What Banana Boat does

Banana Boat is a US-based consumer sun care brand founded in 1976 at Miami Beach, Florida, by a lifeguard who sought to create a non-greasy, effective sunscreen. The brand is wholly owned by Edgewell Personal Care Brands, LLC, a subsidiary of Edgewell Personal Care Co. (NYSE: EPC), and is headquartered at 6 Research Drive, Shelton, CT, with customer operations in Livingston, NJ. Banana Boat manufactures and sells sunscreen products across multiple formats — sprays, lotions, sticks, and after-sun gels — including kid-specific tear-free and sting-free formulations, baby sunscreen, 100% mineral-based sunscreen, sensitive-skin SPF 50, and sunless tanner. The brand's technology centers on sport-strength sweat and water resistance (up to 80 minutes), mineral-based formulations free from oxybenzone and octinoxate, and a three-step safety evaluation process involving ingredient assessment, dermatologist/pediatrician clinical studies, and external MD review.

The brand generates revenue through unit pricing of consumer packaged goods sold via three primary US retail channels — Amazon, Target, and Walmart — plus direct-to-consumer e-commerce through its own website. Distribution extends globally to Canada, Latin America, the UK, Australia, and New Zealand through regional websites and retail partnerships. Banana Boat serves multiple consumer segments: families and general consumers, children and babies, athletes and active lifestylers, and individuals with sensitive skin or eczema. The brand positions itself as the #1 US sport sun protection brand by Circana unit sales, with third-party endorsements from the Skin Cancer Foundation (SPF 15+ products) and the National Eczema Association (100% Mineral Lotions). In 2025, the brand faced regulatory scrutiny when the Santa Clara County District Attorney filed a false advertising lawsuit over 'reef-safe' labeling claims, prompting Edgewell to remove those labels from product bottles.

Name

Banana Boat

Legal name

Edgewell Personal Care Brands, LLC.

Website

https://bananaboat.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Banana Boat is a US-based sun care brand founded in 1976 and owned by Edgewell Personal Care, manufacturing and selling sunscreen sprays, lotions, sticks, and after-sun products to families, athletes, children, and sensitive-skin consumers through Amazon, Target, Walmart, and direct e-commerce globally.

Ownership category

akta.pro rank

Product category

Sun Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industries

After-Sun Care (Soothing & Repair) (CRABAHAF), Kids Sun Protection (CRABAJAK), Baby Sun Protection (CRABAJAE), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)

Keywords

• Sunscreen products
• Sun care products
• Mineral sunscreen
• After-sun care
• Sport sunscreen

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Sunscreen and Sun Care Product Sales: Banana Boat generates revenue through the sale of sunscreen products including sprays, lotions, sticks, and after-sun care products. Products are sold through retail partners (Amazon, Target, Walmart) and direct-to-consumer via their e-commerce website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Banana Boat manufactures and sells a diversified portfolio of sun care products, including sport-strength, kids, baby, sensitive skin, mineral, and sunless tanning formulations delivered in spray, lotion, and stick formats. The brand also offers after-sun care products such as aloe gel and after-sun lotion. Products are distributed through major retailers (Amazon, Target, Walmart) and direct-to-consumer e-commerce channels.

Product overview

Banana Boat is a consumer sun care brand owned by Edgewell Personal Care, founded in 1976 at Miami Beach. The company offers a diversified portfolio of sunscreen and after-sun products across multiple sub-brands and formulations. The core portfolio centers on Sport Strength Sunscreen (the #1 US sport sun protection brand, offering sweat and water resistance up to 80 minutes in spray, lotion, and stick formats), a Sensitive Skin SPF 50 line, Kids-specific tear-free and sting-free lotion and spray SPF 50+ formulations, Baby sunscreen (pediatrician-tested, 12-hour moisture), Mineral Sunscreen (100% mineral, free from oxybenzone and octinoxate, National Eczema Association Seal of Acceptance), and After-Sun care (Soothing Aloe Gel and Moisturizing Aloe After Sun Lotion). The brand also offers Sunless Summer Color sunless tanning products. All products undergo FDA-regulated testing, with SPF 15+ products recommended by the Skin Cancer Foundation. Banana Boat products are available at major US retailers including Amazon, Target, and Walmart.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Strength Sunscreen High-endurance sweat and water resistant sunscreen (up to 80 minutes) positioned as the #1 sport sun protection brand in the US, available in spray, lotion, and stick formats for active outdoor use.
• SPF 50 Sensitive Skin Sunscreen New SPF 50 sunscreen formulation specifically developed for sensitive skin, introduced as part of the 2026 'Get Outside Stat' campaign.
• Kids Free Clear UltraMist Sunscreen SPF 50+ Kids-specific spray sunscreen with SPF 50+ protection designed for gentle application on children's skin.
• Kids Tear-Free Sting-Free Lotion Sunscreen SPF 50+ Tear-free and sting-free kids lotion sunscreen with SPF 50+, formulated without alcohol and milder than adult products for children's skin.
• Baby Sunscreen Pediatrician-tested sunscreen for babies offering 12-hour moisture and broad-spectrum UVA/UVB protection, formulated gentle on baby's skin.
• Mineral Sunscreen 100% mineral-based sunscreen free from oxybenzone and octinoxate, granted the National Eczema Association Seal of Acceptance for individuals with eczema or sensitive skin.
• Soothing Aloe After Sun Gel After-sun gel designed to soothe sunburned skin and help minimize peeling.
• Moisturizing Aloe After Sun Pump Lotion After-sun moisturizing lotion designed to soothe sunburned skin and help minimize peeling as part of Banana Boat's after-sun care portfolio.
• Sunless Summer Color (Sunless Tanner) Sunless tanning product providing a temporary tan effect on the top layer of skin; effective for 2 years from date of manufacture.

Quantifiable outcome

• Sweat and water resistant for up to 80 minutes
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VIKAminorGTM or Marketing Partner · 7 May 2026VIKA, a new premium women's activewear brand, partnered with Banana Boat Sunblock for their launch event 'VIKA Her Game' in the Philippines. Banana Boat served as a brand partner for the women-led pickleball invitational, extending VIKA's presence into a complete performance lifestyle ecosystem beyond apparel.
• The Skin Cancer FoundationcoreOthersBanana Boat sunscreens SPF 15 and higher are recommended by The Skin Cancer Foundation for providing effective UV sun protection. The foundation recommends regular daily use of SPF 15+ sunscreen to reduce melanoma risk by 50 percent.
• National Eczema AssociationcoreOthersBanana Boat's 100% Mineral Lotions have been granted the National Eczema Association Seal of Acceptance, providing guidance on suitable products for individuals with eczema or sensitive skin.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Blue Lizard Australian Sunscreen: Mineral-focused sunscreen brand with sensitive-skin positioning, recommended by dermatologists and the Skin Cancer Foundation, overlapping with Banana Boat's mineral and baby lines.
• Badger Balm: Natural and reef-safe sunscreen brand with strong credibility in clean beauty, competing in the mineral and sensitive-skin niche where Banana Boat is expanding.
• Sun Bum: Emerging lifestyle-positioned sunscreen brand focused on premium, vegan, and reef-friendly formulations, competing directly with Banana Boat in the sport and everyday sun care segments.
• Supergoop: Premium, digitally native sunscreen brand with strong direct-to-consumer presence, competing in the daily SPF and invisible-formula segments that overlap with Banana Boat's sensitive-skin line.

Broad incumbents

• Neutrogena: Broad incumbent personal care brand with a significant sun protection line, including sport, kids, and sensitive skin products, distributed through the same mass retail channels as Banana Boat.
• Nivea Sun: Broad incumbent personal care brand with a large international sun care portfolio, competing across sport, family, and sensitive-skin segments globally.

Direct peers

• Hawaiian Tropic: Direct peer owned by Edgewell Personal Care (same parent as Banana Boat), competing in the mass-market sunscreen category with similar product formats and retail distribution.
• Coppertone: Direct peer and one of the most recognized US sunscreen brands, offering sport, kids, and sensitive skin formulations across similar mass retail channels.
• Australian Gold: Direct peer in the sport and outdoor sunscreen segment, with strong positioning in tanning-adjacent products and broad US retail distribution.
• La Roche-Posay Anthelios: Dermatologist-recommended premium sunscreen brand owned by L'Oréal, competing especially in the sensitive-skin and mineral segments where Banana Boat's mineral line competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banana Boat