Kleine Zeitung Gmbh & Co Kg

What Kleine Zeitung Gmbh & Co Kg does

Kleine Zeitung GmbH & Co KG is a privately held Austrian regional media company founded in 1904 and headquartered in Graz, operating as a subsidiary of the Styria Media Group conglomerate. It is Austria's second-largest daily newspaper and the dominant regional title in southern Austria (Styria, Carinthia, East Tyrol), publishing 18 regional print editions with 243,435 copies in paid circulation and a 97%+ subscription rate, complemented by 74,423 paid digital subscriptions and over 2 million digital unique users. The portfolio extends beyond the core newspaper into sub-brands including Kinderzeitung (children's newspaper), Trauerportal (obituaries), Kleine Zeitung Club (loyalty program), Next (youth-oriented), and lebexund.jetzt (health portal), plus themed publications such as Steiermark Magazin and Reisezeit.

Revenue is generated through two streams: subscription (recurring print and digital/E-Paper subscriptions) and advertising — the latter operated by a dedicated sales force ('Werbemarkt') offering cross-media packages across print inserts, display (€25–35 TKP), native ads, sponsored stories (€3,320–€5,700), social-media packages on Facebook/Instagram/TikTok (€2,065–€6,450), Themenspecials (€1,850–€4,930), and web stories (€2,500–€5,000). Go-to-market is hybrid: a sales-led enterprise motion through regional ad-sales account managers plus product-led growth through the new self-serve digital platform and advertising marketplace (werbung.kleine.at).

Technology and platform infrastructure centers on a new mobile-first digital platform launched in July 2026 — described by the company as its largest digital project in 120 years — featuring a personalized feed combining algorithmic and editorial curation, a 'Meine Region' regional customization capability, a 90-meter-precision weather module, integrated audio/video, and a 'Liquid Media' backend that distributes content to AI agents via APIs and Model Context Protocol. Print production is outsourced to the Styria Print Group, which operates WAN-IFRA Star Club-recognized coldset facilities running on 100% hydroelectric power. Third-party integrations include TollBit (AI crawler identification and monetization) and Taboola (native-ad performance upgrades).

Name

Kleine Zeitung Gmbh & Co Kg

Legal name

Kleine Zeitung GmbH

Website

https://kleine.at

Company type

Private

Founded year

1904

Operating status

Operating

Short description

Kleine Zeitung GmbH & Co KG is Austria's second-largest daily newspaper and dominant regional media brand in southern Austria (Styria, Carinthia, East Tyrol), publishing 18 regional print editions and operating a digital platform reaching 2+ million users, monetized through subscriptions and cross-media advertising sales.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Regional newspaper publishing
• Digital news subscriptions
• Print advertising services
• Regional journalism
• Cross-media advertising solutions

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Print Subscription: Traditional newspaper subscription model with over 97% subscription rate, delivering 18 regional editions in Styria, Carinthia, and East Tyrol.
2. Digital Subscription (E-Paper & Digital): Paid digital subscriptions including E-Paper (all 18 regional editions in digital format) and online content access. Over 74,000 paid digital subscriptions.
3. Print Advertising: Traditional advertising placements in print newspaper including display ads, advertorials, inserts, and special advertising formats.
4. Digital Advertising: Comprehensive digital advertising offerings including display advertising, native ads, sponsored stories, sponsored content, social media packages, newsletter advertising, and programmatic advertising.
5. Social Media Marketing Services: Managed social media campaigns for clients including story packages, sponsored posts, and content production in editorial look-and-feel for Facebook, Instagram, TikTok, and Next (youth-focused) channels.
6. Content Production Services: Professional content creation including advertorials, sponsored stories, styleboard stories, themed specials, and digital upgrades for print advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kleine Zeitung is Austria's second-largest daily newspaper and the leading regional media company in southern Austria (Styria, Carinthia, East Tyrol), publishing 18 regional print editions with 243,000+ sold copies and a 97%+ subscription rate, alongside a digital platform with 74,000+ paid digital subscriptions and 2+ million unique users. The company also sells a comprehensive suite of advertising products across print, digital display, native/sponsored content, social media, and newsletter channels to regional and national advertisers through its Werbemarkt sales organization.

Product overview

Kleine Zeitung GmbH & Co KG operates as Austria's second-largest daily newspaper and leading regional media in Styria and Carinthia. The portfolio consists of the core Kleine Zeitung newspaper (print and E-Paper digital editions) available in 18 regional editions, complemented by specialized content portals (Kinderzeitung children's newspaper, Trauerportal obituaries, lebexund.jetzt health portal), a loyalty Club program, and themed publications (Steiermark Magazin, Lust auf Kärnten & Osttirol, Erlebnisreich Winter, Reisezeit, Reise am Samstag). On the advertising side, Kleine Zeitung offers a comprehensive suite of marketing solutions including print advertising (inserts, special formats, placement), digital advertising (display, native ads, sponsored content), social media packages, themed specials, and the new digital platform launching July 2026 with personalized content features.

Differentiator

Problem solved

Functional benefit

Brands

• Kleine Zeitung: Main newspaper brand with regional editions
• Kleine Kinderzeitung
• Trauerportal
• Kleine Zeitung Club
• Kleine Zeitung Next
• lebexund.jetzt

Products and services

• Kleine Zeitung (Main Newspaper) The flagship regional daily newspaper of Kleine Zeitung covering Styria, Carinthia, and East Tyrol in 18 regional editions, distributed via home delivery subscription. Targets local readers seeking regional news, sports, weather, and lifestyle content.
• E-Paper Digital edition of the Kleine Zeitung newspaper offering all 18 regional editions in electronic format, accessible 24/7 via web and mobile apps. Targets digital subscribers seeking the newspaper experience on tablets and smartphones.
• Morgenpost Newsletter Daily breakfast newsletter delivering curated morning news, editorial commentary, and highlights from the newsroom directly to subscribers' inboxes.
• Kinderzeitung (Children's Newspaper) Age-appropriate children's newspaper covering Austrian and world news, wildlife, sports, and more in a child-friendly format. Targets families and younger readers.
• Trauerportal (Obituary Portal) Online obituary and memorial portal for posting and viewing death notices and tributes. Serves families and communities in southern Austria during bereavement.
• Kleine Zeitung Club Membership loyalty program offering subscribers exclusive benefits including cinema discounts, competitions, and reader trips.
• Kleine Zeitung Next Digital platform and sub-brand targeting younger audiences through dedicated channels on Instagram and TikTok with youth-focused news and entertainment content.
• Print Advertising Products Comprehensive print advertising offerings including display ads, advertorials, inserts, special advertising formats, and PR articles sold via the Werbemarkt. Targets regional and national advertisers seeking to reach print newspaper audiences in southern Austria.
• Digital Advertising Products Online advertising solutions including display ads, native ads, sponsored content, social media packages, and digital extensions of print advertising. Targets advertisers seeking digital reach across Kleine Zeitung's platforms.
• Advertorial Sponsored editorial content styled to resemble news articles, available with optional performance upgrades via Taboola distribution. Targets advertisers seeking native brand storytelling in editorial format.
• Sponsored Story Brand storytelling format in editorial style with flexible design options including quotes, info boxes, image galleries, and videos. Targets advertisers seeking immersive brand content.
• Social Media Marketing Packages Social media advertising packages combining organic story slides, post content, and sponsored posts on Facebook and Instagram, available in tiered Small/Medium/Large bundles. Targets advertisers seeking turnkey social campaigns on Kleine Zeitung channels.
• Die neue Kleine Zeitung (New Digital Platform - K2) The new generation digital Kleine Zeitung platform (K2) featuring mobile-first design, AI-powered personalized feed, customizable regional content via Meine Region, 90-meter weather precision, video/audio with background playback, and personal profiles. Replaces/augments the previous digital experience.

Quantifiable outcome

• Over 20 million contact points achieved for FH JOANNEUM campaign
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Styria Print GroupcoreImplementation/ SI/ Consulting PartnerStyria Print Group handles all printing operations for Kleine Zeitung. The company operates energy-efficient coldset printing facilities in Graz-Messendorf using 100% hydroelectric power and eco-energy. They have achieved recognition in the WAN-IFRA Star Club for print quality and hold the 'Printed in Austria' quality seal. Environmental practices include recycling 1,200 tons of paper annually with up to 90% recycled paper content.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Der Standard: Austrian national daily with a strong digital subscription model and national advertising footprint. Comparable to Kleine Zeitung on subscription-led digital revenue and premium audience targeting, but with a national rather than regional focus.
• Kronen Zeitung: Austria's largest daily newspaper by circulation, operating nationally with strong regional penetration. Comparable to Kleine Zeitung as a print+digital subscription- and advertising-led daily news brand competing for the same Austrian reader and advertiser budgets, though Kronen's footprint is national rather than regional.
• Die Presse: Austrian national quality daily with print and digital subscriptions plus a significant advertising business. Comparable to Kleine Zeitung on digital subscription economics and premium advertising positioning, but operates nationally rather than regionally.

Direct peers

• Salzburger Nachrichten: Leading regional daily in the Salzburg area of Austria, operating a comparable model of regional print editions, digital subscriptions, and integrated advertising solutions. Closest structural peer to Kleine Zeitung in terms of regional dominance, subscription-led revenue, and cross-media advertising.
• Oberösterreichische Nachrichten: Dominant regional daily in Upper Austria with a similar regional-print-plus-digital subscription model. Highly comparable to Kleine Zeitung as one of Austria's strong regional newspaper brands with multi-edition coverage and dedicated digital platforms.
• Vorarlberger Nachrichten: Regional daily in Vorarlberg, Austria, operating a subscription-led print and digital model comparable to Kleine Zeitung. One of the structurally closest regional peers in the Austrian daily newspaper landscape.
• Wiener Zeitung: Austrian daily newspaper with print and digital editions serving the Vienna and broader Austrian market. Comparable as a competing Austrian daily subscription- and advertising-led news brand, though historically more niche in its positioning.
• Tiroler Tageszeitung: Leading regional daily in Tyrol with print editions, digital subscription platform, and regional advertising offerings. Direct comparable to Kleine Zeitung as an Austrian regional newspaper with a similar subscription- and advertising-led business model.

Regional players

• Neue Zürcher Zeitung (NZZ): Swiss quality daily with a strong regional base, growing digital subscription business, and integrated advertising operations. Comparable on subscription-led revenue model and premium regional-anchor positioning, but operates in Switzerland rather than Austria.
• Süddeutsche Zeitung: Germany's leading regional quality daily, operating print, digital subscription, and integrated advertising products from Bavaria. Highly comparable business model to Kleine Zeitung at significantly larger scale, but operates in Germany rather than Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kleinezeitung
• Instagraminstagram.com/kleinezeitung
• TikToktiktok.com/@kleinezeitung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleine Zeitung Gmbh & Co Kg