What Immersive Van Gogh does

Immersive Van Gogh is a large-scale immersive digital art experience operated by Lighthouse Immersive USA Inc. (a partnership between Starvox Entertainment and Show One Productions, formed in 2020). The company produces and franchises a touring immersive exhibit of Vincent van Gogh's paintings using proprietary projection mapping technology, with the Los Angeles flagship featuring 500,000 cubic feet of monumental projections, 60,600 frames of video, and approximately 90 million pixels animating artwork across walls, floors, pillars, and archways, accompanied by an original soundtrack composed by Luca Longobardi. The exhibit was created by Massimiliano Siccardi (VisioniEccentriche) and is designed and operated across 25+ North American cities, including Toronto, New York, Chicago, San Francisco, Los Angeles, Las Vegas, and Houston.

The business sells timed-entry tickets through tiered pricing (Basic from $29.99, Premium with cushion rental, and VIP with priority access, souvenir laminate, and flexible arrival windows), supplemented by date-night VIP packages with private booths, sponsored yoga classes ($59.99) with Lifeway Kefir, group discounts (30% for 10+), on-site gift shop and cafe merchandise, and venue rental for private events. Primary customers are general public visitors — art enthusiasts, families, couples, social groups, and tourists — alongside influencer/ambassador content creators. Tickets are distributed direct-to-consumer via city-specific websites (e.g., VanGoghLA.com) and authorized third-party platforms (Ticketmaster, Universe). Marketing relies on earned media, a structured influencer/ambassador program (2,000+ follower threshold), email/SMS, and local restaurant cross-promotions.

Strategic positioning is anchored by the Siccardi-Longobardi creative team, the David Korins-designed LA venue in the former Amoeba Music Building, an AI-powered 'Letters from Vincent' feature in the Lighthouse Immersive mobile app, and a franchise-style expansion model that adapts the projection content to each venue's unique architecture. No external private equity or venture capital funding has been disclosed; financial growth has been funded through ticket revenue and producer partnerships.

Name

Immersive Van Gogh

Legal name

Lighthouse Immersive USA Inc.

Website

https://vangoghla.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Immersive Van Gogh, operated by Lighthouse Immersive, produces large-scale immersive projection-mapping art exhibits of Vincent van Gogh's paintings, operating a 25+ city franchise across North America that sells tiered tickets, add-on experiences, and merchandise to general public visitors, families, and groups.

Ownership category

akta.pro rank

Product category

Immersive Art Entertainment

NAICS

Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Immersive art exhibits
• Digital art installations
• Projection mapping experiences
• Ticketed cultural entertainment
• Immersive entertainment venues

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibit Ticket Sales: Primary revenue stream from ticket sales at multiple price tiers (Basic, Premium, VIP) for timed entry to the immersive digital art exhibit. Tickets are sold online via the website and at the box office. Additional revenue from date night packages and yoga class bookings.
2. Premium Upgrades & Add-ons: VIP and Premium tickets include priority access, cushions to keep, souvenir laminates, and flexible arrival windows. Date night packages include private booths and exclusive gift boxes.
3. Gift Shop & Merchandise: On-site and online gift shop selling Van Gogh-themed merchandise, custom mosaic pieces, and curated products. Revenue also includes group ticket sales with 30% discount for groups of 10+.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Immersive Van Gogh operates large-scale digital art exhibitions that project Vincent van Gogh's paintings across walls, floors, pillars, and archways via proprietary projection mapping, accompanied by an original soundtrack and accompanied by a companion mobile app. Tickets are sold at multiple price tiers (Basic, Premium, VIP) for timed-entry experiences, with supplementary offerings including Date Night Packages, sponsored yoga classes, group bookings, on-site and online merchandise, and venue rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Lighthouse Immersive App: Mobile application providing audio guides, access to lobby activations, educational content about Van Gogh's paintings, playlist of the full exhibit soundtrack, parking info, nearby restaurants, and AI-powered Letters from Vincent feature.

Products and services

• Immersive Van Gogh Exhibit Large-scale immersive digital art exhibit projecting Vincent van Gogh's paintings across walls, floors, pillars, and archways via proprietary projection mapping technology, accompanied by an original soundtrack by composer Luca Longobardi. Sold as timed-entry tickets in Basic, Premium, and VIP tiers at venues across 25+ North American cities.
• Date Night Package Premium bundled experience including VIP tickets for two, an exclusive-use private booth for the duration of a one-hour booking, and a Date Night Gift Box containing a VIP souvenir laminate, cushion, and limited-edition poster per person. Targeted at couples seeking a romantic outing.
• Gogh with Lifeway Kefir Immersive Yoga 35-minute yoga class held within the Immersive Van Gogh exhibit space, led by certified yoga instructors. Priced at $59.99 per person plus fees; participants must be 12 years or older. Sponsored by Lifeway Foods. Includes a kefir sample.
• Immersive Van Gogh Ambassador Program Formal influencer/ambassador program providing social media content creators (with at least 2,000 followers across all platforms) complimentary admission and exclusive access to the Immersive Van Gogh Exhibit in exchange for promotional content.
• Van Gogh Gift Shop & Merchandise On-site and online retail operation selling Van Gogh-themed merchandise, custom mosaic pieces from Piece by Piece, PS Arts custom art kits, and Downtown Women's Center goods, plus curated gift shop products. Group ticket sales with 30% discount for groups of 10+ also available.
• Lighthouse Immersive Mobile App Companion mobile application available on iOS and Google Play that provides audio guides, lobby activations, educational content about Van Gogh's paintings, the full exhibit soundtrack playlist, parking info, nearby restaurant recommendations, and an AI-powered 'Letters from Vincent' feature that generates personalized responses to user letters in Van Gogh's handwriting and style.
• Venue Rental (Lighthouse ArtSpace Los Angeles) Private venue rental of Lighthouse ArtSpace Los Angeles, a 55,000 square foot building with a 25,000 square foot exhibit space in the former Amoeba Music Building at 6400 Sunset Boulevard in Hollywood, for private events and corporate functions.

Quantifiable outcome

• 4 million+ tickets sold in North America
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Impact MuseumscoreStrategic or Co-development PartnerImpact Museums co-presents the Immersive Van Gogh Exhibit alongside Lighthouse Immersive. Founded by Diana Rayzman and Josh Jacobs, Impact Museums operates next-generation museum experiences focused on social causes, bringing expertise in producing large-scale consumer experiences and brand activations.
• Starvox Entertainment (Corey Ross)coreStrategic or Co-development PartnerFounded in Toronto in 2003 by Corey Ross, Starvox Entertainment ranked in Profit Magazine's Fastest Growing Canadian Companies for 5 years. Co-producer of Immersive Van Gogh, alongside Show One Productions. Starvox produces, manages, and promotes crossover performing arts shows and exhibitions touring Canada, the US, and internationally.
• Show One Productions (Svetlana Dvoretsky)coreStrategic or Co-development PartnerFounded in 2004 by Svetlana Dvoretsky, Toronto's Show One Productions is a leading presenter of high-profile international artists, symphony orchestras, theatre, and dance companies. Recipient of the Order of York by the Government of Canada for outstanding contribution in art and culture. Co-producer of Immersive Van Gogh alongside Starvox Entertainment.
• Massimiliano Siccardi (Creator / VisioniEccentriche)coreStrategic or Co-development PartnerMassimiliano Siccardi is the creator and artistic director of the Immersive Van Gogh Exhibit. A pioneer of immersive digital art experiences in France, he has been artist-in-residence at Carrières de Lumières since 2012 and received the International Award 'Romaindanza' in 2012 for visual work in dance theatre. Directed and written by his company VisioniEccentriche.
• Luca Longobardi (Composer)coreStrategic or Co-development PartnerItalian composer and pianist Luca Longobardi creates the original soundtrack for the Immersive Van Gogh Exhibit. A classically trained musician who incorporates contemporary electronic music, Longobardi has collaborated with Siccardi on fifteen immersive shows and previously worked on the Atelier de Lumières exhibition in Paris.
• David Korins (Venue Designer)coreStrategic or Co-development PartnerEmmy Award-winning and Tony Award-nominated designer David Korins designed unique experiential elements for the Lighthouse ArtSpace Los Angeles venue. Known for Broadway set designs including 'Hamilton' and 'Dear Evan Hansen', he transformed the LA space with installations including the Sunflower Bar and a 16' x 16' hand-carved self-portrait of Van Gogh.
• Lighthouse ArtSpacecoreOthersLighthouse ArtSpace operates the venue at 6400 Sunset Boulevard, formerly the Amoeba Music Building in Hollywood, LA. The 55,000 square foot space was transformed into an immersive art experience venue with a 25,000 square foot exhibit space. Venue rental is also available for private events.
• Hollywood Vinyl District Restaurant PartnersminorGTM or Marketing Partner12+ local Hollywood restaurants (including Caffe Etc., Breakfast Club, St. Felix, Stout Burgers, Kota Ramen, Elbow Room, Banh Oui, Wood & Vine, Fabiolus, Brothers Meatballs, Katsuya, 3rd Base) offer 15% discount to visitors showing proof of ticket purchase. The partnership extends the visitor experience and supports the local Hollywood community.
• Lifeway FoodsminorGTM or Marketing PartnerLifeway Foods, America's leading supplier of kefir, sponsors the 'Gogh with Lifeway Kefir Immersive Yoga' program. Participants receive a sample bottle of kefir after class. Lifeway is recognized as one of Forbes Best Small Companies and sells products across the US, Mexico, Ireland, France, and the UK.
• Savory CateringminorGTM or Marketing PartnerSavory Catering presents the on-site Cafe at Immersive Van Gogh LA, stocked with assorted packaged goods and a curated selection of canned cocktails and drinks sourced locally. Alcohol is served Thursday through Sunday only.
• Piece by PieceminorGTM or Marketing PartnerPiece by Piece creates custom mosaic art pieces featured in the gift shop, crafted by residents of Skid Row, South LA, and areas who have experienced homelessness. 100% of proceeds from mosaic sales go back to Piece by Piece.
• PS ArtsminorGTM or Marketing PartnerPS Arts created custom art kits inspired by Van Gogh's life work, available in limited runs at the gift shop. 100% of proceeds from these kits go back to PS Arts, which supports arts education in Southern and Central California.
• Downtown Women's CenterminorGTM or Marketing PartnerDowntown Women's Center (DWC) provides soy candles, scented bath salts, and other goods sold through the gift shop. 100% of proceeds support women experiencing homelessness in Los Angeles.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TeamLab: Japanese interdisciplinary art collective creating large-scale immersive digital art installations globally. Direct competitor in immersive digital projection experiences with permanent venues in Tokyo, Shanghai, and traveling exhibitions, with comparable technology and multisensory experiences.
• ARTECHOUSE: Washington DC-based immersive art and technology venue producing large-scale digital art installations. Direct competitor in the immersive projection art category, targeting similar experiential consumers with similar ticketing models.
• Meow Wolf: US-based immersive art experience company operating permanent exhibitions in multiple cities (Santa Fe, Denver, Las Vegas, Grapevine). Competes directly with Immersive Van Gogh for experiential entertainment dollars and group/family outings, with larger-scale permanent installations.
• WNDR Museum: Chicago-based immersive art museum featuring technology-driven interactive installations. Comparable venue-based immersive experience targeting similar art-and-experiential-entertainment consumers in major US cities.
• Atelier des Lumières: Paris-based immersive art exhibition venue operated by Culturespaces, presenting large-scale digital projections of artists' works. Most direct competitor to Immersive Van Gogh — same concept, where creator Massimiliano Siccardi previously worked as artist-in-residence and pioneered the immersive digital art format.
• Museum of Ice Cream: Multi-city immersive museum experience targeting similar consumer demographics (millennials, families, social media-driven visitors) with ticketed walk-through installations. Direct competitor for share-of-wallet on experiential outings.
• Carrières de Lumières: Former limestone quarry in Baux-de-Provence, France, converted into immersive digital art exhibition venue operated by Culturespaces. Closely related to Atelier des Lumières and the original venue where Siccardi served as artist-in-residence since 2012; offers same immersive art concept in a different geography.

Broad incumbents

• Cirque du Soleil: Global touring immersive entertainment company producing large-scale live shows. Comparable on the dimension of touring entertainment experiences at premium ticket price points, though focused on live performance rather than digital art.
• Disney Parks & Experiences: Operates Disney theme parks globally with large-scale immersive themed experiences. Comparable on the broad dimension of immersive location-based entertainment at premium price points, though operates at vastly larger scale and capital base.

Emerging players

• Sleep No More (Punchdrunk): Off-Broadway immersive theater production combining physical environments with narrative performance. Comparable on the immersive experiential format and premium ticketing model, though a smaller-scale and theater-focused operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/VanGoghLA
• Facebookfacebook.com/VanGoghLA
• Xtwitter.com/VanGoghLA
• LinkedInlinkedin.com/company/lighthouse-artspace-los-angeles

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersive Van Gogh