Adventureland Amusement Park

What Adventureland Amusement Park does

Adventureland Amusement Park is a privately held, family-owned amusement park operating continuously since 1962 on a single site at 2245 Broad Hollow Road in Farmingdale, Long Island, New York — approximately 30 minutes east of New York City. It functions as Long Island's only amusement park and serves primarily Long Island and NYC metro families, schools, summer camps, corporate groups, religious organizations, and nonprofit fundraisers. The park's core product is unlimited-ride daily admission, sold at $39.50 (adults 25+) and $51.50 (ages 2–24), with discounted tiers for military, sunset entry, and last-call admission, plus annual season passes ($120–$205) that amortize across unlimited visits. Revenue is diversified across admission tickets, season passes, food and beverage (four named outlets plus souvenir refill cups), birthday party packages ($600+), group sales (25+ guests at $32.50 down to 100+ at $29.50), corporate events accommodating up to 4,000 guests, souvenirs, and an indoor arcade plus outdoor midway games. Distribution is direct-to-consumer via an on-site ticket booth, online ticketing through CoreCashless/Accesso, group sales outreach, and a SACOa birthday-party booking platform, supplemented by public transit access and earned-media coverage in outlets such as Newsday and News 12.

The park operates 30+ rides and attractions organized into four tiers — thrill rides (including the 2025-launched Wave Twister, the world's first Wave Twist L from RES Rides), family rides, water rides, and kiddie rides — and has invested in operational sustainability through 50,000+ LED modules and a 228-panel, 50 kW solar array. The 2026 season was supported by a ~$15 million overhaul adding three new rides plus a new pirate-ship ride (Ram), and a refreshed entertainment slate including Sky Elements drone shows, a Team Fun Circus residency, recurring DJ nights, and magic performances. The Helping Hands Foundation, a wholly-owned nonprofit established in 2013, runs four annual community drives (toys, school supplies, food, coats) and a memorial scholarship program, and has raised over $110,000 at its first VIP event. A Wave Twister ride malfunction on June 19/20, 2026 stranded 16 passengers and represents a material operational and reputational risk event for the new flagship attraction.

The business model is fundamentally a high-throughput, seasonal, fixed-capacity operation. Pricing is all-in with a 2.95% fee baked in; ancillary revenue per guest is a meaningful margin lever via F&B, games, and merchandise. Marketing relies on owned digital (website, email club, social, mobile app), earned media, summer entertainment programming, and affiliate partnerships with radio stations, Catholic Health, Stony Brook Children's Hospital, and others. The competitive position is anchored by geographic monopoly on Long Island, 60+ years of brand equity, and deep community ties via the Foundation — but growth is bounded to a single site and a roughly six-month operating season, with capacity, weather, and ride-safety incidents as the dominant risk factors.

Name

Adventureland Amusement Park

Legal name

Adventureland Amusement Park

Website

https://adventureland.us

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventureland is a privately held, family-owned amusement park operating since 1962 in Farmingdale, Long Island, NY. It serves Long Island and NYC metro families, schools, camps, and corporate groups with 30+ rides, seasonal entertainment, food, and group events on a single site.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement park rides
• Family entertainment attractions
• Theme park admission
• Season pass tickets
• Birthday party venue

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Admission Tickets: Primary revenue stream from daily admission tickets. Adults (25+) pay $39.50, general admission (ages 2-24) pays $51.50. Includes unlimited rides for the day. Additional discounted rates available for military, sunset savings, and late-day entry.
2. Season Passes: Annual passes providing unlimited admission and unlimited rides for the entire season. Adult passes from $120-$135, General passes from $185-$205 depending on online vs in-park purchase. Season passes pay for themselves in under 4 visits.
3. Food and Beverage: On-site dining at Restaurant, 3Generations Food Court, Legacy Bites, Sweet Shop, Tony's Tavern (alcoholic beverages), and various snack stands. Souvenir cups with free refills available. Meal packages for groups.
4. Birthday Party Packages: Outdoor party packages starting at $600 for up to 15 guests, with additional guests at $30 per person. Includes 2 hours of riding plus 45 minutes of eating. Optional food packages at $13 per person. Add-ons include arcade cards, balloons, and cabana rentals.
5. Group Sales: Discounted admission for groups of 25+ at $32.50 per person, or 100+ at $29.50 per person. Group food packages available. Serves schools, camps, corporate events, churches, and organizations.
6. Souvenirs and Merchandise: Midway Marketplace gift shop, souvenir cups, arcade cards, game coupons, and branded merchandise. Season pass holders receive discounts on souvenir cups.
7. Games and Arcade: Arcade games, outdoor midway games, and balloon tower attractions. Groups can purchase snack coupons for pretzels, churros, popcorn, ice cream, and game coupons.
8. Special Needs/Guest Pass Program: Guest Pass available for children with autism or similar diagnosis that have difficulties standing in line. Requires doctor's note and is available first-come, first-served.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Adventureland Amusement Park is a traditional admission-based amusement park operating since 1962 in Farmingdale, Long Island, New York, featuring over 30 rides and attractions across thrill, family, kiddie, and water ride categories. The park sells day admission tickets and annual season passes that grant unlimited rides, supplemented by on-site food and beverage, birthday party packages, group event hosting, arcade and midway games, souvenir merchandise, and seasonal live entertainment.

Product overview

Adventureland Amusement Park is a traditional admission-based amusement park operating since 1962 in Farmingdale, Long Island, New York. Its core product is unlimited-ride admission — day tickets and season passes granting access to over 30 rides and attractions spanning four ride categories: thrill rides (Wave Twister, Turbulence Coaster, FireBall, Musik Express, Mystery Mansion, Frisbee, Bumper Cars, Ram), water rides (Rescue Boats, Little Dipper), family rides (Sports Tower, Wave Swing, Train, Ferris Wheel, Antique Cars, Merry Go Round, Lighthouse Drop Tower), and kiddie rides (Jr. Pirate Ship, Alfie's Express, Alfie Swings, Caterpillar, Helicopters, NYC Race, Tea Cups, Viking Voyage). Beyond core admission, the park's modular add-on offerings include birthday party packages (starting at $600), Midway Cabana rentals, group sales/events for school groups, corporate outings, summer camps, and fundraisers (25+ guests, $32.50–$29.50/person), food and dining services across four distinct food outlets, souvenir merchandise (souvenir cups with free refills), an indoor arcade and outdoor midway games, and seasonal entertainment (drone shows, circus, DJ nights, magic shows). The Helping Hands Foundation is a branded non-profit arm handling scholarships and community drives. The park also offers accessibility tools (WCAG 2.0 AA website) and special needs passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventureland Day Admission Daily admission tickets granting unlimited rides on the selected date for the 2026 season. General admission (ages 2-24) is $51.50, adults (ages 25+) are $39.50, with military, sunset, and late-day discounts. Children under 2 are admitted free.
• Adventureland Season Pass Annual pass providing unlimited admission and unlimited rides for the entire 2026 season. Online pricing $185 general / $120 adult; in-park pricing $205 general / $135 adult. Includes two discounted Bring a Friend daily admission tickets and souvenir cup discount. Season pass pays for itself in under 4 visits.
• eGift Cards Prepaid gift cards available online and at the park, redeemable for admission, food, games, and merchandise. Physical gift cards are redeemable at the park at online rates.
• Birthday Party Packages Outdoor birthday party packages starting at $600 for up to 15 guests ($30 per additional guest), including 2 hours of rides and 45 minutes of eating with optional food package at $13/person. Add-ons include arcade cards, balloons, rides coordinator, marquee, and cabana rentals.
• Group Sales and Events Group event booking services for class trips, company outings, summer camps, fundraising events, birthday parties, team building, and religious organizations. Group rates from $32.50/person for 25+ guests and $29.50/person for 100+ guests. Includes optional food packages, bus coordination, and exclusive park access for private events.
• Corporate Events Private group events for corporate teams, employee outings, and company functions, accommodating 25 to 4,000 guests. Includes group pricing, optional food and arcade packages, and exclusive park access options.
• Food and Dining Services On-site food and beverage services including the main Restaurant (pizza, hot dogs, burgers, wings, salads), 3Generations Food Court, Legacy Bites, Tony's Tavern (alcoholic beverages), Sweet Shop (coffee, fudge, ice cream), and snack stands (Dippin' Dots, popcorn, churros, funnel cakes, cotton candy). Souvenir cups offer free refills all season.
• Souvenir Cups and Merchandise Branded souvenir soda cups ($20.99-$22.99) and souvenir popcorn cups ($11.99) with free refills all season, plus branded merchandise at the Midway Marketplace gift shop. Season pass holders receive exclusive discounts.
• Thrill Rides High-intensity rides including Ram, Wave Twister, FireBall, Musik Express, Mystery Mansion, Frisbee, Bumper Cars, and Turbulence Coaster. Subject to height and age restrictions.
• Water Rides Water-based rides including Rescue Boats and Little Dipper Water Ride (Log Flume). Both wet rides with specific height requirements.
• Family Rides Rides designed for families and all ages, including Sports Tower, Wave Swing, Train, Surf's Up, Merry Go Round, Lighthouse Drop Tower, Rattlesnake Coaster, Ferris Wheel, and Antique Cars.
• Kiddie Rides Rides designed for young children, including Jr. Pirate Ship, Alfie's Express, Alfie Swings, Caterpillar, Helicopters, NYC Race, Pirate Island, Tea Cups, and Viking Voyage.
• Arcade and Midway Games Indoor climate-controlled arcade with games and the Adventureland Stage, plus outdoor midway games including Frog Bog, Top Spin, and Basketball. Game coupons and arcade cards available through group sales.
• Summer Entertainment Seasonal live entertainment including drone light shows by Sky Elements (100 drones), Team Fun Circus performances (Fridays), DJ Justin Michaels Party on the Midway (select Saturdays), Amazing Louie Magic Shows (Sundays), and Princess character appearances (Thursdays).
• Pumpkin Park Halloween Event Annual Halloween event held every October where guests dress in costume, trick-or-treat, and enjoy rides in a Halloween-decorated park. Features character meet-and-greets with mascot Alfie.
• Midway Cabana Rentals Reserved private cabana spaces centrally located in the park for groups or birthday parties, available in 4-hour and all-day rental options, located across from the Rescue Boats.

Quantifiable outcome

• Season pass pays for itself in under 4 visits
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Sky ElementscoreStrategic or Co-development Partner · 1 January 2026Nation's largest drone light show provider. Providing 3 drone shows in summer 2026 featuring 100 drones. Clients include MLB, Disney Studios, Marvel, and Coca-Cola.
• Catholic HealthcoreGTM or Marketing PartnerCatholic Health is a major sponsor and marketing partner. They receive employee discount programs for admission tickets and $100 off birthday party packages. Catholic Health Services of Long Island sponsors drone shows at the park.
• Coca-ColaminorOthersBeverage partner listed in affiliates section. Coca-Cola products likely available throughout the park.
• Haagen DazsminorOthersIce cream partner listed in affiliates section. Haagen Dazs products likely served at snack stands.
• Dippin' DotsminorOthersIce cream partner. Dippin' Dots ice cream is sold at snack stands throughout the park and included in group snack coupon packages.
• ICEEminorOthersFrozen beverage partner. ICEE products available at food court Mix It Up Station with free refills on souvenir cups.
• RES RidescoreTechnology or IntegrationRide manufacturer and technology partner. Announced world's first Wave Twist L ride at Adventureland Long Island in April 2026. Ride Engineers of Switzerland manufactured the Wave Twister.
• IAAPAminorOthersInternational Association of Amusement Parks and Attractions membership. Industry association for amusement parks.
• VerizonminorOthersTelecommunications partner listed in affiliates section.
• New York LifeminorOthersInsurance partner listed in affiliates section.
• TysonminorOthersFood supplier partner listed in affiliates section.
• Sheraton HotelsminorOthersHotel partner listed in affiliates section, potentially for out-of-town visitors.
• Local Radio StationsminorGTM or Marketing PartnerAffiliates include WHLI, 94.3 The Shark, WBAB, WBLI, Walk Radio, 103.1 MAX FM - local radio stations for marketing and promotional partnerships.
• Local Chambers of CommerceminorGTM or Marketing PartnerAffiliates include Farmingdale Chamber of Commerce and Melville Chamber of Commerce for local business networking.
• Stony Brook Children's HospitalminorStrategic or Co-development PartnerHealthcare partner. Recipient of toy donations from Christmas in July Toy Drive. Listed as affiliate.
• Breakthrough T1DminorStrategic or Co-development PartnerNonprofit diabetes research organization listed as affiliate. Adventureland Foundation donated $25K to advance AI pancreatic cancer detection.
• Island HarvestminorStrategic or Co-development PartnerFood bank nonprofit. Recipient of food donations from Fall Food Drive through Helping Hands Foundation.
• NSSAminorOthersNational Seon Systems Association or similar organization listed as affiliate partner.
• Suffolk LibrariesminorOthersLibrary system partner listed in affiliates section.
• Nassau LibrariesminorOthersLibrary system partner listed in affiliates section.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clementon Park & Splash World: Historic regional amusement park and water park in Clementon, NJ (within the Philadelphia/South Jersey market). Comparable as a smaller regional family park with a mix of classic rides, kiddie attractions, and a water park component, drawing from a comparable urban/suburban family demographic.
• Lake Compounce: America's oldest continuously operating amusement park (since 1846) in Bristol, CT. Comparable as a Northeast regional family park with a similar mix of thrill, family, kiddie, and water rides plus Crocodile Cove water park — direct substitute for NYC/CT/Long Island family day trips.
• Dutch Wonderland: Family amusement park in Lancaster, PA designed specifically for families with young children. Comparable as a regional single-location park with a kiddie/family focus, group sales to schools and camps, and a similar pricing/access model targeting the same family demographic.
• Quassy Amusement Park: Family-owned amusement park in Middlebury, CT operating since 1908. Closely comparable as a regional, multi-generational family park with a similar ride mix (wooden coaster, family/kiddie rides, water attractions), group sales, birthday party packages, and seasonal operating model.
• Seabreeze Amusement Park: Family-owned regional amusement park in Rochester, NY operating since 1879. Comparable single-location, family-operated park with a historic brand, mix of classic and modern rides, jackrabbit wooden coaster, and water park — directly analogous in operating model and customer segments.
• Rye Playland: Historic county-owned amusement park in Rye, NY (Westchester County) operating since 1928. Directly comparable as a regional single-location amusement park serving the NYC metro market with a mix of classic rides, kiddie rides, and a beach boardwalk — competing for the same Long Island / NYC family discretionary spend.
• Storybook Land: Family-focused theme park in Egg Harbor Township, NJ. Comparable as a smaller regional park oriented toward families with young children, with a similar ride mix and birthday party/group event programming targeting the same NYC metro and NJ family demographic.

Broad incumbents

• Six Flags Great Adventure: Major destination theme park in Jackson, NJ (operated by Six Flags). Reachable from the same NYC metro catchment area and competes directly for the family thrill-ride discretionary spend, but at significantly larger scale and with a much more extensive coaster portfolio.
• Legoland New York: Destination theme park in Goshen, NY (within the broader NY metro region). Competes for the same family-with-young-children demographic with a more themed, IP-driven experience, but at significantly larger scale and corporate (Merlin Entertainments) ownership.
• Dorney Park & Wildwater Kingdom: Cedar Fair-owned regional amusement park and water park in Allentown, PA. Comparable as a Northeast regional park with a similar ride mix and water park component, but larger scale, corporate ownership, and broader thrill offering make it a broader incumbent rather than a direct local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdventurelandLI
• YouTubeyoutube.com/user/LIAdventureland
• Facebookfacebook.com/AdventurelandLongIsland
• Instagraminstagram.com/adventurelandli
• LinkedInlinkedin.com/company/adventureland-amusement-park

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventureland Amusement Park