Moulin

What Moulin does

Moulin (legal entity: Immoulin BV) is a Netherlands-based, privately held online marketplace for international prestige and character real estate, founded in 2003 and operating from Baarn. The platform lists chateaux, castles, manors, mills, farmhouses, villas, vineyards, and other character properties across six countries — France, Spain, Italy, the Netherlands, South Africa, and Gambia — and is presented in six languages (English, Dutch, French, German, Italian, Spanish). The core product is the Moulin.nl / Immoulin.com web portal, with self-serve search and listing functionality, video embedding via YouTube and Vimeo, and Multisafepay-powered payment processing supporting 13+ payment methods.

The company runs a dual-channel seller model. The For Sale By Owner (FSBO) product lets private owners list properties on subscription terms ranging from €15 for one month to €75 for twelve months, avoiding estate agent commissions. The Estate Agent Advertising product offers multi-lingual packages — including discounted pricing for portfolios of 50+ listings — with automatic syndication across Immoulin-owned domain names. On the buyer side, Moulin offers a quote-based Property Search Service aimed at buyers seeking properties valued at €1.5M and above, providing advisory support on location and price.

Commercially, Moulin is a capital-light, two-sided niche marketplace with 1-10 employees, no external institutional funding, and no public revenue disclosure. Ownership rests with founders Jan Bölger (Co-Founder, Managing Partner, and Owner) and Edward Maas (Founder, Joint Managing Partner). The catalog currently shows 3,791 listed objects, reflecting two decades of organic accumulation rather than recent acceleration. The GTM motion is pure online marketplace with SEO and multi-language content as primary acquisition channels, and the moat is built on niche specialization, domain authority, and multilingual reach rather than proprietary technology or AI.

Name

Moulin

Legal name

Immoulin BV

Website

https://moulin.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Moulin (Immoulin BV) is a Netherlands-based online marketplace that lists and sells international prestige character properties — castles, chateaux, manors, mills, and villas — across six countries and six languages via FSBO subscriptions, agent advertising, and high-end buyer search services.

Ownership category

akta.pro rank

Product category

International Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• International real estate marketplace
• Prestige property listings
• Character home portal
• FSBO advertising service
• Estate agent advertising platform

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. FSBO Listing Subscriptions: For Sale By Owner listing fees charged on subscription basis with tiered pricing based on listing duration. Sellers pay monthly or annual fees to advertise properties on the portal.
2. Estate Agent Advertising: Multi-lingual advertising service for estate agents and brokers with competitive pricing for portfolios of 50+ properties. Automatic presentation on Moulin.nl/Immoulin.com and other Immoulin-owned domain names.
3. Property Search Services: Concierge search service for high-end buyers seeking properties valued at €1.5M and above. Assists buyers in finding the perfect property at the right price and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Moulin operates an international online real estate marketplace (moulin.nl / immoulin.com) where private sellers (FSBO) and estate agents list prestige character properties — castles, manors, mills, farmhouses, and villas — across France, Spain, Italy, Netherlands, South Africa, and Gambia. Listings are presented in 6 languages with secure subscription-based listing fees, and the company also provides a dedicated assisted search service for buyers seeking properties valued at €1.5M and above.

Product overview

Moulin (operated by Immoulin BV since 2003) is an international prestige real estate portal for character properties, offering a dual-platform model consisting of a property marketplace and listing services. The core Moulin.nl/Immoulin.com portal enables property buyers and sellers to search and advertise prestige properties (castles, manors, villas, farms, mills) across France, Spain, Italy, and other countries. The platform supports two main seller channels: the For Sale By Owner (FSBO) service allowing private sellers to list directly, and an Estate Agent Advertising service for professionals managing larger portfolios. For high-value buyers, Moulin offers assisted Property Search Services for properties over €1.5M. All listings appear in 6 languages (English, Dutch, French, German, Italian, Spanish), payments are processed via Multisafepay, and listings can include video content from YouTube/Vimeo.

Differentiator

Problem solved

Functional benefit

Products and services

• Moulin.nl / Immoulin.com Real Estate Portal International prestige real estate portal serving both private sellers (FSBO) and real estate agents with property listing and search functionality for character properties (castles, manors, mills, farmhouses, villas) across France, Spain, Italy, Netherlands, South Africa, and Gambia. The portal is presented in 6 languages and aggregates 3,791+ listings.
• For Sale By Owner (FSBO) Listing Service Subscription-based listing service enabling private property owners to advertise prestige properties directly without a real estate agent. Includes multilingual listings in 6 languages, drag-and-drop photo upload, video embedding via YouTube/Vimeo, and tiered subscription durations from 1 to 12 months (€15 for 1 month up to €75 for 12 months). Targets sellers seeking to avoid the 3-10% agent commission.
• Estate Agent Advertising Service Multi-lingual advertising platform for real estate agents and brokers managing portfolios of 50+ prestige/character properties. Provides volume-based competitive pricing, automated syndication across Immoulin-owned domain names, and international SEO reach targeting expatriate buyer communities.
• Property Search Services Assisted concierge property search service for high-net-worth buyers looking for prestige international properties valued at €1.5M and above. Provides advisory services to help buyers identify properties in the right location at the right price; quote-based pricing.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• MultisafepaycoreTechnology or IntegrationPayment processing partner enabling secure transactions for property listing payments. Supports multiple payment methods including iDeal, Bancontact, Mastercard, VISA, Maestro, PayPal, SoFort, Trustly, Klarna, AliPay, AfterPay, Belfius, and KBC.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Idealista: Leading Iberian and southern-European real estate portal dominant in Spain, Portugal, and Italy. Broad incumbent whose luxury tier overlaps with Moulin's Spanish/Italian inventory.
• Immobilienscout24: Germany's largest real estate portal with international property exposure. Adjacent incumbent whose multilingual, cross-border listing platform overlaps with Moulin's EU buyer targeting.
• Sotheby's International Realty: Global luxury real estate brokerage network with affiliated agents marketing prestige properties worldwide. Functions as both marketplace and broker, comparable to Moulin's agent advertising and concierge search services.
• Rightmove: UK's largest property portal with international sections. Broader incumbent offering international prestige exposure that competes for cross-border buyer attention.
• Christie's International Real Estate: Luxury brokerage network marketing prestige and historic properties globally. Comparable to Moulin on the agent-facing channel and high-end property search services.
• SeLoger: France's largest residential real estate portal (owned by Axa/Aventia group). Broad incumbent serving Moulin's most important market — France — with the potential to expand into a prestige category.

Direct peers

• Mansion Global: International luxury property marketplace (a Dow Jones/Wall Street Journal property) covering high-end homes globally. Direct competitor for international prestige cross-border buyer demand.
• Green-Acres: European countryside and character-property portal with listings across France, Spain, Italy, and Portugal. Strong overlap on chateaux, mills, farmhouses, and manor houses — Moulin's core categories.
• JamesEdition: Global luxury real estate portal listing high-end mansions, villas, and chateaux to international buyers. Closest direct competitor to Moulin's prestige international niche with similar cross-border buyer focus.
• LuxuryEstate.com: Pan-European luxury and prestige property portal with hundreds of thousands of listings across Italy, France, Spain, and beyond. Direct competitor for prestige cross-border inventory and multilingual buyer traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moulin.nl
• LinkedInlinkedin.com/company/moulinnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moulin