What Gotessons does

Götessons Industri AB is a Swedish workplace furniture manufacturer founded in 1984 in Dalstorp and headquartered in Ulricehamn, now operating as Götessons Design Group under majority ownership of Nordic private equity firm Accent Equity Partners (since 2019). The company designs, manufactures, and distributes ergonomic and acoustic workplace solutions for corporate offices, hospitality, education, and public environments, with a core product portfolio built around ScreenIT desk and floor screens, Sound Off EcoSUND wall and ceiling acoustic absorbers, ergonomic seating (Office Ballz, Office Nap, David Design stools), storage and lighting products, and cable management (TwistIT, Halfpipe, the original 1993 cable channel for which it holds pattern protection). Its proprietary EcoSUND material (100% polyester, 50% recycled PET bottles, Oeko-Tex certified) and the LOOP circular-economy refurbishment program are the primary technical differentiators.

The company monetizes through one-time sales of stock catalogue items (2–5 day dispatch) and bespoke project orders (4–6 week screen lead times, non-returnable), priced via unit catalogue and bespoke quotes. Distribution is omnichannel: dedicated direct field-sales teams split across Sweden, an Export organization (covering Norway, Finland, Denmark, Iceland, Ireland, UK, France, Benelux, Spain/Portugal, and Central/Eastern Europe), and Götessons GmbH Germany; six European showrooms (Ulricehamn, Stockholm, Gothenburg, Dreieich, London, Paris); an e-commerce platform launched in 2020; and the Loopshop.se refurbished-products marketplace. Multi-brand distribution is enabled through wholly-owned subsidiaries David Design AB, Akustikmiljö AB, Scan Sørlie AS, Norco Interior AB, and Club of Sport, acquired between 2015 and 2025.

Götessons serves four primary customer segments — corporate offices (primary), hospitality/hotels, education (schools/preschools), and public environments — leveraging ISO 9001, ISO 14001, Nordic Swan, Möbelfakta, EU Ecolabel, and OEKO-TEX certifications as procurement-grade credentials. The customer base is enterprise and project-led, with a digital, content-driven marketing layer (Inspiration Magazine, Knowledge Bank, ORGATEC and Stockholm Furniture Fair presence) supporting brand position in the Nordic and broader European workplace furniture market.

Name

Gotessons

Legal name

Götessons Industri AB

Website

https://gotessons.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Götessons is a Swedish workplace furniture manufacturer (founded 1984, Ulricehamn) that designs, produces, and distributes ergonomic, acoustic, and acoustic-absorbing workplace solutions — including desk screens, wall and ceiling absorbers, seating, storage, and lighting — to corporate offices, hospitality, education, and public-sector buyers across Europe via direct field sales, six showrooms, and e-commerce.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379), Furniture and Home Furnishings Retailers (4491)

SIC

Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office furniture
• Acoustic solutions
• Desk screens
• Ergonomic seating
• Workplace accessories

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Furniture Sales: Götessons generates revenue primarily through the sale of workplace furniture and acoustic solutions. Products include desk screens, acoustic wall/ceiling panels, ergonomic seating, storage, lighting, artificial plants, and accessories. Most products are stock items with 2-5 day dispatch; custom screens have 4-6 week lead times. Pricing is catalog-based with quotes for larger orders. Products are owned by Götessons Industri AB until full payment.
2. LOOP Refurbishment and Reuse Services: Götessons operates the LOOP circular economy system, taking back used screens for refurbishment, reupholstery, and resale. This generates revenue from restored product sales and differentiates the offering through sustainability services. Loopshop.se also sells returned, demo, and exhibit products from all group brands.
3. Project and Bespoke Sales: Large orders, custom sizes, and specialized projects receive bespoke pricing and delivery scheduling. Customized products (screens and bespoke furniture) are non-returnable and produced to order, implying higher-margin project revenue.
4. E-commerce Sales: Götessons launched its e-commerce platform in 2020, enabling direct online purchasing. Payment terms are agreed per customer; products are delivered per standard or project terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Götessons designs, manufactures, and sells workplace furniture with a focus on acoustic solutions, ergonomic seating, desk screens, storage, lighting, and accessories for offices, healthcare, education, hospitality, and public environments. The company sells via dedicated regional field-sales teams in Sweden, Export markets, and Germany, complemented by six European showrooms, a direct e-commerce platform launched in 2020, and the Loopshop refurbished-products channel. The portfolio spans proprietary acoustic products built on EcoSUND recycled-PET material, the LOOP circular-economy refurbishment system, and sub-brands including David Design (stools, tables, bar furniture), Akustikmiljö, Scan Sørlie, and Norco Interior.

Product overview

Götessons is a Swedish workplace furniture company offering a unified portfolio of acoustic solutions, ergonomic seating, storage, and lighting products designed for offices, schools, healthcare, and hospitality environments. The core product lines center on ScreenIT acoustic desk screens (A30 Core, A30 Terra, Silent Express, Health & Care variants) paired with Sound Off EcoSUND wall and ceiling acoustic absorbers. The portfolio extends to artificial plants, seating (Office Ballz, Office Nap, David Design stools/tables), workspace accessories (TwistIT, V4 Monitorarm, Halfpipe cable management), lighting (The Lightning), and recycling stations (Re TurnIT, SetUpIT). Götessons Design Group encompasses subsidiaries David Design (stools, tables, bar furniture), Akustikmiljö, Scan Sørlie, and Norco Interior. The LOOP circular economy program enables screen refurbishment and resale, while Loopshop serves as a separate marketplace platform for refurbished furniture. Products feature proprietary EcoSUND acoustic material (recycled PET). The company holds ISO 9001 and ISO 14001 certifications and offers over 30 product categories across furniture and acoustic solutions.

Differentiator

Problem solved

Functional benefit

Brands

• David Design: Design-focused ergonomic stools and furniture, now fully integrated into Götessons.
• Loopshop
• LOOP

Products and services

• ScreenIT A30 Core Acoustic desk screen with FSC-certified wooden frame, 30mm acoustic insulation, and fabric cladding designed to absorb workplace noise and reduce distractions for office workers.
• ScreenIT A30 Terra Sustainable variant of the ScreenIT acoustic desk screen with FSC-certified wooden frame, recycled textile options, and Nordic Ecolabel certification.
• Silent Express Stocked acoustic desk screen with FSC-certified wooden frame, 30mm recycled PET acoustic core, and Cool OEKO-TEX textile covering, available for fast dispatch.
• ScreenIT Health & Care Specialized acoustic desk screen designed for healthcare environments with enhanced hygiene, durability, and acoustic performance suited for care facilities.
• Sound Off EcoSUND Wall Wall-mounted acoustic absorber made from EcoSUND material (100% polyester, 50% recycled PET) for improved room acoustics in offices, schools, and public environments.
• Sound Off Cloud EcoSUND Ceiling-mounted acoustic cloud absorber made from EcoSUND sustainable material for overhead sound absorption in office and public spaces.
• Wing Storage and room-divider console unit providing flexible space division and storage functionality in office interiors.
• Bag (David Design Stool) Stool from the David Design subsidiary featuring Scandinavian design for flexible seating in workspaces, hospitality, and casual meeting areas.
• Skift Bar (David Design) Bar furniture from the David Design subsidiary designed for café and hospitality environments.
• To Go XL (David Design Table) Mobile table from the David Design subsidiary designed for flexible workspace applications.
• Caladium 800 Artificial decorative plant for workplace interiors providing biophilic design and aesthetic enhancement without maintenance.
• Black cohosh/Silverax 750 Artificial plant variety for workplace interiors contributing to biophilic design and visual ambience.
• Re TurnIT Midi Recycling station for waste separation at workstations supporting sustainable office practices.
• SetUpIT Rotating desktop recycling station manufactured in Sweden from PP plastic with sheet metal bracket for waste separation.
• Office Ballz Balance ball seating option promoting active sitting and ergonomic benefits; the Medley variant is made from production textile waste.
• The Lightning LED floor and desk lamp with uplight and downlight, providing ambient and task lighting with energy class A+ rating.
• TwistIT Computer holder for laptops and smaller desktop computers made from powder-coated sheet metal.
• V4 Monitorarm Flexible monitor arm with few components, powder-coated in white, black, and silver.
• LOOP (Circular Economy Service) Circular economy program that takes back used Götessons desk screens, refurbishes and reupholsters components (wood frame, acoustic panel, fittings), and resells the restored product with the same warranty as new.
• Loopshop Online sales platform (loopshop.se) for pre-owned, refurbished, demo, exhibit, and returned furniture from all Götessons Design Group brands.

Quantifiable outcome

• Products made from recycled materials (EcoSUND: 50% recycled PET, fully recyclable; Medley ball covers: production textile waste)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Norco Interior GroupcoreStrategic or Co-development Partner · 1 February 2024Götessons Design Group acquired Norco Interior Group in February 2024, expanding the group's offerings in interior design solutions. Norco includes Norco Hospitality and Norco Interior AB brands, serving the hotel, restaurant, and interior markets.
• Scan Sørlie AScoreStrategic or Co-development Partner · 18 October 2022Götessons Design Group expanded by acquiring Scan Sørlie AS in October 2022. Scan Sørlie serves markets across Sweden, Norway, and the Baltics, strengthening Götessons' Nordic and Baltic presence.
• Borås TapeterminorGTM or Marketing Partner · 1 September 2022A collaboration 'without competing about the wall space' — Borås Tapeter (wallpaper manufacturer) and Götessons Design Group partnered on design and interior content, each covering different wall surface solutions.
• DustinminorGTM or Marketing Partner · 28 June 2021Ongoing collaboration with Dustin (IT products distributor), David Design, and Clarion Hotel for Inspiration Room installations. The collaboration continued through 2021 with Clarion Live events in Malmö and Stockholm.
• Clarion HotelminorGTM or Marketing Partner · 28 June 2021Götessons collaborated with Clarion Hotel on Inspiration Room installations and Clarion Live events, using Clarion Hotel spaces to showcase Götessons' workplace design solutions.
• David Design ABcoreStrategic or Co-development Partner · 14 August 2020Götessons acquired David Design AB in August 2020, fully integrating it into the Götessons Design Group. David Design brings stool, bar furniture, and table product lines. Production was moved to Ulricehamn in 2021.
• LoopshopminorChannel Partner/ Reseller/ Distributor · 1 January 2020Loopshop.se is a joint platform for refurbished and returned products from all Götessons Design Group brands (David Design, Scan Sørlie, Norco, Akustikmiljö, Götessons). It serves as an e-commerce channel for sustainable, circular products.
• Akustikmiljö ABcoreStrategic or Co-development Partner · 2 September 2015Götessons acquired Akustikmiljö AB (Acoustic Environment AB), integrating acoustic environment expertise into the group. akustikmiljo.se continues as a group brand.
• KPMG ABminorOthersKPMG AB provides Götessons Design Group's whistleblower reporting system. The independent platform receives reports 24/7, ensuring confidentiality and anonymity for those reporting potential misconduct or ethical violations.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• MillerKnoll (Herman Miller): Global premium office furniture conglomerate (Herman Miller + Knoll + HAY). Comparable as a multi-brand acquisition-driven design group building a premium workplace furniture platform — analogous strategic model to Götessons Design Group.
• Steelcase: Global office furniture leader serving enterprise and public-sector customers worldwide. Relevant as the dominant incumbent defining category expectations on sustainability (e.g., Steelcase's circular initiatives) against which Götessons' EcoSUND and LOOP positioning is differentiated.
• Haworth: Global office furniture and workspace solutions manufacturer with significant European presence. Comparable as a broad incumbent competing in acoustic solutions, ergonomic seating, and modular workplace systems where Götessons also operates.
• Vitra: Swiss designer office furniture manufacturer with strong European brand presence in ergonomic seating, acoustic solutions, and workplace systems. Comparable as a design-led European incumbent in the same premium enterprise segment.
• IKEA (of Sweden / IKEA Business): Global flat-pack furniture retailer with growing IKEA Business office furniture line. Comparable as a broader incumbent in price-competitive office furniture, particularly relevant where Götessons' e-commerce and smaller-deal segment overlaps with IKEA's business offering.

Direct peers

• ABSTRACTA: Swedish manufacturer of acoustic solutions, sound absorbers, and screens for offices, schools, and public environments. Direct peer with overlapping acoustic product lines, target segments (corporate, education, public), and Nordic distribution.
• EFG (European Furniture Group): Swedish-based European office furniture manufacturer offering desks, storage, and acoustic solutions with direct overlap in products, customers, and geographies. Directly comparable as a Nordic competitor serving corporate and public-sector buyers with comparable product breadth.
• Offecct: Swedish acoustic and sustainable office furniture manufacturer (now part of Kinnarps group). Highly comparable as a Swedish specialist in acoustic screens and absorbers using recycled materials — directly overlapping Götessons' ScreenIT and Sound Off EcoSUND product lines.
• Kinnarps: Swedish office furniture manufacturer with direct overlap in ergonomic workplace furniture, acoustic solutions, and Nordic European distribution. Highly comparable as a fellow Swedish PE-backed (via Stena) office furniture specialist competing in the same corporate and public-sector RFPs across Europe.
• Flokk (HÅG / Giroflex / Profim): Norwegian-headquartered European ergonomic seating manufacturer (owning HÅG, Giroflex, Profim). Directly comparable as a Nordic ergonomic seating specialist competing in the same workplace furniture RFPs and enterprise accounts across Europe.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotessons