Westminster Canterbury of Lynchburg

What Westminster Canterbury of Lynchburg does

Westminster Canterbury of Lynchburg is a not-for-profit Life Plan Community (Continuing Care Retirement Community) founded in 1980 by the Episcopal and Presbyterian churches, operating on a 52-acre campus at 501 VES Road in Lynchburg, Virginia, in the foothills of the Blue Ridge mountains. The organization serves approximately 450 senior residents through a full continuum of care that includes independent living (cottages ranging 1,390-1,700 square feet and apartments across the Brookhaven, Creekside, Riverside, and Woods Edge buildings), Hearthside Assisted Living, Memory Support, skilled nursing at Drinkard Healthcare Center, Short-term Rehabilitation, Westminster Outpatient Therapy, and Westminster at Home Medicare-certified home health and hospice. The community operates under two contract structures: a LifeCare plan that provides future assisted living and healthcare at minimal additional cost, and a Fee-for-Service plan with lower entry fees and per diem healthcare charges.

The company generates revenue through three primary streams: one-time entrance fees ranging from $55,000 to $500,000 depending on residence type and refund structure (Basic, 50% Refund, or 90% Refund); recurring monthly service fees that bundle housing, utilities, maintenance, housekeeping, dining, activities, and access to health services; and ancillary charges for higher-acuity healthcare services including assisted living (per diem less 5%), skilled nursing (per diem less 15%), memory support, and rehabilitation. The Westminster Canterbury Foundation, established in 2007, supplements revenue through charitable donations including memorial gifts, stock gifts, IRA Qualified Charitable Distributions (up to $108,000/year), matching gifts, and estate planned gifts.

Westminster Canterbury distributes through a sales-led, regional go-to-market model focused on the Lynchburg and Central Virginia market. Approximately 420 team members support the operation, with dedicated marketing and admissions coordinators driving outreach through on-campus tours, phone inquiries, website forms, local media (including WSET's Living in the Heart of Virginia program), community seminars (Planning For The Future series), social media, and resident referrals. The community holds three consecutive Newsweek America's Best CCRC rankings (2024-2026), a ninth consecutive CARF-CCAC accreditation, a fifth consecutive 5-star Virginia Department of Health rating for Drinkard Healthcare Center, and a Hall of Fame induction from Lynchburg Living Magazine for Best Retirement Community. Leadership is anchored by President and CEO Sean Huyett (in role since May 27, 2010) and a non-compensated Board of Trustees with ecclesiastical ties to the Episcopal Diocese of Southwestern Virginia and the Synod of the Mid-Atlantic Presbyterian Church.

Name

Westminster Canterbury of Lynchburg

Legal name

Westminster Canterbury of Lynchburg

Website

https://wclynchburg.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Westminster Canterbury of Lynchburg is a not-for-profit Life Plan Community on a 52-acre campus serving approximately 450 senior residents in Lynchburg, Virginia, with a full continuum of care spanning independent living, assisted living, memory support, skilled nursing, rehabilitation, and home health services.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industry

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Skilled nursing services
• Independent living community

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entrance Fees: One-time upfront entrance fees required for residency, with refund options (Basic 2% declining, 50% Refund, 90% Refund). Fees range from $55,000 to $500,000 depending on residence type and contract.
2. Monthly Service Fees: All-inclusive monthly fees covering residence, utilities, maintenance, housekeeping, dining, activities, and access to health services. Based on residence size and number of occupants.
3. Healthcare Services: Additional charges for healthcare services including assisted living (per diem rate less 5%), skilled nursing (per diem rate less 15%), memory support, and short-term rehabilitation services
4. Donations and Foundation: Westminster Canterbury Foundation accepts donations including memorial gifts, stock gifts, IRA Qualified Charitable Distributions (up to $108,000/year), matching gifts, and estate planned gifts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Westminster Canterbury of Lynchburg is a not-for-profit Life Plan Community providing a full continuum of senior living and healthcare services on a 52-acre campus. Core offerings include Independent Living (apartments and cottages), Assisted Living at Hearthside, Memory Support, Skilled Nursing at the Drinkard Healthcare Center, Short-term Rehabilitation, Outpatient Therapy, and Medicare-certified home health and hospice care through Westminster at Home, all anchored by a Person-Directed Living care philosophy.

Product overview

Westminster Canterbury of Lynchburg is a not-for-profit Life Plan Community offering a comprehensive continuum of care. The portfolio includes Independent Living (cottages ranging 1,390-1,700 sq ft and apartments from studios to 2-bedroom units across Brookhaven, Creekside, Riverside, and Woods Edge buildings), Assisted Living at Hearthside, Memory Support, Skilled Nursing at Drinkard Healthcare Center (5-star rated), Short-term Rehabilitation, and Westminster Outpatient Therapy. Additional services include Westminster at Home (home health and hospice), the Templeton Wellness Center with heated indoor pool, and three dining venues. The community operates on LifeCare and Fee-for-Service contract models through the Westminster Canterbury Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Westminster Canterbury Foundation: The foundation supports programs that make Westminster Canterbury a better place to live and work, providing confidential financial assistance to residents and tuition reimbursement to staff.
• Westminster at Home
• Westminster Outpatient Therapy
• Canterbury Cafe
• James River Grille
• Dogwood Dining

Products and services

• Independent Living Residential living options on a 52-acre campus including cottages and apartments across Brookhaven, Creekside, Riverside, and Woods Edge buildings. Offers a maintenance-free lifestyle with utilities, housekeeping, dining access, wellness programs, social activities, and 24-hour emergency response.
• Cottages Two-bedroom cottage homes on tree-lined streets with attached carport or garage, ranging from 1,390 to 1,700 square feet, for independent living residents.
• Hearthside Assisted Living Assisted living with 24/7 caring team members providing medication management and personalized assistance with activities of daily living, with private suites, chef-prepared meals, and a full calendar of activities. Hearthside holds the highest level of approval from the Virginia Department of Social Services.
• Memory Support Specialized care for individuals with dementia or memory loss, featuring a specially trained team, evidence-based therapies, private rooms, and a secure outdoor memory garden.
• Drinkard Healthcare Center (Skilled Nursing) Long-term skilled nursing care with innovative neighborhood design featuring central dining and activity spaces, private rooms with full bath, and high staff-to-resident ratio. Holds a 5-star rating from the Virginia Department of Health, the highest rating possible.
• Short-term Rehabilitation Inpatient rehabilitation center providing round-the-clock care for recovery from illness, injury, or surgery, with private rooms, chef-prepared meals, nutrition counseling, and free Wi-Fi.
• Westminster Outpatient Therapy Expert physical, occupational, speech, and language therapy for adults of all ages provided in the Westminster Outpatient Therapy gym, offering one-on-one treatment sessions.
• Westminster at Home Medicare-certified home health and hospice care delivering assistance in the comfort of home, including home health, social work, physical therapy, occupational therapy, speech therapy, skilled nursing, and hospice care.
• Riverside Apartments Newest independent living building featuring 26 bright, spacious apartments with balconies, floor-to-ceiling windows, and contemporary aesthetics. Floor plans range from 423 sq ft to more than 2,000 sq ft with entry fees from $55,000 to $500,000.

Quantifiable outcome

• Third consecutive year recognized as one of America's Best Continuing Care Retirement Communities by Newsweek
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LeadingAgecoreOthersMember of LeadingAge, a leading organization representing not-for-profit aging services providers committed to quality care for seniors
• CARF InternationalcoreOthersAccredited by CARF (Commission on Accreditation of Rehabilitation Facilities) and Continuing Care Accreditation Commission (CCAC), passing rigorous independent review and on-site survey based on national and international standards
• SFCS ArchitectsminorStrategic or Co-development PartnerRoanoke-based architectural firm that designed the Riverside independent living apartments, featuring floor-to-ceiling windows and contemporary aesthetics
• Matthews DevelopmentminorStrategic or Co-development PartnerCharlottesville-based real estate consulting firm providing development consulting for the Riverside project
• Jamerson-Lewis ConstructionminorOthersLynchburg-based construction company that served as general contractor for the $25 million Riverside project completed in March 2023

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asbury Communities: Non-profit, faith-affiliated CCRC operator headquartered in Maryland with multiple mid-Atlantic Life Plan Communities. Directly comparable in mission, size, and full-service continuum model.
• LifeSpire of Virginia: Non-profit Virginia-based CCRC/Life Plan Community operator (formerly Virginia Baptist Retirement Homes) running multiple continuing care campuses. Highly comparable in mission, faith-affiliated heritage, and full continuum-of-care model in the same Virginia market.
• The Glebe: Non-profit CCRC in Daleville, VA (near Roanoke) operated by Virginia Lutheran Homes. Closest geographic and structural peer — similar campus-style CCRC with independent living, assisted living, skilled nursing, and faith-affiliated sponsorship.
• Goodwin House: Non-profit Life Plan Community operating in Alexandria and Falls Church, VA. Direct peer in mission-driven, faith-affiliated CCRCs with full continuum of care and LifeCare-style contracts.
• Masonicare: Non-profit CCRC operator in Connecticut offering independent living, assisted living, skilled nursing, memory care, and home health. Comparable in non-profit status, full continuum, and LifePlan community structure.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator, for-profit, offering independent living, assisted living, memory care, and continuing care across ~650 communities. Operates at much larger scale and for-profit, but overlaps on product offering and customer segment.
• Atria Senior Living: Major U.S. for-profit senior living operator with ~200 communities across independent living, assisted living, and memory care. Broad incumbent with overlapping customer base and product mix but different ownership/operating model.
• Sunrise Senior Living: Established for-profit senior living operator with communities across the U.S., focused on assisted living and memory care with some independent living. Comparable product offerings and target demographic but for-profit and broader portfolio.
• Five Star Senior Living: National for-profit senior living operator (a division of Diversified Healthcare Trust) providing independent living, assisted living, and memory care. Overlaps on product mix and resident demographic, though operates at a different ownership/operating scale.
• Life Care Services (LCS): Third-party management company for ~140 Life Plan / CCRC communities nationwide, including many non-profit CCRCs. Comparable operating model (full continuum, LifeCare contracts) and serves as a meaningful industry-wide incumbent and potential partner/peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestminsterCanterburyLynchburg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westminster Canterbury of Lynchburg