Big Impact
Big Impact is an Austin-based training company that runs a 3-day live event, Big Impact Experience, teaching experts, speakers, and entrepreneurs how to monetize their message through public speaking, with tickets priced at $2,495 and a complementary alumni community called the Big Impact Tribe.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Big Impact firmographics
Firmographics- Name
- Big Impact
- Legal name
- Big Impact, Inc.
- Website
- https://bigimpactexperience.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Impact is an Austin-based training company that runs a 3-day live event, Big Impact Experience, teaching experts, speakers, and entrepreneurs how to monetize their message through public speaking, with tickets priced at $2,495 and a complementary alumni community called the Big Impact Tribe.
- Ownership category
- akta.pro rank
Big Impact industry classification
Industry- Product category
- Professional Training and Coaching Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
Keywords
Where Big Impact is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Impact business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Live Event Tickets: The primary revenue stream is 3-day transformational live event tickets. The event 'Big Impact Experience: Speak Your Path to Cash' is a premium in-person training experience held in Austin, TX. Tickets are sold at $2,495 with early bird pricing at $297.
- Pre-Event Training Bonuses: Included with event tickets are pre-training bonuses including 3 live virtual pre-trainings valued at $495, providing additional revenue value to the ticket purchase.
- Guest Pass Add-ons: Upon registration, attendees receive guest pass discount codes for $97 event tickets, providing upsell revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird Ticket |
| One time/ perpetual license | Pay-as-you-go | Full Price Ticket |
| One time/ perpetual license | Pay-as-you-go | Guest Pass Add-on |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Big Impact product offering
Product offeringCore offering
Big Impact sells a 3-day transformational live event called "Big Impact Experience: Speak Your Path to Cash" held in Austin, TX, targeting experts, speakers, and entrepreneurs who want to monetize their message through public speaking. The event teaches a proprietary "Speak Your Path to Cash" system, signature talk creation, niche positioning, and inner-game transformation, and is bundled with three live virtual pre-trainings included free with the ticket purchase. Pricing is positioned at $297 early bird and $2,495 full price, with $97 guest pass add-ons available to attendees for business partners.
Product overview
Big Impact is a service-based business offering a single primary product: the Big Impact Experience - a 3-day transformational live event focused on teaching experts, speakers, and entrepreneurs how to monetize their message through public speaking. The event includes a core 'Speak Your Path To Cash' system and is bundled with three bonus virtual pre-trainings (Pre-Training #1, #2, and #3) included free with the ticket. The company is co-hosted by Mark and Shannon Law, who are branding and speaking experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Impact Experience: Speak Your Path to Cash (3-Day Live Event) A 3-day transformational live event held in Austin, TX that teaches experts, speakers, and entrepreneurs how to monetize their message through public speaking, with the goal of adding 6+ figures to their business. Priced at $297 early bird or $2,495 full price, and bundled with three free virtual pre-trainings and a complimentary guest pass for a business partner.
Quantifiable outcome
- Almost $20M in client revenue generated through the 'Speak Your Path to Cash' system
- +4 more outcomes
Companies that use Big Impact
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Big Impact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Big Impact partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Big Impact competitors and assessment
Company assessmentDirect peers
- Joe Polish (Genius Network): Operates Genius Network, a high-ticket mastermind and live-event business for seven- and eight-figure entrepreneurs. Comparable price point and customer profile at the upper end of Big Impact's ICP.
- Rachel Hollis: Built a live-event business (RISE conference, retreats) targeting women entrepreneurs and experts combining business and personal development. Same hybrid methodology and audience.
- Chalene Johnson: Sells high-ticket live training events (Smart Success, Marketing Impact Academy) to entrepreneurs and experts. Strong overlap in audience, pricing tier, and event-based delivery model.
- Marie Forleo: B-School and MarieTV target aspiring entrepreneurs and experts; combines business strategy with personal-development messaging. Strong overlap in methodology and customer profile with Big Impact.
- Brendon Burchard: Runs premium live events (High Performance Seminars, Experts Academy) teaching experts and entrepreneurs to monetize through personal branding and speaking. Same customer, same pricing tier, similar methodology emphasis.
- Dean Graziosi: Sells high-ticket live training programs (Expert Authority Challenge, Millionaire Success Habits) targeted at aspiring 'experts' who want to monetize knowledge. Nearly identical ICP and pricing structure to Big Impact.
- Lewis Howes: School of Greatness Live and related programs target speakers and personal brands. Same intersection of speaking, lifestyle, and business training that Big Impact sells.
Emerging players
- Eben Pagan: Independent trainer and event producer teaching entrepreneurs how to build information-product businesses. Smaller scale than Big Impact's primary competitors but operates in the same niche.
Broad incumbents
- Tony Robbins: The dominant incumbent in premium live personal-development and business events (Business Mastery, Date with Destiny). Operates at much larger scale but serves the same end-buyer with similar live-event delivery format.
- MindValley: Larger platform running global live events (A-Fest, MindValley Live) that combine personal transformation with entrepreneurship education. Same 'conscious business' positioning and event-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Big Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Impact leadership team
Management profileNumber of profiles
Profiles2 records
Big Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Impact
What does Big Impact do?
Big Impact sells a 3-day transformational live event called "Big Impact Experience: Speak Your Path to Cash" held in Austin, TX, targeting experts, speakers, and entrepreneurs who want to monetize their message through public speaking. The event teaches a proprietary "Speak Your Path to Cash" system, signature talk creation, niche positioning, and inner-game transformation, and is bundled with three live virtual pre-trainings included free with the ticket purchase. Pricing is positioned at $297 early bird and $2,495 full price, with $97 guest pass add-ons available to attendees for business partners.
Is Big Impact a public or private company?
Big Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Impact founded?
Big Impact was founded in 2019. It employs 11 to 50 people.
Where is Big Impact based?
Big Impact is headquartered in Austin, United States, in the North America region.
How does Big Impact make money?
Three revenue lines are on record. Live Event Tickets are the primary driver. The others are pre-Event Training Bonuses and guest Pass Add-ons.
Who are Big Impact's main competitors?
Direct peers on record are Joe Polish (Genius Network), Rachel Hollis, Chalene Johnson, Marie Forleo, Brendon Burchard, Dean Graziosi and Lewis Howes. Eben Pagan is listed as an emerging player. Broad incumbents are Tony Robbins and MindValley.
Does Big Impact have an API?
No public API is recorded for Big Impact.
What industry is Big Impact in?
Big Impact's product category is Professional Training and Coaching Services. Its primary akta.pro industry code is MPACAFAC, Paid Live Events & Virtual Tickets (Webinars/Streams). Its NAICS code is 56192 and its SIC code is 7900.