No One

What No One does

No One is a privately-held Brazilian B2B consultancy founded in 2012, headquartered in Porto Alegre (Tv. São José, 455/3) with a secondary office in São Paulo (Rua Wisard, 298/3). The firm serves enterprise clients across retail, financial services, mobility, healthcare, pharmaceuticals, media, consumer goods, and fintech with three integrated practice areas: Inform (customer intelligence and research), Design (strategic, product, service, and experience design), and Evolve (continuous improvement and experience management). Named clients include Grupo Boticário, Sicredi, Lojas Renner, PicPay, Ambev, Localiza, NotCo, Hospital Sírio-Libanês, Grupo RBS, Biogen, Camicado, Reckitt, and Fretadão, with documented enterprise outcomes such as a 26% NPS increase in Boticário pilot stores and R$200 million in additional Sicredi savings deposits during a pilot phase.

The company's core offering is professional services rather than a software product. Revenue is generated through project-based consulting engagements, typically 3-6 months in duration with dedicated project teams, priced via custom quotes. Underlying intellectual property includes a proprietary methodology called Sistema de Consumo, which structures five consumption forces (Algorithmic, Involuntary, Symbolic, Emotional, Paradoxical), and a recurring research publication library (Futuro Tensionado I & II, Valor de X, Figital, Traga sua conexão de volta). Distribution and demand generation run through owned content channels (LinkedIn, Instagram, Medium, the bimonthly One Bite newsletter) and direct enterprise sales via a website contact form, with no resellers, marketplace presence, or self-service tiers. There is no evidence of external investment, M&A activity, or pending capital events in the source data.

Name

No One

Legal name

No One

Website

https://noone.is

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

No One is a Brazilian B2B consultancy that delivers customer intelligence, strategic design, and experience management services to enterprise clients across retail, finance, healthcare, and consumer goods through project-based consulting engagements.

Ownership category

akta.pro rank

Product category

Strategy & Customer Experience Consulting

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Customer intelligence consulting
• Strategic design services
• Experience design consulting
• Customer journey mapping
• Service design research

Headquarters

HQ city

Floresta

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Projects: Project-based consulting engagements where No One works with enterprise clients on customer intelligence, strategic design, and experience management initiatives. Projects typically span 3-6 months with dedicated teams. Revenue is generated through professional services fees tied to project scope and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

No One is a customer intelligence and strategic design consultancy that helps enterprises transform how they understand and design solutions for their customers. It operates through three integrated practice areas — Inform (research and insights), Design (strategic design, product design, service design, experience design), and Evolve (continuous experience management) — delivered via custom project-based engagements for large Brazilian enterprises across retail, financial services, mobility, and consumer goods sectors.

Product overview

No One is a customer intelligence and strategic design consultancy that operates through a services-based model rather than a software product platform. Its core offerings comprise Customer Intelligence (research and analytics), Strategic Design, Product Design, Service Design, Experience Design, and Experience Management. The company publishes proprietary research frameworks and publications including Sistema de Consumo, Valor de X, Futuro Tensionado I & II, Figital, and Traga sua conexão de volta. Additionally, it offers a bimonthly newsletter called One Bite. The three main operational areas—Inform (Intelligence), Design (Strategic Design), and Evolve (Experience Management)—work cyclically to help brands remain relevant amid technological and social transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Intelligence Research and analytics service that transforms data and research into actionable customer insights, establishing a foundation for strategic decisions connecting product, service, and brand. Includes deep experience mapping and quantitative/qualitative research. Targeted at enterprise clients seeking customer-centric transformation.
• Strategic Design Design discipline that transforms insights into tangible concepts and solutions, including value proposition, experience master plans, segmentation, channel strategy, and customer metrics. Targeted at enterprise clients translating research into actionable design outputs.
• Product Design Design of physical and digital products aligned with customer needs and business objectives. Targeted at enterprise clients seeking product innovation and validation.
• Service Design Design of service experiences and interactions across customer touchpoints. Targeted at enterprises seeking to improve end-to-end service delivery (e.g., banking, retail, mobility).
• Experience Design Holistic approach to designing customer experiences across all brand interactions. Targeted at enterprises seeking integrated, omnichannel customer experience transformation.
• Experience Management Continuous feedback cycle and improvement process ensuring design remains relevant and impactful as user needs and market conditions evolve. Includes Consumer Insights, CX, and User Experience management. Targeted at enterprises seeking ongoing experience optimization.

Quantifiable outcome

• 26% NPS increase (17 percentage points) in Grupo Boticário pilot stores vs historical averages
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Global consultancy's digital arm combining strategy, customer experience, and design — a key competitor for large Brazilian enterprise CX transformation engagements.
• R/GA: Global experience design and innovation agency serving enterprise brands with strategy, customer experience, and product design — a larger incumbent with overlapping service offerings.
• Accenture Song: Accenture's experience design and marketing services arm, covering customer intelligence, experience design, and CX transformation at global scale — competes for the same enterprise transformation mandates.
• Frog Design (Capgemini Invent): Heritage design and innovation consultancy now part of Capgemini Invent, offering customer intelligence, experience design, and strategic design at global scale — overlapping directly with No One's services but with vastly larger resources.

Direct peers

• Livework: Specialist service design consultancy that pioneered much of the service design methodology No One practices, including customer journey mapping and experience design for enterprise transformation.
• Method (GlobalLogic): Digital experience design consultancy with deep expertise in customer journey design, service design, and product strategy — closely comparable in methodology and client profile.
• Work & Co: Digital product and experience design agency that delivers user research, service design, and product design engagements — closely aligned with No One's design pillar and enterprise focus.
• The Bridge: Experience design and digital transformation consultancy with strong Latin American roots, offering similar customer intelligence, service design, and experience strategy services to enterprise clients.
• IDEO: Globally renowned design-led strategy consultancy offering user research, customer journey mapping, and experience design — the most direct global analog to No One's three-pillar Inform/Design/Evolve methodology.

Regional players

• CI&T: Brazilian-headquartered digital transformation, design, and engineering firm with overlapping customer experience, design, and product practices — a relevant regional competitor serving many of the same enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-noone
• Instagraminstagram.com/we_are_noone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No One