Perjantai

What Perjantai does

Perjantai Markkinointiviestintä Oy is an independent Finnish marketing communications agency founded in 2004 in Turku, with a second office in Helsinki. The firm operates a hybrid model that pairs a full-service agency offering — strategic planning, creative design, content production, and digital technology services — with a small portfolio of proprietary SaaS tools. Agency work spans brand identity, advertising campaigns, web and e-commerce builds, mobile applications, analytics, and retail/point-of-sale marketing, delivered to enterprise clients across automotive (Jaguar, Mazda, Land Rover), food manufacturing (Orkla Suomi, Atria, Helsingin Mylly, Bunge, Arla Pro), beauty (NIVEA, Eucerin), manufacturing (Meyer Turku, VAK Group, Antti-Teollisuus), retail (VEKE, Euromaster), and public-sector healthcare (Varha).

The proprietary technology layer consists of Vuosikello (annual planning application for marketing and sales coordination), Plan-365 (a lower-priced monthly subscription variant of Vuosikello for smaller organizations), Scope (a gamified learning and survey platform with AI-assisted translation), and Precis (an iPad-based sales presentation app). A custom 'Launch Plan' tool was built as an extension of Vuosikello for Orkla Suomi in 2024. Perjantai is a certified Google Partner and lists Liana Technologies as a technology partner.

The company earns revenue primarily through professional services — project-based and retainer engagements across B2B and B2C clients — and secondarily through SaaS subscriptions for Vuosikello, Scope, and Plan-365. Sales are led by industry-assigned account directors with direct contact via [email protected] for new RFPs, and software is distributed directly via web applications (vuosikello.fi, scope.perjantai.fi, plan-365.com). The firm has roughly 20-30 self-reported experts and was awarded the Vuoden Mainos 2025 'Best Insight' prize for the Pentulive campaign for Best-In Oy. AI tooling (ChatGPT, Google Gemini, image generators) is used internally to accelerate creative and data workflows but is not yet a customer-facing differentiator.

Name

Perjantai

Legal name

Perjantai Markkinointiviestintä Oy

Website

https://perjantai.fi

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Perjantai is an independent Finnish marketing communications agency (~30 experts) headquartered in Turku with a Helsinki office, offering strategy, creative, content, and digital technology services alongside proprietary SaaS tools (Vuosikello, Scope, Plan-365) to enterprise clients across multiple industries in Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing and Creative Services: Perjantai earns revenue through a broad range of marketing communications services including strategic planning, creative design, content production, digital marketing, technology solutions, and campaign execution. This is the primary revenue stream covering both project-based and retainer arrangements across B2B and B2C clients.
2. Software/SaaS Subscriptions: Proprietary software products Vuosikello, Scope, and Plan-365 are offered as subscription-based applications. Vuosikello is described as customizable and scalable for larger organizations. Scope can be ordered as a single game or full system. Plan-365 operates on an affordable monthly subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Perjantai is an independent Finnish marketing communications agency offering end-to-end services spanning strategic planning, creative design, content production, and digital/technology solutions. The agency serves B2B and B2C clients across industries with multi-channel campaigns, and complements its services with proprietary software products including Vuosikello (annual planning), Scope (gamified learning/surveys), Precis (iPad presentations), and Plan-365.

Product overview

Perjantai is an independent Finnish advertising and marketing agency with over 30 experts offering both services and proprietary software products. The core product portfolio includes Vuosikello™ (annual planning application), Scope™ (gamified learning platform), and Plan-365 (affordable planning tool), along with Precis (iPad presentation app). These digital tools are complemented by a full-service agency offering: strategic planning (brand, communication, marketing strategies), creative services (corporate identity, graphic design, packaging, event design), content production (advertising, social media, client magazines), and digital technology services (websites, mobile apps, integrations, analytics). The company also provides specialized retail marketing and store marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Vuosikello™: Annual planning application for organizations to manage and deploy plans, providing real-time information easily across the organization.
• Scope™
• Precis
• Plan-365

Products and services

• Scope™ Scope™ is a gamified learning and survey platform for employee training, product education, and customer surveys, with AI-powered translation, custom branding, reporting dashboards, and GDPR-compliant data handling.
• Vuosikello™ Vuosikello™ is an annual planning application for marketing, sales, and organizational planning, providing real-time visibility across the organization with customizable workflows and calendar views, designed for enterprises requiring coordinated multi-team execution.
• Plan-365 Plan-365 is an affordable annual planning application featuring the most popular Vuosikello capabilities, available on a monthly subscription, providing an accessible planning option for smaller organizations.
• Precis Precis is an iPad presentation application for sales and marketing teams that simplifies distribution, management, and presentation of sales and marketing materials on mobile devices.
• Strategic Planning Services Brand, communication, and marketing strategy development including annual planning, participatory workshops, marketing research, training, and service design for organizations.
• Creative Services Corporate identity design, brand renewals, product and service concepts, graphic design, packaging design, trade fair and event design, and product launch creative work.
• Content Production Sales support materials, retail and distribution channel marketing, print and outdoor advertising, TV and radio, Google Ads, social media advertising, client magazines, articles, blogs, webinars, and 3D modeling.
• Digital Technology Services Website and e-commerce development, mobile applications and games, system integrations, advanced analytics configuration, KPI dashboards, keyword analysis, digital advertising management, and training.
• Retail Marketing In-store marketing materials, packaging design, B2B marketing for retail chains, promotional campaigns, and point-of-sale activation for retail clients.

Quantifiable outcome

• NPS of 74.1 and average service rating of 4.5/5 across clients (spring 2025 survey)
• +3 more outcomes

Named customers29 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner. Perjantai manages Google Ads campaigns for clients and maintains official Google Partner status (verified agency ID: 3293055143).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Anorak: Stockholm-based independent creative and brand agency serving the Nordic market. Comparable to Perjantai in its independent, full-service positioning, but operating primarily in Sweden rather than Finland.
• Acne: Stockholm-headquartered creative agency and production group (acquired by PVH in 2018) known for brand and digital work across the Nordics. Closest Swedish analog to Perjantai in terms of integrated creative and digital capabilities.

Broad incumbents

• DDB Helsinki: Helsinki office of the DDB Worldwide creative network. Overlaps with Perjantai's full-service creative and digital offering, typically serving larger enterprise clients with global coordination needs.
• Accenture Song (formerly Fjord): Global design and marketing services arm of Accenture. Competes with Perjantai for large enterprise transformation and digital marketing engagements, particularly with clients seeking consulting-led marketing strategy.
• TBWA\Helsinki: Finnish office of the global TBWA creative network, based in Helsinki. Competes with Perjantai for major brand pitches in Finland and offers overlapping strategy, creative, and digital services as part of a global network.
• SEK & Grey Helsinki: Finnish creative agency within the Grey Global network. Competes with Perjantai for Finnish brand-building and advertising engagements, with broader network reach on multinational accounts.

Direct peers

• 358: Finnish creative agency serving clients across brand strategy, advertising, and digital. Direct peer to Perjantai in the Finnish mid-market for creative-led brand and campaign work.
• Hasan & Partners: One of Finland's largest independent marketing and communications agencies, headquartered in Helsinki. Closely comparable to Perjantai as a Finnish, full-service, independent agency competing for similar enterprise and brand-building engagements.
• Kurio: Helsinki-based digital and technology-driven agency offering strategy, design, and software development services. Comparable to Perjantai's full-stack, technology-augmented agency model in the Finnish market.
• Frantic: Finnish digital and creative agency with comparable strategy-to-execution capabilities. Direct competitor for Finnish B2B and B2C digital marketing engagements, especially in the technology and growth-stage client segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perjantaimarkkinointiviestinta
• LinkedInlinkedin.com/company/perjantai-group
• Xx.com/Perjantai_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perjantai