in-house artwork digitization and produces items to government specifications approved by The Institute of Heraldry under its Hallmark A-25 certification, with multiple backing options (standard non-woven pellon, heat seal, pressure sensitive, and hook-and-loop) and quick-turn delivery.
Is Action Embroidery Corp. a public or private company?
Action Embroidery Corp. is a private company. It is classified as family owned and is currently operating.
When was Action Embroidery Corp. founded?
Action Embroidery Corp. was founded in 1942. It employs 101 to 250 people.
Where is Action Embroidery Corp. based?
Action Embroidery Corp. is headquartered in Ontario, United States, in the North America region.
How does Action Embroidery Corp. make money?
Two revenue lines are on record. Custom Embroidered Emblems and Patches are the primary driver. The others are government/Military Contracts.
Who are Action Embroidery Corp.'s main competitors?
Broad incumbents on record are Cintas Corporation and UniFirst Corporation. Direct peers are HALO Branded Solutions, 4imprint, Imprint Plus, National Pen and Crestline Promotional Products. Action Awards & Engraving is listed as an emerging player.
Does Action Embroidery Corp. have an API?
No public API is recorded for Action Embroidery Corp..
What industry is Action Embroidery Corp. in?
Action Embroidery Corp.'s product category is Embroidered Insignia and Patch Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of CRAAALAC, Public Safety & Law Enforcement Uniforms. Its NAICS code is 31322 and its SIC code is 3470.