SIRA
SIRA is an Italian specialty manufacturer founded in 1984 that designs, engineers, and installs custom noise-control systems — panels, silencers, cabins, and test chambers — for industrial operators and civil clients across Europe, the USA, the Middle East, and Asia.
- Company typePrivate
- Founded1984
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SIRA does
SIRA (Società Italiana per il Risanamento Acustico) is an Italian specialty manufacturer founded in 1984 as a spin-off from Ci.Elle Snc in Turin, where it remains headquartered in Alpignano. The company designs, engineers, manufactures, and installs custom noise-control systems for both industrial and civil customers, with a product portfolio spanning profiled acoustic panels (the exclusive ECOPHONE SIANG™ line licensed from Süssmann AG, plus ECOPHONE A1÷C4 PLUS, ECOPHONE RE, Shell, and Simplex series), absorbing and reactive silencers (including the proprietary Tornado double-stage series), soundproofing cabins and canopies (including monoblock containers), anechoic/semi-anechoic test chambers, and noise-impeding barriers, walls, and doors. Underlying technology centers on engineered acoustic performance — achieving up to 40 dB(A) on barriers/walls, 60 dB(A) Leq on Tornado silencers, and certified Rw ratings of 28-40 dB on ECOPHONE RE panels — supported by a stack of structural, welding, pressure-equipment, and corrosion certifications (ISO 9001, ISO 14001, ISO EN 1090-1, ASME IX, PED, NACE, ATEX).
SIRA operates as a private, family-controlled s.a.s. (limited partnership) under the legal name Sira s.a.s., with no external investors, parent company, or public listing disclosed. Its go-to-market is enterprise field sales: each project begins with an on-site acoustic survey, proceeds through custom design and in-house manufacturing, and concludes with installation, final testing, and conformity certification. Revenue is generated through one-off project contracts with industrial operators (steel, cement, paper, power generation, oil & gas, megayacht builders, freezer plants) and civil clients (luxury hospitality, historical venues, offices), supplemented by professional-services revenue from regulatory consultancy. Distribution is handled through direct sales from headquarters and a network of certified territorial affiliates across Italy, Switzerland, and Germany (Progetto Decibel, Bosso, Tecnicart, Süssmann AG). SIRA's geographic footprint extends across Europe, USA, the Middle East (notably the Persian Gulf power sector), and Asia, with a multilingual website and a portfolio of regulatory credentials that pre-qualify it for safety-critical industrial bidding.
SIRA firmographics
Firmographics- Name
- SIRA
- Legal name
- Sira s.a.s.
- Website
- https://sira.to.it
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SIRA is an Italian specialty manufacturer founded in 1984 that designs, engineers, and installs custom noise-control systems — panels, silencers, cabins, and test chambers — for industrial operators and civil clients across Europe, the USA, the Middle East, and Asia.
- Ownership category
- akta.pro rank
SIRA industry classification
Industry- Product category
- Industrial Noise Control and Acoustic Engineering Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Acoustic & Soundproofing Works (IMAFANAL)
- akta.pro secondary industries
- Noise & Vibration Control for HVAC (Silencers/Isolation) (IMADANAL), Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)
Keywords
Where SIRA is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
SIRA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom Acoustic Engineering Systems: Sira designs and manufactures highly customized noise control systems on a project-by-project basis. Each project involves survey, design, production, installation, and testing. Systems include barriers, silencers, cabins, panels, and test chambers for industrial and civil applications. Revenue is generated through project contracts with industrial plants, manufacturing facilities, and commercial/residential clients.
- Professional Services: Consultancy services on applicable acoustic regulations (D.L. 277/91, DPCM 1 March 1991), including survey, processing and certification. Installation, final testing, and conformity declarations are provided with all systems.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SIRA product offering
Product offeringCore offering
SIRA designs, manufactures, and installs custom acoustic engineering systems for industrial and civil noise control applications. The portfolio includes noise-impeding barriers and walls, sound-absorbing panels (ECOPHONE SIANG, ECOPHONE RE, ECOPHONE A1·C4 PLUS, Simplex, Shell series), reactive and absorbing silencers (Tornado series), acoustic cabins and canopies, monoblock containers, anechoic/semi-anechoic test chambers, and noise-impeding doors and windows. Projects follow a complete survey-design-production-installation-testing methodology.
Product overview
SIRA is a leading Italian industrial and civil acoustic solutions provider offering a comprehensive portfolio of soundproofing products and systems. The product portfolio centers on noise control solutions organized into distinct lines: (1) ECOPHONE SIANG™ and related panel systems (Simplex, ECOPHONE A1÷C4 PLUS, ECOPHONE RE, Shell series) for noise absorption in civil and industrial environments; (2) Industrial silencers including absorbing and reactive/expansion Tornado series for chimney, ventilation, and machinery applications; (3) Noise damping cabins and canopies including monoblock configurations for personnel protection and equipment enclosures; (4) Test chambers (anechoic, semi-anechoic, reverberating) for acoustic measurement; and (5) Noise impeding barriers, walls, and doors for industrial partitioning. SIRA operates exclusively in physical acoustic products—no software, API, or AI-enabled offerings are present in the product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- ECOPHONE SIANG™: Soundproofing panelling series designed for civil, residential, architectural environments. Panels composed of mineral wool layers and glass fiber tissue covering, available in various colours, thickness and density rates.
- Simplex
- ECOPHONE A1 ÷ C4 PLUS
- ECOPHONE RE
- Shell
- Sira Tornado Series
Products and services
- ECOPHONE SIANG™ Panels Profiled panel system composed of mineral wool layers covered with glass fibre tissue, designed for noise absorption in civil, residential, and architectural environments. Panels are washable, available in various colours, thicknesses and densities, made from ecological, fireproof, water-repellent materials. Licensed exclusively from Süssmann AG for Italian commercialization.
- ECOPHONE A1·C4 PLUS Panels
Quantifiable outcome
- Noise damping up to 40 dB(A) for walls, barriers, doors, and windows
- +4 more outcomes
Companies that use SIRA
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
SIRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SIRA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Süssmann AGcoreSira holds an exclusive licence from Süssmann AG for the commercialization of ECOPHONE SIANG™ products in Italy. ECOPHONE SIANG™ is a panel system composed of mineral wool layers covered with glass fibre tissue, designed for noise absorption in civil, residential, and architectural environments. The material is ecological, fireproof, and water-repellent. This is a core product line for Sira's civil sector business.
- Progetto Decibel s.r.l.minorCertified affiliate for Northeastern Italy area, headed by Ing. Emiliano Boniotto. Provides localized customer contact and support services.
- Bosso s.a.s.minorCertified affiliate for South Italy area, headed by Ing. Giacomo Sorrentino. Provides localized customer contact and support services.
- Tecnicart s.a.s.minorCertified affiliate serving Italian and French paper industry companies. Located in Turin, provides specialized support for paper sector acoustic projects.
- Suessmann AGminorAffiliate for Swiss and German markets, located in Regensdorf, Zurich, Switzerland. Serves as both a licensed product partner (ECOPHONE SIANG™) and a regional sales affiliate.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SIRA competitors and assessment
Company assessmentBroad incumbents
- Rockwool International: Rockwool is a global leader in stone wool insulation products with significant acoustic applications across building, industrial, and marine sectors. Its scale and product breadth position it as a broad incumbent Sira competes against for both panel-based and industrial noise control opportunities.
Direct peers
- IAC Acoustics: IAC Acoustics is a leading global manufacturer of industrial and architectural noise control products, including acoustic panels, barriers, silencers, enclosures, and anechoic chambers—directly overlapping Sira's full product portfolio across industrial and civil applications.
- Kinetics Noise Control: Kinetics Noise Control designs and manufactures a broad range of acoustic products including HVAC silencers, acoustic panels, vibration isolation, and noise enclosures for industrial, commercial, and architectural markets, closely paralleling Sira's offering.
- ETS-Lindgren: ETS-Lindgren designs and manufactures anechoic and semi-anechoic chambers, RF shielding, and acoustic test environments used for compliance testing and product development—a directly comparable offering to Sira's test chamber product line.
- Ecophon (Saint-Gobain): Ecophon, part of Saint-Gobain, is a leading European manufacturer of acoustic panels and ceiling systems for offices, education, healthcare, and industrial settings—the closest direct competitor to Sira's ECOPHONE SIANG™ line and broader civil/residential acoustic panel business.
- Götessons Industri AB: Götessons is a Scandinavian manufacturer of acoustic panels, sound-absorbing screens, and industrial noise control products for offices, schools, and industrial settings—directly comparable to Sira's civil-panel and industrial acoustic product lines.
Emerging players
- Brüel & Kjær (HBK): Brüel & Kjær, now part of HBK, is a global leader in acoustic measurement instruments, sound level meters, and test systems. While primarily an instrumentation company, it overlaps with Sira's test chamber business through complementary acoustic measurement offerings.
- DAMPA Acoustic Solutions: DAMPA is a Danish manufacturer of acoustic ceiling and wall panel systems for commercial and industrial buildings—an emerging European player directly comparable to Sira's ECOPHONE SIANG™ and ECOPHONE RE panel lines for civil and architectural use.
Others
- Süßmann AG: Süßmann AG is Sira's exclusive licensing partner for the ECOPHONE SIANG™ panel line and serves as the Swiss/German affiliate. It manufactures acoustic panels and operates in adjacent markets, making it both a partner and a partial competitor depending on geography.
Regional players
- Acustica Integral (Acústica Integral Group): Acústica Integral is a Spanish manufacturer of acoustic panels, silencers, and industrial noise control solutions serving primarily Iberian and Latin American markets—a comparable regional player with a similar product mix to Sira's civil and industrial lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SIRA social profiles
Digital presenceSIRA compliance and trust
Trust signalCompliance8 records
SIRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIRA leadership team
Management profileNumber of profiles
SIRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIRA
What does SIRA do?
SIRA designs, manufactures, and installs custom acoustic engineering systems for industrial and civil noise control applications. The portfolio includes noise-impeding barriers and walls, sound-absorbing panels (ECOPHONE SIANG, ECOPHONE RE, ECOPHONE A1·C4 PLUS, Simplex, Shell series), reactive and absorbing silencers (Tornado series), acoustic cabins and canopies, monoblock containers, anechoic/semi-anechoic test chambers, and noise-impeding doors and windows. Projects follow a complete survey-design-production-installation-testing methodology.
Is SIRA a public or private company?
SIRA is a private company. It is classified as family owned and is currently operating.
When was SIRA founded?
SIRA was founded in 1984. It employs 11 to 50 people.
Where is SIRA based?
SIRA is headquartered in Turin, Italy, in the Europe region.
How does SIRA make money?
Two revenue lines are on record. Custom Acoustic Engineering Systems are the primary driver. The others are professional Services.
Who are SIRA's main competitors?
Rockwool International is listed as a broad incumbent. Direct peers are IAC Acoustics, Kinetics Noise Control, ETS-Lindgren, Ecophon (Saint-Gobain) and Götessons Industri AB. Emerging players are Brüel & Kjær (HBK) and DAMPA Acoustic Solutions. Süßmann AG is listed as an others. Acustica Integral (Acústica Integral Group) is listed as a regional player.
Does SIRA have an API?
No public API is recorded for SIRA.
What industry is SIRA in?
SIRA's product category is Industrial Noise Control and Acoustic Engineering Equipment. Its primary akta.pro industry code is IMAFANAL, Acoustic & Soundproofing Works, with a secondary code of IMADANAL, Noise & Vibration Control for HVAC (Silencers/Isolation). Its NAICS code is 334512 and its SIC code is 3590.