RightQuote

Name

RightQuote

Legal name

RightQuote Insurance

Website

https://rqthatswho.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Independent insurance brokerage
• Personal insurance advisory
• Commercial insurance broker
• Life and health insurance
• Medicare enrollment services

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: RightQuote earns commissions from insurance carriers when customers purchase policies through their brokerage. As an independent broker, they represent multiple insurance companies and receive compensation based on policies sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RightQuote is an independent insurance brokerage that matches individuals, families, and small businesses with insurance policies sourced from approximately twenty preferred carrier partners (including Safeco, Nationwide, Progressive, Liberty Mutual, MetLife, Chubb, Travelers, Aetna, John Hancock, Penn Mutual, Gerber, and Foremost). The brokerage delivers seven core coverage lines (auto, business, health, homeowners, life, Medicare, and recreational), specialized sub-products (RV, motorcycle, boat, ATV, snowmobile), and bespoke/custom insurance plans. Services are delivered through licensed brokers in four physical offices supplemented by online quote tools and phone-based consultations.

Product overview

RightQuote is an independent insurance brokerage offering a portfolio of insurance products through multiple carriers. The core offering consists of seven main insurance categories (Auto, Business, Health, Homeowners, Life, Medicare, and Recreational) plus custom/bespoke insurance solutions. The Recreational insurance category encompasses five sub-products (RV, Motorcycle, Boat, ATV, and Snowmobile). As an independent broker, RightQuote compares offerings from multiple preferred insurance partners to match customers with appropriate coverage. The company operates through physical offices in Colorado, Arizona, and Minnesota, and provides both personal lines and commercial lines insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage that protects against accidents, theft, property damage, and bodily injury. Includes property damage, liability, and medical coverage components for individual consumers and families.
• Business Insurance Commercial insurance policies including general liability, property insurance, business auto insurance, and workers compensation, plus errors and omissions, professional liability, employment practices liability, key employee insurance, and umbrella policies. Designed for small business owners and entrepreneurs.
• Health Insurance Health coverage plans including ACA-compliant policies, supplemental health insurance, critical illness insurance, accident insurance, hospital insurance, disability insurance, long-term care insurance, dental insurance, and vision insurance for individuals and families.
• Homeowners Insurance Insurance coverage protecting the home structure, personal belongings, liability, and living expenses. Includes coverage for fire, hurricanes, hail, lightning, theft, and other disasters, with optional endorsements for flood insurance and valuable articles.
• Life Insurance Financial protection including term life, universal life, whole life, and final expense insurance policies. Provides income replacement, debt coverage, and funds for funeral expenses for individuals and families.
• Medicare Insurance Medicare coverage assistance including Original Medicare (Part A and B), Medicare Advantage Plans (Part C), Medicare Supplement (Medigap), and Part D Prescription Drug Plans. Provides enrollment guidance and plan comparison services for individuals aged 65 and older.
• Recreational Insurance Coverage category for recreational vehicles and equipment including RV insurance, motorcycle insurance, boat insurance, ATV insurance, and snowmobile insurance. Protects against liability, physical damage, theft, and recreational-specific risks for vehicle owners.
• Custom Insurance Bespoke insurance plans tailored to individual customer needs, combining various coverage types from different policies to create personalized protection programs for individuals, families, and small businesses with non-standard risk profiles.
• RV Insurance Specialized recreational vehicle coverage offering total loss replacement, replacement cost for personal effects, vacation liability, emergency expense coverage, special windshield deductible, and medical payments for RV owners.
• Motorcycle Insurance Motorcycle coverage including liability limits, comprehensive, collision, uninsured motorist, medical coverage, safety apparel coverage, optional equipment coverage, roadside assistance, and replacement cost options.
• Boat Insurance Watercraft coverage including liability, trailer coverage, physical damage, theft, medical payments, motor coverage, and coverage for boats stored off-property against collision, vandalism, and sinking.
• ATV Insurance All-terrain vehicle coverage including accessories and custom parts coverage (up to $30,000), total loss replacement for new ATVs, carried contents coverage, and safety course discounts.
• Snowmobile Insurance Snowmobile coverage including bodily injury and property damage liability, uninsured/underinsured motorist coverage, comprehensive and collision, medical payments, and accessories coverage (up to $30,000).

Quantifiable outcome

• Telematics programs can decrease insured rates up to 10% off total premium initially and earn up to 30% off auto premiums upon program completion
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partnership providing personal insurance products including auto and home coverage through RightQuote's independent broker network.
• AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partnership providing health insurance products and Medicare solutions through RightQuote's broker services.
• Principal FinancialcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance carrier partnership providing life insurance and retirement products through RightQuote.
• Friday Health PlansminorChannel Partner/ Reseller/ DistributorHealth insurance carrier offering individual and family health coverage options through RightQuote's broker network.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in recreational vehicles, specialty homes, and niche insurance products distributed through RightQuote.
• John HancockcoreChannel Partner/ Reseller/ DistributorLife insurance carrier providing term, whole, and universal life insurance products through RightQuote's independent broker platform.
• BannerminorChannel Partner/ Reseller/ DistributorInsurance carrier providing various insurance products through RightQuote's distribution network.
• Bristol-WestminorChannel Partner/ Reseller/ DistributorInsurance carrier specializing in non-standard auto insurance products distributed through RightQuote.
• EthosminorChannel Partner/ Reseller/ DistributorLife insurance carrier offering simplified and term life insurance products through RightQuote.
• GerbercoreChannel Partner/ Reseller/ DistributorLife insurance carrier providing life insurance products including final expense coverage through RightQuote.
• Penn MutualcoreChannel Partner/ Reseller/ DistributorLife insurance and investment products carrier partnership through RightQuote's broker network.
• EmployerscoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier providing coverage for small businesses through RightQuote.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing auto, home, and business insurance products through RightQuote's independent broker network.
• PhiladelphiaminorChannel Partner/ Reseller/ DistributorInsurance carrier providing various commercial and personal insurance products through RightQuote.
• MetLifecoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier providing auto, home, and life insurance products through RightQuote's broker network.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier providing comprehensive insurance products through RightQuote.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier specializing in high-value home, auto, and commercial insurance products distributed through RightQuote.
• SymetraminorChannel Partner/ Reseller/ DistributorBenefits and insurance carrier providing life insurance and employee benefits through RightQuote.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and business insurance through RightQuote's independent broker network.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto and home insurance carrier, known for competitive rates and various coverage options, distributed through RightQuote.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EverQuote: Online insurance marketplace connecting auto, home, and life insurance shoppers with carriers and agents. Comparable as a digital distribution channel competing for the same personal-line customers.
• GoHealth: Medicare-focused health insurance broker and marketplace. Closely comparable for RightQuote's Medicare segment, both relying on licensed agents to convert leads across multiple health carrier partners.
• CoverWallet: Digital commercial insurance brokerage placing small-business coverage (general liability, workers comp, BOP) across multiple carriers. Most comparable for RightQuote's business-insurance line and Coterie integration.
• Insurify: Insurance comparison and aggregator platform for auto, home, and life coverage. Comparable as a digital-first alternative for the price-sensitive personal-line shopper segment.
• Policygenius: Independent digital insurance broker offering life, home, auto, and disability coverage across multiple carriers. Most comparable online broker with multi-carrier placement plus licensed advisor support.
• SelectQuote: Direct-to-consumer insurance brokerage specializing in life, auto, home, and Medicare distribution through multiple carriers. Comparable multi-line independent broker with similar carrier-commission revenue model.
• eHealth: Online health and Medicare insurance marketplace and broker. Comparable as a multi-carrier health/Medicare broker with both self-service quoting and licensed agent support.
• SmartFinancial: Online insurance comparison platform distributing auto, home, and commercial coverage through carrier partnerships. Comparable as a multi-carrier digital broker targeting similar personal/SMB lines.

Emerging players

• Lemonade: AI-native direct-to-consumer insurance carrier serving renters, home, auto, and pet customers. Increasingly competes for the same personal-line customers that RightQuote brokers, though without the multi-carrier placement model.

Others

• Independent Insurance Agents of America (Big 'I') member agencies: Network representing thousands of independent insurance agencies distributing through multiple carriers. RightQuote competes with and benefits from the trade group's carrier access, technology partnerships, and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RightQuoteIns
• Facebookfacebook.com/RQthatswho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightQuote