POP Tennis

What POP Tennis does

POP Tennis is a Singapore-based tennis academy founded in 2020 that delivers direct-to-consumer tennis coaching to children and adults of all skill levels. The company differentiates through a coaching methodology that blends adapted French and Spanish techniques, and positions itself as a specialist in kids tennis instruction within Singapore. Its product portfolio covers four formats: Private Lessons (1:1, offered in 30, 45, and 60-minute durations), Semi-Private Lessons (two students), Group Lessons (capped at four students per trainer), and dedicated Kids Programs.

The business runs an asset-light, venue-partnership model rather than owning courts, operating at five partner locations across Singapore: Singapore Island Country Club, The British Club, TinyTots, Mulberry Learning Center, and Little Paddington. Revenue is generated from professional-services fees for coaching sessions; pricing is not publicly disclosed and is communicated only on direct inquiry. Customer acquisition is driven by a WordPress-based website with an active blog, organic social media on Facebook and Instagram, and a WhatsApp-first lead capture flow tied to a Singapore phone number.

POP Tennis is a privately-held, independently operated micro-enterprise with 1-10 employees and no disclosed institutional funding, parent company, acquisitions, or leadership changes. The organization does not operate a mobile app, has no AI/ML capability disclosed, and does not publish revenue, headcount, or unit-economic metrics. Its technology stack is limited to a website with WhatsApp integration for inquiries and enrollment.

Name

POP Tennis

Legal name

POP Tennis

Website

https://pop-tennis.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

POP Tennis is a Singapore tennis academy founded in 2020 delivering private, semi-private, group, and kids tennis lessons using a blended French-Spanish coaching method. It operates at five partner venues across Singapore, serving children and adult players of all skill levels.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAKAN

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Tennis coaching
• Kids tennis lessons
• Private tennis lessons
• Group tennis training
• Tennis academy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tennis Lessons and Programs: POP Tennis generates revenue through various tennis coaching programs including private lessons, semi-private lessons, group lessons, and kids programs. They offer different session durations (30, 45, and 60 minutes for private lessons).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POP Tennis is a Singapore-based tennis academy that delivers in-person tennis coaching across four program formats: Private Lessons (1:1), Semi-Private Lessons (pairs), Group Lessons (up to 4 students per trainer), and Kids Programs (children and juniors). Lessons are conducted at multiple partner venues across Singapore and use an adapted combination of French and Spanish training methodologies to serve students of all ages, backgrounds, and skill levels.

Product overview

POP Tennis Academy is a tennis coaching service in Singapore offering a portfolio of programs including Kids Programs, Semi-Private Lessons, Private Lessons, and Group Lessons (max 4 students). The academy uses a combination of French and Spanish coaching methodologies. Founded in 2020, the programs support students from all backgrounds and levels, with a focus on providing family-oriented training environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Programs Tennis coaching program designed for children as a stepping stone toward competition and further development, using adapted materials and engaging teaching methods. Targeted at kids and junior players from beginners to competitive levels.
• Semi-Private Lessons Tennis lessons for two people learning together, ideal for friends or family members to learn the sport while spending time together. Suited for pairs who want shared coaching with tailored instruction.
• Private Lessons One-on-one tennis coaching providing personalized technical, tactical, physical, and psychological advice for players seeking individual attention. Sessions available in 30, 45, and 60 minute durations. Targeted at individual players wanting dedicated instruction.
• Group Lessons Group tennis coaching sessions with up to 4 students per trainer, offering customized training with tailored equipment and coaching for optimal improvement. Designed for small-group learners seeking shared coaching at lower per-person cost than private lessons.

Quantifiable outcome

• Helped countless students acquire foundational skills, develop new techniques, and confidently move forward in their learning journey

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Singapore Island Country ClubcoreOthersVenue partner providing tennis court facilities for POP Tennis training programs
• The British ClubcoreOthersVenue partner providing tennis court facilities for POP Tennis training programs
• TinyTotssupportingOthersEarly childhood education center venue partner for junior tennis programs
• Mulberry Learning CentersupportingOthersLearning center venue partner for POP Tennis programs
• Little PaddingtonsupportingOthersVenue partner for POP Tennis training sessions

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ClassPass: Subscription-based marketplace giving consumers access to fitness and sports classes across many studios and academies. Comparable as a sports-class distribution channel that could partner with — or compete against — boutique academies like POP Tennis for end-consumer attention.
• Decathlon: Global sports retailer that increasingly bundles coaching services and tennis programs alongside equipment sales. Comparable as a player in the tennis instruction and sports participation space, but with a much broader portfolio spanning retail, events, and lessons.

Emerging players

• CoachUp: Online marketplace connecting athletes with private sports coaches across multiple disciplines including tennis. Comparable as a digital distribution layer for individual coaching services, with a different (marketplace) model but the same end-customer persona.

Regional players

• ActiveSG: Singapore national movement-sports platform operated by Sport Singapore offering subsidised tennis lessons and court bookings. Comparable as a Singapore-only tennis instruction provider, though positioned as a public-affordable alternative to private academies like POP Tennis.
• Singapore Sports School: Singapore government-affiliated institution offering specialized sports training pathways including tennis for student-athletes. Comparable in serving the Singapore junior tennis development segment but with a school-based rather than academy-based delivery model.

Direct peers

• Truflu Tennis: Singapore-based tennis coaching provider offering private and group lessons in the local market. Directly comparable to POP Tennis as a Singapore tennis academy competing for the same customer base and venue access.
• Tennis-Asia: Asia-focused tennis coaching platform offering lessons and programs across multiple Asian markets. Comparable to POP Tennis as a multi-format tennis instruction provider with regional (Asia) rather than purely local reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/POPtennis.org
• Instagraminstagram.com/pop.tennis
• LinkedInlinkedin.com/company/pop-tennis-singapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POP Tennis