Diesenhaus Unitours Incoming Tourism

What Diesenhaus Unitours Incoming Tourism does

Diesenhaus Unitours Incoming Tourism is the largest wholesale incoming tour operator in Israel, serving as a B2B intermediary between Israeli tourism suppliers (hotels, transfer operators, tour guides, car rental fleets, convention venues) and travel agents worldwide. Formed in January 2005 from the merger of Diesenhaus (founded 1926 by Solomon Diesenhaus) and Unitours (founded 1956 by Richard De Judicibus), the company is a wholly-owned subsidiary of IDB Tourism Ltd. within the IDB Group (total assets exceeding $35 billion). Headquartered at 3 Hamelacha Street, Tel Aviv, it operates with 11-50 employees and handles 120,000+ tourists per year originating from 55 countries.

The company's product portfolio spans four pillars: an online reservation system (the core B2B platform providing instant confirmation, reservation/quotation tracking, and online sales tracking for travel agents globally), tailor-made holidays (customized FIT arrangements including hotels, transfers, car rentals, private guided tours, and multilingual guaranteed-departure tours), group tours (classic, pilgrim, biblical/archaeological, Jewish Heritage, Bar/Bat Mitzvah, incentive, and special-interest variants such as sports tourism, culinary arts, and wine/vineyard tours), and conventions & special events (full-service MICE management including venue sourcing, budget construction, program production, registration, accommodation, and multilingual hosting, with named clients including the Weizmann Institute of Science and ICCA membership).

Revenue is generated on a transaction-fee wholesale model: travel agents worldwide access the company's inventory via the online portal and earn a standard 10% commission on bookings, with services prepaid by clients prior to arrival and full payment due two weeks before arrival. The company does not sell directly to end consumers. Distribution is exclusively B2B through the online portal and direct agent relationships, supplemented by participation in international trade exhibitions (London, Madrid, Berlin) and a Russian-language website subdomain for Russian-speaking source markets.

Name

Diesenhaus Unitours Incoming Tourism

Legal name

Diesenhaus Unitours Incoming Tourism (1998) Ltd.

Website

https://diesenhaus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Diesenhaus Unitours is the largest wholesale incoming tour operator in Israel, serving global travel agents with online booking, group tours, FIT holidays, and convention services. A subsidiary of IDB Group, it handles 120,000+ tourists annually from 55 countries.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

akta.pro industry

PRIMARYTHAKAJAB

Bedbanks & Hotel Wholesalers (Accommodation Inventory Wholesalers)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

SECONDARYTHAKAEAD

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYBPAMAIAO

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs)

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHAKADAA

Escorted Coach & Bus Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Incoming tourism services
• Wholesale tour operator
• Travel agent platform
• Convention management services
• Group tour packages

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Tourism Services: The company operates as a wholesale tour operator providing comprehensive travel services to Israel including hotel reservations, transfers, tours, car rentals, and convention services. Revenue is generated through service fees paid by travel agents (B2B model) with a standard 10% commission paid to agents. Services are prepaid by clients prior to arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Diesenhaus Unitours is a wholesale tour operator that provides incoming tourism services to Israel, delivering hotel reservations, airport transfers, car rentals, guided tours, and full convention management for travel agents worldwide. The company operates a state-of-the-art online reservation system that enables travel agents globally to book and confirm travel services to Israel instantly at competitive rates.

Product overview

Diesenhaus Unitours Incoming Tourism operates as a wholesale tour operator offering a comprehensive incoming tourism platform. The core offerings consist of the Online Reservation System (a B2B booking platform for travel agents), Tailor Made Holidays (customized FIT travel arrangements), Group Tours (structured group itineraries across multiple tour types), Conventions & Special Events (full-service MICE/convention management), and Special Events Packages (event-specific travel packages). The Online Reservation System serves as the primary technology platform enabling agents worldwide to access and book the company's inventory of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Reservation System
• Tailor Made Holidays
• Group Tours
• Conventions & Special Events
• Special Events Packages

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Global tourism conglomerate operating tour operator, airline, hotel, and cruise businesses across multiple destinations. Overlaps with Diesenhaus Unitours on tour operations and B2B distribution but at far greater scale and scope.
• Booking.com: Global OTA offering accommodation booking with instant confirmation to consumers and travel agents. Comparable technology (instant booking) and inventory distribution, though serving consumer-direct rather than wholesale agent model.

Direct peers

• Hotelbeds: Global bedbank and accommodation wholesaler connecting travel agents to hotel inventory worldwide. Directly comparable to Diesenhaus Unitours' core B2B wholesale model for Israel-bound travel agents, though at vastly larger global scale.
• Aviel Tours: Israel-based incoming tour operator providing group tours, pilgrimages, and incentive travel to international travel agents. Direct domestic peer competing in similar Israel inbound tourism segments.
• WebBeds (W2M): World's second-largest bedbank operating a B2B platform distributing accommodation and travel services to travel professionals globally. Closely comparable business model to Diesenhaus' online reservation system serving travel agents with instant confirmation.
• Keshet Tours: Israeli incoming tour operator offering group tours, FIT services, and MICE across Israel. Direct domestic competitor to Diesenhaus Unitours in the same Israel inbound tourism market with overlapping service categories.
• IsramWorld / Isram Israel: Long-established Israel inbound tour operator serving North American and global travel agents with tours, hotel packages, and group programs. Comparable wholesale tour operator model focused on Israel as destination.

Emerging players

• G Adventures: Small-group adventure tour operator with global itineraries including Middle East destinations. Comparable on tour operator model and group tour packaging, though focused on experiential/small-group rather than mass pilgrimage tourism.
• TourRadar: Online marketplace aggregating multi-day tour operators worldwide including Israel itineraries. Adjacent platform model distributing third-party tour operator inventory to travelers, partially overlapping Diesenhaus' group tour distribution role.

Regional players

• ETS (European Travel Services): Tour operator specializing in European and Middle East destinations including Israel with group and FIT programs. Comparable multi-day package tour operator model with similar religious/heritage tour focus, though based in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diesenhaus-unitours-incoming-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diesenhaus Unitours Incoming Tourism