Coppertone
Coppertone is a U.S. mass-market sunscreen brand under Beiersdorf Inc., selling broad-spectrum chemical and mineral SPF products across Sport, Kids, WaterBabies, Pure & Simple, Every Tone, and Glow lines to families, athletes, and beauty-conscious consumers through retailers and its coppertone.com storefront.
- Company typePrivate
- Founded1948
- HeadquartersStamford, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coppertone does
Coppertone is an American sun care brand founded in 1948 as the first sun care brand launched in the U.S., currently operated as a brand under Beiersdorf Inc., a subsidiary of the publicly traded German consumer goods company Beiersdorf AG (XETRA: BEI). The brand is headquartered in Stamford, Connecticut, and serves U.S. consumer demand for sunscreen and after-sun products across multiple specialized lines including Sport, Kids, WaterBabies, Pure & Simple, Complete, Every Tone, Glow, and After Sun. Coppertone's product portfolio spans lotions, sprays, sticks, and roll-ons with SPF ratings from 15 through 100+, offering broad-spectrum UVA/UVB protection via both chemical filters (avobenzone, octinoxate, oxybenzone) and mineral filters (zinc oxide, titanium dioxide), with 80-minute water resistance on sport variants and skincare-enriched formulations for face use.
The brand reaches consumers through a hybrid go-to-market combining direct-to-consumer e-commerce on coppertone.com and broad distribution through authorized retailers and mass-market stores. Pricing is positioned at mass-market price points for the core lineup, with premium collaborations such as the limited-edition Supreme x Coppertone SPF 50 Sport Sunscreen Spray commanding an $18 USD premium price point. Coppertone was acquired by Beiersdorf AG from Bayer AG in 2019, having previously been owned by Schering-Plough (acquired 1989, later merged with Merck & Co.) and then Bayer (acquired 2011). The brand holds the #1 Most Trusted Sunscreen Brand ranking in the 2024, 2022, 2021, and 2020 BrandSpark American Trust Studies and is the #1 pediatrician recommended sunscreen brand per the IQVIA Provoice Survey. Operations are concentrated in the United States with explicit geographic restrictions outside the country and no currently visible international footprint.
Coppertone firmographics
Firmographics- Name
- Coppertone
- Legal name
- Beiersdorf Inc.
- Website
- https://coppertone.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Coppertone is a U.S. mass-market sunscreen brand under Beiersdorf Inc., selling broad-spectrum chemical and mineral SPF products across Sport, Kids, WaterBabies, Pure & Simple, Every Tone, and Glow lines to families, athletes, and beauty-conscious consumers through retailers and its coppertone.com storefront.
- Ownership category
- akta.pro rank
Coppertone industry classification
Industry- Product category
- Sun Care / Sunscreen
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)
- akta.pro primary industry
- Sunscreen (Body) (CRABAHAB)
- akta.pro secondary industries
- Sunscreen (Face) (CRABAHAA), Mineral/Physical Sun Protection (CRABAHAC), Baby Sun Protection (CRABAJAE), Kids Sun Protection (CRABAJAK), Sun Care & After-Sun (Non-color) (CRADANAH), Chemical Sun Protection (CRABAHAD), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
Keywords
Where Coppertone is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coppertone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Consumer Sunscreen Sales: Coppertone generates revenue through the sale of sunscreen and sun care products to consumers via retail stores and direct-to-consumer e-commerce. Products include lotions, sprays, sticks, and roll-ons across multiple lines (Sport, WaterBabies, Kids, Pure & Simple, Every Tone, Glow, Complete) priced at mass-market price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Supreme x Coppertone Limited Edition Collaboration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Coppertone product offering
Product offeringCore offering
Coppertone manufactures and sells broad-spectrum UVA/UVB sunscreen and sun care products for the U.S. consumer market. The portfolio spans Sport, Kids, WaterBabies, Pure & Simple, Every Tone, Glow, and Complete sub-brands in lotion, spray, stick, and roll-on formats at SPF 15 through 100+, plus after-sun care products, sold through its own e-commerce site and authorized mass-market retailers.
Product overview
Coppertone is a sun care brand offering a comprehensive portfolio of sunscreen products with over 75 years of continuous innovation. The product lineup spans multiple specialized lines: Sport (high-performance formulas for athletic activities with sweat-resistant protection), Kids/Baby (pediatrician-recommended gentle formulas including WaterBabies and Pure & Simple sub-lines), Pure & Simple (mineral-based 100% zinc oxide sunscreens for sensitive skin), Every Tone (dermatologist-developed invisible finish formulas for face and body across all skin tones, including anti-aging and brightening variants), Glow (illuminating shimmer sunscreens for cosmetic sun protection), and Complete (family-friendly everyday moisturizing protection). Products are available in multiple formats including lotion, spray, stick, and roll-on, with SPF ratings ranging from 15 to 100. The brand also offers After Sun care products for post-exposure skin recovery. Coppertone was voted the most trusted sunscreen brand in the US based on the 2024 Brandspark American Trust Study.
Differentiator
Problem solved
Functional benefit
Brands
- Sport: High-performance sunscreen products designed to stay on strong when sweating, with water-resistant formulas (80 minutes). Includes SPF 15, 30, 50, and 100 options in spray and lotion formats.
- WaterBabies
- Kids
- Pure & Simple
- Complete
- Every Tone
- Glow
- After Sun
Products and services
- Sport SPF 50 Spray High-performance sport sunscreen spray with broad-spectrum UVA/UVB protection and 80 minutes of water resistance, formulated to stay on during sweating and athletic activity.
- WaterBabies SPF 50 Lotion Spray Pediatrician-recommended baby sunscreen spray with broad-spectrum UVA/UVB protection, hypoallergenic, free of PABA, dyes, Octinoxate, and Oxybenzone, formulated for delicate baby skin.
- Kids SPF 70 Lotion Pediatrician-recommended kids sunscreen lotion with broad-spectrum protection, dermatologically tested, tear-free, hypoallergenic, and water resistant for 80 minutes.
- Pure & Simple SPF 50 Mineral Lotion Family sunscreen lotion with 100% naturally sourced zinc oxide and botanical extracts (tea leaf, sea kelp, lotus); free of fragrance, parabens, PABA, and oxybenzone; hypoallergenic for sensitive skin.
- Every Tone Invisible Finish Hydrating Face Sunscreen SPF 60+ Hydrating facial sunscreen enriched with ceramides, designed to blend invisibly on all skin tones with broad-spectrum SPF 60+ protection for daily use under or over makeup.
- Every Tone Invisible Finish Face SPF 55 First Coppertone sunscreen developed with dermatologists, formulated to blend in clear on all skin tones with broad-spectrum SPF 55 protection and no white residue.
- Glow Shimmer SPF 30 Lotion Body sunscreen lotion with illuminating shimmer for a cosmetic glow, lightweight quick-drying formula with broad-spectrum SPF 30 protection that leaves skin silky smooth.
- Complete SPF 50 Spray Multi-benefit continuous spray sunscreen for the whole family with lightweight moisturizing formula, broad-spectrum UVA/UVB protection, water resistant for 80 minutes, free from oxybenzone, octinoxate, parabens, PABA, phthalates, and dyes.
- After Sun Soothing and Cooling Mist Post-sun care spray enriched with aloe vera and hyaluronic acid providing up to 48 hours of hydration to soothe and restore sun-stressed skin.
- Supreme x Coppertone SPF 50 Sport Sunscreen Spray (Limited Edition) Limited-edition 5.5 oz white canister collaboration combining Coppertone's SPF 50 Sport Spray with Supreme's bold vertical logo, offering broad-spectrum UVA/UVB protection and 80-minute water resistance.
Quantifiable outcome
- Stops up to 98% of damaging UV rays with SPF 60+ broad-spectrum products
- +1 more outcomes
Companies that use Coppertone
Customer profileSegments6 records
Ideal customer profiles5 records
Coppertone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coppertone partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Coppertone competitors and assessment
Company assessmentEmerging players
- Badger Balm: Badger Balm is a smaller natural and mineral sunscreen brand competing at the clean-beauty edge with Coppertone's Pure & Simple line, primarily through natural-foods and DTC channels rather than mass retail.
- EltaMD: EltaMD is a dermatologist-recommended sunscreen brand that overlaps with Coppertone's Every Tone and Sport face lines, particularly in medical/aesthetic channels and the premium face-SPF segment.
Direct peers
- Supergoop: Supergoop is a premium, skincare-first sunscreen brand that competes with Coppertone's Every Tone and Pure & Simple lines via Sephora and DTC, particularly for beauty-conscious and younger consumers willing to pay a meaningful price premium.
- Sun Bum: Sun Bum is a premium-positioned, lifestyle-branded sunscreen competitor that has rapidly scaled in U.S. mass and specialty channels, directly contesting Coppertone with younger, surf/skate-culture-leaning consumers.
- Hawaiian Tropic: Hawaiian Tropic, also owned by Edgewell Personal Care, competes head-to-head with Coppertone in mass-market body and sport sunscreens, targeting overlapping family and beach-use occasions.
- Blue Lizard Australian Sunscreen: Blue Lizard is a mineral-focused sunscreen brand distributed primarily in U.S. drug and pediatric channels, directly competing with Coppertone's Pure & Simple and WaterBabies lines on sensitive-skin and reef-safe positioning.
- Banana Boat: Banana Boat is the closest mass-market sunscreen competitor to Coppertone, offering a parallel portfolio of sport, family, kids, and mineral sun-care products sold through the same U.S. mass and drug retail channels owned by Edgewell Personal Care.
Broad incumbents
- Neutrogena: Neutrogena (Kenvue) competes with Coppertone across sun care and adjacent skincare, particularly in face sunscreen and dermatologist-endorsed formats, with a much broader personal-care portfolio behind it.
- Aveeno: Aveeno (Kenvue) competes with Coppertone's sensitive-skin and baby sun-care SKUs through oat- and naturals-based formulations positioned within a wider skincare franchise at U.S. mass retail.
- La Roche-Posay: La Roche-Posay (L'Oréal) competes with Coppertone's dermatologist-developed face sunscreens and sensitive-skin Pure & Simple line, leveraging a broader dermo-cosmetic portfolio and global distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coppertone social profiles
Digital presenceCoppertone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coppertone leadership team
Management profileNumber of profiles
Coppertone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coppertone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coppertone
What does Coppertone do?
Coppertone manufactures and sells broad-spectrum UVA/UVB sunscreen and sun care products for the U.S. consumer market. The portfolio spans Sport, Kids, WaterBabies, Pure & Simple, Every Tone, Glow, and Complete sub-brands in lotion, spray, stick, and roll-on formats at SPF 15 through 100+, plus after-sun care products, sold through its own e-commerce site and authorized mass-market retailers.
Is Coppertone a public or private company?
Coppertone is a private company. It is classified as corporate owned and is currently operating.
When was Coppertone founded?
Coppertone was founded in 1948. It employs 1,001 to 5,000 people.
Where is Coppertone based?
Coppertone is headquartered in Stamford, United States, in the North America region.
How does Coppertone make money?
One revenue line is on record: consumer Sunscreen Sales.
Who are Coppertone's main competitors?
Emerging players on record are Badger Balm and EltaMD. Direct peers are Supergoop, Sun Bum, Hawaiian Tropic, Blue Lizard Australian Sunscreen and Banana Boat. Broad incumbents are Neutrogena, Aveeno and La Roche-Posay.
Does Coppertone have an API?
No public API is recorded for Coppertone.
What industry is Coppertone in?
Coppertone's product category is Sun Care / Sunscreen. Its primary akta.pro industry code is CRABAHAB, Sunscreen (Body), with a secondary code of CRABAHAA, Sunscreen (Face). Its NAICS code is 456120.