eflorist.pk

What eflorist.pk does

eFlorist.pk is a privately held, Pakistan-based online flower and gift delivery platform founded in May 2013 by Hasan Qureshi and headquartered at 19 West Wharf Road, Karachi. The company operates a direct-to-consumer e-commerce website that aggregates a network of hundreds of local florists in Pakistan (covering Karachi, Lahore, and Islamabad/Rawalpindi for domestic delivery) and a worldwide partner florist network that enables hand-delivery of floral arrangements to recipients in 165+ countries. Core products are nine named bouquet arrangements priced between $29.95 and $69.95 USD, spanning use cases such as birthday, love and romance, get well, thank you, and thinking of you gifts.

The platform is built on the Odoo open-source e-commerce platform and integrates 2Checkout.com for global payment processing, with no proprietary mobile app, API, or AI/ML capabilities disclosed. All fulfillment is performed by local florists who hand-deliver arrangements, enabling same-day delivery in Karachi and a substitution policy for unavailable items. The company also sells complementary gift add-ons (chocolates, cakes, fruit baskets, dry fruit baskets) to broaden basket size beyond pure floral purchases.

The business model is one-time transactional sales of physical flower and gift products to individual consumer gift-givers, with a secondary segment of international senders (diaspora and overseas customers) purchasing deliveries to recipients in Pakistan and other countries. Order modification and cancellation are handled via email. The company has not raised external funding, operates with 1-10 employees, and shows no evidence of a parent company, subsidiary structure, M&A activity, or leadership changes beyond the founding team.

Name

eflorist.pk

Legal name

eFlorist.pk

Website

https://eflorist.pk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

eFlorist.pk is a Pakistan-based online flower and gift delivery platform founded in 2013, connecting consumers with a network of local florists for same-day delivery in Karachi and international hand-delivery across 165+ countries via partner florists.

Ownership category

akta.pro rank

Product category

Online Flower and Gift Delivery

NAICS

Florists (459310), Florists (45931), Florists (4593)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Floral & Perishable Retail Cold Delivery (TLAAAJAH)

Keywords

• Online flower delivery
• Floral arrangements
• Gift delivery service
• International flower delivery
• Same-day flowers

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flower and Gift Product Sales: One-time transaction sales of floral arrangements, bouquets, and gift items including chocolates, cakes, fruit baskets, and dry fruit baskets. Products are sold directly to consumers through the e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

eflorist.pk runs an online flower and gift delivery marketplace that lets consumers order themed floral bouquets (e.g., Hold Me Close, Dressed To Impress, Kiss of the Rose, Enduring Passion) and complementary gift items such as chocolates, cakes, fruit baskets, and dry fruit baskets. Orders are placed through the eflorist.pk website and fulfilled by hundreds of partner local florists, with same-day hand-delivery available in Karachi and international delivery to 165+ countries.

Product overview

eFlorist.pk is an online flower delivery platform that operates as a marketplace connecting customers with hundreds of local florists nationwide and worldwide. The core product is a portfolio of flower arrangements and bouquets (Hold Me Close Bouquet, Dressed To Impress Bouquet, Hugs and Kisses, Kiss of the Rose, Love Bouquet, Be My Love Bouquet, Enduring Passion, Fall in Love, and Heavenly) sold alongside same-day delivery services in Karachi and international flower delivery to 165+ countries. The platform extends its offering with complementary gift items including chocolates, cakes, fruit baskets, and dry fruit baskets. All floral products are custom-created by local florists and hand-delivered to recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• Hold Me Close Bouquet A passionate bouquet of lilies and roses arranged and delivered by a local florist, featuring red roses, pink asiatic lilies, pink alstroemeria, miniature red carnations, pink waxflower and lush pittosporum; for consumers sending flowers for romantic and special occasions.
• Dressed To Impress Bouquet A pink-themed flower arrangement featuring roses and lilies, arranged and delivered by a local florist, designed to bring joy to the recipient; for consumers sending a bright, romantic gift.
• Hugs and Kisses A charming bouquet containing white daisy spray chrysanthemums, pink carnations, red miniature carnations and red roses accented with fresh greenery, suitable for expressing love to a significant other, family member, or friend.
• Kiss of the Rose A romantic arrangement of nine long stems of red roses gathered with white gypsophila and rich green salal, presented in a classic mercury glass vase.
• Love Bouquet A bouquet featuring red roses, red spray roses and light pink asiatic lilies accented with assorted greenery, designed to create a lasting impression for a romantic recipient.
• Be My Love Bouquet A romantic arrangement of red roses, snow white lilies and playful daisies in classic winter colors, designed to add romance to any setting.
• Enduring Passion (12 Red Roses) A bouquet of 12 red roses accented with lush greenery, designed as a romantic gift to make the recipient fall in love again.
• Fall in Love A romantic flower arrangement bursting with passionate flowers in shades of red, purple and pink, including dark red roses, pink asiatic lilies, hot pink matsumoto asters, purple cushion mums, lavender waxflower, burgundy copper beech leaves and green variegated pittosporum.
• Heavenly A bouquet featuring 18 white roses in a sparkling clear glass vase, designed to double the recipient's pleasure.
• Same-Day Flower Delivery Same-day flower delivery service by local florists, currently available in Karachi with plans to expand to more cities in Pakistan.
• International Flower Delivery Flower delivery service to more than 165 countries worldwide, with orders processed in Pakistan and billed in PKR/USD, hand-delivered by trusted local flower shops in the recipient country.
• Chocolate, Cakes, Fruit Baskets and Gift Items Unique add-on gift items including chocolates, cakes, fruit baskets, and dry fruit baskets typically not sold by standard florists, offered alongside floral arrangements on the eflorist.pk website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• 2Checkout.com, Inc.coreTechnology or Integration2Checkout.com serves as the global e-commerce solution provider for processing payments on eFlorist.pk website.
• OdoocoreTechnology or IntegrationOdoo provides the e-commerce platform powering the eFlorist.pk website. The platform handles website functionality, product catalog, and order management.
• Local Florist NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of hundreds of local florists in Pakistan (Karachi, Lahore, Islamabad/Rawalpindi) and worldwide partner florists for order fulfillment and hand-delivery of floral arrangements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Interflora: Global flower delivery network connecting customers to local florists across 150+ countries for hand-delivery. Closest direct comparable to eFlorist.pk's international flower delivery model with partner florist fulfillment.
• FTD Companies: One of the longest-standing US online flower delivery networks operating a partner-florist model. Directly comparable marketplace-style flower delivery platform serving consumer gift-givers.
• Teleflora: US flower delivery service that operates a network of local florists for same-day hand-delivery. Comparable in business model and emphasis on local florist fulfillment versus boxed shipping.
• 1-800-Flowers.com: Large US-based online flower and gift retailer offering bouquets, same-day delivery, and gift add-ons. Directly comparable to eFlorist.pk as a flower e-commerce marketplace connecting customers with local florists, though at significantly larger scale.
• Florists.com: Online directory and marketplace aggregating local florists for delivery across the US. Comparable marketplace-mediated flower delivery experience with broad local florist partnerships.

Emerging players

• The Bouqs Co. US-based online flower retailer sourcing direct from growers and offering subscription delivery. Comparable online-only flower e-commerce model targeting direct-to-consumer gift givers, though with a farm-to-door supply chain rather than local florist partners.
• BloomNation: US online marketplace that connects consumers to local florists for hand-arranged and delivered bouquets. Direct comparable in marketplace/local-florist business model, though with US-only geographic focus.

Broad incumbents

• ProFlowers: Established US online flower and gift retailer owned by FTD. Comparable direct-to-consumer flower and gift e-commerce offering with broader category coverage and bigger marketing scale.

Regional players

• Ferns N Petals: India-headquartered flower and gift delivery platform with extensive operations across the Middle East and South Asia. Comparable in product mix (flowers, cakes, gifts) and cross-border gifting use cases, though anchored in India rather than Pakistan.
• GiftstoIndia24x7: South Asia-focused online gifting platform delivering flowers, cakes, and gifts to India from anywhere in the world. Comparable in cross-border diaspora gifting use case and product mix, though serving the India corridor rather than Pakistan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/efloristdotpk
• Facebookfacebook.com/eflorist.pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eflorist.pk