Action Awards

What Action Awards does

Action Awards, Inc. is a privately held, single-site custom recognition and apparel decoration business founded in 1973 and headquartered at 3101 Rosebud Road, Loganville, Georgia. The company began as a sporting goods store and awards shop and has expanded over five decades into a multi-line operation covering trophies, plaques, and corporate awards (crystal, glass, acrylic with laser engraving); apparel decoration via screen printing, embroidery, and direct-to-garment (DTG) inkjet printing; custom signs (wall decals, auto decals, coroplast yard signs, roadside banners); and promotional products. Underlying production technology is conventional decoration equipment rather than proprietary IP, with differentiation resting on the experience depth of the operators (40+ years combined screen-printing tenure, 40+ years in embroidery, 20+ years in graphics) and accumulated craft know-how rather than platform architecture.

The business runs a direct-to-consumer model through a Shopify-powered storefront at actionawards.com, supplemented by a linked online catalog at companycasuals.com, an in-store pickup option at the Loganville headquarters, and a form/phone-based quote system for custom orders. All pricing is quote-based and pay-as-you-go; no standard price points are publicly disclosed, and the company positions itself as competitively priced below industry standards with value-adds such as free underbase on non-white garments and no surcharges on specialty inks. Standard turnaround is 4–5 business days for both trophies and screen-printed items. Marketing is primarily through the website, email newsletter, social reviews on Google/Facebook/Instagram, and word-of-mouth referrals.

Customer segments are horizontal and broad: small local businesses, individuals, schools and educational institutions, churches and religious organizations, non-profits, and — per the company's own claim — Fortune 500 companies. Documented named customers include Oasis Window Tint (20+ years), Bullet Blais (since the 1990s), Jody Shelton (10+ years), First Baptist Snellville, Employee Tree Company, and Operation Homebrew, evidencing a long-tailed SMB base with multi-decade retention. Headcount is 1–10 employees, there are no disclosed subsidiaries, no funding rounds, no M&A, and no external institutional investors — the company operates as an independent, founder- or locally-owned entity.

Name

Action Awards

Legal name

Action Awards

Website

https://actionawards.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Awards is a privately held Loganville, Georgia shop founded in 1973 that produces custom trophies, plaques, and corporate awards alongside screen printing, embroidery, DTG apparel decoration, custom signs, and promotional products for SMBs, schools, churches, and non-profits via a Shopify storefront and quote-based custom orders.

Ownership category

akta.pro rank

Product category

Custom Awards and Recognition Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Coating, Engraving & Allied Services (3470), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYBPAFAMAA

Branded Merchandise & Corporate Gifts

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Custom trophy manufacturing
• Apparel decoration services
• Screen printing services
• Corporate awards and recognition
• Custom signage production

Headquarters

HQ city

Loganville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Awards and Recognition Products: Sale of customized trophies, plaques, corporate awards (crystal, glass, acrylic), medals, and pins. One-time purchase model for recognition and achievement awards.
2. Apparel Decoration Services: Screen printing, embroidery, and direct-to-garment printing services for apparel including t-shirts, hats, polos. Revenue from decorated garments and custom printing services.
3. Custom Signs: Production and sale of custom signage including wall decals, auto decals, coroplast yard signs, and roadside banners.
4. Promotional Products: Wide variety of promotional items with customer logos for brand promotion and marketing purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Action Awards manufactures and sells custom trophies, plaques, and corporate awards (crystal, glass, acrylic with laser engraving), provides apparel decoration services (screen printing, embroidery, and direct-to-garment printing), and produces custom signs and branded promotional products. The company delivers fully customized recognition and branded merchandise solutions through its own e-commerce storefront and direct sales channels from a single Loganville, GA facility.

Product overview

Action Awards offers a comprehensive suite of awards, recognition, and customization products. The core product portfolio includes Trophies, Plaques, and Corporate Awards (crystal, glass, acrylic) for recognition purposes, alongside four apparel decoration services: Screen Printing (with specialty inks), Embroidery, and Direct-To-Garment printing. The company also provides Signs (wall signage, auto decals, yard signs, banners) and Promotional Products for brand promotion. All offerings are customizable, with the company emphasizing personalized service and design assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophies Trophy awards including standard post trophies, cups, and resin awards with medal and pin options, customizable for recognition events.
• Plaques Award plaques for recognizing achievements, featuring laser engraving and multiple customization processes.
• Corporate Awards Crystal, glass, and acrylic awards with laser engraving for corporate recognition, including Presidential Series Acrylic and Full Color Acrylic Printed Plaques.
• Screen Printing Apparel decoration service using screen printing technique, offering specialty inks (Metallic, Glow in the Dark, Glitter), free underbase for non-white garments, with 4-5 day standard turnaround.
• Embroidery Logo embroidery service for apparel including hats, polos, bags, and blankets, offering hundreds of thread colors and working with vector artwork or digitized files.
• Direct-to-Garment (DTG) Printing Digital printing directly onto garments using inkjet technology for low-quantity, multi-color designs and photographic artwork with fine detail, working on light or dark garments.
• Custom Signs Custom signage including wall decals, auto decals, coroplast yard signs, and roadside banners for indoor and outdoor advertising.
• Promotional Products Custom promotional items featuring company branding for marketing and brand promotion purposes.

Quantifiable outcome

• 4-5 business day standard turnaround
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Primerica StoreminorOthersPartner store link accessible through Action Awards partnerships page. Provides additional merchandise and promotional products.
• WFG StoreminorOthersPartner store link accessible through Action Awards partnerships page.
• Logo MallminorOthersPromotional products supplier linked through Action Awards website at action-awards.logomall.com for additional promotional merchandise catalog.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Pen: Direct-to-business promotional products company specializing in custom-printed and engraved items at scale. Overlaps with Action Awards' promotional products and engraved awards offerings, particularly for SMB customer acquisition through digital marketing.
• Halo Branded Solutions: Large-scale promotional products and branded merchandise provider with enterprise distribution capabilities. Competes with Action Awards across the promotional products and custom apparel categories, particularly for larger corporate and Fortune 500 accounts.
• 4imprint: One of the largest promotional products distributors in North America, offering thousands of customizable SKUs including apparel, awards-adjacent recognition items, signage, and branded merchandise. Competes broadly with Action Awards' promotional products and apparel decoration business at scale.

Emerging players

• Custom Ink: Online custom apparel platform for screen-printed and embroidered t-shirts, hoodies, and team gear. Adjacent competitor to Action Awards' apparel decoration business, particularly for school, church, and SMB customers ordering custom apparel.

Direct peers

• Discount Mugs: Online promotional products and custom-printed apparel/accessories company. Competes directly with Action Awards on screen-printed and embroidered merchandise for SMBs, schools, and organizations, with national reach and digital ordering.
• Edco Awards & Specialties: Long-established supplier of trophies, awards, and recognition products with a broad catalog. Directly comparable to Action Awards' core trophies, plaques, and corporate awards business with similar SMB and institutional customer focus.
• Crown Awards: One of the largest direct-to-consumer trophy, plaque, and award retailers in the U.S. Crown Awards competes head-to-head with Action Awards on custom trophies, corporate awards, and recognition products, serving the same SMB, school, and church customer base.
• Awards.com: Online custom awards retailer offering trophies, plaques, crystal awards, and engraved recognition products. Directly overlaps with Action Awards' core awards business and competes on price, catalog depth, and shipping reach outside the Loganville/Georgia market.
• Crestline Promotional Products: Catalog and online retailer of promotional products and custom apparel. Overlaps with Action Awards' promotional merchandise and screen-printed/embroidered apparel offerings, serving schools, businesses, and organizations.
• Quality Logo Products: Large online promotional products and screen-printed apparel retailer. Overlaps directly with Action Awards' screen printing, embroidery, and promotional products lines, competing on catalog breadth, online configurators, and nationwide shipping.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/action-awards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Awards