Hill & Brooks Coffee &Tea

What Hill & Brooks Coffee &Tea does

Hill & Brooks Coffee and Tea Company, Inc. is a privately held, family-owned coffee and tea company founded in 1959 and headquartered at 3278 Halls Mill Road in Mobile, Alabama. The company sources coffee from global producers and maintains a direct partnership with the Los Andes Colombian cooperative for micro-estate beans. Its product portfolio spans signature coffee blends (Azalea City, Colombian 1835, Front Porch, Full Boar, Jackson Creek, Jubilee, Live Oak Decaf, Midnight Espresso), a flavored coffee line (Cinnamon Bun, French Vanilla, Hazelnut, Southern Pecan), Southern-style teas (Classic Black, Classic Sweet, Old Fashioned Sweet/Unsweet), flavored and open-brew teas, and fresh-brewed lemonade. The most differentiated technical asset is the patented Sweet Brew® System, in which tea and sugar are co-packaged in a single pouch designed to fuse sugar molecules with tea during brewing.

The company operates a hybrid go-to-market combining commercial/wholesale B2B sales through a network of over 16 corporate-owned and preferred distributors across Alabama, Florida, Georgia, Mississippi, Louisiana, and South Carolina, with a direct-to-consumer e-commerce storefront under the 'Hill & Brooks at Home' sub-brand. Commercial accounts serve restaurants, offices, convenience stores, and hospitality operators with bulk coffee, tea, lemonade, sweeteners, creamers, equipment repair/installation, and co-packing services. Pricing is unit-based across low-ticket SKUs (coffee from $12 to $155, tea from $34 to $75, lemonade at $74, sweetener and creamer cases at $72-$124), with free shipping on DTC orders over $100.

Revenue mechanics are split between recurring commercial account replenishment and one-time consumer purchases, with no subscription model, licensing, or advertising revenue disclosed. There is no outside equity investment, no parent company, and no subsidiary structure; the business is operated independently by the founding family.

Name

Hill & Brooks Coffee &Tea

Legal name

Hill & Brooks Coffee and Tea Company, Inc

Website

https://hillandbrooks.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Hill & Brooks is a family-owned coffee and tea company, founded in 1959 and headquartered in Mobile, Alabama, that sources globally and sells signature blends, Southern-style teas, and the patented Sweet Brew® System to commercial accounts and consumers across the Southeast US.

Ownership category

akta.pro rank

Product category

Specialty Coffee and Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Private label coffee
• Specialty tea blends
• Coffee roasting distribution
• Sweet tea brewing systems
• Commercial beverage supply

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of coffee, tea, lemonade, and related products (sugar, creamers, sweeteners) to consumers and businesses through e-commerce and distribution network.
2. Commercial/Wholesale: Bulk commercial sales to businesses with dedicated commercial product lines requiring business accounts for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hill & Brooks sources coffee beans and tea leaves from producers around the world, blends and packages them under its own brand, and distributes them to commercial businesses and retail consumers across the Southeastern United States. The portfolio spans signature coffee blends, Southern-style and flavored iced teas, the patented Sweet Brew sweet tea system, all-natural lemonade, and complementary products such as sweeteners, cane sugar, and non-dairy creamer, complemented by distribution, equipment repair/installation, and co-packing services.

Product overview

Hill & Brooks Coffee and Tea Company is a family-owned private label coffee and tea provider operating since 1959. The company offers a portfolio of coffee products including signature blends (AZALEA CITY, COLOMBIAN 1835, FRONT PORCH, FULL BOAR, JACKSON CREEK, JUBILEE, LIVE OAK DECAF, Midnight Espresso) and flavored coffees (Cinnamon Bun, French Vanilla, Hazelnut, Southern Pecan). Tea offerings include traditional and Southern-style teas (Classic Black, Classic Sweet, Old Fashioned Sweet/Unsweet, Southern Style Sweet), flavored teas (Tropical Mango, Watermelon), open brew teas (Three Regions), and the patented Sweet Brew System. The company also produces lemonade (Old Fashioned, Strawberry) and complementary products (sweeteners, cane sugar, non-dairy creamer). Services include distribution across the Southeast US, equipment repair/installation, and co-packing for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Brew: Revolutionary Sweet Brew System that packages tea and sugar together in patented pouches for perfect brewing
• Hill & Brooks at Home

Products and services

• AZALEA CITY Coffee Signature full-bodied, smooth and balanced plantation blend and cornerstone blend since 1959. Named after Mobile, Alabama, known as the Azalea City.
• COLOMBIAN 1835 Coffee Premium coffee from hand-picked selected beans from the Andes Mountains of Antioquia, Colombia, commemorating the first year coffee was exported from Colombia.
• FRONT PORCH Coffee Medium roast blend sourced from Guatemala, Colombia, and Brazil with a mellow body, silky flavors, and floral bouquet.
• FULL BOAR Coffee High caffeine blend sourced from Indonesia and Brazil, featuring bold smoky flavors with heavy body and low acidity.
• JACKSON CREEK Coffee Medium dark roast named after Jackson Creek on the founder's ranch in Mobile, Alabama. Blend of coffees from Central and South America and Southeast Asia.
• JUBILEE Coffee Rich, dark roasted coffee named after the natural phenomenon on Mobile Bay shores. Blend of coffees from Guatemala, Honduras, Brazil, and Colombia.
• LIVE OAK DECAF Coffee Bold decaf coffee made from naturally decaffeinated water-processed coffees sourced in Central America. Formerly known as Green Gourmet Decaf.
• Midnight Espresso Coffee Dark roast espresso blend combining Central American highlands and Vietnamese mainland coffees with smoky dark cocoa and caramel notes.
• Cinnamon Bun Flavored Ground Coffee Twenty-four filter packs of 2.5oz of ground cinnamon bun flavored coffee.
• French Vanilla Flavored Ground Coffee Twenty-four filter packs of 2.5oz of ground French vanilla flavored coffee.
• Hazelnut Flavored Ground Coffee Twenty-four filter packs of 2.5oz of ground hazelnut flavored coffee.
• Southern Pecan Flavored Ground Coffee Twenty-four filter packs of 2.5oz of Southern pecan flavored coffee.
• Classic Black Tea Traditional black tea blend from Hill & Brooks' open brew tea selection.
• CLASSIC SWEET Tea Southern-style sweet tea filter pack.
• OLD FASHIONED SWEET Tea Old-fashioned sweet tea filter packs.
• OLD FASHIONED UNSWEET Tea Old-fashioned unsweetened tea filter packs.
• SOUTHERN STYLE SWEET Tea Southern style sweet tea.
• TROPICAL MANGO Tea Flavored iced tea with tropical mango.
• WATERMELON Tea Flavored iced tea with watermelon, combining pure sugar, hand chosen teas, and natural watermelon flavor.
• THREE REGIONS Tea Open brew tea blend from Argentina, Malawi, and Vietnam with floral bouquet and smooth finish.
• Decaf Filter Pack Tea Decaffeinated tea in filter pack format.
• Sweet Brew System Revolutionary tea brewing system where tea and sugar are packaged together in patented pouches; the brewing process fuses sugar molecules with tea for smoother, better-tasting tea.
• FRESH BREWED OLD FASHIONED LEMONADE All-natural lemonade combining real lemons and pure sugar.
• FRESH BREWED STRAWBERRY LEMONADE All-natural strawberry lemonade combining real lemons and pure sugar.
• Sequelle Yellow Sweetener with Sucralose 24ct case of 14oz canisters of yellow sweetener with sucralose.
• Sequelle Blue Sweetener with Aspartame Blue sweetener with aspartame.
• Sequelle Pink Sweetener with Saccharin Pink sweetener with saccharin.
• Pure Cane Sugar 24ct case of 20oz canisters of pure cane sugar with free shipping.
• Non-Dairy Creamer Canister 24ct of 12oz canisters of non-dairy creamer with shipping included.
• Distribution Services Distribution services with over 16 corporate-owned and preferred distributors across the Southeast, delivering products throughout Alabama, Florida, Georgia, Mississippi, Louisiana, and South Carolina.
• Coffee Maker Equipment Repair & Installation Equipment repair and installation services for coffee makers.
• Co-Packing Services Co-packing services for business customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Los AndescoreStrategic or Co-development PartnerStrategic partnership with Los Andes, a Colombian coffee cooperative. Los Andes grows micro estate coffees with artisanal historical methods coupled with modern certification standards. This partnership enables Hill & Brooks to maintain high consistency with their 100% Colombian offering, sourcing directly from individual micro-fincas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bigelow Tea: Family-owned national specialty tea company (founded 1945) with broad retail and foodservice presence. Comparable as a multi-decade, family-controlled branded tea manufacturer with similar product categories (bagged, flavored, iced).
• Keurig Dr Pepper: Large beverage conglomerate with coffee (Green Mountain, Van Houtte, Timothy's), tea, and foodservice distribution arms. Comparable as a portfolio beverage manufacturer and broad-line distributor competing for the same foodservice and retail customers.
• Eight O'Clock Coffee: Long-established national coffee brand (now owned by Tata Consumer Products) selling roasted and ground coffee through retail and foodservice. Comparable in product portfolio and bagged/filter-pack format competition.

Direct peers

• S&D Coffee & Tea: Large private-label coffee and tea manufacturer and distributor serving c-stores, foodservice, and offices. Comparable as a B2B-heavy beverage manufacturer with private-label, distribution, and equipment service capabilities.
• Farmer Brothers Company: Public coffee roaster and wholesale distributor with broad foodservice and retail accounts. Comparable as a multi-region coffee roaster/distributor selling to commercial and retail customers.
• Luzianne (Reily Foods): Iconic Southern iced tea and coffee brand under Reily Foods, with comparable focus on sweet tea filter packs, regional retail distribution, and foodservice customers across the South.
• Royal Cup Coffee: Birmingham, Alabama-based family-owned coffee importer, roaster, and distributor serving foodservice, offices, and retail — almost identical operating model, geography, and customer mix to Hill & Brooks.
• Community Coffee Company: Family-owned Louisiana-based coffee company founded in 1919 with a similar multi-channel model serving retail, foodservice, and DTC across the South. Closely comparable in heritage, regional concentration, and blend-and-distribute go-to-market.

Emerging players

• Hood River Coffee Company: Specialty coffee roaster serving regional Pacific Northwest foodservice and retail with private-label and proprietary blends. Comparable as a smaller, family-influenced regional roaster expanding commercial distribution.

Regional players

• Café du Monde: Iconic New Orleans coffee and chicory brand with strong regional recognition in the Gulf Coast. Comparable in Southern heritage positioning and packaged retail distribution, though more tourism-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill & Brooks Coffee &Tea