Labo

What Labo does

LABO - Laboratório Oliveira Ltda is a Brazilian diagnostic medicine company founded in 1950 by Dr. Onildo Pereira de Oliveira in Vitória da Conquista, Bahia. Operating under the trade name Labo, the company delivers clinical analysis, diagnostic imaging (MRI and CT), anatomical pathology, and genetic testing services through a regional network of more than 40 laboratory units across 19 municipalities in southwestern Bahia. The core technology platform spans automated clinical analyzers using dry chemistry methodology capable of processing 900+ exams per hour, real-time PCR-based molecular genetics testing (including the Personna line of products covering nutrition, sports performance, fitness, dermatogenetics, and oncology panels with Foundation One genomic profiling), and ultrasound-guided biopsy procedures with on-site pathologist examination.

The business model is service-based revenue generated through two channels: direct private-pay billing (particular) and direct billing to 17+ health insurance plans (convênios) including UNIMED, BRADESCO SAÚDE, CASSI, SAÚDE CAIXA, and PLANSERV. Patient access is enabled via physical units, home collection service, a dedicated call center, and mobile applications for iOS and Android that support scheduling, quote requests, and results access. Specialized service units include the Labinho pediatric facility with vein scanner technology and virtual reality distraction systems, and the LABO Genética unit for personalized diagnostic medicine.

The company has maintained ISO 9001 quality management certification continuously since 1999, complies with Brazil's LGPD data protection law, and is structured as a private limited company (LABO - LABORATÓRIO OLIVEIRA LTDA) domiciled in Bahia, Brazil. Customer concentration is split between individual patients and insurance-covered beneficiaries, with all operations regionally contained within southwestern Bahia and no disclosed revenue, funding rounds, or expansion beyond this territory.

Name

Labo

Legal name

LABO - LABORATÓRIO OLIVEIRA LTDA

Website

https://labo.com.br

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

LABO is a Brazilian regional diagnostic medicine company founded in 1950, operating 40+ clinical laboratory units across 19 municipalities in southwestern Bahia, offering clinical analysis, MRI/CT imaging, anatomical pathology, and genetic testing to individual patients and health insurance plan holders.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industry

Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

Keywords

• Clinical laboratory diagnostics
• Diagnostic imaging services
• Genetic testing services
• Anatomical pathology
• Medical laboratory services

Headquarters

HQ city

Vitória Da Conquista

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Clinical Analysis Services: Laboratory diagnostic services including biochemistry, immunology, hormones, hematology, microbiology, parasitology, and urinalysis sectors. Revenue generated through direct patient payment or health insurance billing.
2. Diagnostic Imaging: Magnetic resonance imaging (MRI) and computed tomography (CT) services performed at dedicated imaging units. Revenue generated through health insurance billing and direct payment.
3. Anatomical Pathology: Diagnosis of diseases based on macroscopic examination of surgical specimens and microscopic examination of cells and tissues. Includes immunohistochemistry and slide review services.
4. Genetic Testing: Personalized diagnostic medicine services including Personna line (Nutri, Sport, Fitness, Age) genetic tests, oncology panels, BRCA testing, liquid biopsy, and Foundation One genomic profiling.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Labo is a clinical analysis laboratory that provides diagnostic medicine services including clinical analysis (biochemistry, immunology, hormones, hematology, microbiology, parasitology, urinalysis), diagnostic imaging (MRI and CT), pathological anatomy, and genetic testing. Services are delivered through a regional network of physical laboratory units, mobile app, home collection, and accept multiple health insurance plans.

Product overview

LABO (Laboratório Oliveira Ltda) is a diagnostic medicine company offering a multi-service portfolio across clinical analysis, diagnostic imaging, pathological anatomy, and genetics. The core offering centers on Análises Clínicas with specialized sectors for biochemistry, immunology, hormones, hematology, microbiology, parasitology, and urinalysis. The imaging division provides MRI and CT scans, while the anatomical pathology unit handles surgical pathology, cytology, and immunohistochemistry. The genetics division, including the Personna brand (Nutri, Sport, Fitness, Age, Onco), offers personalized medicine through genetic testing. Additional services include Labinho (pediatric unit), home care, and a mobile app for digital access. The company operates over 40 units across 19 municipalities in southwestern Bahia, Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Personna Nutri: Genetic test analyzing genetic markers to evaluate predisposition to characteristics like obesity, lactose intolerance, and vitamin metabolism for personalized diet prescription
• Personna Sport
• Personna Fitness
• Personna Age
• Personna Onco
• Labinho
• LABO Imagem

Products and services

• Análises Clínicas (Clinical Analysis) Comprehensive laboratory testing services covering biochemical, immunological, hormonal, hematological, microbiological, parasitological, and urinalysis examinations performed on biological samples such as blood, urine, feces, and tissue. Available to individual patients and health insurance plan holders across the Labo network.
• Diagnóstico por Imagem (Diagnostic Imaging)
• Anatomia Patológica (Pathological Anatomy)
• LABO Genética (Genetics) Personalized diagnostic medicine services including genetic testing for nutrition, sports performance, fitness, dermatogenetics, oncology, hereditary cancer screening, and molecular diagnostics using real-time PCR technology. Includes the Personna line of tests and Foundation One genomic profiling.
• Personna Nutri
• Personna Sport
• Personna Fitness
• Personna Age
• Personna Onco
• Labinho (Pediatric Unit) Specialized pediatric collection unit featuring vein scanner technology, virtual reality glasses, child-adapted furniture, gaming area, tablet, nursing room, changing station, courage certificate, and play area to make sample collection comfortable for children.
• Atendimento Domiciliar (Home Collection Service)
• LABO Mobile Application

Quantifiable outcome

• Some machines can perform more than 900 exams per hour using dry chemistry technology
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ASFEB SAUDEcoreChannel Partner/ Reseller/ DistributorHealth insurance provider partnership allowing insured members to access LABO diagnostic services. Services billed directly to ASFEB SAUDE.
• BRADESCO SAUDEcoreChannel Partner/ Reseller/ DistributorMajor health insurance provider with extensive member network. LABO provides diagnostic services to insured members with direct billing.
• CASSIcoreChannel Partner/ Reseller/ DistributorBank employee health plan provider. LABO offers clinical analysis, imaging, and pathology services to CASSI beneficiaries.
• UNIMEDcoreChannel Partner/ Reseller/ DistributorLargest Brazilian health cooperative. LABO provides diagnostic services to UNIMED plan holders with direct insurance billing.
• SAUDE CAIXAcoreChannel Partner/ Reseller/ DistributorFederal savings bank employee health plan. LABO accepts SAUDE CAIXA beneficiaries for diagnostic services.
• PLANSERVcoreChannel Partner/ Reseller/ DistributorState government employee health plan. LABO provides diagnostic services to PLANSERV beneficiaries.
• CAMED SAUDEminorChannel Partner/ Reseller/ DistributorHealth insurance provider accepting LABO services for insured members.
• CASSEBminorChannel Partner/ Reseller/ DistributorHealth insurance provider with LABO as an authorized service provider.
• MEDISERVICE SAUDEminorChannel Partner/ Reseller/ DistributorHealth insurance provider partnership for diagnostic services.
• GEAP SAUDEminorChannel Partner/ Reseller/ DistributorPublic servant health plan provider. LABO offers services to GEAP beneficiaries.
• INB (Industrias Nucleares do Brasil)minorChannel Partner/ Reseller/ DistributorNuclear industry company health plan. LABO provides services to INB employees and dependents.
• TELOSminorChannel Partner/ Reseller/ DistributorHealth insurance provider with LABO as an authorized diagnostic service provider.
• POSTAL SAUDEminorChannel Partner/ Reseller/ DistributorPostal service employee health plan. LABO provides diagnostic services to Postal SAUDE beneficiaries.
• PLAN ASSISTEminorChannel Partner/ Reseller/ DistributorHealth plan provider accepting LABO diagnostic services.
• BRASIL SAUDEminorChannel Partner/ Reseller/ DistributorHealth insurance provider partnership for diagnostic services.
• LIFE EMPRESARIALminorChannel Partner/ Reseller/ DistributorCorporate health plan provider. LABO provides services to LIFE EMPRESARIAL corporate clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grupo Sabin: Brazilian diagnostic chain operating clinical analysis, imaging, and specialty testing with national presence. Comparable breadth of clinical and imaging services and direct patient model similar to Labo.
• Hermes Pardini: Large Brazilian diagnostic chain providing clinical analysis, imaging, and pathology with strong presence in Minas Gerais and Southeast. Comparable multi-modality offering and B2B/B2C mix; broader geographic scope than Labo.
• Fleury: Premium Brazilian diagnostic chain offering clinical analysis, imaging, and genetics services. Comparable multi-service portfolio and direct-to-patient scheduling model; operates at national scale versus Labo's regional footprint.
• Atrius Diagnósticos: Brazilian diagnostic chain focused on clinical analysis and imaging with regional presence in Northeast. Comparable multi-modality diagnostic offering serving both health-insurer and private-pay patients similar to Labo.
• DASA (Diagnósticos da América): Largest integrated diagnostics network in Brazil, operating clinical labs, imaging, and genomics nationally. Directly comparable multi-modality clinical analysis + imaging + pathology offering at much larger scale than Labo's regional Bahia footprint.
• Centro de Diagnósticos Brasil (CDB): Brazilian diagnostic network providing clinical analysis and imaging. Directly comparable clinical lab + imaging service mix serving both private pay and convênio segments like Labo.

Emerging players

• Hilab: Brazilian digital diagnostics startup offering remote point-of-care testing and telehealth integration. Comparable end-customer (clinical diagnostics) but disruptive digital model that could pressure regional incumbents like Labo.

Regional players

• Diagnósticos do Brasil (DB): Mid-size Brazilian diagnostic chain operating in regional markets. Comparable clinical analysis and imaging portfolio at similar regional scale to Labo, primarily serving convênio patients.
• Laboratório LPC: Regional clinical analysis laboratory operating in Northeast Brazil. Comparable regional mid-size clinical lab business model with convênio billing and direct patient service, though smaller scale and footprint than Labo.

Others

• Rede D'Or São Luiz: Large Brazilian hospital network that operates in-hospital diagnostic services and could partner with or compete against Labo's hospital-embedded units (Hospital São Vicente).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labolaboratorio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labo