Sensorio
Sensorio operates the Field of Lights, a tourist light-installation attraction in Paso Robles, California, selling admission tickets directly to wine-country visitors seeking evening cultural experiences.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sensorio firmographics
Firmographics- Name
- Sensorio
- Website
- https://sensorio.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensorio operates the Field of Lights, a tourist light-installation attraction in Paso Robles, California, selling admission tickets directly to wine-country visitors seeking evening cultural experiences.
- Ownership category
- akta.pro rank
Sensorio industry classification
Industry- Product category
- Tourist Attraction / Immersive Light Art Experience
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Observation Decks & Viewing Platforms (THAJACAA)
Keywords
Sensorio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ticket Sales: Revenue appears to be generated from selling admission tickets to visitors for the Field of Lights light installation attraction in Paso Robles. The presence of discount tickets and promo codes suggests tiered or promotional pricing strategies.
Go-to-market motion1 record
Distribution channels1 record
Sensorio product offering
Product offeringCore offering
Sensorio operates the Field of Lights, an immersive outdoor light installation attraction located in Paso Robles, California. The company sells admission tickets directly to tourists and visitors, including discounted and promo-coded ticket options, providing an evening light-based artistic and cultural experience in the Central Coast wine country region.
Differentiator
Problem solved
Functional benefit
Companies that use Sensorio
Customer profileSegments1 record
Ideal customer profiles1 record
Sensorio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sensorio partnerships and signals
Strategic signalScale indicators1 record
Sensorio competitors and assessment
Company assessmentDirect peers
- Meow Wolf: Meow Wolf operates immersive, walk-through art installations that visitors purchase tickets to experience, making it the closest direct peer to Sensorio's paid light-installation attraction model.
- ARTECHOUSE: ARTECHOUSE runs ticketed, technology-driven immersive art experiences — directly comparable to Sensorio's paid, walk-through light-based installation.
- Immersive Van Gogh (Lighthouse Immersive / Atelier des Lumières-style touring shows): Touring large-format immersive art exhibitions sell ticketed, time-slot-based admission to walkthrough light installations — directly comparable to Sensorio's Field of Lights experience.
Emerging players
- Sleep No More (Punchdrunk): Punchdrunk's Sleep No More is a ticketed, walk-through immersive theatrical experience — overlapping with Sensorio's ticketed, site-specific immersive experiential model.
- teamLab Borderless / teamLab Planets: teamLab operates global ticketed immersive digital art venues that compete for the same experiential, design-conscious tourist dollars as Sensorio.
- Wondrium / Wonderspaces: Wonderspaces operates ticketed installations of experiential art in multiple U.S. cities, addressing the same paid immersive-entertainment use case as Sensorio.
Regional players
- San Diego Zoo Wildlife Alliance (Wild Lights / Jungle Bells): The San Diego Zoo operates paid seasonal nighttime light installations (Wild Lights), directly comparable in event format and ticketing to Sensorio's Field of Lights, although anchored to a zoo setting.
Broad incumbents
- Disney Parks (Disneyland / Walt Disney Imagineering): Disney is a broad incumbent in the ticketed, themed destination/attraction space; relevant because Disney Imagineering has also pioneered large-scale light-based nighttime experiences.
Market position
Customer concentration
Sensorio social profiles
Digital presenceSensorio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensorio leadership team
Management profileNumber of profiles
Sensorio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensorio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensorio
What does Sensorio do?
Sensorio operates the Field of Lights, an immersive outdoor light installation attraction located in Paso Robles, California. The company sells admission tickets directly to tourists and visitors, including discounted and promo-coded ticket options, providing an evening light-based artistic and cultural experience in the Central Coast wine country region.
When was Sensorio founded?
Sensorio was founded in 2019. It employs 1 to 10 people.
How does Sensorio make money?
One revenue line is on record: ticket Sales.
Who are Sensorio's main competitors?
Direct peers on record are Meow Wolf, ARTECHOUSE and Immersive Van Gogh (Lighthouse Immersive / Atelier des Lumières-style touring shows). Emerging players are Sleep No More (Punchdrunk), teamLab Borderless / teamLab Planets and Wondrium / Wonderspaces. San Diego Zoo Wildlife Alliance (Wild Lights / Jungle Bells) is listed as a regional player. Disney Parks (Disneyland / Walt Disney Imagineering) is listed as a broad incumbent.
Does Sensorio have an API?
No public API is recorded for Sensorio.
What industry is Sensorio in?
Sensorio's product category is Tourist Attraction / Immersive Light Art Experience. Its primary akta.pro industry code is THAJACAA, Observation Decks & Viewing Platforms. Its NAICS code is 7131 and its SIC code is 7900.