Gerber
- Company typePrivate
- Founded1932
- HeadquartersWoodridge, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gerber does
Gerber Plumbing Fixtures LLC is a U.S. manufacturer of kitchen and bathroom plumbing products, founded in 1932 by Max Gerber and headquartered in Woodridge, Illinois. The company operates as a wholly owned subsidiary of Taiwan-based Globe Union Industrial Corporation, following the 2019–2021 integration of the Danze by Gerber brand into a unified Gerber portfolio. Gerber's product line spans five core categories — toilets (Viper, Avalanche, Ultra Flush, Maxwell, Lemora, Hinsdale, Wicker Park), bathroom faucets and sinks, kitchen faucets (Kinzie, Parma, Vaughn, Northerly, The Foodie collections), Treysta valves and shower systems, and commercial plumbing fixtures (pressure-assist toilets, urinals, wall-hung sinks) — supported by proprietary technologies including the Treysta valve platform with Press Connection installation, QuietClean flush system, Pressure Manifold and Dual Valve shower technologies, and PVD Permanence finishes. Many products carry EPA WaterSense certification, including the Viper 0.8 gpf ultra-high-efficiency toilet that exceeds federal HET standards.
Gerber generates revenue through wholesale distribution to plumbing supply houses, authorized dealer showrooms, and a network of regional manufacturers' sales representative agencies across the U.S., with additional direct customer support channels. Pricing is quote-based via the authorized distribution network and protected by a Minimum Advertised Price policy. The company serves primary customer segments including licensed plumbers, wholesale distributors, residential and commercial builders, and homeowners, plus secondary segments in architects/designers and commercial facilities (schools, hospitals, assisted living, high-rise). Marketing combines trade-focused content, Gerber University continuing education, social media, industry events such as KBIS, and consumer-facing influencer partnerships. Manufacturing capacity is anchored in U.S. operations and was expanded in 2020 with newly acquired facilities in Saltillo, Mexico.
Gerber firmographics
Firmographics- Name
- Gerber
- Legal name
- Gerber Plumbing Fixtures, LLC
- Website
- https://gerber-us.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gerber industry classification
Industry- Product category
- Plumbing Fixtures Manufacturing
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Gerber is headquartered
LocationHeadquarters
- HQ city
- Woodridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gerber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Plumbing Fixtures Sales: Sale of kitchen and bathroom plumbing products including toilets, faucets, showerheads, and commercial fixtures through wholesale distribution and authorized dealer networks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/distributor pricing through authorized network |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Gerber product offering
Product offeringCore offering
Gerber manufactures and sells kitchen and bathroom plumbing fixtures—including toilets, faucets, showerheads, valves, tub fillers, and commercial fixtures—through wholesale distribution and authorized dealer networks. The portfolio is anchored by proprietary platforms such as the Treysta® valve, QuietClean™ flushing technology, Pressure Manifold™ showerheads, and PVD Permanence® finishes, with WaterSense®-certified high-efficiency options across product lines.
Product overview
Gerber Plumbing Fixtures manufactures a comprehensive line of kitchen and bathroom plumbing products under a unified brand following the 2020 integration of Danze by Gerber products. The product portfolio centers on five core categories: toilets (Viper®, Avalanche®, Ultra Flush®, Maxwell®, Lemora®, Hinsdale®, Wicker Park™), bathroom faucets and sink fixtures, kitchen faucets (including Kinzie™, Parma®, Vaughn®, Northerly™, The Foodie® collections), Treysta® valves and shower systems, and commercial plumbing fixtures. Products are organized into themed collections (Tribune®, Kinzie®, Parma®, Vaughn®, Hinsdale®, Avian®, Northerly™, etc.) offering coordinated styling across product categories. Key differentiating technologies include the proprietary Treysta® valve platform, QuietClean™ flushing technology, Pressure Manifold™ and Dual Valve™ shower technologies, and PVD Permanence® finishes. The company serves both residential and commercial markets with WaterSense® certified high-efficiency products.
Differentiator
Problem solved
Functional benefit
Products and services
- Viper® Toilet Plumber-friendly toilet featuring rigid flapper for leak-free operation, Fluidmaster 400A fill valve, brass tank-to-bowl mounting system, and 0.8 gpf super-efficient model.
- Avalanche® Toilet
Quantifiable outcome
- Water savings of millions of gallons through WaterSense certified products
- +2 more outcomes
Companies that use Gerber
Customer profileSegments6 records
Ideal customer profiles6 records
Gerber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Gerber partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional.
- Marsh & Moore, Inc.regionalManufacturers' representative agency serving the Florida market with deep expertise in plumbing industry and longstanding customer relationships. Partnership enhances customer support and expands market reach in the Southeast region.
- Stone Drew / Ashe & JonesregionalManufacturers' sales representative agency based in Pacific Northwest market, with roots dating back to 1950s and merger in 1989. Brings deep regional knowledge and strong relationships throughout the Pacific Northwest plumbing channel. Partnership expands Gerber's market coverage and customer support.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Gerber competitors and assessment
Company assessmentBroad incumbents
- Kohler Co. Privately held, multi-category bathroom and kitchen giant spanning faucets, toilets, tubs, and fixtures globally. Overlaps Gerber across toilets, faucets, and shower systems at premium and mid-tier price points, with significantly broader scale and brand power.
- TOTO USA: US subsidiary of Japan's TOTO Ltd., a premium global toilet and bathroom fixtures leader. Overlaps Gerber in high-efficiency toilets (including WaterSense) and commercial fixtures, but skews more premium and design-led.
- Hansgrohe USA: US arm of German premium shower and faucet manufacturer. Overlaps Gerber in showerheads, valves, and bath/kitchen faucets but targets premium design-conscious consumers rather than Gerber's mid-tier pro channel.
- Brizo (Delta premium line): Premium design-forward faucet and shower brand under Masco's Delta Faucet. Comparable to Gerber in bathroom and kitchen faucets but positioned at the premium end, squeezing Gerber from above in design-led specifications.
Direct peers
- Moen (Fortune Brands Innovations): Leading North American faucet and plumbing fixtures brand owned by Fortune Brands Innovations. Directly competes with Gerber in faucets, showerheads, and kitchen/bath collections via wholesale distribution to plumbers and builders.
- Delta Faucet (Masco Corporation): Major US faucet and fixture brand owned by Masco. Directly overlaps Gerber across kitchen and bath faucets, showerheads, and commercial fixtures, sold through the same wholesale and pro channels.
- American Standard (LIXIL): Long-established US plumbing fixtures brand owned by Japan's LIXIL Group. Directly competes with Gerber in toilets (including pressure-assist and commercial), bathroom faucets, and kitchen products via wholesale distribution.
- Pfister (Spectrum Brands): Value-to-mid-tier US faucet brand owned by Spectrum Brands. Closely comparable to Gerber in target price points, channel mix (wholesale and home center), and customer base of builders and remodelers.
- Kingston Brass: Mid-market US plumbing fixtures and faucets manufacturer selling through wholesalers, online retailers, and showrooms. Closely comparable to Gerber on price tier, channel approach, and decorative kitchen/bath faucet assortment.
Others
- Glacier Bay (Home Depot private label): Home Depot's owned private-label faucet and toilet brand. Competes with Gerber in the value tier via big-box retail, putting margin pressure on Gerber at the lower end of its assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gerber social profiles
Digital presenceGerber compliance and trust
Trust signalCompliance10 records
Gerber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gerber leadership team
Management profileNumber of profiles
Profiles4 records
Gerber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gerber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gerber
What does Gerber do?
Gerber manufactures and sells kitchen and bathroom plumbing fixtures—including toilets, faucets, showerheads, valves, tub fillers, and commercial fixtures—through wholesale distribution and authorized dealer networks. The portfolio is anchored by proprietary platforms such as the Treysta® valve, QuietClean™ flushing technology, Pressure Manifold™ showerheads, and PVD Permanence® finishes, with WaterSense®-certified high-efficiency options across product lines.
Is Gerber a public or private company?
Gerber is a private company. It is classified as corporate owned and is currently operating.
When was Gerber founded?
Gerber was founded in 1932. It employs 101 to 250 people.
Where is Gerber based?
Gerber is headquartered in Woodridge, United States, in the North America region.
How does Gerber make money?
One revenue line is on record: plumbing Fixtures Sales.
Who are Gerber's main competitors?
Broad incumbents on record are Kohler Co., TOTO USA, Hansgrohe USA and Brizo (Delta premium line). Direct peers are Moen (Fortune Brands Innovations), Delta Faucet (Masco Corporation), American Standard (LIXIL), Pfister (Spectrum Brands) and Kingston Brass. Glacier Bay (Home Depot private label) is listed as an others.
Does Gerber have an API?
No public API is recorded for Gerber.
What industry is Gerber in?
Gerber's product category is Plumbing Fixtures Manufacturing. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 332913 and its SIC code is 5070.