No-Ad

What No-Ad does

NO-AD is a sun care brand offering mass-market broad-spectrum UVA/UVB sunscreen lotions, continuous sprays, and after-sun products under the "Good Sense Sun Care" positioning. Its portfolio is organized into General Protection (SPF 30 through SPF 85), Kids Protection (hypoallergenic lotion and continuous spray with chamomile, aloe, and cocoa butter), Sport Protection (fragrance-free, non-greasy, water-resistant formulations), and ancillary SKUs such as SPF 8 Dark Tanning Oil and Aloe After Sun Gel. Active ingredients include Avobenzone, Homosalate, Octisalate, and Octocrylene, paired with skin-conditioning agents including aloe, Vitamin E (Tocopheryl Acetate), cocoa butter, and chamomile. The brand emphasizes reef-friendly formulations free of oxybenzone and octinoxate and 80-minute water resistance, with packaging from 3 oz travel sizes to 16 oz family-size bottles.

The business is privately held and operated by Oleander Brands International LLC, which acquired the brand in 2021 and holds the NO-AD trademark through Oleander Intangibles LLC. NO-AD generates revenue primarily through one-time product sales via third-party retail distribution rather than direct-to-consumer channels, with shelf placement at Amazon, Tractor Supply Company, WINCO, Woodman's Market, SpartanNash Grocery Stores, and local beachfront stores in the United States, supplemented by regional distributors in Colombia and Costa Rica. Pricing follows a value-oriented unit-pricing strategy that uses larger bottle sizes at lower per-ounce cost versus typical national brands, with marketing investment concentrated in content marketing (educational blog, "Be Sun Smart" hub, and parenting-influencer partnerships) rather than paid advertising. The company's primary customer is families with children seeking affordable, gentle sun protection, with secondary use cases in sport/active lifestyles and beach/travel recreation.

Name

No-Ad

Legal name

Oleander Brands International LLC

Website

https://no-ad.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

NO-AD is a privately held sunscreen and sun care brand owned by Oleander Brands International LLC, selling reef-friendly broad-spectrum lotions and sprays across General, Kids, and Sport lines through Amazon, regional U.S. retailers, and distributors in Colombia and Costa Rica.

Ownership category

akta.pro rank

Product category

Sun Care & Sunscreen Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Chemical Sun Protection (CRABAHAD)

akta.pro secondary industries

Kids & Baby Sun Protection (CRABAHAE), After-Sun Care (Soothing & Repair) (CRABAHAF), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Baby Sun Protection (CRABAJAE)

Keywords

• Sunscreen products
• Sun care lotions
• Reef-friendly sunscreen
• Kids sunscreen
• Sport sunscreen

Headquarters

HQ city

Kendall Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Sunscreen Product Sales: Revenue generated from the sale of sunscreen and sun care products through retail partners and online marketplace (Amazon). Products include lotions and sprays in various SPF levels (SPF 30, SPF 50, SPF 60, SPF 85) across General Protection, Sport Protection, and Kids Protection lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

NO-AD manufactures and sells broad-spectrum UVA/UVB sunscreen and sun care products — including lotions, continuous sprays, tanning oil, and aloe-based after-sun gel — for general, kids, sport, and international consumer segments. The product line emphasizes reef-friendly formulations without oxybenzone or octinoxate, 80-minute water resistance, and skin-conditioning ingredients such as aloe, vitamin E, and cocoa butter, offered in 16 oz family-size bottles for the mass-market B2C channel.

Product overview

NO-AD is a sun care brand owned by Oleander Brands International LLC, offering a portfolio of sunscreen and after-sun products marketed under the 'Good Sense Sun Care' positioning. The product line is organized into three main sub-brands: General Protection (SPF 30 through SPF 85 lotions and sprays for everyday use), Kids Protection (SPF 50 lotion and continuous spray designed for children's sensitive skin with hypoallergenic and chamomile-enriched formulations), and Sport Protection (SPF 50 lotion and continuous spray formulated for active lifestyles with lightweight, non-greasy, fragrance-free profiles). Supporting these are the SPF 8 Dark Tanning Oil and Aloe After Sun Gel. Key differentiators across the portfolio include reef-friendly formulations free of oxybenzone and octinoxate, 80-minute water resistance, broad spectrum UVA/UVB protection, and enrichment with natural skin conditioners (aloe, vitamin E, cocoa butter). Products are available in sizes from 3 oz travel sizes to 16 oz family-size bottles, and are sold primarily through Amazon and select retailers including Tractor Supply Company, WINCO, Woodman's Market, and SpartanNash Grocery Stores. An International Products line extends availability to markets outside the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• NO-AD General Protection Sunscreen Lotion Broad-spectrum UVA/UVB sunscreen lotions in multiple SPF strengths (SPF 30 to SPF 85) packaged in 16 oz family-size bottles for everyday consumer and family use.
• NO-AD Kids Sunscreen Lotion Broad-spectrum sunscreen lotion formulated for children, reef-friendly (no oxybenzone/octinoxate), with aloe, vitamin E, and cocoa butter as skin-conditioning ingredients.
• NO-AD Kids Sunscreen Continuous Spray Continuous spray format broad-spectrum sunscreen for children, reef-friendly, formulated for easy application on active kids.
• NO-AD Sport Sunscreen Lotion Water-resistant (up to 80 minutes) broad-spectrum sunscreen lotion designed for athletic, outdoor, and high-sweat use cases.
• NO-AD Sport Sunscreen Continuous Spray Continuous-spray format water-resistant broad-spectrum sunscreen for athletes and outdoor enthusiasts requiring durable, easy-to-apply sun protection.
• NO-AD SPF 30 Sunscreen Continuous Spray General-purpose SPF 30 broad-spectrum sunscreen delivered via continuous spray for convenient everyday application.
• NO-AD SPF 8 Dark Tanning Oil SPF 8 dark tanning oil for consumers seeking light sun protection combined with tanning benefits.
• NO-AD Aloe After Sun Gel Aloe-based after-sun gel formulated to soothe and moisturize skin following sun exposure.
• NO-AD International Sun Care Line Range of sun care products adapted for international markets, distributed via third-party partners including distributors in Colombia and Costa Rica.

Quantifiable outcome

• 16 oz bottles offer twice the quantity of typical 8 oz national brands for less cost per ounce
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Banana Boat: Edgewell Personal Care's mass-market sunscreen brand spanning sport, kids, and general protection SKUs at retailers including drugstores and grocers. Direct competing range of chemical broad-spectrum SPF products across nearly identical use cases.
• Coppertone: Bayer-owned, the incumbent U.S. mass-market sunscreen brand. Overlaps NO-AD on broad-spectrum chemical actives, kids / sport / daily sub-lines, and broad drugstore and mass-retail distribution.
• Blue Lizard Australian Sunscreen: Australian heritage sunscreen brand carried in U.S. drugstores and grocers, including mineral and chemical options in kids, sport, and general lines. Competes directly in the family-and-sensitive-skin segment NO-AD targets.
• Hawaiian Tropic: Edgewell Personal Care's beach-lifestyle sunscreen brand, overlapping NO-AD on sport and continuous-spray SKUs. Comparable sun-care positioning with tanning-oil adjacency, distributed through mass and grocery channels.
• Australian Gold: Established broad-spectrum sunscreen and tanning brand with comparable sport, kids, and tanning-oil SKUs and a meaningful presence in mass and beach retail. Similar chemical-actives formulation stack as NO-AD.
• Sun Bum: Privately held coastal/surf-lifestyle sun care brand with broad-spectrum chemical sunscreens, mineral line extensions, and continuous-spray SKUs targeting families, surfers, and outdoor users — same primary consumer segments as NO-AD.
• Bullfrog: Iconic mass-market sport and beach sunscreen brand owned by a private acquirer, with comparable broad-spectrum, water-resistant, and continuous-spray SKUs distributed in mass and sporting-goods retail.

Emerging players

• Thinksport / Thinkbaby: Mineral-only sunscreen brand whose kids and sport SKUs directly compete with NO-AD's Kids SPF 50 line for the family and child-sensitive-skin segments — the highest-affinity use case NO-AD addresses.
• Badger Balm: Mineral-only sunscreen and SPF lip balm brand positioned on EWG/clean-beauty criteria. Overlaps with NO-AD only in the same consumer need-state but competes for the reef-friendly / sensitive-skin share NO-AD also targets.

Broad incumbents

• Neutrogena Sun: Johnson & Johnson's sun care line offers overlapping broad-spectrum SPF SKUs across general, sport, and kids. As part of a much larger dermatologist-positioned personal care portfolio, it competes with NO-AD across channels but with a different value and channel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NoAdSunCareUSA
• LinkedInlinkedin.com/company/no-ad-products-llc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No-Ad