Mackenzies Bar Kitchen
Mackenzies Bar Kitchen operates two UK cafe-bar locations in Swindon and Bristol since 1990, serving casual all-day dining, premium drinks, and private events. Offerings include dine-in, takeaway coffee, a mobile order-and-pay app, online reservations, and a points-based loyalty program.
- Company typePrivate
- Founded1990
- HeadquartersSwindon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mackenzies Bar Kitchen does
Mackenzies Bar Kitchen is a privately held UK cafe-bar chain operating two physical venues under the trading name Mackenzies: a Swindon flagship in Old Town (16 Wood Street, SN1 4AB) seating approximately 240 covers across ground floor, galleries, and garden terrace, and a Bristol Harbourside site at the W Shed on Canons Road seating roughly 190 covers across indoor and waterside terrace. The legal entity is Mackenzies (Bristol) Limited (company number 08764007), registered in England and Wales, with no disclosed parent, institutional investors, or venture funding. Founded in 1990, the business runs an all-day informal dining model offering breakfast, tapas, gourmet burgers, risottos, premium draught beers, real ales, cocktails and wines, with gluten-free, kids and bottomless brunch menus, plus takeaway coffee.
The company's product surface extends beyond dine-in to three complementary offerings: a third-party-powered 'Order and Pay at Table' mobile app on iOS and Android that lets guests order and settle tableside; a Cafe Society loyalty card that awards 3 points per £1 on drinks and 10 points per £1 on food with periodic double/triple-points promotions; and a private hire and events service with bespoke buffet menus at both venues. Distribution relies on physical storefronts, the ResDiary embedded booking widget on the website, and organic social channels (Facebook and Twitter for both locations) plus a monthly email newsletter used to push promotions and event programming such as rugby match screenings.
Revenue is generated transactionally across four streams: food and beverage sales (dine-in and takeaway), loyalty point redemption economics, one-time private hire and event bookings, and seasonal promotional packages such as bottomless brunch and Christmas menus. Pricing is not publicly listed; customers access menus online and book tables via ResDiary but are quoted through point-of-sale on-site. The go-to-market is direct-to-consumer with no wholesale, delivery aggregator, or franchise model referenced in the source material, and the customer base is fragmented across individual diners, groups, and ad hoc corporate/event bookings.
Mackenzies Bar Kitchen firmographics
Firmographics- Name
- Mackenzies Bar Kitchen
- Legal name
- Mackenzies (Bristol) Limited
- Website
- https://mackenzies.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mackenzies Bar Kitchen operates two UK cafe-bar locations in Swindon and Bristol since 1990, serving casual all-day dining, premium drinks, and private events. Offerings include dine-in, takeaway coffee, a mobile order-and-pay app, online reservations, and a points-based loyalty program.
- Ownership category
- akta.pro rank
Mackenzies Bar Kitchen industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where Mackenzies Bar Kitchen is headquartered
LocationHeadquarters
- HQ city
- Swindon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mackenzies Bar Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: On-site dining revenue from food and drinks including breakfast, tapas, gourmet burgers, risottos, premium draught beers, real ales, cocktails, and wines by glass and bottle. Also includes takeaway coffee sales.
- Loyalty Program Points Redemption: Cafe Society loyalty card program where customers earn points (3 points per £1 on drinks, 10 points per £1 on food) that can be redeemed on future purchases of food or drink.
- Private Hire and Events: Venue hire for business events and celebrations with special buffet menus and catering to individual requirements.
- Promotional Menu Items: Seasonal and promotional offerings including bottomless brunch, Christmas menus, and special occasion dining packages.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mackenzies Bar Kitchen product offering
Product offeringCore offering
Mackenzies Bar Kitchen is a privately held café-bar chain operating two physical venues in Swindon (Old Town) and Bristol (Harbourside), offering all-day informal casual dining including breakfast, tapas, gourmet burgers, risottos, premium draught beers, cocktails, and wines, complemented by an Order and Pay at Table mobile app, a Cafe Society loyalty points program, and private hire services for events and celebrations.
Product overview
Mackenzies Bar Kitchen operates as a dual-location café-bar chain (Swindon and Bristol) offering all-day informal casual dining. The core product is the physical café-bar experience featuring great breakfast, tapas, and gourmet burgers alongside premium drinks including draught world beers, real ales, cocktails, and extensive wine selections. The company complements its dine-in experience with a mobile ordering app (Order and Pay at Table App), a Cafe Society loyalty program for point collection and redemption, and private hire/event services at both venues. Menus include food, gluten-free, bottomless brunch, and kids options alongside the drinks menu.
Differentiator
Problem solved
Functional benefit
Companies that use Mackenzies Bar Kitchen
Customer profileSegments2 records
Ideal customer profiles2 records
Mackenzies Bar Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Mackenzies Bar Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResDiarycoreOnline table reservation platform used for both Mackenzies Bristol and Swindon locations. Embedded booking widget on website allowing customers to make reservations through ResDiary's booking system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mackenzies Bar Kitchen competitors and assessment
Company assessmentDirect peers
- Revolution Bars Group: Revolution operates UK bars combining food with a strong cocktail and drinks-led offering, including event/party hire. Comparable to Mackenzies for the combination of casual food, premium drinks, event hire and extended operating hours.
- Café Rouge: Café Rouge is a UK-based French-style café-restaurant chain offering all-day casual dining with a strong drinks and brunch proposition. Directly comparable to Mackenzies as a multi-site UK casual café-bar with broad menus and high-street/heritage locations.
- Bill's Restaurant: Bill's operates a UK chain of casual all-day café-restaurants serving breakfast, lunch and dinner with a focus on quality food and stylish decor. Closely comparable to Mackenzies' café-bar positioning, multi-location UK model and broad daypart offering.
- The Breakfast Club: The Breakfast Club is an independent London-origin café chain serving all-day brunch and casual food in distinctive, design-led venues. Comparable to Mackenzies for its café-bar daypart model, loyalty/word-of-mouth marketing and design-led positioning.
- Côte Brasserie: Côte is a UK-wide French brasserie chain with all-day casual dining, strong drinks lists and design-led interiors. Comparable to Mackenzies as a multi-site UK café-bar/restarant offering quality food, premium drinks and stylish decor.
- Las Iguanas: Las Iguanas is a UK casual dining and cocktail-bar chain offering Latin American-inspired menus with a vibrant bar-led atmosphere. Comparable to Mackenzies for combining substantial food menus with premium cocktails and wines in venue-style settings.
Emerging players
- Be At One: Be At One is a UK cocktail bar chain known for premium cocktails, late hours and group/event hires. Comparable to Mackenzies for the bar-led daypart, premium drinks focus and venue-hire dimension.
- The Alchemist: The Alchemist is a UK cocktail-led bar chain with experimental drinks and a strong food offer. Comparable to Mackenzies for the cocktail/premium drinks focus and bar-plus-food venue model, although more drinks-skewed.
Broad incumbents
- Wagamama: Wagamama is a large UK casual dining chain serving Asian-inspired food in a bench-seating, design-led format. Comparable to Mackenzies as a broad incumbent in UK casual dining with extended hours and a drinks offer alongside food.
- Franco Manca: Franco Manca is a UK sourdough pizza chain with a casual, design-led dining model. Comparable to Mackenzies as a broader UK casual dining incumbent with neighbourhood locations and broad daypart service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mackenzies Bar Kitchen social profiles
Digital presenceMackenzies Bar Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mackenzies Bar Kitchen leadership team
Management profileNumber of profiles
Mackenzies Bar Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mackenzies Bar Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mackenzies Bar Kitchen
What does Mackenzies Bar Kitchen do?
Mackenzies Bar Kitchen is a privately held café-bar chain operating two physical venues in Swindon (Old Town) and Bristol (Harbourside), offering all-day informal casual dining including breakfast, tapas, gourmet burgers, risottos, premium draught beers, cocktails, and wines, complemented by an Order and Pay at Table mobile app, a Cafe Society loyalty points program, and private hire services for events and celebrations.
Is Mackenzies Bar Kitchen a public or private company?
Mackenzies Bar Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mackenzies Bar Kitchen founded?
Mackenzies Bar Kitchen was founded in 1990. It employs 11 to 50 people.
Where is Mackenzies Bar Kitchen based?
Mackenzies Bar Kitchen is headquartered in Swindon, United Kingdom, in the Europe region.
How does Mackenzies Bar Kitchen make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are loyalty Program Points Redemption, private Hire and Events and promotional Menu Items.
Who are Mackenzies Bar Kitchen's main competitors?
Direct peers on record are Revolution Bars Group, Café Rouge, Bill's Restaurant, The Breakfast Club, Côte Brasserie and Las Iguanas. Emerging players are Be At One and The Alchemist. Broad incumbents are Wagamama and Franco Manca.
Does Mackenzies Bar Kitchen have an API?
No public API is recorded for Mackenzies Bar Kitchen.
What industry is Mackenzies Bar Kitchen in?
Mackenzies Bar Kitchen's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 722511 and its SIC code is 5810.