Latigo
Latigo is a 45-acre equestrian facility in Elbert, Colorado, operated by the Pikes Peak Range Riders Foundation, offering horse boarding, event hosting, facility rentals, and the on-site StableStrides therapeutic riding center for individual equestrians, youth organizations, and event organizers across the Pikes Peak region.
- Company typePrivate
- Founded1999
- HeadquartersElbert, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Latigo does
Latigo Trails Equestrian Center is a 45-acre equestrian facility located at 13710 Halleluiah Trail in Elbert, Colorado, owned and operated by the Pikes Peak Range Riders Foundation, a 501(c)(3) non-profit established in 1999. The facility provides horse boarding (Full Care at $850/month and Partial Care at $675/month) across 90 stalls, complemented by access to a 200'x112' indoor arena, three outdoor arenas (including a 280'x140' main arena and an 80'x150' warm-up), a heated indoor washrack, round pen, conference room (50 seats), and RV/truck trailer parking. The technology base is conventional physical-infrastructure equestrian operations with no proprietary software, app, or API in evidence.
Latigo's revenue derives from four streams: subscription-based boarding, event hosting (Winter Buckle Series, Spencer Miller Tribute, rodeos, gymkhana, COVRHA clinics, LBYA Summer Rodeo Series), facility rentals (weddings, dog shows, corporate meetings, with stalls at $10–25/day and RV hookups at $20–25/night), and on-site retail tenancy (Oleo Acres Farrier and Blacksmith Supply, Equi-Line tack shop) alongside the Buck & Blues Restaurant. The customer base comprises individual equestrian boarders, event organizers, youth organizations (High School Rodeo, 4-H, Boys & Girls Club, Little Britches, Colorado Jr. Rodeo Association, Pikes Peak Rangerettes), and therapeutic riding participants served through StableStrides, a jointly-operated therapeutic riding center.
Operations are governed by a Board of Directors with an Executive Director (Natalie Field) and General Manager (Bob Harrison); no venture or private equity ownership is recorded. Go-to-market is event-driven and community-rooted, leveraging non-profit foundation structure, signature western-heritage fundraisers (Rendezvous at Latigo, Cowboy Cup Golf Tournament, Day on the Range, Western Street Breakfast), and recurring youth programming, with marketing conducted primarily through a website, monthly email newsletter, and word-of-mouth within the regional equestrian community.
Latigo firmographics
Firmographics- Name
- Latigo
- Legal name
- Latigo Trails Equestrian Center
- Website
- https://atlatigo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latigo is a 45-acre equestrian facility in Elbert, Colorado, operated by the Pikes Peak Range Riders Foundation, offering horse boarding, event hosting, facility rentals, and the on-site StableStrides therapeutic riding center for individual equestrians, youth organizations, and event organizers across the Pikes Peak region.
- Ownership category
- akta.pro rank
Latigo industry classification
Industry- Product category
- Equestrian Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industries
- Equestrian & Rodeo Facilities (MPAKAEAM), Sport/Show Horse Training & Performance Programs (AFAEAGAF)
Keywords
Where Latigo is headquartered
LocationHeadquarters
- HQ city
- Elbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latigo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Horse Boarding: Full care boarding at $850/month and partial care boarding at $675/month. Includes stall, hay, husbandry, and access to facilities including arenas and trails.
- Event Hosting: Revenue from hosting horse shows, rodeos, gymkhana events, clinics, and competitions. Includes stall rentals ($10/day, $20/night), RV hookups ($20/night), and spectator participation fees.
- Facility Rentals: Rental of indoor arena (200' X 112'), outdoor arenas, conference room (seats 50), and spaces for private events including weddings, parties, meetings, dog shows. Includes onsite management and crews.
- Retail Shop Tenants: On-site retail shops (Oleo Acres Farrier and Blacksmith Supply, Equi-Line tack shop) generate lease income from equestrian-related retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Care Boarding - $850/month |
| Subscription | Monthly | Partial Care Boarding - $675/month |
| Unit Pricing | Pay-as-you-go | Stall Rental - $25/day |
| Unit Pricing | Pay-as-you-go | RV Hookup - $25/night |
| Unit Pricing | Pay-as-you-go | Stall Rental (Event) - $10/day, $20/night |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Latigo product offering
Product offeringCore offering
Latigo provides horse boarding services (full care at $850/month and partial care at $675/month), rental of its indoor and outdoor equestrian arenas and conference facilities, and event hosting for rodeos, horse shows, clinics, and private events. The 45-acre campus also operates a therapeutic riding center (StableStrides), hosts the annual Winter Buckle Series competition, and supports youth western heritage programs through the Pikes Peak Range Riders Foundation. On-site retail tenants include a farrier/blacksmith supply shop, a tack shop, and Buck & Blues restaurant.
Product overview
Latigo is a 45-acre state-of-the-art equestrian center founded by the Pikes Peak Range Riders, offering a comprehensive portfolio of equestrian services. The core offerings include Full Care Boarding ($850/month) and Partial Care Boarding ($675/month) with on-site amenities, facility rentals (indoor arena, outdoor arenas, conference room), and the Winter Buckle Series competition events. The facility hosts a therapeutic riding center (StableStrides), hosts events such as Rendezvous at Latigo, Day on the Range, Cowboy Cup Golf Tournament, and Spencer Miller Tribute, and supports youth equestrian activities through partnerships with High School Rodeo, Colorado Jr. Rodeo Association, 4-H, and other organizations. On-site retail includes Oleo Acres Farrier and Blacksmith Supply and Equi-Line tack shop, with Buck & Blues restaurant providing dining services.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Care Boarding Full-service horse boarding at $850 per month including grass hay, routine husbandry, and access to private tack lockers, restrooms, heated indoor washrack, outdoor washracks, three outdoor arenas, one indoor arena, trail access, and free trailer parking. Designed for individual horse owners seeking comprehensive care.
- Partial Care Boarding
- StableStrides Therapeutic Riding Center Therapeutic horseback riding center (formerly Pikes Peak Therapeutic Riding Center) operating from the Latigo facility, providing equine-assisted therapy services to individuals with physical, emotional, or cognitive challenges and special needs.
- Winter Buckle Series
- Facility Rentals
- Event Hosting Services
Companies that use Latigo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Latigo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latigo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Pikes Peak Range RiderscoreParent organization that founded the non-profit Pikes Peak Range Riders Foundation in 1999. The Range Riders donated land and facilities of Latigo in 2001. Latigo serves as the focused hub for Range Rider charitable community activities focused on youth equestrian and agricultural programs.
- StableStridescoreTherapeutic riding center (formerly Pikes Peak Therapeutic Riding Center) operates from Latigo facility. Provides horseback riding services for individuals with disabilities and special needs. All proceeds from Pikes Peak Special Rodeo benefit StableStrides.
- High School RodeocoreYouth rodeo organization that Latigo actively supports through facility access and event hosting as part of mission to promote western heritage through youth activities.
- Little Britches Youth AssociationcoreYouth rodeo and equestrian association partnered with Latigo to support western heritage programs and youth equestrian activities.
- 4-HcoreYouth development organization partnered with Latigo to promote equestrian and agricultural activities and programs for community youth.
- Boys & Girls ClubcoreAnnual Day on the Range partnership between Pikes Peak Range Riders Foundation/Latigo and Boys & Girls Club brings western heritage programming to young people of the Pikes Peak Region.
- Colorado Jr. Rodeo AssociationminorState-level youth rodeo association supported by Latigo through event hosting and facility partnerships.
- Pikes Peak RangerettesminorEquestrian drill team organization partnered with Latigo for western heritage and youth programming activities.
- Buck & Blues RestaurantminorRestaurant located on Latigo property providing food service for events and visitors. Operates as separate business from Latigo.
- Pikes Peak PosseminorBuyers group supporting market for 4-H and FFA project animals at El Paso County Fair and Colorado State Fair. Latigo supports through Range Riders Foundation partnership.
- Special RodeominorSpecial rodeo event supported by Latigo through the Pikes Peak Range Riders Foundation for riders with disabilities and special needs.
- Western Street BreakfastminorAnnual community event celebrating rodeo season kickoff in Colorado Springs. Latigo/Range Riders Foundation presents this event as part of western heritage promotion.
- Oleo Acres Farrier and Blacksmith SupplyminorFarrier and blacksmith supply retail store located on Latigo property. Open Monday-Friday 7:30 AM to 4:30 PM. Serves horse owners with equestrian equipment and supplies.
- Equi-LineminorUsed saddle, tack, and clothing retail shop located on Latigo property. Open Saturday 10:00 AM-5:30 PM, Sunday 10:00 AM-4:00 PM. Offers products for various budgets.
- Molly's Custom SilverminorCustom belt buckle provider and sponsor of the Winter Buckle Series event at Latigo.
- Colorado Versatility Ranch Horse Association (COVRHA)minorEquestrian organization that holds clinics and shows at Latigo facility from April through October annually.
- Little Britches Youth Association (LBYA) Summer Rodeo SeriesminorLBYA Summer Rodeo Series held at Latigo every Tuesday from May through July. Series runs Tuesday evenings starting at 6:00 PM.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Latigo competitors and assessment
Company assessmentDirect peers
- World Equestrian Center: Large multi-discipline equestrian facility in Ocala, FL (and Wilmington, OH) hosting year-round hunter/jumper, dressage, and western events plus on-site lodging, retail, and dining. Comparable business model of multi-use equestrian campus with arenas, vendors, restaurants, and event-driven recurring revenue.
- Tryon International Equestrian Center: Year-round equestrian resort and competition venue in Mill Spring, NC hosting hunter/jumper, dressage, eventing, and western disciplines with on-site lodging and dining. Comparable in offering arenas, events, boarding, retail, and hospitality on a single multi-use equestrian campus.
- Colorado Horse Park: Premier equestrian event venue in Parker, CO offering hunter/jumper and dressage shows, boarding, and event hosting. Highly comparable to Latigo as a Colorado equestrian facility with boarding subscriptions, arenas, and signature event programming serving the same Front Range equestrian community.
- Hearts & Horses Therapeutic Riding Center: Non-profit therapeutic riding center in Loveland, CO providing equine-assisted services to individuals with disabilities. Comparable to Latigo's StableStrides tenant in mission, programming model, and Colorado non-profit equestrian therapy operations.
- Desert International Horse Park: Premier winter-destination equestrian facility in Thermal, CA hosting hunter/jumper, dressage, and western events with on-site amenities. Comparable as a multi-discipline competition and boarding venue serving the western U.S. equestrian circuit alongside Colorado-based facilities like Latigo.
Broad incumbents
- Spruce Meadows: Internationally renowned show jumping venue in Calgary, AB hosting the Spruce Meadows 'Masters' tournament and year-round events. Comparable as a purpose-built equestrian facility with multiple arenas, on-site retail/dining, and event-hosting as its core business, but at significantly larger scale than Latigo.
- National Western Stock Show: Long-running Denver-based livestock exhibition and rodeo venue featuring western heritage events, stock show competitions, and youth programming. Comparable in mission of promoting western heritage and youth equestrian activities, though it operates as a much larger annual event versus Latigo's year-round facility.
Regional players
- Pinon Ranch Equestrian Center: Colorado-based equestrian facility offering boarding, lessons, and event hosting in the Front Range. Comparable to Latigo as a Colorado boarding/event venue, though operating at smaller scale and with different discipline mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Latigo social profiles
Digital presenceLatigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latigo leadership team
Management profileNumber of profiles
Profiles6 records
Latigo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Latigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latigo
What does Latigo do?
Latigo provides horse boarding services (full care at $850/month and partial care at $675/month), rental of its indoor and outdoor equestrian arenas and conference facilities, and event hosting for rodeos, horse shows, clinics, and private events. The 45-acre campus also operates a therapeutic riding center (StableStrides), hosts the annual Winter Buckle Series competition, and supports youth western heritage programs through the Pikes Peak Range Riders Foundation. On-site retail tenants include a farrier/blacksmith supply shop, a tack shop, and Buck & Blues restaurant.
Is Latigo a public or private company?
Latigo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Latigo founded?
Latigo was founded in 1999. It employs 11 to 50 people.
Where is Latigo based?
Latigo is headquartered in Elbert, United States, in the North America region.
How does Latigo make money?
Four revenue lines are on record. Horse Boarding is the primary driver. The others are event Hosting, facility Rentals and retail Shop Tenants.
Who are Latigo's main competitors?
Direct peers on record are World Equestrian Center, Tryon International Equestrian Center, Colorado Horse Park, Hearts & Horses Therapeutic Riding Center and Desert International Horse Park. Broad incumbents are Spruce Meadows and National Western Stock Show. Pinon Ranch Equestrian Center is listed as a regional player.
Does Latigo have an API?
No public API is recorded for Latigo.
What industry is Latigo in?
Latigo's product category is Equestrian Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of MPAKAEAM, Equestrian & Rodeo Facilities. Its NAICS code is 713940 and its SIC code is 7997.